According to recent research, the market for blockchain technology will be worth $7.59 billion by 2024. That’s a 37.4% compound annual growth rate.
This clearly demonstrates that blockchain technology is one of the most hotly debated areas of innovation in today’s economy, with many organizations and startups opting to innovate with it rather than struggle to stay viable without it.
With an increasing number of new crypto currencies entering the crypto industry, new and existing crypto tokens are finding it tough to distinguish them apart.
As a result, cryptocurrency marketing is required to raise project awareness, establish a reputation in the crypto community, and assist in the generation of demand for your coin.
With crypto marketing, you can distinguish yourself from competitors and help customers trust your crypto brand. For effective outcomes, a crypto marketing agency keeps all areas of marketing in sync.
Companies that specialize in blockchain marketing also offer an effective crypto marketing plan. If you want to promote your blockchain product or service, you should read this blog to learn how to pick the best blockchain marketing firm for your project.
We will give you important tips to assist you in finding the proper partner and achieving your marketing objectives. So, let’s get started.
Table of Contents
What Is a Blockchain Marketing Company?
Blockchain is all about decentralization, transparency, and anonymity.
“With web 3 going mainstream, brands are naturally in a hurry to capitalize but the beauty of web 3.0 is that it throws the web 2.0 playbook and technique out and opens up new territory. Giving a chance to agencies/project partners with specialized knowledge in blockchain marketing and community building to be sorted after. ”
– Mr Ahsaas Syed, Head of Growth at Blockwiz
A blockchain marketing agency is a group of professionals with diverse skills who work together to help businesses thrive by implementing innovative solutions.
If you want to advertise a new blockchain product or service, a marketing agency assists you in developing a comprehensive plan to enhance the blockchain project awareness by showcasing your innovative ideas and how your brand contributes to the blockchain industry as a whole.
To raise investor awareness, a blockchain marketing agency may use a variety of digital marketing techniques, including content, social media, and sponsored advertisements.
By enhancing their online visibility on various websites and social media platforms, blockchain firms assist businesses in luring in more investors. The demand, acceptability, and support for blockchain investments will rise as more investors gain a thorough understanding of it.
It’s reasonable to say that having someone on your side, such as an experienced marketing firm, that knows how to put together successful online advertising campaigns and other forms of digital promotion, as well as efficiently handle public relations, can help you in a variety of ways.
What Do Blockchain Marketing Companies Do?
Although blockchain is widely used, many investors are unaware of how they can profit greatly from it by investing in the merging and innovative blockchain space. A marketing agency steps in at this point to raise investor awareness of blockchain projects and how they can benefit from investing in your project.
If you have come up with a new innovative idea for building in blockchain, you must make sure the target customer understands your endeavor clearly.
The aim here is to clarify the importance of your project in the market and how it contributes to the future as well as how it helps the customer or business to make reduce their existing challenges
Making the normal cohort aware about the project is an arduous task, your brand must maximize its online reputation, brand credibility, and brand awareness.
Consumers who use cryptocurrencies for a transaction and blockchain-based products in day-to-day life still have many concerns about buying and using them. However, using the appropriate strategy can attract qualified leads and build a strong buyer community.
Here is when a marketing company can help you to devise a strong blockchain marketing strategy from their experience.
Services Offered by a Blockchain Marketing Company
Blockchain marketing firms assist initiatives and businesses in promoting their ideas, attracting investment, and communicating effectively with their target audiences. Their clients are looking to promote different aspects of projects like ICOs.
They assist businesses in expanding their network by connecting them with other comparable businesses that are already creating blockchain products.
A blockchain marketing agency can help a blockchain project increase brand awareness through various tactics and strategies. Some examples of what a blockchain marketing agency might do for their client include:
- Content marketing: Developing and distributing high-quality, informative content about the blockchain project and its benefits can help increase brand awareness and credibility. This can include blog posts, articles, infographics, and other types of content that can be shared on social media, forums, and other online platforms.
- Social media marketing: Utilizing social media platforms, such as Twitter, LinkedIn, and Facebook, to promote the blockchain project and engage with potential customers can help increase brand awareness and reach.
- Influencer marketing: Partnering with influencers who have a large following and are interested in blockchain can help amplify the reach of the project and increase brand awareness. Influencers can promote the project through their social media accounts and blog, or through sponsored content or sponsored events.
- Paid advertising: Investing in paid advertising, such as Google AdWords or Facebook Ads, can help the blockchain project reach a wider audience and increase brand awareness. A blockchain marketing agency can help the project create effective ad campaigns and target them to the right audience.
