More than 10% of the global population owns crypto. There are more than 10,000 cryptocurrencies, so you can imagine how many brands or projects are there in this domain. Crypto experts, enthusiasts, and newcomers are actively engaging through crypto communities on Telegram, Reddit, and Discord.
There are thousands of crypto communities across these platforms with millions, if not billions, of members. While some join these communities simply to learn about the industry, others put all the knowledge they gain to good use. In any case, crypto communities have been doing a great job at bringing crypto enthusiasts, newcomers, experts, etc. together.
Sustaining a crypto community is not as easy as it seems. Being a crypto brand, your top priority is to drive engagement and monitor your community to acquire and retain a substantial amount of your target audience. This is where the crypto community moderation strategies comes into the picture.
The goal of a crypto community is to drive engagement, address user queries, encourage user interactions, and moderate the community for better user experience. The best way to achieve this is by enforcing strong community guidelines and following the best crypto community moderation strategies.
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Crypto Community Moderation – Importance and Benefits
Moderating crypto/blockchain communities is all about executing and overseeing, community events, discussions, query addressing, engagement activities 24/7. A dedicated moderation team helps in driving crypto communities to scale and deliver the best outcomes.
-Faseeh Zaman, Community Manager at Blockwiz
Did you know that Cryptocurrency was the most talked about topic on Reddit in 2021, one of the most preferred community channels to hold crypto discussion. Telegram is another platform that most crypto brands choose for building their communities.
On the other hand, those who are well versed in the crypto domain and want to expand their knowledge rely more on Discord. It is, therefore, safe to assume that crypto communities are here to stay as a driving channel to achieve business goals.
One of the main purposes behind a crypto community, be it on Reddit, Telegram or Discord, is for your target audience to engage with your crypto project. Community members can discuss various things ranging from asking questions, giving feedback, seeking more details about your project, and more such activities.
However, if you fail to respond to your community members in a timely manner, you might lose them. It is in such situations a strong moderation team comes in quite handy. Simply put, a crypto community moderation team can help in:
- Setting community guidelines and escalation protocol to avoid any issues
- Delivering timely responses to user queries and turning them into positive feedback.
- Listening to suggestions and feedback from members, and implementing the same.
- Driving engaging activities and conversations, and rewarding the members in the process.
- Spreading awareness about your brand and the industry, in general.
Overall, crypto community management is about how you engage your existing community members and attract new members to be a part of your community.
Importance of Crypto Community Moderation
As mentioned above, if your crypto community is unable to respond to user queries on time can leave your community members feeling undervalued. But that’s just one of several reasons community moderation is very critical for your crypto brand.
Your community moderators/admins should ensure your crypto community is free from scammers. Moderators should share only valuable information in the community. For engagement activities like AMAs, quizzes, contests, etc should be closely monitored by these moderators.
Apart from that, community moderators have to act as a neutral party during debates and discussions. Overall, crypto community moderation plays an essential role in defining standards and ensuring that your community holds true to them.
This further leads to the formation of a strong community which attracts more people eventually contributing to your brand’s overall growth.
Benefits of Crypto Community Moderation
Engagement, acknowledgement, and contentment are some of the parameters that define a healthy community. If your target audience gets this from your community, your brand will automatically grow to new heights. This and much more is possible only with community moderation. So, here are some of its benefits.
- Community moderation ensures that your target audience indulges in meaningful activities.
- You can build a healthy crypto community for your brand by holding events like giveaways, airdrops, NFT minting, etc.
- Community moderation enables you to boost organic traffic significantly.
- You can increase your brand’s visibility and awareness in the crypto industry.
These are some of the main benefits of community moderation but enough to substantiate your stand in the crypto space. However, you still need to have some crypto community management strategies in place to stay on top of your game.
Best Crypto Community Moderation Strategies in 2022
It is now clear that community moderation is a continuous and crucial process for any crypto brand. Without a community, it would get difficult for crypto brands to interact and solve user queries or get feedback. Communities are a great channel to keep up with your target audience and maintain buzz around your project.
Community moderation, on the other hand, plays a significant role in understanding the areas of improvement. Apart from that, effective moderation can help grow your business. However, simply understanding what community moderation is and implementing it without proper strategies is as good as flying blind.
So, here are several crypto community moderation strategies that can help your moderators or you up your game.
1. Establishing a Strong Community Policy
A strong community policy acts as a backbone for your crypto community. It ensures that your members are aligned with your brand’s objective as well as community guidelines. So, establishing and maintaining a community policy should be your or your community manager’s first order of business. A policy should essentially outline:
- What the community is all about, guidelines for discussions, content, and materials that are unacceptable.
