After barely three years on the market, Discord has over 130 million registered users and is the most popular voice and text chat platform. It, like Skype, has a gaming background. It’s also being used by companies and marketers who want to reach out to customers wherever they are. Furthermore, many businesses are growing by utilising the Discord community management services.
Although social media is frequently regarded as the primary method of reaching online clients, chat applications such as Discord have 20% more monthly active users than social media.
Discord is a free, secure messaging programme that works on both desktop and mobile devices. It is possible to construct both private and public servers, and there is no limit to the number of servers you can host. Discord may also be used to replace Slack, Skype, and other business collaboration applications, which many entrepreneurs are swiftly learning.
It consumes fewer system resources than Slack or Skype (see screenshot below) and has excellent customer support. The development team is easy to contact. Listening to the needs of the community is fundamental to the company’s marketing strategy.
Let us go over some points on what Discord offers to help you in terms of community management.
Table of Contents
Discord Community Management Features
- You can Choose Who to Add
Discord offers a plethora of customization possibilities. It has a similar appearance and feel to Slack, so if you’ve used that programme before, you should have no trouble browsing Discord.
One of the best advantages of Discord is that, similar to a Facebook group, you can manage who is in your group. Discord, on the other hand, allows for even greater control of how members are labelled than Facebook. Every user can be allocated roles, and access to various channels on your server can be granted or restricted based on those roles (more on this in the next section).
Personal invites delivered via text/email or clickable links on your website and social media pages can be used to add group members. It’s entirely up to you how you run the group and who you invite.
Because Discord is considerably more private than social media platforms like Twitter, you can send messages to multiple groups in any order you desire.
- Create Moderators and Tiered Groups
You are not limited to just one Discord group within your server, unlike groups on Facebook, Telegram, and other social media sites. You can create many text and audio channels, and you may regulate who has access to them by assigning roles (which you can see on the right side of the screenshot above).
Varying chat groups will have different access permissions for owners, admins, moderators, and members. This allows you to collaborate with your team on one channel while communicating with customers on another. You may refine even more by creating unique groups for the most active members or specialist channels for certain departments, such as a technical support group and a Discord marketing group.
These layers and member levels allow for seamless organisation and communication across numerous mediums.
- An Amazing place to Promote Real Values and Exclusive Sales
It’s critical to recognise that Discord users will be savvy shoppers. Don’t waste their time with half-baked marketing ideas that abound on social media platforms such as Facebook and Twitter. Giving community members true value is what Discord marketing is all about.
Providing exclusive sales to Discord community members is one method to establish an engaged community. Even Discord’s partner programme does this. There’s no one better to emulate when it comes to marketing and monetizing the Discord community than the company itself.
Try promoting the debut of your new Discord channel by rewarding the first 1000 subscribers with prizes or special discounts. This is a fantastic method to pique people’s attention and build a vibrant community from the ground up.
- The Ideal Customer Service Platform
According to Social Media Today, 67 percent of consumers increasingly utilise social media sites to seek resolution for problems, and customers who communicate with companies on these channels spend 20-40 percent more.
Because you can quickly conduct private interactions with members, Discord is a far better platform for offering customer care. Simply click on the member’s name to send him or her a note.
Using Discord to address customer complaints creates a community atmosphere that keeps customers coming back. It’s one of the most efficient ways to interact with existing or potential customers.
- Groups Created by Fans
If you’ve already established a brand, it’s likely that your brand enthusiasts have created a Discord community to support it. Many well-known businesses have fandoms, which form groups outside of official channels.
Participating in these fan-created clubs can significantly boost your cool factor, especially among younger generations.
Brands that don’t already have fan-created communities should start from the ground up. Also, don’t be scared to fake it until you make it. Reddit is one of the most popular online communities today, but when it first launched, the founders utilised a large number of phoney identities to simulate participation and ensure that newbies didn’t find themselves in a desert.
A List of Amazing Bots to Leverage for your crypto community
When you employ the following Discord bots, keeping your community entertained and interested will be a breeze.
MEE6 is a bot that automates operations such as sending welcome messages. You can also build custom instructions to ban users who submit advertisements, links, or spam.
But the ability to give roles to users and send messages in the current channel or DMs is its strongest feature.
Members can compete for the highest spot on the scoreboard or earn customisable rank cards to show off their dedication.
You can also block users temporarily or permanently depending on the conditions you select. Any user who receives three infractions, for example, may be timed out for 30 minutes.
MEE6 is one of the greatest moderating bots available. It is unquestionably worthwhile to install.
If you want to create a pleasant Discord environment, you should consider adding the Dank Memer bot to your list. This bot allows users to introduce a meme into a discussion while it is still in progress.
Dank Memer also makes it simple to make your own memes.
Users can gamble or steal coins from other users using the Dank Memer’s monetary system. The money can then be used to purchase merchandise from the meme shop or to participate in an online game.
Your server will be more enjoyable with the Dank Memer bot. You should give it a shot to see whether it fits in with your Discord channel.
Discord, despite its reputation as a gaming platform, may also be used by businesses. Helper.gg, for example, is a bot that can be handy for those who need to give customer care.
You can use this bot to tag specific channels and servers in order to get the ticket in front of the relevant people. One of its characteristics is that your staff can organise tickets and close them once the issues raised by your customers have been resolved.
Users can see and utilise messages and actions that you customise. It’s one of those things that can improve the efficiency of your customer care department.
Community Hubs is a bot that connects you to other Discord servers. The concept is to establish a location where individuals may share information from various sources. This is a good bot to use if you want to engage with users outside of your channel.
It isn’t only for gaming channels. It’s also suitable for businesses.
Community Hubs can be used to transmit content across many channels. This bot can stream your show to both of your company’s communities at the same time if your live stream is relevant to both.
Bottomline
Marketing and community management are critical for any crypto project. While Discord is an ideal platform for these aspects, you cannot take care of them manually. This is where services and features like bots come into the picture. Now that you know how fruitful bots can be, get in touch with Blockwiz experts to fulfill your crypto marketing needs and build your Discord community. Discord bots can help you automate and take your crypto community management to the next level. Additionally, it can help yield optimum results for the success of your crypto project.
