According to Statista, the global blockchain technology revenue will experience massive growth in the coming years, with the market expected to climb from 17.2 billion US dollars in 2022 to over 39 billion U.S. dollars in size by 2025.
To capitalize on this massively growing business opportunity, many startups have leaped to become one of the top blockchain companies with their various crypto products and services.
However, due to the high level of competition in this industry, where a new crypto coin is registered by a new startup every day, making a name in the market is not easy.
That’s where a blockchain marketing agency comes into play. They help blockchain businesses to reach their ideal customers and in brand building. They promote their products and services.
Because cryptocurrency is new and unfamiliar to most consumers, it is difficult for firms to sell their products. A crypto marketing company may help raise awareness of the cryptocurrency industry and its products, as well as generate leads and sales.
In this guide, we will discuss the five top blockchain marketing agencies, along with reasons to hire a blockchain marketing agency for your blockchain startup. The blockchain marketing guide will also talk about the services these agencies should provide and how to choose the right blockchain marketing company that fits your business needs.
Table of Contents
What Is a Blockchain Marketing Agency?
A blockchain marketing agency is a company that builds your idea from the ground up and raises brand awareness and authority within the blockchain community.
Simply put, a Blockchain marketing agency is a digital marketing firm that specializes in the promotion of blockchain enterprises. It helps in token demand generation and during the ICO, STO, or IEO period, they are normally promoted for several months.
Blockchain marketing agencies typically offer a range of services, including social media marketing, content marketing, email marketing, and online advertising.
As Blockwiz’s CEO, Mr. Dev Sharma, puts it:
“Blockchain marketing has its own set of unique challenges. It is essential to know what to do, and more importantly, what not to do. With years of experience in the space, a professional blockchain marketing agency creates powerful marketing strategies to connect with your ideal customers with the highest ROI.”
By working with a crypto marketing agency, businesses can tap into a team of experts who can help them reach their target audience and achieve their desired results by employing these mentioned services.
The Advantages of Hiring a Blockchain Marketing Company
Dealing with blockchain projects isn’t easy, just like any other business. Several other well-established companies already have a stranglehold on the blockchain market. This means you’ll be up against a lot of competition.
But there’s still hope, and that is marketing. You can use marketing to gain an advantage over your competitors. You can advertise your blockchain project on your own, but it will be more practical to hire a blockchain marketing agency.
Here are some advantages of working with a marketing team:
1. Quick Adoption Of The Latest Trends And Technologies
Given that you must handle operations besides marketing, it will be challenging for you to keep up with all the new innovations. Some marketing strategies that succeeded in the past may no longer be effective today.
As a result, you may find yourself using antiquated technology that isn’t appropriate for the crypto sector. To be competitive, it’s critical to keep up with the latest blockchain marketing trends and technologies.
However, incorporating cutting-edge technologies into your blockchain marketing plan may be difficult, especially if you aren’t an expert. In that situation, you should hire a blockchain marketing firm. Most marketing professionals are tech-savvy.
They’ll provide you advice on some of the innovative trends and blockchain marketing tools you’ll need to advertise your blockchain firm, such as IoT integration. IoT connectivity improves security by allowing you to keep track of transactions and interactions between machines.
2. Work with a team of marketing experts
When you employ a marketing agency with a team of experts to promote your crypto project, your ad campaign might begin within a few days to a week. There would be no need to hire an in-house team, so a lack of trained in-house personnel would have no influence on a company’s crypto marketing efforts.
As agencies are equipped to handle several projects and have a larger crew than you would. Hiring a crypto marketing service relieves you of time constraints. Because they’ll already have a team in place that’s been trained and aligned for the job.
They are more experienced and well aware of blockchain marketing trends. All these characteristics make hiring an agency a much better choice for your project promotion.
Because the crypto sector is a niche market, finding the correct audience might be tough. You’ll be able to reach a wider audience and target the crypto industry if you have a team of professionals on your side who know what they’re doing. And the more people you reach, the better the return on your marketing spend will be.
3. Continuous and consistent promotion
As the blockchain space is ever-changing, there is a need for continuous and consistent promotion to be in your audience’s eyeballs.
As an entrepreneur, engage in various marketing activities for your crypto business, but it could get tiresome if you end up doing everything. Social media marketing, for example, needs a consistent effort to build a higher audience engagement with your brand, which could easily be taken care of by a blockchain marketing firm.
Most companies have team members working in different shifts, making the agency available to continue your blockchain marketing campaigns and interactions 24/7.
4. Logistics and Partnerships
Longer communication, thorough research, relationship management, resource acquisition, and other tasks may be beyond the capabilities of your in-house workers. On the other hand, this may be a typical workday for a blockchain marketing firm.
Some of these logistics may be long-term, while others may be short-term; some may have legal or regulatory implications, while others may be costly.
A blockchain marketing firm can give better and more cost-effective services in this area for your organization. In crypto marketing, outreach initiatives and influencer marketing relationships are critical. An influencer marketing firm will maintain long-term relationships with key thought leaders in your industry.