- Public relations: A blockchain marketing agency can help the project build relationships with media outlets and journalists to get coverage in relevant publications. This can increase brand awareness and credibility and attract new customers. Let’s go in detail about these services.
1. Blockchain Influencer Marketing
Agencies collaborate with well-known cryptocurrency and ICO influencers. Influencers generate a piece of content in their specialty that is relevant to your product, which they subsequently promote on social media.
Because your target audience trusts these influencers, the content will be accepted, resulting in more people learning about your project.
This service can assist your company in reaching out to a larger audience and gaining more supporters than usual. This is a popular service that we offer to our customers. Blockwiz, for example, ran a campaign with XLA in which we used influencers to boost engagement, bring in more traffic, and generate trust. The goal was to raise brand awareness and obtain maximum exposure by creating content that matched the influencer’s as well as the brand’s voice and tone.
To do this, we formed a connection with the largest crypto influencers in order to increase our reach, which aided in the development of a favorable brand image. For greater organic reach, we, along with the KOLs, generated and delivered content within the XLA community on a regular basis.
This led to XLA getting 19% ER, 13K+ new users, 250K+ views, 159K+ impressions on Telegram and Discord. Check out the complete case study here.
2. Blockchain Paid Advertising or Blockchain Performance Marketing
All of your advertising efforts on Google, Facebook, Instagram, and other social media platforms will be managed by the blockchain marketing firm.
They’ll create a marketing strategy that’s right for you, and they’ll use ads to help you obtain greater visibility in front of your target demographic.
You can choose from one of our pre-made packages or contact them to develop a custom package tailored to your specific requirements. This solution assists businesses in effectively reaching out to their target audiences.
3. Blockchain Social Media Marketing
The marketing agency will manage all of your social media accounts, including Facebook, Twitter, Instagram, and LinkedIn.
They will make sure that all of these platforms are updated regularly with useful content that promotes your product or company in a positive way so that people will continue to follow you and become interested in what you have to offer.
4. Blockchain PR & Sponsored Articles
The marketing firm will assist you in becoming featured in leading industry publications, as well as writing sponsored pieces for these and other popular platforms that are relevant to your product or company.
They will ensure that all of these articles are written in an engaging and interesting manner, causing people to desire to read them and return to you.
5. Blockchain Video Creation & Marketing
The marketing partner will develop a video about your product or business and promote it on various channels, such as YouTube, Facebook, Instagram, and other social media sites.
The video should pique people’s interest enough that they want to watch it and share it with friends who might be interested in what you have to offer.
How to Select Services That Are Right For You?
All businesses and projects come with their own unique set of objectives, challenges, and budget limitations. This means it’s important to choose a marketing firm that understands your needs and can offer services that meet your specific requirements.
A reputable firm will be able to help you develop a plan, create an actionable strategy, build content around your goals and target audience, execute your plan effectively with measurable results, monitor performance over time as needed, and make any needed changes to stay on track towards achieving desired business outcomes.
These factors include defining goals, selecting marketing channels, Setting a marketing budget, and identifying key blockchain marketing services.
1. Define goals
Knowing your goals before opting for any blockchain marketing service is a must. You should be able to define your business objectives clearly and outline what you expect from a marketing firm in terms of measurable results, ROI, and timelines.
Knowing these things will help you determine if a particular firm or team is right for you and whether or not they can meet your expectations.
Asking questions like What are my short-term and long-term objectives? What is my expected ROI? and What are my primary challenges? will give you an idea of how skilled a company or team might be at achieving your goals.
2. Select marketing channels
When it comes to blockchain marketing, there are a number of different ways that you can get started and run successful campaigns. The most common method is through content marketing, including things like blogs, videos, infographics, podcasts, and email newsletters.
Now to select the right blockchain marketing service, selecting a marketing channel is important. You’ll want to think about your target audience and determine which platform will be best for them.
For example, if your target audience is mostly men between 18-35 years old who use social media regularly, then Facebook ads might be a good option for you.
If your target audience includes people in their 40s or 50s who tend to read more traditional publications like newspapers or magazines, then creating an ad in one of those publications might be best for reaching them.
It’s also important to consider how much time and money you have available to invest in advertising as well as what kind of results you expect from each campaign.
A professional agency should be able to help you make these decisions by assessing your situation and determining what would work best for achieving your goals.
3. Set a marketing budget
It’s important to note that blockchain marketing is relatively new, and not many agencies are offering these services yet, so you may have to go outside of your local area in order to find a professional team or firm.
