Bitcoin. Dogecoin. Decentraland. Metaverse. There is hardly anyone left who hasn’t come across these terms on the internet today. One common factor about these latest forms of assets is that they are all powered by blockchain technology. Marketers from every industry have taken keen interest in this innovative technology and use it to their advantage. The blockchain market worldwide is expected to gather a staggering revenue of $20 billion by 2024.
Industry players have started to utilize blockchain in every possible way. According to Amahl Williams, Forbes council member, “No one can alter or destroy a blockchain. That kind of inviolability creates a single point of truth, which will be highly valuable to businesses and marketers.” Hence, no wonder that blockchain content are experiencing is witnessing an increasing demand with each passing day.
Let us move ahead and find out more about block chain content writing.
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Importance of Blockchain Content Writing
The blockchain medium is highly transparent. This will take the process of consumer trust building to the next level. Online marketing till now has been in a gray zone as there is limited clarity on how paid media is designed and delivered. Blockchain stands to make this lucid, verifiable and validated. It is a peer-to-peer set up that will banish the middlemen of digital marketing.
Given this scenario, brands would want their content to be sharp and driving. They want premium content that aligns with the storytelling trends of this new world. Content writing, after all, is a powerful way to market blockchain and crypto projects. For this, of course brands will have to rely on passionate blockchain writers who not only know how to market through their words but also understand this breakthrough technology.
Blockchain content writing can help brands enjoy benefits like:
Blockchain content writing can help brands get their project into the public eye. Publishing blogs, press releases, etc. gives the opportunity to discuss projects in detail and introduce its blueprint to the audience. Such content strategies act as a social proof and adds to the brand’s reputation.
Customer traction is an excellent proof of business. It acts like an actionable template for potential sales pitches. Higher traction means better chances of gaining exposure and capitalizing on the word-of-mouth advertising. Engaging content is one of the most reliable ways to get increased traction.
Increase Website Traffic
Content helps bring high-quality traffic to your website. This traffic can help boost your conversion rates and give you an excellent ROI. Also, good-quality targeted content always aids in getting in qualified traffic rather than random visitors. Random visitors lead to high bounce rates which is detrimental to the website health.
The power of community is immense in the blockchain space. Brands cannot leave out community building strategies if they want a fruitful marketing experience here. Content writing is an exceptional way to help build a vibrant community for brands. These communities are the ideal spaces to introduce new projects and get the word out and about.
Let us now move on the different kinds of content writing services that blockchain agencies are providing.
Different Blockchain Content Writing Services
Blockchain agencies are offering a wide selection of content writing services for brands who want to market in this space. Each service aims to deliver the message in a particular manner, depending on the intended audience.
Let’s check out some of the most popular content writing services availed by blockchain brands.
Public relations comprises planned and strategic communication that helps maintain the brand image in the public space. It includes unpaid and paid plans that aim at reputation building and reputation maintenance during brand crisis. Public relations has a clever balance of in-person engagements, social media, press presence, etc.
Press releases are formal announcements and often come as official communications. The main motive of press releases is to get wider coverage. However, brands should identify the right journalists to ensure maximum impact.
Thought Leadership Articles
Thought leadership articles are another reliable tool for brands to establish themselves as an industry leader. It brings in recognition for the brand as an authoritative voice in the space. They act like value-proposition and allow brands to map the width of the environment. These pieces of content help brands to lead the market. Such articles are excellent tools especially for the B2B segment.
It is estimated that 4.3 billion people will be using emails by the end of 2023. The blockchain content writing agencies understand the value of that number. Hence, email newsletters form an important service in this sector. They are a cost-efficient way to generate leads and draw data from the target audience.
Whether it is on a brand website or on a third-party platform, blogs can bring in tremendous business benefits. They are an outstanding way to improve link building and search engine results. Blockchain brands can also remodel them and use them for social media posting. Excellent to market leads, blogs also help establish a sound online presence driving long-term market position.
Just like thought leadership articles, whitepapers form a very important part of content writing services. They are very similar to thought leadership articles, but are more detailed. Whitepapers help in generating sales leads and also accumulate high-quality mailing lists. These email addresses can then be used to send email newsletters and help the leads through the sales funnel.
Did you know that these content are often provided in various formats by the blockchain content writing agencies? Read on to find out more about them.
Formats of Blockchain Content Writing Services
Blockchain content writing agencies offer different combinations of content writing services. This is done to accommodate the various requirements of the clients. Here are some of the most popular formats of content writing services that brands can avail according to their marketing plans:
These are mostly a blend of long-form and short-form content. These packages usually start from basic ones moving on to premium ones. Basic content writing services may contain 3-4 blogs, 5-6 social media posts, 1 press release, etc. Premium content packages have higher numbers of content pieces. The basic packages usually remain valid for a month, while premium ones can go up to 8-12 months.
Single services packages only include one kind of content. For example, blogs, social media posts, video scripts, etc. These packages also come with a validity period and a particular set number of deliverables.
Retainer Based (30-days | 60-days)
Retainer packages are very popular among content writing services. Agencies can usually offer retainer packages at an affordable price because the marketing plan becomes more stable and predictable in such relationships. Retainer packages are also more flexible. Hence, content writing agencies can accommodate changes better. They can analyze what works best and incorporate the necessary steps accordingly.