5. Save Time and Money
Hiring and training an in-house marketing team is both costly and time-consuming. Whereas, working with a blockchain marketing agency does not waste time if you are aware of your marketing goals and express them to the agency thoroughly. The agency will create a marketing strategy that is tailored to your company’s demands.
They’ve been in the crypto industry long enough to know what works and what doesn’t. This helps you save a lot of time and money. If you want to survive and thrive in the blockchain sector, you must be an early bird in the market.
What Do Crypto Marketing Agencies Offer?
1. Press Releases
A press release is a short, interesting news story regarding an announcement or piece of information that a company needs to share, which is sent to targeted members of the media.
It’s an effective way to get your word out there to a large group of people who are interested in your business and products. This helps in generating targeted leads and traffic to your project and even brand awareness.
Marketing agencies usually publish the press release to high authority and high-traffic websites where your target clients visit and so they are able to deliver your message to the right audience to bring leads and drive sales.
2. Influencer Marketing
Influencer marketing is a type of marketing where brands collaborate with highly influential people to promote their products and services to the influencer’s audience.
Marketing efforts are centered on these influencers because they are considered experts and their followers take their recommendations seriously.
For example, GaryVee talks about NFTs and their future and even asks his followers to invest in NFTs and they invest because they trust his advice.
The goal of influencer marketing is to demonstrate to consumers your industry’s authority, credibility, and thought leadership.
It uses a combination of online marketing influencers, celebrities, word-of-mouth marketing, and other user-generated content to market and promote products and services to consumers.
Recently, Blockwiz worked with SugarBounce.com which is a decentralized game-changing ecosystem. Blockwiz promoted SugarBounce IDO and launched the $TIP token using influencer marketing.
By following a structured and timely execution of organic campaigns and daily content, the following results were achieved:
- Increased social visibility and community engagement.
- Increase in the token sale of $TIP token by projecting SugarBounce as the next OnlyFans or Chaturbate but in crypto space.
- Pushed the project to the masses with help of crypto influencers.
3. Community Engagement
Community Management is the process through which businesses seek to build an engaged audience around their brand, products, or services using social media.
There are many ways to do it, such as producing blog content, posting daily updates on social media, or even replying to Reddit or Twitter DMs and comments.
In the crypto space, popular coins such as Shiba Inu and Dogecoin are primarily in the market and doing so great because of their loyal and strong community.
Blockwiz worked with Nftaaa.art to manage its Twitter handle to drive up traffic to promote NFT sales.
It resulted in:
- Engaging with influencers within the NFT community.
- Creating a more aesthetically pleasing format of content that would resonate with the artistic community.
- Engaging with the masses and redirecting them to telegram for cross-platform integration.
4. NFT Promotion
NFT Promotion services are personalized marketing for the promotion of new NFT collections, generating buzz and assisting them in standing out in this fast-growing sector.
The NFT advertising method differs from project to project. It all depends on your budget and the audience you’re aiming for. The NFT can be promoted through press releases, influencer marketing, shilling campaigns, interviews with industry experts, and other marketing tactics.
5. Ad Management
When a marketing agency manages your project’s digital ad campaign, whether it’s on Facebook, Google, Instagram, or another blockchain marketing platform, it’s known as ad management. Digital ads are essential for promoting a project and, when done right, may be extremely powerful.
Marketing companies may assist you in determining the best parameters for your ad campaign, ensuring that you are targeting the right audience and efficiently integrating got data.
Top 5 Blockchain Marketing Agencies
With the support of blockchain marketing agencies, crypto businesses can now develop a new level of connection with their customers. These firms provide full-service public relations, marketing, and data services, and they know how to break down complex topics into easily digestible chunks.
They can write thought-provoking copy that is suited to your exact requirements. They can design marketing campaigns that are easy to understand and employ crypto influencers to assist promote your project so that it receives the attention it deserves.
So, here are the five of the best blockchain marketing agencies to aid in the growth of your blockchain company:
Blockwiz is a full-service cryptocurrency marketing company. It was established in 2019 and is situated in Canada. They have a staff of over 85 crypto professionals who have worked on 150+ successful crypto projects with 250+ clients.
They specialize in data-driven crypto marketing solutions to help you get the most bang for your buck. Their team of community moderators makes it simple to run your crypto communities on Discord and Telegram.
- Video creation services to create cryptocurrency and blockchain explainer videos.
- Social media marketing services to keep your audience engaged on selected social media marketing platforms by posting content such as contests, quizzes, and giveaways.
- Cryptocurrency content writing services to create SEO-friendly content copy, newsletters, e-books, and white papers to improve your business’s visibility online.
- The PR and sponsored content services to get your content published on some of the world’s largest crypto-media outlets, including Bitcoin.com, CoinDesk, and others.
- Crypto Influencer marketing services to get connected with 1300+ renowned crypto influencers.
Cyptoken functions as a full-service crypto marketing firm. Their major goal is to help their clients get the best possible return on their investment. It specialized in providing crypto and blockchain firms with marketing and advertising services. They work with over 10,000 businesses as partners.