- Expected and unexpected behaviors from community members.
- Instances that could lead to banning or removal from the community.
- Acceptable and unacceptable community usage like self-promotion, advertising, etc.
- A proper complaint handling process for moderators as well as members.
Anyone who joins your community must understand and realize that there is a policy in place and they are bound by it. This is the very first step and one of the best ways to streamline matters in any community.
Ensure the space where the discussion or any event takes place is positive and promotes healthy interaction. Proactively use your judgment to decide what information is approved and remove the one which is not in accordance with standards and guidelines and take action against the spammers/fudders.
-Faseeh Zaman, Community Manager at Blockwiz
2. A Clear Escalation Protocol
The next crypto community management strategy is to design an escalation protocol to reach out to specific community admins and moderators in case of any community violations. Anyone who violates your community policy, the moderators should take appropriate action against them.
However, while a community policy ensures that there are rules in place, it is only human to make mistakes.This is where the three-strike policy comes into play.
As a moderator, you must rectify whether a policy violation is intentional or a genuine mistake. The next step is to act on it. If the violation is a genuine mistake, educate the violator about the respective rule. If the member repeats the same actions, send a formal warning to them and monitor.
Finally, ban or remove the member from the community after the third violation. In case of intentional violations, the appropriate action should be a direct ban or removal from the community.
Having such an escalation protocol in place shows that you are serious about your crypto community and what kind of discussions you encourage in your community. Also, your community members will stick to the set guidelines once they see how you or your moderators are dealing with violations.
3. Infraction Enforcement
It is great to have a proper escalation protocol in place. However, if you or your moderators don’t act promptly on violations, the escalation protocol becomes futile. This is where infraction or infringement enforcement comes into the picture. The idea is to have safeguards in place to detect violations so that appropriate actions can be taken in a timely manner.
One of the best ways to do this is with the help of bots on platforms like Telegram and Discord. However, there may be instances where even bots will not be able to detect policy violations. That’s where your moderation team has to conduct an in-depth analysis of discussions happening in your community, pay due attention to complaints, and monitor odd behavior.
4. Listening to the Community
Community members feel welcomed when their feedback and suggestions are valued. So, the next most essential moderation strategy for your cryptocurrency community is – Listening. Members could be raising concerns about policy violations, sharing doubts, suggestions, feedback, etc.
If there is no one to listen and respond to them, chances of them leaving your community are high. Therefore, it is your responsibility as a moderator to monitor, listen, and respond to queries, feedback, or any concerns shared by the members of the community. Acknowledging your community members should be the first step to make them feel you are listening.
You can implement their suggestions and reward them, acknowledge them for highlighting any concerns, and further strengthening your community in the process. Moreover, listening and responding to members on a regular basis builds trust.
5. Recruiting Volunteer Moderators
Having one or two moderators in a community is a vain attempt at community moderation. To ensure smooth and healthy discussions in your community, you should have enough moderators available to steer the community 24/7. Investing time and providing thorough training to these moderators is something you should focus on.
The other hack is to ask your community members to volunteer for moderation. You can pick volunteers from a pool of law-abiding members who are highly active in your community.This is a great way to distribute moderation within the community. Also, you can reward the volunteers from time to time for their cooperation.
These are proven crypto community moderation strategies that can help you build a strong community around your project. However, crypto community moderation is all about improvisation and no particular strategy can help you if you are unwilling to improvise.
There is no particular strategy for moderation apart from structuring the team to moderate the community 24×7 efficiently for query handling and community interactions.
When it comes to engagement and growth strategies, they’re designed custom for every project depending on the goals.
Thus, a growth strategy involves more influencer activities such as KOL community pinned posts, AMAs events, airdrop, giveaways, and NFT mint.
An engagement strategy involves activities that would moderately incentivise the user to take interest in the project to drive the engagement towards an event. The activities here could be different contests related to the respective project like trivia, quiz week, speculation debates, chat mines, invite programs and a series of shill activities.
-Faseeh Zaman, Community Manager at Blockwiz
Overall, the general idea behind crypto community moderation strategies is to keep an open mind, find out what your community members want, and try to fulfill their needs as best as you can.
In a Nutshell
Crypto community moderation is not a small task and requires good expertise and customer handling skills. It is a very important part of brand building and one small mistake can break your community in a jiffy. This is where firms like Blockwiz can offer you the best community management services.
If you want to up your crypto community moderation game, get in touch with our experts to grow your community. Blockwiz has served more than 150 clients and has run over 1000 successful campaigns making us a trusted name in the community management domain. So, now is the time for you to build and grow a strong community around your crypto brand.
