When Jason Citron and Stanislav Vishnevskiy gave their platform, the tagline “Your Place to Talk”, they weren’t kidding at all! With over 100 million monthly active users and over 4 billion minutes of conversation in 2020, Discord’s popularity has unlocked a new level for itself.
In the wake of the covid pandemic and the world going into lockdown, Discord saw a huge influx of people wanting to talk about cryptocurrencies and thus rose a world of crypto discord communities. This seemed like an untapped opportunity for many crypto brands and thereby opened a whole new emergence of “Crypto Discord Community Marketing”.
Like all other communities, Discord also needs active engagement from its members to keep the community live and active. So if you are a crypto brand that’s looking to head start community building on Discord or are looking for the best crypto Discord community engagement ideas, this blog is for you.
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What is Discord?
Discord is a web-based communication exchange program at its heart. Discord falls into the same category as chat systems like Slack, which many users are familiar with owing to its extensive use in the corporate atmosphere.
You can use Discord to participate in audio and video conversations, send private text-based messages, and join groups that are referred to as “servers.”
Discord has risen in popularity over time, transitioning from a gaming utility tool to a full-fledged service for anybody wishing to talk or join online groups. Users may even create their own communities (Discord servers), and ask others to join them. Users on each server can create channels dedicated to certain themes, allowing them to communicate with others about the issues they’d like to address.
Crypto Marketing on Discord
In 2020, Discord saw a splurge of active users because of the pandemic and people resorting to gaming and looking for communities to join during the lockdown. But it was not just the gaming communities that saw a rise. Crypto enthusiasts also made their way into Discord communities to look for like-minded people and try their hand with crypto investing.
Discord’s popularity among crypto and NFT fans is also due to the crossover of interests from gaming to crypto, as well as the fact that, unlike other platforms, Discord does not restrict ICO advertisements.
This became a golden opportunity for crypto companies to take advantage of the platform and start investing money, time, freebies, and special deals to establish dedicated communities of followers on their own servers.
Crypto Discord Community
The first thing to understand about Discord marketing is that it is all about crypto community building and engagement: you must first attract people and engage with them to keep them active on your server over time.
Discord recognizes the most active and engaged crypto communities by admitting them as official ‘partners,’ with benefits such as customized server URLs and a distinctive symbol (badge) to make your server stand out.
When deciding whether or not to make your crypto community public, establish the purpose of your community by weighing the benefits of increased brand awareness vs the need to safeguard your group’s privacy and exclusivity.
You can further segment your crypto community by creating dedicated subgroups to discuss and engage with your audiences — for example, a discussion group dedicated to giveaways, product information, upcoming events, updates, general news, etc. This discussion segmentation option might help you gain a better understanding of your customers’ requirements and interests.
Bettering Your Crypto Discord Community Engagement Ideas
For any marketer, it is crucial to recognize that the majority of users on the Crypto Discord Community are either experts or enthusiasts. You can consider it to be a digital fandom, where all your fans (target audience) are engaging with your brand and its content on Discord.
Marketing strategies that work better on other platforms or channels may not be the best community engagement ideas for Discord. The best way to boost your crypto Discord community engagement is by providing actual advantages to the members. Here are some ways that crypto Discord communities follow to successfully build and nurture communities on Discord:
- Exclusive knowledge about forthcoming events
- Real-time updates
- Unique prizes like airdrops and token sales
A vibrant and crypto Discord community engagement can help you enhance customer service, boost revenue, and build a dedicated fan following.
Top 10 Crypto Discord Community Engagement Ideas
Now that the importance of the Discord crypto community is established and how companies must engage their community, the next challenge faced by brands is “how to engage” with the community.
Here are 10 Crypto Discord Community engagement ideas that will help you grow, build and nurture your discord community in an amplifying way!
Hosting quizzes on Discord communities is a fun way to engage with your community. The quizzes can be themed or pertained to a particular topic.
A quiz can be played individually and also with teams on discords, therefore adding to the fun.
Quizzes can be conducted once or twice a week depending on the activeness of your discord community. You can create hype amongst your community about participation in the upcoming quizzes!
