With the evolution of web3, communities have become the backbone and stepping stone to the success or decline of a project. Did you know the term Web3 gets searched 195,000 times per month on Google? This clearly indicates the rising interest in Web3 technology, and countless communities are Web3 enthusiasts.
An engaged community helps projects build relationships with users and help users better understand the vision and mission of the project better, opening a new channel of communication and building trust and brand equity. Most projects or technologies are still in the early stages of their business, and nurturing a community right from the start is key.
Memetokens like DOGE and Shiba Inu are competing in the market with all credits to a highly engaged community, increasing the numbers of loyalists and building value in the market. Other brands that have leveraged their community to stand out in the market are BTC Champ on Telegram, r/ethereum on Reddit, and Larva Labs on Discord.
Behemoths like Ethereum maintain a community hub that involves developers, users, designers, and ecosystem participants. Other than Ethereum, major cryptocurrency ecosystems such as Polkadot, Solana, and Bitcoin maintain their communities across different channels such as forums, social media platforms, and messaging apps. These community hubs serve as a way for members of the ecosystem to discuss and collaborate on projects, share updates and news, and get help and support from other members. They also play a key role in shaping the direction and future of cryptocurrency and its ecosystem.
With new web3 projects, new web3 platforms have seen a rise too. While projects like BAYC and Ethereum used mostly web2 platforms like YT, IG, etc, to build brand recall and their community, new upcoming web3 projects are now making use of platforms like Discord, Reddit, and Telegram to build their communities.
This blog covers successful blockchain community engagement tactics along with various telegram and discord community engagement ideas that you can use to increase engagement.
Table of Contents
How to Build a Crypto Community?
Crypto projects can build their communities on a variety of online channels, including Twitter, Reddit, GitHub, Element chat, and YouTube. Having a highly engaged community across different platforms is the need of the hour. With the rise of web3, more and more users are getting attracted to new projects, and tapping them across platforms ensures you are reaching out to your potential customers.
While picking your target platforms, identifying the right target audience is crucial. For instance, Polkadot concentrates on Web3 and transfers arbitrary data across the blockchain.
Hence, all businesses or individuals who rely on blockchain networks to transfer data through blockchain are a part of the blockchain community. Other than this, holders of DOT, technical committees, validators, stakers, and miners will also be part of the community.
You can create different types of communities for different categories of people, ensure that all the community needs are moderated efficiently, and keep them valued.
Twitter, Reddit, Telegram, and Discord servers serve as the pillar community platforms for crypto projects. After creating the community, it is advised to engage your members with regular posts related to updates, news, and information about new features or developments in your project.
Some important points to consider for better community management:
- Ensure all the discussions in community channels are encircling your crypto project.
- You should establish community guidelines that all members should follow.
- Retain existing members and try to drive new traffic through your community members.
- Make sure your community is active 24*7, and the project team should value community actions.
Cryptocurrency Community Engagement: Does it Matter?
You don’t have to be concerned about the number of communities your project has, but how you manage them is crucial.
You can either drive external community engagement through social platforms or internal blockchain community engagement through your closed channels.
- Internal communities completely belong to your project.
- The external community will provide a sense of belonging to a large number of people who may not be directly involved with your project.
It is better to drive and manage both types of community engagement for enhanced brand awareness.
- You can answer customer doubts and support them to be involved with your project. It comes under the customer support model.
- You can permit your community members to develop new product ideas, technology, or solutions for an existing problem in your DeFi project.
- You can ask for community feedback or drive discussion on technology proposals, mining, staking, pool, or any subject related to your crypto project.
Try to keep your community active. Allow community members to participate in crypto and project-related discussions.
5 Tried and tested Strategies for Crypto Community Engagement
1. Regular Posting for Engagement
The first step to building a community is consistency. In simpler terms, posting regularly will ensure you keep building your engagement.
Try to post valuable content every day. You can develop exciting content plans like Monday’s main topics, Tuesday’s blockchain tips, and Friday’s crypto fun content. Additionally, you should post the following content to the community every day.
- Educational posts about your project.
- New updates on the crypto industry related to your project.
- Webinars and informative content.
- Ask members to share their doubts and answer them.
Here’s a tweet shared by Cardano Community:
2. Make Your Members Feel Valued
Community members are valuable resources in a community that should be maintained for a long time. To retain your members, you should make them feel their voice and support are beneficial to you. Follow these 7 simple steps to make your community feel valued:
- Post a welcome message in the community when any new member joins.
- Encourage user-generated content and healthy discussions.
- Ask them to share their success stories or achievements related to crypto.
- Create a short video about your project and send them to community members.
- Establish and enforce clear guidelines and policies to ensure that the community remains respectful and constructive.
- Take a proactive approach to moderation, privately addressing any issues or violations as needed to maintain a positive and welcoming environment.
- Strive to be authentic and transparent in all interactions and communications within the community.
3. Listen to the Community
Your blockchain community engagement plan should be tailored to all project users’ categories. The community may have active users, developers, miners, and investors. Ensure you value every member equally.
- Create polls on changes in your crypto project.
- Ask for feedback on every fork, new update, and community change.
- Appreciate community members for their posts.
- Encourage community members to say their opinion on all project initiatives.
- Ask the community to contribute their ideas for your project.
4. Create Multiple Communities
The more communities and forums you have, the higher the brand value and authority. The Ethereum community and its events are role models for other crypto brands.
If you check their community tab, you can see that they own numerous forums for different categories of Ethereum supporters on various channels.
Multiple communities on different social media platforms aid in enhanced brand awareness. At the same time, you should enable sensible moderation in each of your communities.
