Community management has evolved as a popular marketing trend in the cryptocurrency market. Every crypto project focuses on building its active community. Boosting blockchain community engagement and increasing the number of users became a new marketing goal for crypto marketers.
Memetokens such as DOGE and Shiba Inu compete in the market with the growing community members. The price volatility happening in such coins largely depends on the community sensations. Hence, building a community around your brand became a new normal in the cryptocurrency market.
Behemoths like Ethereum maintain a community hub that involves developers, users, designers, and ecosystem participants. Other than Ethereum, major cryptocurrency ecosystems such as Polkadot, Solana, and Bitcoin maintain their communities across different channels. Many projects conduct polls across community channels whenever a new decision is made, or a change has been pushed in their ecosystem.
A vibrant community sustains the project. It contributes to brand recognition, increases user acquisition, and supports crypto projects for every new update in the project ecosystem. Furthermore, the community is the first step by which a project can analyze and identify the customer reaction directly before moving to the entire user base of their product or services.
Now you understand that community is the backbone of every crypto project. The next challenge is to develop a community and propel engagement. The article covers successful blockchain community engagement tactics that you can use to increase engagement.
Table of Contents
How to Build a Crypto Community?
Crypto projects promote communities over different online channels. Some are Twitter, Reddit, GitHub, Element chat, and YouTube. Building your community on multiple platforms is always more promising, but your primary focus should be your target audience.
You can determine the target audience based on your project. For instance, Polkadot concentrates on Web 3 and transferring arbitrary data across the blockchain. So all the businesses or individuals who rely on the blockchain networks to transfer data through blockchain are a part of the community. Other than this, holders of DOT, technical committee, validators, stakers, and miners will also be part of the community.
You can create different types of communities for different categories of people, ensure that all the community needs are moderated efficiently, and keep valued. Otherwise, you can keep common communities in other channels.
Twitter, Reddit, Telegram, and Discord servers are the pillar community platforms for crypto projects. After creating the community, engage your members with intriguing content about your project. Make sure all the discussions in community channels are encircling your crypto brand.
You should establish community guidelines that all members should follow. Retain existing members and try to drive new traffic through your community members. Make sure your community is active 24*7, and the project team should value community actions.
Cryptocurrency Community Engagement: Why Does it Matter?
You don’t have to be concerned about the number of communities your project has, but how you manage them is crucial. You can either drive external community engagement through social platforms or internal blockchain community engagement through your closed channels. Internal communities are completely belonging to your project in one way or another.
The external community will provide a sense of belonging to a large number of people who may not be directly involved with your project. It is better to drive and manage both types of community engagement for enhanced brand awareness.
- You can answer customer doubt and support them to involve with your project. This basically comes under the customer support model.
- You can permit your community members to come up with new product ideas, technology, or solutions for an existing problem in your DeFi project or ideas to contribute to the ecosystem.
- You can ask for community feedback for a new update or drive discussion on technology proposal, mining, staking, pool, or any subject related to your crypto project.
Try to keep your community reactive. Allow community members to participate in crypto and project-related discussions within the boundary of community guidelines.
5 Tactics for Crypto Community Engagement
Post Every Day to Engage with Your Audience
A crypto community should be active all the time. Your community members will lose their interest in being involved if you are not initiating it. Post valuable content every day. You can develop exciting content plans like Monday’s main topics, Tuesday’s blockchain tips, and Friday’s crypto fun content. Additionally, every day you should post the following types of content on the community.
- Educational posts about your project.
- New updates on the crypto industry related to your project.
- Webinars and informative content.
- Ask members to share their doubts and answering to them.
Great to see such innovation in Ireland – digital and physical starting to combine.
— Cardano Community (@Cardano) April 30, 2022
Make Your Members Feel They are Valued
Members are valuable resources in a community that should be maintained for a long time. To retain your members, you should make them feel their voice and support are beneficial to you. Follow these simple steps to make your community feel valued.
- Post a welcome message in the community when every new member joins.
- Encourage user-generated content and healthy discussions.
- Ask them to share their success stories or achievements related to crypto.
- Create a short video about your project and send them to community members.
Set proper community guidelines to make your members feel that you are seriously monitoring the community activities. If any community members break guidelines or community policies, message them privately. Be authentic and post genuine content and information on community platforms.
Listen to the Community
Your blockchain community engagement plan should tailor to all categories of your project users. There may be active users, developers, miners, and investors in the community. Ensure you value every member equally.
- Create polls on changes in your crypto project.
- Ask for their feedback on every fork, new updates, and community changes.
- Appreciate community members’ for their posts.
- Encourage community members to say their opinion on all project initiatives.
- Ask the community to contribute their ideas for your project.
Create Multiple Communities
Higher the number of communities and forums you have, the higher the publicity of your brand. Ethereum community and its events are role models for other crypto brands. If you check their community tab, you can see that they own numerous forums for different categories of Ethereum supporters on various channels.
Multiple communities on different social media platforms aid in enhanced brand awareness. At the same time, you should enable sensible moderation in each of your communities.
Conduct Community Events
The community feels bored when you drive serious discussions all the time. It is vital to satisfy all the members. Conducting contests and events can often create a community buzz about your project.
- Launch giveaways
- Apply gamification to make members active.
- Conduct community conferences
- Community meet up and events.
- Quiz programs
Reward the community with native tokens or gifts that incorporate the project logo. Give your coins that they can redeem and buy your services or products.
Measure Your Results
Measuring the effectiveness of every action is crucial in a crypto project. Ultimately, your brand needs public attention. You can regularly analyze community performance to identify which activity your community members are more interested in. Check out some of the following metrics periodically.
- The total number of participants in a discussion.
- Contents that have got more impressions by the community members.
- Likes, Shares, Comments, and overall engagement.
- The number of clicks for posted links in the community.
- The number of followers/ community members increased.
Try to keep track of all the engagement on all platforms until you get a confirmation on what content works better in your community and which platform has more active member participation.
Expert Thoughts from Blockwiz
Cryptocurrency community engagement is crucial to boosting the number of users. Deliver e-mail notifications to members if they are inactive. Incorporate communities into your main website. Hiring a popular crypto marketing agency like Blockwiz can help you grow your community. Get in touch with our community management experts to get tips to expand your community.
You can follow the simple and cost-effective steps mentioned in the article for better blockchain community engagement. Ensure you have moderators for all your communities. These steps are essential. Make sure your brand is known by engaging and expanding your communities.