While there are other chat applications and programs available today, many crypto brands and ICO managers prefer Telegram as the hub for their crypto community.
Telegram is a relatively new (2013) messaging software that combines WhatsApp and Snapchat functionality with an open design that allows for a great degree of customization. With almost 200 million users globally and nearly 350,000 new users signing up to begin using the free app every single day, crypto Telegram community engagement has become a prominent parameter in the community management field.
If your brand hasn’t yet adopted Telegram marketing in your marketing strategy, then your brand is definitely a long way from reaching the masses and gaining popularity. Most cryptocurrency projects have their own dedicated Telegram channel or group to communicate with their supporters. “Isn’t that what Twitter is there for?” one may ask.
A recurring topic in the bitcoin ecosystem is the adoption of platforms that are not yet mainstream. Platforms designed with privacy and flexibility in mind are frequently the type chosen by crypto enthusiasts and crypto projects users. Telegram provides users and project administrators with both anonymity and freedom.
This blog is going to be your one-stop destination to understand Telegram, Crypto Telegram communities, and what efforts would your team require for crypto Telegram community engagement in the long run.
Table of Contents
Crypto and Telegram
People are usually inquisitive about the newest developments in cryptocurrency because it has become such a big phenomenon these days. It is critical to understand the current state of the market before investing in bitcoin. The cryptocurrency market is usually turbulent since prices fluctuate. Buyers and sellers try to keep an eye on price adjustments at all times.
While more individuals are becoming interested in cryptocurrency, new initiatives continue to emerge in the community. These crypto projects have their own fanbase, which is mostly fueled by social media. Many individuals believe that the cryptocurrency industry is not completely safe. While there are a growing number of respectable crypto initiatives, there are also a growing number of crypto frauds.
However, many people still have reservations about the cryptocurrency and crypto communities. People are understandably concerned about data privacy and security, particularly when investing in a crypto project or crypto brand. This is an issue that Telegram easily solves.
Telegram crypto marketing is frequently used in the crypto world since the platform is so important for community building. You may simply connect with your target audience, investors, and new users who are interested in your cryptocurrency brand here.
You may use Telegram to build groups and channels, promote your business in other communities, run giveaways and contests, and much more. Simply said, the platform offers a plethora of marketing alternatives and thereby making it your target audience’s favorite platform for interacting with other like-minded individuals.
Long story short, every solid blockchain startup nowadays is expected to have a Telegram community.
Advantages of having a Crypto Telegram Community
Using Telegram for your crypto project has several advantages for both you and the community. Here are the major benefits you may obtain from any blockchain community’s go-to platform:
1. Access to a plethora of Users
With 200 million monthly active users (MAU) and 60 million daily active users (DAU), Telegram’s presence in the crypto industry guarantees visibility. Because the majority of crypto aficionados use Telegram, having a community here means being one click away from getting found by an influencer, a venture capital firm, or a group of evangelists.
2. Authenticating Credibility
People’s trust in your crypto project will be boosted by the presence of the project’s members and key persons on Telegram, which indicates that the team is accessible to inquiries, recommendations, and complaints. People in the Telegram crypto community value transparency because it distinguishes between a credible project vs the fake projects in the industry.
You will be able to secure the brief interests of investors if you have a strong crypto Telegram community. With the rise and existence of exit scams in ICO, doubts will fade as your crypto Telegram channel grows. As more individuals believe in your initiative, social proof will assist you in cementing loyalties and charting a course for growth.
3. Real-time feedback & reviews
Telegram’s speed helps benefit crypto projects. With a Telegram group, your teams can reply quickly to user questions and feedback from their community. Getting technical input from the Telegram development community is also beneficial. Developers of your project can participate in your community in a variety of ways, including feedback on product additions, roadmap proposals, and debates about your whitepaper.
Building a Telegram Crypto Community
It takes time to build up your Telegram crypto-community channel. The greater the number of individuals in your community, the faster it will expand. This is known as the network effect, in which followers encourage more followers to join your community until a critical mass is reached.