- Search Engine Optimization services to execute creative SEO strategies to boost your organic traffic.
- Crypto Marketing services to tell the story that your customer wants to hear using various forms of content.
- Digital PR and Outreach services to create a favorable public image and increase your reputation with the help of news.
- Influencer marketing services promote your business and products by enlisting the help of crypto influencers and generating genuine discussion and engagement.
- Native Advertising services for the most popular native ad platforms.
3. Single Grain
Eric Siu bought Single Grain for $2 in 2014 and turned it into a 360-degree marketing agency (CEO of Single Grain). Single Grain specializes in analyzing data and customizing a solution to meet your specific demands, objectives, and budget.
- Crypto SEO strategies to generate quality traffic on your website.
- Ad and marketing campaign services to generate leads.
- Social media marketing services to promote your coins on social media channels.
- Crypto influencer marketing services to build your brand’s reputation and generate a high demand for tokens.
- Email marketing services to attract potential crypto buyers.
Bitcoin Marketing Team is a cryptocurrency marketing agency that was established in August 2014. They are based in the Republic of Ireland. They are Europe’s oldest cryptocurrency marketing agency, providing strategic marketing and advertising services in the cryptocurrency space.
- Services for search engine optimization (SEO) to increase organic traffic to your website.
- To get PR in industry-leading media platforms, use public relations (PR) services.
- Blog posts, social media posts, email marketing copy, ad copy, website material, press releases, and other content marketing services are available.
- Setup and management of cryptocurrency marketing campaigns on Google and Bing.
- Personalized banner design services for the promotion of crypto products.
NinjaPromo is in New York, USA, and was founded in 2017. NinjaPromo specializes in public relations and social media marketing for blockchain-based businesses. They have a team of about 50 people and have collaborated with over 18 different blockchain companies.
- Search Engine Optimization (SEO) services are used to increase organic traffic and potential buyers to a website.
- For visual attention, video marketing services are used to make advertising and promotional videos.
- Services for social media marketing to reach new consumers and increase interaction.
- Increase brand exposure and sales with influencer marketing services.
- Email marketing services help increase sales through email campaigns.
How to Choose a Blockchain Marketing Agency
With the number of marketing companies on the rise by the minute, the market is flooded with choices. Each agency specializes in different services, but it’s difficult to discover one that’s right for your company and marketing goals.
Here are five things to think about when looking for a marketing agency to help you with your marketing needs.
1. Consider pricing and budget
The crypto marketing industry is dynamic, and fees vary depending on the agency’s expertise and specialism. The size of the team could also influence it. Charges might range from hourly to weekly to monthly, depending on the agency.
There are no rules for deciding on a good price range. As a result, look for companies that offer the services you need.
While you should never compromise quality for a lower price, it is critical that you focus on blockchain marketing strategies that are cost-effective. Solicit pricing quotes from several marketing firms and compare them to other firms in the field to guarantee you’re not overpaying.
2. Check the portfolio of clients
Examine the company’s portfolio to see if they have previously promoted blockchain startups with success. This might be demonstrated through case studies proving previous work on a blockchain campaign.
Having a client list that includes blockchain enterprises is a positive sign that the agency is right for your crypto marketing strategy. If this is not the case, it is a cause for concern.
It’s also not uncommon for agencies to make up the facts about previous projects. As a result, it’s a good idea to contact the agency’s previous clients (if available) to see if they’d suggest it for future projects.
3. Consider the agency’s marketing experience
Although blockchain and cryptocurrencies are relatively new concepts, the experience of these marketing organizations must be considered.
Examine their published case studies and articles about the blockchain industry to determine their level of experience. Check to see if they are up to date on the latest marketing trends and techniques.
All of this information will enable you to choose a corporation that is capable and experienced in providing high-quality marketing services. Experienced marketing organizations are well-versed in how to publicize new digital currencies and persuade individuals to purchase or invest in them.
4. Look for their reviews and ratings
Doing so will help you understand the reputation of the agency in the market and give you insight into the practical experiences of previous customers and clients.
There are several ways to check for a company’s feedback and complaints on various platforms, such as LinkedIn and Facebook, where simply searching by the hashtag with the company’s name will give you all the news happening around it.
5. Get your doubts clarified
Before you decide to engage with a marketing firm, you should be aware of its advantages and disadvantages. You must clear up any doubts you may have ahead of time.
Simply contact their expert team and inquire about their years of expertise dealing with crypto influencers, their clientele, their marketing strategy and goals, their KPIs, and their definition of success. Only then should you proceed with the partnership if you are satisfied.
Marketing is crucial to the success of any project or organization, and it should be obvious by now how useful a blockchain marketing agency may be for your new startup or even an established company.
By promoting your cryptocurrency-based business on social media and blogs, a blockchain marketing agency can help you raise funds. They can develop content for offline marketing, social media marketing, display marketing, public relations, and a range of other projects.
Blockchain marketing agencies have become one of the most sought-after agencies in the world of blockchain technology.
As a result, you should partner with a top crypto marketing agency that has a team of professionals in all aspects of digital marketing and can give services tailored to your needs.