The trading space is vast and filled with individuals who approach cryptocurrency differently. So creating a crypto community can help you meet people who approach the market the way you do. While creating a telegram crypto community may be easy, getting people to engage on the channel is the opposite.
When Reddit, one of the world’s largest platforms with over 14 billion monthly page views, was first created, it had a significantly low number of users. So expecting instant engagement when you create a new telegram crypto community is like building castles in the air. You need a working strategy because folks will only engage with platforms that keep them glued.
Therefore, this article is for you if you have been getting low engagement on your telegram crypto community or just created a new one. We will give you a detailed insight into increasing attention on your telegram crypto channel. If you are ready for better engagement, keep reading to learn more.
Table of Contents
Basics of Telegram Crypto Community Management
Before we go into the main content, it’s ideal for you to understand what managing a cryptocurrency project entails. With this knowledge, you will set a solid foundation for your telegram crypto channel. So, here are the fundamentals of a telegram community management channel.
Alignment
The fact that every crypto project has a telegram channel is not a valid reason to create one. It’s important to note that creating and managing a community requires time and finances. So before you start a telegram community, ensure that you have an objective – a clear goal. It will help to write down your goals in this manner: “Ï’m creating a telegram community channel to….”
Telegram groups are created for different crypto projects for various reasons, including getting new buyers, feedback, and improving their services. When you have a clear goal, it’s easier to promote your Telegram crypto community and enhance engagement. Another factor to look out for is how your channel members align with your objectives. Ensure that they understand the idea behind the channel so that you don’t spend your resources on Telegram users who have no business with what you offer.
How do you know if your followers are in alignment with your objectives? Reach out to them individually and get a scope of how they view the project. Their answers may even spur you to create a different kind of content or channel your resources differently.
Values
When you create a telegram channel to manage a crypto project, it’s essential to have a set of values to guide all the community members. The values will help your users know your expectations of the project. Therefore, your goals for your crypto community should be straightforward because nobody has the time to memorize long blocks of text.
A quick tip to help you create the values of your crypto project is by identifying what the project means to you. After highlighting those points, you can use them as a guide to set expectations for your channel members. Keep in mind that you don’t need to have everything figured out at the start. However, ensure that when you eventually know your values, they align with the crux of your project. You can occasionally revisit them to ensure that you are still on track.
Guidelines
Cryptocurrency may not be regulated, but don’t apply that same principle to your Telegram community. If your telegram cryptocurrency channel doesn’t have rules to guide their experiences, the core of your crypto project will lose value. So after identifying your audience, values, and objectives, the next right thing to do is to set rules to ensure that no member of the telegram group is violated. Plus, having rules provides a structure that makes regulating your telegram crypto channel easy.
Content
The crux of your telegram group is the content you share. When you manage a crypto project, content is vital as it can bring the users in your community together. Plan the kind of content you want new members to see first, then what you will share occasionally and how you will educate them.
How to Increase Engagement On Your Telegram Crypto Community
With every social media platform comes the desire to increase engagement from your target audience. And, even if Telegram is suited to just chatting, you still need to know how to keep people interested in what you have to offer in the crypto trading space. Therefore, here are some tips to help you increase engagement on your platform by ten times whatever you already have going on.
Share interesting content from the industry
The cryptocurrency industry is swarming with content that anybody can quickly go on the internet and get knowledge on the subject. Yet, not everyone will go online to gain knowledge. For efficiency in telegram community management, what can you do? Go online and source materials to share with your group. You can even take it a step further by getting a content creator to simplify the resources you will be gathering and share them on your channel.
One of the best ways to get individuals to join your telegram crypto community is through referrals, as it’s easier to trust a group that a friend recommends. When members of your community see that they are getting valuable knowledge at no cost, it will be easier for them to tell others about your project. However, you can’t get this referral without giving value first.
Don’t spam the group with messages
Telegram stores old messages on group chats such that when new members join the channel, they will see all the messages from the inception of the group. If new members join the channel and all they see are adverts or loads of unnecessary messages, they will feel spammed and lose interest in your project. Therefore, it’s ideal to pace yourself when sending messages to your Telegram group so that even your channel members don’t feel like you are bombarding them with messages.