One-time only packages are short-term project specific associations. These come with a specific number of deliverables and also specific kinds. However, the duration of one-time only packages could range from 1 month to up to 3-4 months, depending on the nature of the project.
Let us find out some of the reputed names that are offering high-quality content writing services.
Top 5 Blockchain Marketing Companies Providing Content Writing Services
There are several names in the industry that claim to be the top blockchain content writing agency. However, not all of them are known to have shown consistent performance. If you are looking for a reliable blockchain content writing company, then you have come to the right place.
We have done extensive research and picked up the best blockchain content writing companies that you can pick from.
Started in 2019, Blockwiz today is one of the most reputed crypto marketing agencies in the world. Their content writing services are aimed at addressing user concerns, bring in higher traffic and boost conversion rates for clients.
It is important to note that Blockwiz is a marketing agency that deals exclusively with the crypto and blockchain space only. They offer several other marketing services as well that cater to clients from the crypto and blockchain industry. Hence, their experts are adept in understanding the ever-evolving blockchain space, which gives them an edge to serve their clients better.
Blockwiz offers content writing services like:
- targeted and SEO optimized blogs
- product descriptions
- eBooks and white papers
They provide custom packages that are curated after understanding the business objectives of the clients and come with competitive prices. The agency has several reputed names as their partners. Hence, partnering with Blockwiz guarantees assured results in no time.
Wittypen is another blockchain content writing agency that is building a name for itself with quality work. Here, brands can avail content writing services like:
- Pillar pages
- Guest posts
- Website blogs
Brands can easily pick their ideal package by placing an order. All they need to do is choose the type of content, the preferred domain, the length of the content pieces and the move to select the package.
ContentPros is a content writing company that serves clients from several industries. They offer a wide range of services like:
- Blog posts
- Whitepapers and eBooks
- Case studies
- Press releases
- Audio and video scripts
Brands can try their services at a discounted price before making a commitment.
The Blockchain Writer is another dominant name in blockchain content production. With an industry presence since 2017, TBW is doing some fantastic work in providing clients with unique blockchain and crypto content writing services.
Here, you can find services like:
- Social media content
TBW is known to offer high-quality result yielding work at affordable prices.
Another reputed name in the blockchain content writing industry is Crowdcreate. This company has done some outstanding work in the past few years and continues to do so till today. Here, you can avail content writing services like:
- Public relations
- Social media content
- Pitch decks
Crowdcreate is a data-driven organization that customizes their content writing services to deliver optimized results to their clients.
Let us share with you some tricks that will help you spot the right blockchain content writing services for your project.
How To Identify the Right Content Writing Services for Your Brand?
While you may easily find out the names of the best blockchain content writing agencies, you may still not know which kind of content will work best for your project. It is quite common to feel overwhelmed after looking at various kinds of content. Most brands assume that a mixture of every kind will work the best for them. However, such strategies may not yield the desired results.
Here are some important factors to consider that will help you zero-in on the right kind of content for your brand.
Know Your Objective and The Target Audience
As a brand, you must be clear about the marketing objective that you want to achieve with a content writing strategy. You should know if you want to establish yourself as an industry leader, introducing a new product or service or educating the consumer about the general ecosystem.
While doing this, you should also keep in mind the audience you’re targeting. Whether you want to target new users or inform the existing ones about an upcoming project. You also need to study the demography of the target audience. This will help you pick the right kind of content for maximum impact.
Examine The Different Kinds of Content Offered
Once you are sure about the objective and have identified the target audience, move on to examine the different kinds of content offered by the agencies. Check out the various long-form and short-form contents.
Find out how the different content pieces are intended to work and how they are appropriate for the target audience. Also, make sure to find out the consumption trends. It is best to pick the popular content forms so that they will be easily spotted and consumed by the target audience.
Check Out Past Clients and Partners Associated With
This is crucial to go through the agency’s past client testimonials to find out their real position and reputation in the market. Client testimonials also reflect the work culture and ethics which is a way to find out about the resources in the organization.
It is also essential to find out the platforms that the agency has partnered with to market their content. For example, Blockwiz has highly-reputed names as its partners, like ABM Crypto, coindesk, The Cointelegraph, Bitboy Crypto, etc.
Discuss with The Agency and Zero Down on the Content Services
Communication is the key to ensure a successful content writing strategy. Once you have chosen a few names, get on a meeting and ask them all the relevant questions. Clear your confusions, ask for data, or even a little background of the resources who will be working for you project.
Once you have a clear understanding of all the important factors, take the agency’s assistance and finalize on the list of the content writing services you want.
If you have been searching for an experienced and reliable blockchain content writing agency who can provide you with appropriate services, then you are at the right place. At Blockwiz, we offer bespoke content writing services that help strengthen your marketing efforts.
Our expert writers create custom pieces of content that aligns with your niche and project goals. Hence, with us you can get a guaranteed assurance of higher visibility and improved conversion rates. So do not wait any longer. Get in touch with our experts to take this forward today!