Many professional firms and teams provide services remotely, so long as their clients have internet access. But, it will come with a cost so deciding upon your marketing budget is important.
You should take into account how much money you want to spend on each campaign and what kind of results you expect from each one.
A good agency will work with you throughout your campaign to ensure that they’re hitting all of your objectives while staying within your budget constraints.
It’s also helpful if an agency offers packages based on different budgets so that everyone can get started with blockchain marketing regardless of how much money they have available for advertising campaigns.
4. Zero Down on the Key Marketing Services
A good place to start when it comes to blockchain marketing is by identifying what kind of campaign you want to run and what you hope to achieve.
Do you want to gain greater social media exposure? Are you trying to build stronger brand identity or create trust with potential customers? Do you need help building up your website traffic, email list, or SEO rankings?
Answers to these questions will affect what kind of services are available as well as how much time and money they’ll require.
For example, if you’re looking for help growing your email list but don’t have any budget for advertising campaigns, then hiring someone to do social media promotion might not be an option.
On the other hand, if you have a larger budget and need assistance creating content that can be used across multiple platforms (like blog posts), then hiring someone who can manage all of those tasks may be worth considering.
Top 5 Blockchain Marketing Companies
By utilizing cutting-edge digital marketing tactics, a marketing agency may assist you in growing your organization.
These firms are pioneers in the field of blockchain technology. However, because there are so many agencies on the market, finding the proper one is difficult.
The top 5 finest marketing businesses in the blockchain space are listed below to assist you in achieving success in your projects.
Dev Sharma, CEO of Blockwiz, launched the company in Canada in 2019, and it has since grown to a staff of 85+ individuals and worked on 150+ successful crypto projects with 250+ clients.
They specialize in social media marketing, which includes marketing your product on various social media platforms and engaging with your community through various forms of content such as contests, quizzes, and giveaways, as well as creating SEO-friendly content copy, newsletters, e-books, white papers, and influencer marketing and PR.
ICODA is a full-service blockchain and crypto marketing company that helps crypto enterprises of all sizes with DeFi, NFT, PR, and influencer marketing.
TheCryptoMediaGroup.com is a crypto marketing firm that focuses on assisting blockchain projects with public relations and media relations.
The firm has over four years of experience in the crypto marketing field, having worked with over 300 clients. Flexe.io specializes in Discord promotion, crypto influencer marketing, Facebook ads, email marketing, and other services.
AmaZix is a blockchain marketing and advising firm that provides a variety of crypto marketing services, including DeFi, NFTs, and ICOs. Pre-ICO advice techniques, ICO campaign management, and post-ICO tactics are their specialties.
Some Red Flags to Look Out For
Determine your requirements and seek out a firm that specializes in blockchain marketing. It’s usually preferable to have someone on your team who is knowledgeable about cryptocurrencies, initial coin offerings, smart contracts, and other related topics.
While looking for the ideal marketing agency for your blockchain project, keep the following aspects in mind:
1. No Proper Campaign Roadmap
Working with a marketing agency that has a comprehensive plan in place and can effectively implement it, is critical.
The first thing you should look for in a marketing agency is whether or not they can give you a solid strategy and action plan.
You need to know that your blockchain project will be managed by someone who knows what they’re doing, so before you sign up with them, inquire about their previous experience and how much expertise they have working on similar projects.
2. No Active Engagement in Communication
You should be able to put your faith in your blockchain marketing company and know that it will deliver on its promises.
Pay attention to how a marketing firm communicates with you throughout your early chats and throughout their proposal process to see if they will be able to match your expectations.
3. No Personalized Services Offering
Because the blockchain marketing business is very young and fast-evolving, there is a lot of misconception regarding what blockchain marketing agencies can do for customers and how they should go about doing it.
This can make determining if you’re working with a legitimate company that will be able to deliver on its promises challenging.
Your marketing partner should be able to address this reality and provide you with a more customized list of services based on your requirements.
They shouldn’t be selling you the same set of services that they provided to your competitors because your business demands may be different.
If a marketing firm refuses to tailor its services to your exact requirements, you should go elsewhere.
When selecting a company to assist you with your blockchain marketing campaign, make sure they are familiar with your project.
Also, ensure that they’re a full-service agency that can handle all of your brand’s needs—not just ad campaigns but also influencer outreach, improving conversion rates and overall customer experience, content creation and management, community engagement, SEO/SEM/PPC services, and so on.
It’s one thing if they only do two or three things on that list; it’s another if you want them to handle everything. These businesses exist (Hint: Blockwiz is one of them). Thus, it is about time you began your marketing journey with our blockchain marketing wizards.