Our world is full of enthusiasts and sceptics when it comes to cryptocurrency. All thanks to the media and the governments across the globe, practically everyone has heard about Bitcoin. And thanks to the same institutions, it has stayed in the headlines with cycles of regulation-deregulation and prices going up and down. But Blockchain, the technology on which Bitcoin and many other such cryptocurrencies work, has a lot more potential with the power of decentralization and security in its core, which they won’t tell us about.
The potential of blockchain technology has just started to show with businesses starting to come up with new services and ideas. But there’s a significant obstacle with crypto businesses, to market themselves. This is because on one hand, we have a global market and mixed sentiments among the people and on the other hand, we have uncertainty from authorities which renders channels like advertising unreliable, at the very least.
And of course, there are solutions to the blockchain marketing problems too. However, being a younger industry and operating in an uncertain environment, the necessity for an effective strategy is a very high priority. You may have heard of influencer marketing in the blockchain circles and yes, it is a great tool for crypto-business marketing if done right. Its effectiveness can be greatly increased by integrating it with your overall marketing strategy. BlockWiz, an industry-leading crypto marketing agency can help you with the seamless integration of your various strategies among themselves.
Table of Contents
But what is this integrated approach to marketing?
For marketing a blockchain business, we have a variety of methods and channels to approach our audience. All these channels have their own advantages and limitations to crypto marketing. And you should be there for your audience and users on all of these channels. And to develop this base of audience and users and customers, you need to reach out and develop a relationship with them.
This is where you have to create a three-pronged approach, an integrated strategy using influencer marketing, Twitter marketing, and Telegram marketing to promote your crypto business. This strategy takes care of an essential process we will talk about further, first, let’s understand what we have on the table here with these three.
What can influencer marketing do for my crypto business?
Crypto Influencers are literally everywhere, on all channels big and small. They keep interacting with their audience in all so many ways and so many levels. They will share news and information on social media; tips and hacks on telegrams and discord-like channels; they will teach about various services on youtube and twitch; and yet there are more things they will do for their audience.
Their potential to market blockchain businesses is possibly the richest source of reach and engagement in today’s world. They can put you up on the map with their influence. Most importantly, influencer marketing brings trust and affinity for brands and businesses which is a highly desired result from a crypto marketing strategy.
What should I do Twitter marketing for my blockchain business?
Short answer, because almost everyone is there on Twitter. Being a microblogging site and a fairly uncomplicated social media channel, Twitter marketing has one of the strongest potentials to promote crypto businesses. Also, every crypto influencer and celebrity is there on Twitter and much more active than other social channels. Influencer marketing campaigns will almost always find their way on Twitter, and great responses too if we do it right.
In short, Twitter has a greater integration and adoption of organic and partnership-based marketing tactics. Plus the added advantage of greater engagement, the wider audience including celebrities, and a practically unrestricted reach makes Twitter marketing a go-to solution for crypto businesses.
How can Telegram marketing help my crypto business?
Telegram is among the most sought out communication channels out there when it comes to marketing. It supports programmable mods, a great community of self-engaging audiences, and communities that are specific to industries, technology, and products. And you can have your own community up and engaged in a very short time as well. Most crypto influencers have their communities on Telegram as well, where they share deeper insights with their audience than they do on other public channels.
Telegram marketing is currently the best method to create a loyal audience plus stay in direct contact with your users and customers. You can conduct your business through Telegram in ways that aren’t possible elsewhere. For one, many businesses are known to use Telegram marketing in early cycles of developing and improving their product.
So how do we integrate Twitter, Telegram, and Influencer Marketing?
If you haven’t figured it out already, here’s how it goes:
- Use influencer marketing to develop reach and trust among potential customers. Also, their presence on Twitter and Telegram can be used to develop your respective channels of audience and community.
- Use Twitter marketing to reach out and offer your audience with information, offers, and everything good you want to give them. Let influencers be your voice and attract their audience to engage with you.
- Use Telegram marketing to develop a community around your product and services. You can easily direct your audience from Twitter and through crypto influencers to connect with you. Listen to them, talk to them, help them grow and let them become your voice.
The simplest formula you can apply for this approach is:
Reach Out – Build Trust – Give Value – Develop Community – Take Care of Them
We, at BlockWiz, understand that it is fairly complicated than just that. Our services are focused at crypto marketing for blockchain businesses. Our wide array of services and experience simplifies the process for you from end to end. So you can simply take the first step from the formula and reach out to us, we will take care of the rest.
Blockchain marketing is a complicated process, not because it is rocket science but because the crypto industry has more hurdles than any other. A great marketing process can overcome these obstacles with the right mix of communication and outreach.
We are consistently moving towards a world where we are giving power to the people, it is especially the case with blockchain technology. And as communicators, this is just another opportunity to make people realize that power for themselves. Cause power is in those hands that know it is there!