According to Elementus’ Max Galka, 90 percent of total coin sales in 2017 were made through an ICO. The size and activity of your Telegram channel are used by investors and VCs to verify the credibility of your idea.
Now that we have established the importance of having a Telegram Crypto Community for your project, let’s have a look at how to build a Telegram crypto community for your project.
1. Establish your Official Group:
An official group is where you want all of the members of your community to be. You want all of your developers, traders, and other community members to be in one spot where they can interact with one another and establish your community.
2. Create Purpose Based Groups
Different language groups (Based on regions – this will help you have people from different regions in one place and monitor engagements based on the group’s active timezones), announcement channels, and groups for special reasons such as an airdrop campaign or a bounty program can help maintain a community looking structured and keep your official group free of merchants and airdrop seekers, who can be rather persistent at times (maybe annoying).
3. Acquiring Community Members
Now that you have created the groups and also bifurcated them based on purpose, the next crucial step is to acquire the community members for your Telegram crypto community. You’ll be able to secure the ephemeral interests of investors if you have a strong Telegram community.
Doubts will fade as your Telegram community grows. Social proof can help you consolidate loyalties and map a course for development as more people trust your idea. Your target audience must be motivated to join and participate in your telegram crypto community as a result of your endeavors to keep the community engaged.
Crypto Telegram Community Engagement Ideas
For any crypto brand that has adopted the Telegram crypto community in their marketing strategy, know for sure that engagement is the key! It is crucial that they take time to keep the community engaged and growing over the period of time.
Here are 7 Crypto Telegram Community Engagement Ideas that will keep your Telegram crypto community buzzing and engaged!
It’s difficult to refuse free money!
An airdrop is a method of distributing a limited number of free tokens to potential community members’ wallets. This populates your Telegram with individuals who are interested in learning more about your idea.
For example, Yobit.net collaborated with the Airdrop.io channel on Telegram to reach out to the 59k members of the Airdrop community. This gave them great exposure to an audience that is willing to participate in airdrops as well as know the projects better.
People who did not receive a token will be interested in hearing about an airdrop announcement. This will spark a discussion between token holders and potential investors since both parties are interested in learning more about the new coin.
People will join your Telegram channel and discuss your idea further as a result of this organic interaction. An airdrop will also serve to increase the value of your token.
2. Giveaways & Referrals
Your crypto Telegram community is your power. A referral scheme, often known as a ‘Bounty’, encourages current members of your group to spread the news about your project. This works because people are more likely to trust people who look like them rather than brands. If people of the community speak on your behalf, your crypto Telegram community will develop and gain trust faster.
Additionally, rewards with coins are a great motivation for members of the community to become your brand ambassadors. When new members join as a result of their referral link, the group member receives a reward.
After the first influx of new community members dies down, asking individuals to invite others may not be enough of an incentive. It may be necessary to give away a modest amount of free coins to start a referral program that pays referrals who join the community, but it will be well worth it as your community expands.
You can even use referral programs to reward your Telegram community members for promoting your ICO (Initial Coin Offering). People are more likely to trust those who are similar to them rather than relying on a brand’s statements alone. As a result, referral programs, giveaways, or bounties can attract a large number of new members to your Telegram crypto community, increasing your crypto brand’s awareness.
3. Influencer Collaboration
Influencer Collaboration is a fantastic method to get the word out about your crypto project and your brand. They have a sizable following on several social media platforms, which might lead to quick organic growth in your Telegram crypto community. Also, your target audiences tend to trust influencers more than they do a brand’s word.
As a result, if you truly want your crypto community and business to thrive in all aspects, partnering with influencers is the best way to do so.
Influencers can assist you with all of your marketing needs, from teaching the community about your crypto brand, products, and services to delivering the most up-to-date information. Furthermore, their reach extends well beyond your intended audience.
Reach out for influencer marketing here.
One-sided talks are tedious, and individuals prefer to be heard rather than to listen. An AMA is a crucial part of popularising your crypto project and establishing a connection with the community. As a result, Telegram groups are effective tools for hosting crypto AMA sessions, whether spontaneous or scheduled.
AMAs also helps you understand what type of questions are being asked by your Telegram crypto community members. AMAs can be a good way to gather information about your target audience and what are they expecting from your project.
