Blockchain technology has been around for more than a decade, but it wasn’t until 2017 that it started to gain widespread interest from the general public. A single bitcoin was worth less than $1,000 at the beginning of 2017 and rose to more than $20,000 by the end of the year, an increase of more than 3,200%! Bitcoin is still one of the most well-known applications of blockchain technology, but other uses have been proven over time.
Blockchain technology is changing the world at an incredible pace, but there’s still a lot of confusion about how it works and why it’s important. Also, with so many ICOs popping up every day, there’s a lot of misinformation out there. It can be challenging to sort through all the noise to find quality content opportunities that can bring qualified leads to your business. These misconceptions could undermine your blockchain marketing efforts if you’re not careful.
For blockchain businesses, it’s an excellent opportunity to project themselves as experts in their niche. Right now, the general public doesn’t know much about blockchain, cryptocoins, NFTs, DeFi, Smart Contracts, and other related topics. You could choose to go with any of these topics to create your content and educate your audience. That’s why we’ve put together this list of our eight favorite blockchain content writing ideas that will help you boost your website rankings and improve your SEO in 2022 and beyond. So let’s get started!
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What Is Blockchain Content Writing?
Blockchain technology has become one of today’s most talked-about innovations in less than a decade. However, while plenty of companies have already begun to dip their toes into its implementation, we’re only experiencing a fraction of what it can do for businesses.
But what exactly is Blockchain Content Writing? It might be best to consider interactive marketing materials such as online infographics, videos, and other content that tell a story about how your business interacts with customers through blockchain technology. The primary goal of blockchain content writing is to help you connect with your audience by establishing trust and credibility. By telling stories about blockchain technology, you can give people an idea of how it works, why they should care, and how they could benefit from using it.
Also, the recent happenings and developments around blockchain are significant too. The more you know about blockchain will help you write better content, ultimately improving your ranking in Google search engine result pages (SERPs).
The Best Blockchain Content Writing Ideas
It can be difficult, time-consuming, and not at all simple to come up with new blog subjects and content ideas. However, in order to provide the pertinent information that your target audience is looking for and to rank higher on web search engines, you must have exceptional content ideas. Here are 8 blockchain content writing ideas that you absolutely must incorporate into your blockchain strategy.
Promotional Content
Promotional content is one of your main avenues for attracting new readers, and it can also be a great way to get paid promotion on social media. Promotional content is ideal for any topic that doesn’t require an expert voice. Because these articles are promotional by nature, they don’t need to be overly long or complex. Promotional content discusses your products or services and how they solve people’s problems. It also contains links back to your site, so you can convert leads into customers down the line.
A one-off blog post has the same elements as a regular blog post but with much less frequency. You might do this if you want to promote something specific but only once or if you just have time for one write-up each month. One-off posts are perfect when you want to showcase something like a sale that will only last a few days.
Whitepapers and Research Pieces
Startups and established companies are actively researching potential applications of blockchain technology. It’s a good idea to capitalize on their work to rank well with search engines. Start by looking for reports or papers published by these businesses describing how they see blockchain technology applied within their industry. You can then look at what these businesses have published about other trends and any breaking news stories related to your niche to create original pieces around these ideas.
For example, suppose you were writing about using blockchain technology in the travel industry. In that case, you might include links to articles by airlines and hotel chains such as American Airlines and Hilton Hotels.
Debunk Myths
When it comes to blockchain, many myths have been built around its use. These include: Blockchain isn’t secure enough for enterprise-level companies, and blockchain doesn’t scale well. Use your content to fight back against these myths with credible references from industry experts that prove otherwise. Building a body of evidence will help you gain trust with future prospects.
Blockchain is such an active topic that attracts so much misinformation, and people interested in crypto and blockchain are confused and eager to know more and more. They are hungry to clarify their doubts, and you can help them with your content. Give them answers to all their questions. You can make an infographic or any other form of visual representation of your content and spread it on social media platforms like Facebook, Twitter, etc. This will attract maximum traffic to your website or blogs.
Suppose you write an interesting piece on how blockchain has changed our lives or anything related to technology. If it’s a well-written piece and many are reading and recommending it then there is a huge possibility that you might get featured on some popular websites like Huffington Post, Forbes, etc.
Interviews With Industry Experts
One of your first projects may be an interview with a prominent industry leader. Not only will you learn from a veteran, but there’s also an opportunity to interview someone who can be an invaluable source of tips and advice. The entire process can take place over email, so don’t worry about having to meet face-to-face if you don’t have time. However, setting a time limit for your conversation is crucial because if you go over 30 minutes, people will lose interest and stop reading, regardless of how engaging your content is. We recommend interviewing for 5–10 minutes with questions that get right to the point.