If your Discord community has a niche for gaming NFTs and coins, conducting a gaming tournament can be an absolute delight for your community members.
Hosting a tournament will also help you pick the “player of the tournament” at the end of each match and thus add to the delight of your community as every player in your community would want to be the next “best” player!
Tournaments can be conducted once a month or once every few weeks in a series. Make sure to create hype not only on discord but also on other social media platforms promoting the series finale or the grand finale of the tournament, attracting other gamers to join your community for the next tournaments.
You could also add an incentive of winning crypto for the best player or the best 3 players to boost community participation.
3. Gaming Nights
This could be a lighter version of a tournament and can be done once a week, where you can ask your community to take part in a mega-marathon gaming night.
To know which game your community is interested in currently, you could also conduct polls around it and engage community members to answer the poll to set up the gaming night. Gaming nights series are a popular Discord event concept in which participants play games together while still being linked via a voice channel.
You might even create an event around a trendy game (such as the Among Us mania we observed or even Minecraft!)
Another crypto Discord community engagement idea is a Championship competition, in which community members compete for a range of exciting rewards. It’s entirely up to you whether or not to add a rewards pool; members may want to compete for the title of the winner instead.
Including a little award at the end, on the other hand, may elevate increased participation from the community. If you advertise the competition on social media, it might be a great method to increase the number of people who join your server.
5. QOTD (Question Of The Day)
The “Question of the Day” series will work best if you already have a buzzing discord community. However, it will also help you create a buzz if your community is occasionally active.
QOTD can be thematic or random based on what is liked by your community and putting up questions when the community is most active (time-zones of the active members). This could be an exceptional way to understand what your community likes and in what themes does their affinity lies.
6. Discussion Drives
Discussion drives are a great crypto discord community engagement idea as it creates a safe space for your community to come together and conduct discussions about your project or industry in general.
There’s a chance that these discussions could get heated owing to the ambiguity and difference of thoughts in crypto. However, you will need to set up moderators to examine the discussion and make sure that there is a healthy discussion among the community.
Another popular crypto Discord community engagement idea is to conduct giveaways. Hosting an event like this can help increase traffic to your server and attract new members in general. If you want to increase the number of people that join your server, having a giveaway is a great method to accomplish it.
Giveaways could be a great way to promote your tokens, NFTs, currencies, etc, and also add to the number of people joining your community (helping you with brand awareness).
One of the most used crypto discord community engagement ideas by most brands. Polls are useful for determining server members’ opinions on specific issues. They’re also a wonderful method to stimulate participation on your server and to start new topics, since many people who participated in the poll may want to explain why they voted the way they did.
You could do this using a poll bot; simply go to your favorite bot directory and type “poll” into the search box. Simple Poll is a popular poll bot that is simple to use in general and allows you to generate polls with only one command!
AMAs or Ask me Anything can be categorized as one of the most interactive crypto discord community engagement ideas. This gives your community a great way to interact with your brand and help them ask questions directly to you.
AMA bots make your life easier by helping you sift through community questions and also flagging inappropriate questions during the AMA. Conducting an AMA helps your community understands that you are making efforts to keep the community active; thus creating a positive impression about your project.
Airdrops are a common occurrence in the cryptocurrency world. This is one of the no effort ways for your community wanting to earn your coins or tokens and also an excellent way to create brand hype. This crypto Discord community engagement idea will help you create a more trustful relationship with your community.
You can create an Airdrop campaign by asking your community to invite their friends to your server and randomly picking up a few users for the Airdrop. By distributing very few coins or tokens, you can create a loyal fanbase of your community. These campaigns are usually conducted during an ICO where companies are trying to raise funds and create awareness.
Now that we have ironed out a few crypto discord community engagement ideas, it’s crucial to remember that Discord is a long-term approach. You might be able to pique people’s attention with giveaways and offers, but long-term loyalty and advocacy need time and careful nurturing of your community.
Remember, Discord isn’t your random social media and hence would need a proper crypto Discord community engagement strategy in place. Crypto discord servers managed by experts like Blockwiz are a great method for new crypto companies to get their name out there in front of a large crypto audience. So what are you waiting for?