Even if your project is sound and credible, you must demonstrate it to the public by conducting AMAs, answering the questions, and engaging with your community.
Competitions like Meme Competitions, Slogans for your project, and creating a logo for your brand could be one of the fun crypto Telegram community engagement ideas.
The Internet generation loves having such competitions and when it is motivated by some rewards by the brands they are participating in. These competitions also help you connect with your crypto Telegram community members in a more informal and interactive way as opposed to other crypto Telegram community engagement ideas.
6. Having a fast response rate
This isn’t a crypto Telegram community engagement idea per se but is a great way to keep your community buzzing. Your community members will have questions and they would want answers quickly. If there are delays in communication or responses, it usually gives rise to speculations and grapevines. Therefore, having a faster response in your crypto Telegram community will help eliminate doubts and rumors quickly.
Responding to these issues as soon as they arise may help your team prevent worse difficulties down the road, as well as keep investors who would otherwise leave if their worries aren’t addressed to their satisfaction.
When people of the community receive a fast response, they take notice. According to Sprout Social, the responsiveness of a brand is the most important predictor of purchase behavior in digital social environments.
For example, how GameStar Exchange helps their community stay updated with all the latest announcements about their projects. This led to a successful IDO with 10000000 $GMS tokens being sold out in less than 10 mins on Dao Starter!
Prioritizing the back-and-forth will demonstrate to your fans that you care. This vigilance will pay off in the form of trust, word of mouth, and recommendations from your crypto Telegram community members.
Having their issues, feedback and problems acknowledged in a short time span, can also help your project gain credibility since your crypto Telegram community members will know that your team is actively listening to their concerns. Respond to questions and comments in your group as soon as possible to keep the dialogue continuing and the community members engaged.
7. Work with Experts
Every crypto Telegram community had a humble beginning. It is ridiculous to expect to build an instantaneously popular Telegram group. Crypto Telegram community management requires abilities that managers learn through years of experience in this field.
If you want your project to flourish, your crypto community will need adequate attention, participation, solutions, and even awards. This is where community management services may help. Maintaining a crypto Telegram community is a task in itself and it could be overwhelming for your teams to keep tabs on what is happening across all your social media channels.
Hence investing in a crypto community management service can help your brand in many different ways, but also keep your crypto Telegram community engaged and active.
Establishing Crypto Telegram Community Guidelines
Now that your crypto Telegram community is all buzzing and active, the next step is to keep the community growing and establish some crypto community guidelines that can help the smooth running of your crypto telegram community.
1. Quality Over Quantity
The number of content you share on your channel each day is unimportant! It is critical that the content you offer is of high quality. Try not to be loyal to your channel members by publishing useless and insignificant content on your channel. Simply strike them from your channel in this manner. Try to keep your channel posts up to date.
2. Set Timelines
Try distributing your content at different times of the day, depending on your audience’s awareness and the crypto Telegram community’s activeness. Never exaggerate when it comes to sharing your posts.
Make an effort to make your audience stand out. Set a timeline for making an announcement and stick to it. If there are delays in your announcement, let your audience know about the delay and share a new time with them.
3. Don’t Advertise
When it comes to sharing commercial content, don’t go overboard. Because this will lower the number of people on your channel. The existence of individuals on your crypto Telegram community is due to the valuable and relevant material that you share with them.
Your crypto Telegram community will not appreciate it when you convert your channel into an advertising platform. If you wish to exchange with other channels or place advertisements in your community, you may set a time limit for this operation.
4. Delegate Admins and Justify their roles
You will have moderators and admins in your crypto Telegram community and it becomes imperative for you to delegate and let the community know what their roles are. This way, your crypto Telegram community will know to whom to address their questions, suggestions, and feedback.
This will also help to monitor and eradicate scams or fraud that could happen under your project’s name and can help safeguard your crypto telegram community’s security.
Growing Crypto Telegram Community
You’ve built your crypto Telegram community and your crypto Telegram guidelines are in place. So, what’s next? It’s growing your crypto Telegram community along with keeping them engaged.
