While blockchain technology has been around for several years, it’s only recently exploded in popularity. Many people may have heard of blockchain, but have no idea what it does or how to use it. Now according to Statista, the global blockchain market was worth 1.57 billion dollars in 2018 and is expected to increase to 163 billion dollars by 2027, more than a hundredfold.
Blockchains, a highly disruptive technology that is currently revolutionizing industries such as financial services, logistics, and healthcare, can provide your company with a variety of advantages. Reduced expenses, improved security, and more efficient operations are just a few examples.
Several blockchain businesses are emerging and are already established benefitting from the various features of the blockchain. And to help these businesses successfully cater to their audience’s demands, blockchain marketing agencies devised several marketing services to be used for crypto marketing.
Blockchain marketing companies can get you exposure, drive traffic to your website, and increase your sales through search engine optimization (SEO) and social media campaigns. All these components work together to help you grow your business in a way that’s efficient and affordable, but first, let’s go over the fundamentals of blockchain marketing services and how to choose the correct one for your project.
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What Are Blockchain Marketing Services?
Blockchain marketing services, like search engine optimization and email marketing, are intended to assist businesses in growing. These blockchain marketing services can be used for a variety of things, including tracking and recording transactions, improving customer interactions and engagement, securing data, and even launching a new cryptocurrency.
These services give you access to high-quality, cost-effective marketing strategies, but what does that mean for your business? It means you’ll grow faster and stay competitive in the digital age.
These services are divided into three categories: raising blockchain awareness, attracting blockchain users, and increasing revenue from those users.
Why Do You Need Blockchain Marketing Services?
Although blockchain marketing services are the future of marketing tactics and client outreach, many organizations are currently underutilizing them.
Selecting blockchain marketing services that meet your business KPIs is crucial. A good crypto marketing agency will assist in not only executing your strategy with quantifiable results but also monitoring performance to keep track of business outcomes.~ Dev Sharma, CEO Blockwiz
Here are six ways that blockchain marketing can help you expand your business to assist you to recognise the benefits of these services.
1. To Build Brand Presence:
When it comes to blockchain marketing services, creating a brand presence may be easier than you’d think. In fact, many popular companies have already taken advantage of blockchain technology to expand their brands and improve their reach.
From Bitcoin ATMs to branded crypto cards, there are a variety of marketing tools that can help grow your brand while integrating blockchain into your plans.
These services such as PR and email marketing will help reach new customers and keep existing ones engaged with your business. Additionally, they can also help drive sales through new channels like social media or even cryptocurrency exchanges.
2. To Identify and Engage with The Right Audience:
To build your brand and improve your marketing, you’ll need to identify and engage with potential customers. This means targeting specific demographics, geographical areas, customer profiles, or buying habits to find those who could be interested in what you have to offer.
By using blockchain marketing services for data collection and analysis, you can get a better sense of your audience so that you can create more targeted campaigns.
Additionally, these services will help identify trends within your audience so that you can adjust accordingly. For example, if you notice there are certain times of the year when certain types of people are more likely to purchase from you, then you may want to schedule promotions during those times.
3. To Improve Customer Interactions:
Businesses can benefit from blockchain marketing services in one way: by boosting consumer interactions. As previously indicated, numerous companies have begun to employ blockchain to develop new types of ATMs and crypto cards that allow customers to pay for goods and services using their bitcoin wallets.
You might also want to include a customer feedback system so that you can collect direct feedback from your customers on your products or services. These services can aid in the growth of your blockchain project while also providing useful information on how to better your organization as a whole.
For example, using Lucidity’s platform, a blockchain advertising analytics company, Toyota’s ad campaign performance increased by 21%. Toyota was able to shift its budget to higher-performing sites and minimize wasted spending by blacklisting sites and apps that Lucidity concluded had significant degrees of disparity.
4. To Secure Data:
Another great reason to use blockchain marketing services is to secure data and information in general. For example, if you’re running an e-commerce site, then it’s important to keep track of all transactions taking place on your platform—and even those outside of it.
With blockchain technology, you can create a secure ledger that lets you monitor every transaction or sale that takes place. This not only helps protect your business from fraud or theft but also helps build trust with potential customers by showing them how seriously you take security.
5. To Promote Services:
A final reason you may want to consider using blockchain marketing services is that they can help you promote your business and drive sales. For example, if you’re planning a new product launch or promotion, then these marketing tools can help you spread the word about it through targeted ads and social media campaigns.
