In 2017, the amount of blockchain wallets expanded by 85 percent, Bitcoin’s price went up by 1300 percent, and big money became interested in cryptocurrencies as a new asset class. There are multitudes of cryptocurrency investors all around the world—Telegram is their preferred communication platform.
Telegram’s messaging groups have made it popular in the realm of blockchain and cryptocurrencies. Each and every one of the top five Telegram (English) groups, according to Combot, is a cryptocurrency-related group. Telegram management and TG groups can contain up to 100,000 members, communication is fast and secure, and developers can develop utilising Telegram’s API.
It is not uncommon to have tens of thousands of individuals in a single Telegram group–any Telegram user can create a group, but it is difficult to make a popular group. The purpose of FR8 Network, which started as a blockchain group on Telegram with only 250 members, was to raise awareness of the benefits blockchain technology can have in the supply chain and freight industries, as well as to develop a community of people who shared the same values. The Fr8 Network community increased from 250 to over 8,000 members in just three months.
Table of Contents
The Unmatched Features of Telegram
- Telegram Groups: Telegram groups contain up to 100,000 members, making it an ideal medium for blockchain initiatives to communicate with their supporters.
- Telegram Channel: Telegram channels, unlike Telegram groups, are a mechanism for broadcasting public messages to a large number of audiences using Telegram’s unidirectional communication style, which is comparable to broadcasting platforms where users cannot comment or reply to posts.
- Cross-platform Availability: The availability of a project’s team members/moderators across platforms allows them to pick up where they dropped. Telegram users can also utilize this capability to sync their accounts across many devices at the same time and ease community management.
- Pinned messages: are frequently used to emphasize project announcements, updates, and other noteworthy milestones. The pinned message also provides basic information about your project to new community members. This information could contain a short description of your project, community guidelines/rules, aid in community management, a list of official administrators/moderators, and so on.
- Advanced Moderation Tools: Telegram administrators have a variety of moderation methods at their disposal, including soft, partial, and total bans, as well as time-limited and permanent bans. Moderators have granular control over your community, allowing them to pick specific rights and limitations for easier moderation.
- Cloud-Based Messaging: Messages sent and received using cloud-based messaging can be modified and deleted on both the sender’s and receiver’s sides, and messages are stored on synced devices.
Why Your Crypto Project is not Setting off on Telegram
Inspite of Telegram’s incredible features and functions that make it the best platform to grow your crypto project and gain a community of thousands, it can still be a challenge.
Here are seven reasons why your crypto project is not gaining followers on Telegram-
- You haven’t conducted referral programs
After the first flurry of new community members dies down, asking people to refer others may not be enough of an incentive. It may be necessary to give away a modest number of free coins to start a referral programme that rewards referrals who join the community, but it will be well worth it in your community management process as your community expands.
- You haven’t used paid advertising
Pay-per-click (PPC) ads on social media are quite inexpensive and can significantly increase your reach. Many of these tools also let you choose your target demographic so you don’t waste your limited cash on ads that aren’t relevant to cryptocurrency enthusiasts. Unfortunately, some of the most popular social media platforms (Facebook, Twitter, Instagram) do not allow advertisements for ICOs or particular coins, but ICO entrepreneurs have found success on smaller platforms like Snapchat and Reddit. The adverts are also permitted on LinkedIn.
- You don’t offer useful information that is not related to your ICO
Some group members may not find information about your ICO fascinating enough to stay active, so if you come across a good article on cryptocurrencies or other material you think your group members could find intriguing, you can quickly share it with the group using Telegram. Another method to keep Telegram users engaged in the group and get them to interact with comments and other feedback is to link to blog posts or other content you’ve created.
- You don’t respond to comments and questions
Telegram is a great place to post comments and questions, and if ICO community administrators are attentive, more people will stay involved since they know it’s a good method to receive answers when they need them. The continual group interaction that makes the Telegram community a valuable place to be also includes comments and queries.
- You don’t seek important feedback
Continuous feedback can help your sales team improve their pitches and generate new ideas that you may not have considered before. Members of the community are invested in the success of your coin, thus they are eager to contribute their knowledge and suggestions. Listening to community members and implementing their greatest suggestions should be a big part of an ICO manager’s job.
- You don’t respond to customer concerns
Investors and buyers will perceive Telegram as a direct way to convey problems and issues that they want addressed by someone on the ICO team. Responding to these concerns as soon as they arise can help your team prevent worse problems down the road, as well as keep investors who would otherwise leave if their worries aren’t addressed to their satisfaction.
- You don’t weed out trolls
Trolls, who join these relatively open groups like Telegram with no intention of investing in your currency or even contributing positively to the conversation, but instead wish to disrupt it, are a terrible reality. One of the most important responsibilities of an ICO community manager is to identify and remove these trolls from the community so that they do not detract from the group’s value or lead others to quit.
Things you CAN do
Once you’ve determined the goal of your community, whether it’s for quality discussion or a content-based channel where updates are given like a newspaper, you’ll want to let others know about it and convince them that it’s a community worth joining. Promoting your Telegram channel on your other social media channels will be advantageous. Users who are already interested in your community will join your Telegram group if you connect your Telegram channel in your bio and periodically upload content that is linked to your Telegram.
You might use a more direct technique to recruit new members, such as contacting folks directly or spreading the news through other groups, forums, and message boards. Meet-ups are a wonderful approach to gather your community because some of the brightest brains who are fascinated and devoted to crypto are typically the ones that come out to meet-up events.
Contests and giveaways are other good ways to attract new members to your group and increase interest in the one you’ve started. Individuals will be more likely to join your group if they have an incentive to do so and the possibility of receiving a reward for doing so. They will also look forward to the occasional rewards that come with being a member.
The Final Takeaway
Educating yourself about a particular platform that you’re seeking to grow your community on is the first step. Learn all the goods and the bads of Telegram before you leverage its features and use it to grow your crypto brand. Even though Telegram is said to be the most easy and workable platform out there for your crypto brand, you need to learn the right tips and tricks to ensure you’re getting the growth equivalent to the effort you’re putting in.