Create an excellent first impression
Before new people join your Telegram channel, they will likely go through your group’s history. Ensure that you organize your Telegram cryptocurrency group so that new members can find valuable information quickly. Additionally, you should have a welcome message for new members to feel recognized and motivated to be free in the group. Another thing to have ready for new members is the community’s guidelines so that they know what they are signing up for from the get-go.
Build a team
When you delegate tasks, you get them completed faster. Therefore, having a team can help you distribute your workload so that your group can run smoothly. Telegram community management is not an easy task as there are so many activities to manage within a limited timeframe. A team can help you create a welcome message, remind members of the guideline and ensure that everyone gets answers to their questions. As much as you don’t want to spam your Telegram group with messages, it’s essential to have someone who is constantly available to respond to members’ questions around the clock.
Create a sense of belonging in the community
If you want to drive significant engagement in your telegram crypto group, you have to make the members feel like they are in an actual community. Keep them updated on what’s going on with the project, start conversations and make them feel welcomed. Involve them in as many activities as you can to keep them thinking about the group.
Tips
- Give incentives to active members to encourage them to keep participating
- Organize competitions to give members something to do
- Send messages to greet them
Humans love attention, and when you can give them the right amount, they will respect your offer more. When members feel welcome in the community, they will readily tell others about it. Plus, you can only get engagement when you give your community members a reason to interact.
Respond to private messages
Sometimes, people don’t like to chat in public spaces. They prefer to direct their questions to the admins, which is not bad. Therefore, put in the effort to respond to them as soon as you see their message, as it will encourage you to ask more questions about your crypto project.
If it’s not convenient to reply, you can get an assistant or social media manager to help you manage messages from your followers. Another option is to compile a list of frequently asked questions, provide their answers and pin them to the telegram group. In that way, you wouldn’t have to bother about giving one-on-one responses. You can also use a telegram bot to auto-respond, but this is not a viable option as people can get tired of chatting with an inanimate entity.
Create multiple communities
Everybody is in the cryptocurrency space for various reasons. Some are there to invest, while others want to start their projects. Even though you are promoting your project, there’s no harm in helping other developers. So it’s not a terrible idea to have a group for investors and another for developers. Sometimes, the progress of one group can affect the other.
For example, when you give the members of your developers’ group lessons on promoting their crypto project, they will see you as an authority in the industry. Over time, your lessons resonate with them, and they start to mention you in almost every crypto discussion. With their testimonials, they will refer clients to you.
Segmenting your telegram channel will help people see only the information they need. Plus, having different conversations in the same telegram channel can lead to confusion. When your members are confused, they tend to engage less with your content.
Ask open-ended questions
Don’t have one-sided conversations if you want to keep your members interested in your Telegram channel. These conversations are more prominent when you send long lectures to the group with no avenue to keep the discussion going. After your members read the information you drop, they typically go back to their daily activities and ignore the channel. However, when you give people the avenue to share their opinions by asking thought-provoking questions or dropping insightful points, you are sure of getting increased engagement.
It’s important to note that all the engagement you want on your channel won’t happen instantaneously. You will make progress with consistency and the right content. These tips provide you with a general scope of what is expected from crypto telegram channels.
Merits of Telegram Crypto Community Management
Many cryptocurrency projects trust Telegram as their means of communication and connection for various reasons, including:
- Security (Telegram is secure, and all chats are encrypted, so there’s no risk of losing personal data)
- You can have over 200 members in one group, which makes it easy to have a large community
- You can use Telegram bots to have conversations if you are unavailable
- You can reach your audience easily
- New members don’t miss old messages
- Telegram promotes organic growth for your crypto project
If your crypto project is still new, it’s best to leverage Telegram. You gain access to resources that other social media platforms can’t offer. Plus, you can have all the members of your community in one space and offer them top-notch telegram community management.
To Wrap It Up
Telegram is one of the best platforms to build a crypto community. However, getting the right amount of engagement can be a hassle. The right content and keeping the lines of communication are guaranteed to increase engagement on your Telegram crypto community.
If you are still unsure how to market our crypto project, we can offer you the right marketing services at Blockwiz. Our brand helps crypto geeks connect with and build the right crypto community. We also offer classic telegram community management. Reach out to us to get started.