Let’s look at some ways how you can grow your crypto Telegram community.
1. Anticipating users
Because the crypto world is a diversified community, your crypto project will encounter a wide range of people, situations, and goals. It will be simpler to deal with these people if you research and devise strategies for dealing with each of them. Make a persona analysis or a demographic study for your target audience.
Members of the community are often classified as developers, marketing experts, traders/investors, beginners, and crypto fans, among others.
2. Hygienic Community
Aside from your crypto Telegram community moderators monitoring the community, Telegram bots may be of great assistance in ensuring that undesirable communications such as external links, advertisements, and the like are automatically eliminated from your group.
At times, traders and bounty seekers can be pushy and even obnoxious to other users. They are less valuable than active community members. Spammers, fudders (those who sow fear, confusion, and doubt), and fraudsters are all part of the game, but it is not hard to keep them out with good crypto Telegram community guidelines in enforcement.
3. 24*7 support
Your crypto Telegram community admins may provide community members access and a place to ask questions about your project at any time while controlling and limiting the activities of spammers, shillers, fudders, and fraudsters.
4. Information sharing
Material regarding your ICO or your crypto project may not give enough value for certain group members to be active, so if you come across a good article on cryptocurrencies or other information you think your group members would find fascinating, you can quickly share it with the group using Telegram.
Linking to blog articles or other material you’ve created is another approach to keep Telegram users engaged in the group and encourage them to contribute with comments and other feedback.
5. Multi-Channel Marketing
Publishing your crypto Telegram community channel invitation link on another social media channel is undoubtedly one of the most effective techniques to grow the crypto Telegram community.
Put your Telegram channel address on each social network where you participate. It’s a good idea, for example, to include your Telegram channel link in your Instagram bio. In general, attempt to promote your crypto Telegram community link on each social media site where you have profiles.
Start a conversation to build your crypto Telegram community. The idea is to have relevant conversations going on as people gather to discuss your crypto project. You will attract, engage, and maintain your crypto Telegram community if you offer a steady stream of valuable information into chat.
The more successfully you nurture this flow of ideas, the better the community experience for members will be, and the faster you’ll expand.
Tracking your Crypto Telegram Community Performance
When you measure your crypto Telegram community channel’s performance, you increase its development potential. Key performance metrics are what measure the performance of your crypto project and should be measured on a daily basis.
Staying up to date with the community allows you to spot trends, be flexible with your crypto Telegram engagement strategies, and steer your project to success. On the other hand, disregarding these data pieces leaves you in the dark. Utilize your analytics to help you make the right decisions and bring you to a successful ICO.
Monitoring your performance metrics using an analytics bot allows your team to do the following:
- Examine and quantify your everyday conversation activities
- Keep track of your audience’s growth and interaction.
- Reduce turnover while increasing retention
- Identify and encourage your most important team members.
- Pluck out trolls, spambots, and bad performers in the community
So, when it comes to monitoring the key performance indicators of your crypto Telegram community, what exactly should you be focusing on?
1. Growth of your crypto Telegram community
Growth implies traction, which indicates the value of your crypto project to potential investors. As you approach your ICO, maintaining forward momentum is critical to maintaining your community’s trust and loyalty. If the channel continues to stagnate, hesitant members will lose interest and leave, perhaps leading to community churn.
To prevent this situation, keep track of new group members while simultaneously calculating your growth rate. Giving growth a numerical figure can help you decide if you’re focusing on the proper channels. What, for example, was the impact of your most recent article that was shared with the community? Which channel is generating the most traffic for you? etc.
How do you calculate the growth rate?
Growth rate = Number of new users joining your community in a certain time frame / Total number of members in your community
This will help you understand how you are progressing in terms of the growth in your crypto Telegram community.
2. Crypto Telegram Community Engagement
If there is a consistent conversation in your channel, the community is enthusiastic about your crypto project. Members are more inclined to be engaged elsewhere if crypto Telegram community engagement is stagnant. Monitoring engagement is critical for determining how to effectively develop and continue a meaningful discussion with potential investors and community members.