Here are some potential interview topics:
- What do you think of blockchain technology?
- How did you get started in blockchain?
- What would you say to newcomers interested in entering blockchain?
- Do you think we’ll see mass adoption by 2022?
- What do you believe is holding us back from mass adoption?
- If I were just starting out, what would be one piece of advice that could help me succeed?
- What do you think about NFTs?
And many other related topics can be asked of these experts in the form of questions.
How-to Guides and Tutorials
You may have heard people saying that content is king, and it’s never been more true. Google has completely revamped its ranking algorithm to value quality and unique content on a website over all else. If you wish to see your site ranked highly, you need loads of high-quality content, not just any content: unique and compelling content people want to read! A good rule of thumb is one tutorial/how-to post per month; don’t forget to include images, too!
Tutorials will help with both SEO and user engagement and retention. Usually, a search is done as a how-to, and that’s the perfect content to start with for gaining valuable traffic for your business. People also look for guides for what products or services they should use, giving them valuable tips on using their products correctly. Make sure you choose relevant keywords used by searchers when searching online to find solutions to their problems. If they search for those terms, there is probably a demand for related information.
Some examples of these how-to blogs would be:
- How to start your cryptocurrency investment
- How to open a cryptocurrency wallet
- How to build a mining rig
- How to learn cryptocurrency in one day
- How to master cryptocurrency trading
- How to buy things using cryptocurrency
- How to earn bitcoins fast
- How to get rich with cryptocurrency
- How to get a cryptocurrency trader’s certification
- How to teach people about cryptocurrency
Data Reports or Charts
Using data from various reports and studies on industry trends, benchmarking, and analytics, you’ll be able to establish yourself as an authority on industry knowledge. Link these insights to your top tips for staying ahead of trends within your niche. This type of content is vital because your prospects will likely see precisely what you’re doing when conducting their own research.
When they’re searching for information on a topic, they need to address, who better than you? As an added bonus, these reports will serve as excellent link bait! Discuss thoroughly any recent blockchain news in your blog post that could interest your audience.
Answering FAQs
As marketers become increasingly involved with blockchain and cryptocurrency, they’re now looking for ways to educate their audience. In many cases, a simple “What is blockchain?” piece can be all you need to get readers interested in learning more. You don’t have to understand everything crypto exhaustively; just explaining how it works will often suffice. When done correctly, these pieces act as strong leads that point people back to your brand for additional details (and you can then encourage them to sign up for your email list).
Answers provided by experts in the field are always worth pursuing. After answering the question, include a link to your website where readers can learn more about blockchain and/or download your ebook or whitepaper.
Related Stories and Future Possibilities
It’s easy to find blockchain content. It’s not so easy to find writing that works. In fact, one reason blockchain technology hasn’t taken off yet is that it can be hard to understand. To make sure your content stands out and gains readership, think of stories related to blockchain technology and how it could benefit people or organizations. For example, you might write about a smart contract that saved time or money for a company in a novel way. Try reaching out to existing companies incorporating new technology and see if they’ll let you talk with them about their experience with digital ledger technology.
People love to know about the future of the specific tech they are interested in, and in the case of blockchain, future possibilities and plans are the key players. Have you considered posting a story on what someone would need to do to get involved with blockchain? What resources would they need? Who should I start talking to?
You don’t have to spend too much time digging into technical details, but an overview of the basics would be excellent. And what about some success stories from businesses that have seen benefits from adopting this technology?
Wrapping Up
Most companies that implement blockchain technology are doing so to gain a competitive advantage over their competition. Doing so is a brilliant idea since it has been proven to improve efficiency and reduce costs, which translates into better results for companies that can see beyond their borders. Although there are plenty of articles about blockchain use cases and how to design them, there aren’t many discussing how blockchain content writers can help position their clients ahead of their competition. But with foresight and planning, all you need is an eye for what’s important and maybe a little luck to craft content that positions your clients for long-term success.
Blockchain content writing is vital for any of your blockchain businesses. It involves crafting quality content while maintaining social media management, search engine optimization (SEO), and pay-per-click advertising (PPC). One thing is sure: The sooner you start your content marketing, the better! If you find content writing difficult and don’t want to take any chances with your money and efforts, consider hiring a blockchain consulting company to help you with your blockchain content writing project. There are plenty of blockchain consulting services available, and I am sure you will find something suitable for your requirements easily.
