“If I was down to my last dollar, I would spend it on public relations.”- Bill Gates, Chairman, Microsoft
PR or public relations is one of the most desirable marketing services today. According to reports, the value of the global PR market is expected to cross $90 billion in 2022. This figure highlights the ever-growing importance of PR. With the emergence of cryptocurrency with Nakamoto’s 2008 whitepaper on Bitcoin, PR has started to play a significant role in the blockchain industry as well.
The blockchain space has witnessed a significant number of players in a short time. Hence, a blockchain PR agency is of prime importance to stand out in this space. A blockchain Public Relation agency helps brands achieve an impeccable reputation by offering a smart mix of different forms of targeted communication. They apply powerful strategies and techniques to ensure an effective PR campaign that not just gives immediate results but also continues to add value to the brand name in the long run as well.
Blockchain PR involves data, behavioral practices, lived experiences, and technology. Back in the day, organizations used to resort to PR only when business was not performing well. However, with the advent of social media and the real-time dissemination of information, organizations realized that they need to maintain a spotless image and reputation from day one.
As Richard Branson, the founder of Virgin Group says, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” As transparent and community-driven the blockchain and crypto space is, brands cannot afford to miss out PR from their branding and marketing strategy.
Let us dive a little deeper and find out more about blockchain PR.
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What Is Blockchain PR?
Blockchain PR is a domain-specific service that a blockchain PR company employs to get their clients’ reputation improved through channels like conventional media, social media, industry communications, and planned announcements and events.
We know reputation plays a deciding role in the crypto and blockchain industry. It is a space where one single positive tweet by a prominent face can boost the value of a crypto coin or project. Similarly, it only takes a negative comment to bring all that down within a couple of minutes.
Hence, blockchain brands need to partner with a reliable and reputed blockchain PR firms from the start to protect their image, handle social media brand narrative, and ensure quality attention and influence.
Blockchain PR companies can help brands attract the right high-value investors, favoring media buzz and help build a vibrant community for the brand. These companies usually partner with blockchain PR media sites like Cointelegraph, Bitcoin.com, AMB Crypto, etc. Getting your project discussed on such credible sites instantly adds value to it and the market players start to take notice.
Let us take a look at the benefits of onboarding with a blockchain Public Relation agency in detail.
Advantages of Partnering With A blockchain PR Agency
PR is an essential part of integrated marketing. It is an effective tool to support and strengthen the advertising strategies of the brand. It is a value-adding service that helps in building the public image of a brand block by block.
Let us take a look at the advantages that a blockchain PR strategies can bring in for brands in this space.
Enhance Brand Credibility
The authenticity of a brand is greatly enhanced when good-quality content is published through reputed media platforms. Such strategies are known to work better as they seem less promotional than advertising. The brand image is also fortified when a third-party platform or personality speaks about the brand and its products and services.
Reach Out To The Target Audience
Reaching out to the target audience is far easier than any other marketing strategy. It is also very subtle and hence, looks genuine. PR helps to reiterate the brand message through multiple voices. This greatly helps in gaining qualified leads that adds to business revenue.
Add Value To The Brand
PR is a powerful touch-point. It can help you stand out from your competitors and create a unique leadership position for yourself. PR adds value to the brand name by boosting visibility, better media relationships, enhanced customer satisfaction, improves brand reputation,and lets your clients experience an enriched business time.
Lead generation through PR is one of the most sustainable approaches. While it may take time to witness a substantial difference in the numbers, PR ensures credible lead generation in the long run. A good PR strategy can help blockchain brands achieve a solid foundation in terms of reputation, something that ensures good business even during rough days.
Improved Brand Reputation
Yes, we saved the best for the last. There is no better tool than PR for improving brand reputation and image. We all know by now how crucial reputation is to the blockchain space. Brands here can make a lot of business benefits like sold out IDO, sustained positive buzz around the project, etc.
Read on to find out how blockchain PR is distinctly different from conventional PR.
Key Differences Between Blockchain PR and Conventional PR
After going through the benefits of hiring a blockchain Public Relation agency, you may feel it is very similar to conventional PR. So, naturally the following thought is that a regular PR agency will be able to handle the PR for your blockchain brand too. Well, that is not the case.
There are some stark differences between crypto and blockchain PR campaigns. Let’s check them out.
The blockchain ecosystem is one of a kind. It offers benefits like no other sector. The products and launches here are also very different from other industries. A blockchain Public Relation agency manages public image especially for events like IDO launch, etc. Such activities require experts that understand the product, its features and potential really well to reach out to the target audience in a relevant way.
Blockchain PR campaigns are a mix of influencer collaborations, industry-specific publishing channels and media houses, AMAs, giveaways, and many more activities. These are very new to the domain and hence, a traditional PR expert may not be able to handle everything in a sound manner.