The number of new messages delivered is the most basic metric for measuring community engagement. The more talks that take place, the more satisfied and devoted your community members will be.
By adding an analytics bot to your channel, you will be able to view daily information on message volume. Engagement is an important performance indicator for determining what members value.
Assume you recently shared an article about your project. How far did this post get? Did you see a spike in messages following that? By analyzing response rates, you can determine and improve the best content mix for your channel, whether it’s news, original pieces, or curated content.
Track the average number of active users by an hour to gain insight into user engagement. To evaluate crypto Telegram community engagement, the number of useful links, the average length of user messages, and user photos may all be tracked.
Knowing when your community is active can help you determine the optimum times to post to the group. If your crypto Telegram community engagement surges around lunchtime, offer your most intriguing content within this time frame. Being present in your community will allow you to optimize your presence and encourage additional participation.
3. Crypto Telegram community churn
Crypto Telegram community member volume is usually regarded as the most important measure for determining the success of a cryptocurrency project. While some churn is to be expected, member retention is critical to the growth of your community.
Assessing your members’ churn rate will give insight into the health of your community as well as assist your team to estimate the effectiveness of your crypto Telegram community growth plan.
Determine the total number of members lost in a particular time period to compute the churn rate. Divide this figure by the number of members you had at the start of the time period. This percentage will show you how quickly you’re losing members – and will give you an indication of the growth rate you should aim for.
4. Crypto Telegram community sentiments
While having a consistent crypto Telegram community engagement rate is important, its quality is equally important. After all, if your group members are dissatisfied, your investor pool will quickly dry up.
Sentiment analysis enables you to determine the tone of individual interactions as well as the mood of the wider community. You can reduce the danger of negative buzz while finding trends and possibilities in real-time by tracking keywords using an analytics bot.
When should you make a piece of material available? Should you opt for an airdrop? Make a contest announcement? Sentiment research provides you with real-time insight into how the group feels, allowing you to forecast the impact of your growth plan.
Monitoring crypto Telegram community metrics provides information on the health of your Telegram community. For maximum impact, check this data on a frequent basis to acquire insight into the performance of your crypto project. Now that analytics bots deliver ready-to-use data, utilize it to better engage, retain, and reward your community. Keep in mind that what you measure is what you improve.
Top 5 Crypto Communities on Telegram in 2022
Imitation is known to be the best form of flattery. If you are planning to build your own crypto Telegram community, you might want to learn from the existing crypto community on Telegram and take notes on how they keep up with crypto Telegram community engagement.
Collaborating with these communities can also be one of the great crypto Telegram community engagement ideas for your project since these communities already have a huge database of loyal members giving your brand a good reach and credibility.
A crypto Telegram community with over 35k members and is the number 1 crypto community in Russia
2. Defi Million:
One of the best crypto Telegram channels to know about DeFi projects and decentralized tokens with over 435k active members
3. BTC Champ:
With over 192k active members in the community, BTC Champ is one of the go-to places for crypto enthusiasts.
4. ICO Listing:
Best crypto Telegram community to let the users know about your ICO listing, with over 61k active members.
5. Wall Street Gems:
With over 125,000 followers, this channel is one of the world’s most lucrative trading groups.
In addition to the above 5 crypto Telegram groups, there are many such crypto Telegram communities that you can partner with for the promotion of your project.
Wrapping it up
Driving crypto Telegram community engagement requires a never-say-die attitude. Crypto Telegram community Members should be encouraged from the outset, with the community manager welcoming them in and showing them around. A regular supply of relevant material, as well as organic debate around these ideas, are essential components of any Telegram group.
As your crypto Telegram community engagement increases around these shared ideals, your community culture will emerge. From here, you’ll be well on your way to developing a blockchain startup that stands out from the crowd.
Now that you know all the platform has to offer, you can understand why people are so enamored with it. As a result, if you want to boost the exposure of your crypto brand and enter the Telegram marketing game, get in contact with the specialists at Blockwiz to begin establishing your own Telegram crypto community.
With all of its features and perks, Telegram is without a doubt the ideal platform for not just developing crypto communities but also marketing your crypto project.