Additionally, many companies have used blockchain technology to create their own cryptocurrency tokens that users can purchase with fiat currency or other cryptocurrencies like Bitcoin or Ethereum.
6. To Optimize Crypto-Tokens:
Another great benefit of blockchain marketing services is that they can help you optimize your crypto-tokens. As mentioned, a lot of companies have already created their own tokens for use on their platform—which makes sense because it gives users an incentive to use your token instead of other cryptocurrencies like Bitcoin or Ethereum. However, one problem with creating your own tokens is that doing so often comes with legal obligations.
For example, if you’re planning to hold an ICO (initial coin offering), then you’ll need to make sure all regulatory requirements are met before launching your campaign. Similarly, if you plan on listing your token on exchanges, then there may be additional rules and regulations in place that could affect how and when people can buy and sell them.
Top Blockchain Marketing Services
Make sure you work with a reputable company that can help launch your project. These are some of the leading blockchain marketing services available today such as Crypto Influencer marketing, Discord and Telegram Community Growth, Social Media Marketing, Cryptocurrency Content Writing, PR & Sponsored Articles, SEO, PPC Marketing (Pay-Per-Click), and Crypto Video Creation & Marketing.
1. Crypto Influencer marketing:
Crypto Influencer marketing is a service that helps in influencing people to share certain content on different social media sites. Also, these services promote your brand through these influencers.
This service can help to expand your product by directing traffics to your website and hence increase sales. The main benefit of such services is that it helps in developing a loyal customer base for a long-term relationship.
2. Discord & Telegram Community Growth:
You can make use of Discord & Telegram community growth services to grow your community members. These communities are used as marketing tools where you can post information about new products or updates, which will be shared with all members.
Moreover, you will get an opportunity to interact with customers directly so that you can understand their problems and offer solutions accordingly. This way, you can boost sales for your business.
3. Social Media Marketing:
The process of social media marketing helps in advertising a brand online through social networking sites such as Facebook, Twitter, LinkedIn, etc., It is a long-term strategy and hence helps in attracting people towards any product through regular content sharing on social media sites.
Moreover, it allows businesses to interact with customers directly. This way, you can provide solutions to your customers’ queries and complaints so that they remain loyal to your brand for a longer period of time.
4. Cryptocurrency Content Writing:
Through cryptocurrency content writing service, you can share information about different cryptocurrencies related to blockchain technology that is available these days.
Such services include reviews, articles, blogs, and other forms of cryptocurrency-related content based on public interest which can help to increase sales and traffic toward your website or business campaigns.
5. PR & Sponsored Articles:
PR (Public Relations) is a process through which businesses promote their brand by getting it published in newspapers, magazines, etc.,
With PR & sponsored articles, you can get featured in leading news portals so that more people come to know about your brand and products/services offered by them. This way, you will be able to boost sales for your business as well as expand product lineups over time.
6. SEO (Search Engine Optimization):
Search engine optimization is also an important part of blockchain marketing services that helps in making content visible to users on search engines such as Google, Yahoo, and Bing.
With optimization of content on different platforms like blogs, websites, etc., you can reach out to millions of internet users and increase traffic toward your website. This way, you will be able to boost sales for your business.
7. PPC Marketing (Pay-Per-Click):
Through a Pay-Per-Click marketing service, you can promote your brand by getting it displayed on search engines like Google, Yahoo, and Bing as sponsored ads when users search for keywords related to blockchain technology and cryptocurrencies.
It is a short-term strategy that allows businesses to reach out to millions of internet users at once so that they boost sales for their business in a short span of time.
8. Crypto Video Creation & Marketing:
Through video creation and marketing services, you can create videos related to blockchain technology and cryptocurrencies based on public interest. Such videos help to increase traffic toward your website or business campaigns as well as help to improve brand image over time. This way, you will be able to boost sales for your business.
These videos can be explainer videos or marketing ads videos, which help in attracting more customers through different platforms such as social media sites like Facebook, Twitter, etc., Moreover, it also allows businesses to interact with customers directly so that they understand their problems and offer solutions accordingly.
These are some of the top blockchain marketing services that help to increase traffic toward your website or business campaigns, improve brand image over time, and boost sales for your business.
