Telegram has 550 million active users and cryptocurrency is the second most popular category on this platform. Discord, on the other hand, has at least 150 million users and DeFi/cryptocurrency is a popular subject of discussion on Discord as well, beside gaming.
Fun fact: 50% of DeFi users belong to the gaming sector
Besides Discord and Telegram, Twitter is another platform that the cryptocurrency community highly favours. So, what does all these mean for your crypto business? It means you have to commit seriously to crypto community management on these platforms to make sure you are on the top of your game. What exactly does crypto community management entail?
After creating your channels/servers, you have to market them constantly through influencers, PR articles, blogs, email-blast and what not to make sure people join. Once people start joining your community, you have to have someone manage that community 24×7. This includes answering queries, finding creative ways to gamify engagements, posting great content, moderating the channel, making important announcements and so much more. In short, crypto community management is a full-time job.
If you don’t have the time or experience to do everything on your own, you can partner with a crypto community management agency that has prior experience in building and growth-hacking crypto communities on Telegram, Discord, Twitter or Reddit. However, there’s a catch.
Many PR firms wanting to leverage on the growing popularity of crypto projects would modify their services to accommodate crypto marketing without preparing their teams with domain knowledge. Often there’s no way of knowing at the beginning whether a marketing firm has genuine expertise in cryptocurrency community management or crypto marketing in general. So, how would you navigate the murky waters? Well, to make things easier, we have created a list of 5 crypto community management service providers that you can trust. These are marketing firms that are specialized in promoting crypto/blockchain businesses, so you can reach out to them with your requirements.
Table of Contents
Blockwiz
The first name on our list is Blockwiz. Having addressed the marketing needs of 150+ clients globally, both emerging and established, Blockwiz has rooted itself as the go-to of crypto marketing including community management for your crypto product. It has already executed over 800 data-driven successful campaigns, leveraging the dynamicity of the crypto-verse in its growth plans. Blockwiz
- Understands Your Niche
- Builds An Engaging Community
- Develops Users’ Trust
- Creates Awesome Content
- Tracks Every Move
Blockwiz’s approach:
- Understand your audience through brand research and analysis.
- Engage your audience by creating new Discord & Telegram spaces, threads, groups & channels or enriching existing ones.
- Develop engaging, creative, & informative content to create a robust connection between the brand and its customers.
- Keep the community active & engaged by running quizzes, competitions & offering giveaways.
- Maintain a healthy ecosystem by using anti-spam bots that keep the spammers at bay.
- Collaborate with other well-established & strong communities to promote your space.
- Monitor and gather reports for everything that happens within your space for in-depth analysis.
As far as experience goes, Blockwiz was responsible for driving the growth of Singapore-based crypto banking solution, Vauld, by 2800%. Blockwiz performed extensive research and identified major KPIs for Vauld. It then addressed all of the glaring issues and created a flexible marketing plan for the company keeping community management as one of the top priorities. Besides Vauld, Immutable X has been another of Blockwiz’s community management success stories.
TokenMinds
TokenMinds is a marketing agency specialized in crypto community management. Its expertise lies in developing and nurturing an audience for your crypto project on Twitter, Telegram and Discord. TokenMinds combines paid and organic marketing simultaneously to grow and strengthen an audience base. It also performs community and social media administration including 24/7 support on inquiries and moderating group activities. Its community and social media engagement services include maintaining responsive channels and organizing AMAs. Tokenmind’s experienced team can help you keep your Discord server running smoothly. It also presents weekly reports and upcoming milestones for your crypto communities thereby maintaining a transparent approach through and through.
GoSupport
GoSupport is an ICO marketing company offering crypto community management services on Telegram. The GoSupport staff has led some successful ICOs and airdrops in the past. So, if it’s a viral ICO or airdrop you are planning, you may consider getting GoSupport’s assistance. Here are some of the crypto community management services that GoSupport offers besides Telegram management for ICOs:
- Setting up 24×7 live support for websites.
- Making sure the conversation stays alive on your social media channels.
- Bi-lingual voice support for your audience who may have queries regarding your ICO.
Crowdcreate
Crowcreate has 5 years of experience in building crypto & NFT communities on different channels ranging from Reddit and Discord, to Telegram and Zoom call. Their case studies bear witness to the successful ICO rounds that they have held in the past having helped crypto businesses like Bezant meet around 17 million hardcap. In a world plagued with pumps and dumps it is often difficult to round up a driven customer base around a new token project. However, Crowcreate’s expert team is known to help crypto businesses create and nurture a community combatting spams and FUD providing constant support during peak hours.
PS Group
PS Group is our last addition on this list that assumes its forte in creating a Telegram community for any crypto/blockchain business. Following are their services in crypto community management.
- Community Admin Support
- Community Members growth
- Creating the buzz around a crypto project through social media management
- Conducting crypto campaigns to keep the community active and engaged.
Final Thoughts
Prior to choosing a crypto management company, it’s important to assess its experience in the field. A crypto marketing agency also well-versed in community management like Blockwiz has the necessary domain knowledge to understand the temperament of a project’s customer base and likewise motivate them in the right direction and drive project success.
Some of the necessary skills to look for in a crypto community management team includes the ability to answer queries – so look for technical savviness in your crypto marketing partner. A good crypto community management team will also have the interpersonal skills to handle conflicts and assure the audience of a project’s viability if such questions arise. We hope the above catalog will help you make an informed decision while selecting a community management service provider.