5. Conduct Community Events
Just building dialogue and not engaging your audience can lead to monotony. As a community manager, finding different ways to engage your community is important. A community is built of different people, and it becomes important to engage everyone.
Conducting contests and events is one of the most engaging ways to build conversations and increase engagement percentage. Here are a few ideas you can use:
- Launch giveaways
- Apply gamification to make members active.
- Conduct community conferences
- Community meet up and events.
- Quiz programs
Rewarding the community with native tokens or gifts that incorporate the project logo, such as coins that can be redeemed to buy your services or products, is a good way to show appreciation for their support.
6. Measure Your Results
Measuring the effectiveness of every action is crucial in a project. You can regularly analyze community performance to identify which activity your community members are more interested in.
Check out some of the following metrics periodically.
- The total number of participants in a discussion.
- Contents that have got more impressions from the community members.
- Likes, Shares, Comments, and overall engagement.
- The number of clicks for posted links in the community.
- The increased number of followers/community members.
Try to keep track of all the engagement on all platforms until you get a confirmation on what content works better in your community and which platform has more active member participation.
11 Ways To Be Successful At Crypto Community Management
Every successful crypto community initiative has had a strong, supportive, and encouraging community behind it. If you treat your crypto community well, it will be the best and cheapest kind of PR for your product.
1. Involve Crypto Community Management Ambassadors
Crypto ambassadors play a vital role in supporting the development of a community. They engage with community members, build relationships, and promote the crypto project on behalf of the platform. They also help improve the crypto services offered by providing input and feedback and assisting users with queries and issues.
By organizing community events and participating in discussions, crypto ambassadors can foster a sense of community and bring people together. Their efforts to promote the project and support the community can help to attract new members and establish the platform as a reliable resource.
2. Seek Professional Help
It’s sometimes best to delegate crypto community management to pros. There are a lot of crypto marketing agencies out there, and they have the expertise, connections, and know-how to quickly and effectively develop a crypto community.
Many of these crypto marketing agencies provide a comprehensive range of services ranging from copywriting to community building and management, social media marketing, SEO services, and other marketing-related activities to increase crypto project visibility and value through the network effect.
3. Make Use of the Network Effect
To spread the news about your crypto project, it’s important for your team to work together and utilize the resources available to you. One way to do this is by allowing members of your crypto community to invite anyone who is interested in learning more about your project.
It’s also important to provide an excellent platform for people to share information about your firm’s work, including important milestones and initiatives that have been launched. This can help to attract new members and build interest in your project.
4. Include Crypto Influencers to Help Spread Your Message
Crypto influencers can be a valuable asset in building a crypto community because they have a large and engaged audience that is interested in cryptocurrency and blockchain. By leveraging the reach and influence of these individuals, you can effectively promote your crypto project and attract new members to your community.
Influencers also have the ability to shape public perception and can have a significant impact on the success of a marketing campaign, making them an important consideration for any crypto project looking to build a strong community.
5. Take Care of Your Crypto Community
Proper crypto community management is also necessary to ensure the community’s continuing growth and alignment with the project’s goals. It is critical to have someone administer the community to do this. To keep things in order larger crypto communities use volunteers or paid community managers/moderators to keep things in order.
Binance is an example of a cryptocurrency exchange company that employs community managers to handle their telegram accounts. They came up with a perfect example for this when their CEO Changpeng Zhao directly addressed the crypto community via his Twitter account.
6. Join Forces with Other Crypto Projects
While it may seem paradoxical, working with other crypto projects might help users to get more value. It also enables them to explore new opportunities and connect with a larger audience.
This collaboration will also help you engage with their community and build a base for loyal investors and community members for your crypto community.
7. Increase Your Social Media Following
Although there are many social media networks to choose from, you are only required to be active on some of them. Concentrate on platforms that support your overall crypto marketing strategy and help you build your audience.
So, how do you go about doing it?
Begin by identifying your target audience and potential community members. Any digital marketing effort now must include social media marketing. As a result, every cryptocurrency project looking to expand its community should have a strong social media presence to raise knowledge about the project. It is also an excellent place to start the brand’s story.
It can be a cost-efficient and effective marketing method for many crypto companies looking to increase their community. There are billions of social media users online, and this number is expanding as the world becomes more connected.
8. Reward your Crypto Community
One of the most important aspects of keeping the community-engaged and active contributes to engagement, and it’s also a significant aspect of crypto community management. Rewarding kids for being this way is one of the most effective methods to keep them that way.
Referral programs, AMA events, social media contests, trade competitions, meme contests, rewarded social media tasks, airdrops, free giveaways, and so on are just a few examples.
Some crypto projects run full-fledged bounty programs in which members are tasked with everything from social media activity to content development.
9. Use Analytics
Focus on the most important data and use our reporting system to take aggressive action. Native connectors with other top analytics tools, such as Google Analytics, MixPanel, and Segment, expand the tracking mechanism’s power.
You must gain network users and people who will create, maintain, and develop the network for your cryptocurrency project to succeed in the long run. Besides gaining new members through referrals, a branded community may attract and connect already-existing users.
10. Use Third-Party Apps
You may enhance your crypto community management efforts in many ways. You may hold a hackathon, add polls, and link with third-party programs. HubSpot, Marketo, and Slack are just a few of the most popular apps.
11. Create a Narrative For Your Company
Storytelling can help people build ties, connect, and recruit new members to a group. Stories may help you connect with your brand by giving it a human face and drawing attention to it.
Expert Thoughts from Blockwiz
Cryptocurrency community engagement is vital for increasing the number of users. To improve engagement, you can send e-mail notifications to inactive members and integrate your communities into your main website.
Additionally, make sure to appoint moderators for all your communities and take steps to promote your brand through engagement and expansion efforts.