How to Select the Right Services?
All businesses and projects come with their own unique set of objectives, challenges, and budget limitations. This means it’s important to choose a marketing firm that understands your needs and can offer services that meet your specific requirements.
A reputable firm will be able to help you develop a plan, create an actionable strategy, build content around your goals and target audience, execute your plan effectively with measurable results, monitor performance over time as needed, and make any needed changes to stay on track towards achieving desired business outcomes.
These factors include defining goals, selecting marketing channels, Setting a marketing budget, Strengths and weaknesses (what we lack), and identifying key marketing services.
1. Define goals:
Knowing your goals before opting for any blockchain marketing service is a must. You should be able to clearly define your business objectives and outline what you expect from a marketing firm in terms of measurable results, ROI, and timelines. Knowing these things will help you determine if a particular firm or team is right for you and whether or not they can meet your expectations.
Asking questions like What are my short-term and long-term objectives? What is my expected Return on Investment (ROI)? and What are my primary challenges? will give you an idea of how skilled a company or team might be at achieving your goals.
A good company will listen to your needs and ask questions about them so that they can create an effective strategy based on all relevant information. They should also offer suggestions on how to achieve success and explain why their services may be more beneficial than others.
And finally, it’s important to keep in mind that it’s okay if you don’t feel 100% confident with every decision along the way—that’s why working with a professional agency is ideal because they know best practices and can guide you through each step of the process.
2. Select marketing channels:
When it comes to blockchain marketing, there are a number of different ways that you can get started and run successful campaigns. The most common method is through content marketing, including things like blogs, videos, infographics, podcasts, and email newsletters.
Now to select the right blockchain marketing service, selecting a marketing channel is important. You’ll want to think about your target audience and determine which platform will be best for them.
For example, if your target audience is mostly men between 18-35 years old who use social media regularly, then Facebook ads might be a good option for you. If your target audience includes people in their 40s or 50s who tend to read more traditional publications like newspapers or magazines, then creating an ad in one of those publications might be best for reaching them.
It’s also important to consider how much time and money you have available to invest in advertising as well as what kind of results you expect from each campaign. A professional agency should be able to help you make these decisions by assessing your situation and determining what would work best for achieving your goals.
3. Set a marketing budget:
It’s important to note that blockchain marketing is relatively new and not many agencies are offering these services yet, so you may have to go outside of your local area in order to find a professional team or firm. Don’t worry—just because they aren’t located nearby doesn’t mean they won’t be able to help you achieve your goals!
Many professional firms and teams provide services remotely, so long as their clients have internet access. but it will come with a cost so deciding upon your marketing budget is important. You should take into account how much money you want to spend on each campaign and what kind of results you expect from each one.
A good agency will work with you throughout your campaign to ensure that they’re hitting all of your objectives while staying within your budget constraints. It’s also helpful if an agency offers packages based on different budgets so that everyone can get started with blockchain marketing regardless of how much money they have available for advertising campaigns.
4. Strengths and weaknesses:
Know your strengths and weaknesses before looking for any marketing services. If you have a good idea of what you’re good at, it will be easier to determine what kind of help you need in other areas.
For example, if you’re a great writer but not so great with social media, then hiring someone to handle that part of your campaign might be a good option for you. The same goes for design or video editing—if you know that these are skills you don’t possess, finding an agency or team who can provide those services may be worth considering.
You should also consider how much time you want to devote to your campaigns as well as whether or not you have enough technical knowledge about blockchain technology itself to run a successful campaign on your own.
Some agencies provide consultation services, in which they sit down with you and discuss your aims and objectives, assisting you in determining which tactics would be most effective in accomplishing them.
It’s also worth considering whether there are any limits on your company name, logo, domain name, or other aspects of your brand that could limit your options when it comes to launching a successful campaign.
But don’t get too caught up in all of these minutiae right immediately; knowing what you want to accomplish with each campaign is a smart place to start. Once you’ve worked out that information, figuring out how to reach your target audience becomes a lot easier!
5. Identify key marketing services:
A good place to start when it comes to blockchain marketing is by identifying what kind of campaign you want to run and what you hope to achieve. Do you want to gain greater social media exposure? Are you trying to build a stronger brand identity or create trust with potential customers? Do you need help building up your website traffic, email list, or SEO rankings? The answers will affect what kind of services are available as well as how much time and money they’ll require.