A blockchain PR strategy relies a lot on content marketing. This is because the blockchain sector is still new to a lot of people. Hence, the focus is to educate the audience and create awareness while also subtly marketing the brand and the product.
Informational content that empowers the audience to make informed decisions is the key to bring in more engagement in the blockchain space. Another important role of content in blockchain PR campaigns is that it ensures high organic visibility as well.
Communities are the driving force in the blockchain space. A blockchain PR companies understands the power and influence of communities very well. However, these communities are unlike the traditional ones. They are a bunch of passionate individuals who are driven by innovation and new-age technology. Thus, the approach to reach out to them is also unique.
Blockchain PR companies have sound business relationships with niche influencers for such activities. Some also like to take a more traditional route and go for the good old press releases and partnership announcements.
The blockchain market is at an early stage. It is also one of its most interesting phases of evolution. And so, PR strategists here have to opt for a multi-channel communication plan to reach out to the appropriate audience and meet the specific objective.
Press releases, influencer marketing, events, AMAs, giveaways, YouTube Live, InstagramLive, etc. are some of the most commonly chosen channels for blockchain PR activities.
Now, let’s get to the most exciting part of this article and find out who are the top players in the blockchain PR game.
Top 5 Blockchain PR Agencies
Even though a hundred names would pop up when you search for “top blockchain Public Relations agencies” on Google, not every agency can give you the best service. But as customers, we all want to enjoy a value-for-money experience.
So here we are with the top 5 names of the blockchain PR industry that have been giving their customers an excellent ROI with their outstanding services.
Founded in 2019 by crypto marketing wizard Dev Sharma, Blockwiz offers 360-degree marketing solutions to clients from the crypto and blockchain industry. This Canada-based blockchain PR agency is known to provide bespoke PR strategies that are formed keeping in mind the clients’ brand tonality.
Blockwiz has partnered with some of the most reputed media houses of the crypto industry. Hence, when you choose them as your PR agency, you get to choose from top names like AMB Crypto, Cointelegraph, Bitboy Crypto, etc. Not only this, they also assist you in choosing the right time to execute the strategy so that you can witness maximum ROI.
Their service extends to niches like NFT, DeFi, Metaverse, Gaming, Web 3, and other similar domains. Blockwiz houses some of the most experienced and learned crypto and blockchain marketing experts from across the globe. With them onboard, you are sure to get the most unique PR plan at a flexible and competitive price.
Market Across is another renowned blockchain Public Relation agency that provides end-to-end PR solutions. They offer custom solutions according to the clients’ budget. Market Across also has some amazing partners in their kitty to get their clients maximum coverage.
3. Melrose PR
Melrose PR is a California based blockchain and cryptocurrency communication agency that has been in the industry since 2012. They boast to provide effective solutions in brand strategy, media relationship, content creation, and thought relationship to give maximum coverage to their clients.
GuerillaBuzz has been in the business since 2018. As a blockchain PR company, they offer specialized PR services for IDO, DeFi, and IEO. They have managed clients like Bit.com, fetch.ai, CASPIAN, and several others. This agency is known to offer simple yet powerful strategies according to the clients’ budget to help them grow their business.
CryNet is a blockchain and crypto PR agency that offers services like production, media buying, strategy, IR and PR. It is a Czech-based agency that has handled clients like PlayKey, Earth Token, etc. They are partners with well-known platforms like Cointelegraph, Etherscan, Coin Market Cap, and others.
Let’s be honest, while it is true that the crypto and blockchain ecosystem is exciting and promising, it also faces its fair share of bad reputation due to increasing scams and cyber frauds. Hence, if there is one industry that needs a wholesome PR service, it is this one.
The blockchain and crypto space also have their highs and lows from time to time. However, if you want to build your blockchain brand an authoritative name in the industry, then bear markets are the most appropriate time to go for a PR plan. The PR that you do for your brand at this time will bear you fruits that you will reap during the bull markets.
You will be able to attract high-value investors for your NFTs and crypto projects, enjoy sold-out ICOs and capitalize on an impenetrable image. A good PR strategy is always consistent. Hence, start your PR journey for your brand today and let it enjoy a solid presence in the industry for years to come.
At Blockwiz, we offer best-in-class blockchain PR solutions that help you establish your unique position in the market. Our experts design bespoke packages factoring in your brand tonality, marketing objective, and your budget. With us, you can leverage the creativity and strategic planning of blockchain PR experts from across the world who bring you the most unique solutions.
So, what are you waiting for? Make the most of this time and invest in a worthy blockchain PR agency like Blockwiz today. Hit us up now and get in touch with our experts to start this exciting growth for your brand.