For example, if you’re looking for help growing your email list but don’t have any budget for advertising campaigns, then hiring someone to do social media promotion might not be an option. On the other hand, if you have a larger budget and need assistance creating content that can be used across multiple platforms (like blog posts), then hiring someone who can manage all of those tasks may be worth considering.
One thing to keep in mind is that some firms specialize in one area over another—for example, some agencies only work with ICOs while others focus solely on branding and reputation management. It’s important to know exactly what you want from each campaign so that you can find an agency or team that specializes in helping clients reach their goals.
Top blockchain marketing Companies
This can be quite a minefield because blockchain marketing is still relatively new and there are no real industry standards just yet. Start by doing your research on which companies have been around for a while and getting references from satisfied customers; check out websites like ICO Benchmark or follow influencers in your niche to get opinions on what companies they’ve worked with in the past.
Here are the top six blockchain marketing companies that provide a variety of services that can help you with your marketing needs in some way:
1. Blockwiz
Blockwiz is a full-fledged blockchain marketing agency with over 85 members and over 1800 campaigns under its belt. They provide data-driven blockchain marketing solutions to help you get the most bang for your buck when it comes to crypto marketing. Their award-winning community moderating staff makes it simple to administer your crypto communities on Telegram and Discord.
They offer SEO-friendly content copywriting, newsletters, e-books, and white papers, as well as public relations and sponsored content services, influencer marketing, and video production.
2. Lunar Strategy
Lunar Strategy is a well-known crypto marketing firm that specializes in using cutting-edge methods to promote various crypto assets. It uses cutting-edge strategies to offer goods and services in order to increase earnings. This agency’s core strategy consists of a three-month advertising campaign planned ahead of time.
They specialize in Facebook and Google marketing, and their SEO service assists customers in improving the quality of their content while also advertising their clients’ businesses or services.
3. Bitcoin PR Buzz
Bitcoin PR Buzz is a blockchain marketing firm that specializes in the circulation of press releases. It boasts over four years of blockchain experience, as well as unique partnerships and contacts. The objective of Bitcoin PR Buzz is to keep the bitcoin movement afloat.
The price of Bitcoin PR Buzz services is high. The cost of Bitcoin PR Buzz is quite significant. They provide press release packages that range in price from $3427 to $6497. Article Packages are also available from Bitcoin PR Buzz, with prices ranging from $14997 to $24997 depending on the bundle.
4. Coinzilla
Coinzilla is a crypto marketing business that specializes in creating unique and desirable press releases while also monitoring the distribution process. They are a 34-person agency that has completed over 16,000 campaigns to date. They presently promise their subscribers 1 billion impressions each month, 1.8 million+ hits, and over 650 websites per month.
They work hard to secure the safety of their customers during transactions. The agency will provide its users with Escrow services, which will protect both the buyer and the seller by removing any risk.
5. Crowdcreate
Crowdcreate is a full-service cryptocurrency and non-fungible token marketing firm. Since 2017, Crowdcreate has used influencer marketing, community building, fundraising, sponsored ads, and PR growth techniques to establish various blockchain and Web 3.0 enterprises.
Crypto Marketing, NFT Marketing, Influencer Marketing, Advisory & Strategy, Outreach, and Video Production are just a few of the services they offer.
6. DaPixel
Dapixel is a new digital marketing agency that offers a free 30-minute consultation to help you design a customized digital marketing campaign plan for your project. They specialize in the competitor analysis and implementing their best strategies, as well as planning and designing strategies, influencer marketing, SEO, ad management, email marketing, and other services.
Summing up
The blockchain is an increasingly valuable tool for business owners and marketers, who need to be aware of how it works and how it can benefit their campaigns. Learning about how blockchain marketing services can improve your online presence, gain more visibility and grow your business while providing innovative solutions to customers in an eco-friendly way that saves money.
After all, businesses are becoming more tech-savvy every day—so shouldn’t you? So if you’re looking for new ways to grow your business – or if you’re already working with blockchain – our blockchain marketing services can help. Learn more about them today!
It’s important to note that our marketing services aren’t limited to specific technologies – we can help your business with its blockchain strategies no matter which blockchains it uses. We can even create custom strategies based on your particular needs. Our team will work with you to determine how these solutions apply to your company and industry so that you end up with a strategy that delivers real results for your business.
