Most marketers plan to keep on investing the amount of money they have already been investing in content marketing this year. On the other hand, more than 65% of marketers expect that their content marketing budget will increase this year. These stats clearly show how content plays a significant role in the marketing domain.
A successful content marketing plan is what drives your target audience toward your crypto project. The idea is to plan, create, and share content with your target audience that they find intriguing enough to interact with your brand. From social media posts to blogs, there are numerous types of content that you can use to capture your target audience.
However, trends and techniques keep on changing when it comes to marketing. It is, therefore, essential to have a content marketing plan that works in your favor. Simply sharing content for your target audience to consume is never a good idea. You have to provide them with something that’s valuable.
Thus, from determining goals to publishing and managing the content, we’ll cover every aspect of a content marketing plan in this article. It is, however, still essential to understand the basics first. So, let’s have a look at why a content marketing is necessary for your crypto project and what are its benefits.
Table of Contents
Need and Benefits of a Content Marketing Strategy
Dhwani Shah, Marketing Manager at Blockwiz, feels that content marketing can easily help marketers achieve their primary goals.
Brand awareness, increasing engagement, and boosting sales are every marketer’s top priorities. Content is among the perfect marketing channels to achieve these objectives.
– Dhwani Shah, Marketing Manager at Blockwiz
Moreover, successful content marketing helps marketers achieve their top three objectives i.e., brand awareness, educating audiences, and building trust and credibility. This is simply because mediums like blogs, social media posts, explainer videos, snippets, etc. offer all the information one is looking for.
Once your target audience has enough knowledge about your project and the industry, in general, they are more likely to engage with your brand. Also, sharing crypto content within your community on a regular basis strengthens trust and establishes your authoritativeness in your respective niche.
Overall, a content marketing plan is every marketer’s need when it comes to spreading awareness, building a healthy community, and boosting sales. Moreover, a content marketing strategy helps you convert your objectives into benefits. Let’s find out how.
Benefits of a Content Marketing Strategy
It is now clear why a content marketing plan is necessary for your crypto project. It helps you achieve your objectives in an easy and effective manner. However, content marketing is also responsible for turning your goals into benefits. For example, if you want to attract new users to your crypto project in a couple months, you have to create some buzz in your community.
You will have to come up with a strategy which involves sharing content like blogs, videos, social media posts, etc. in your community on a regular basis. Also, you have to focus on and maintain the quality of your content. Once your existing community members start liking and absorbing your content, they are more likely to share it with other potential users.
As more new users start consuming your content, your crypto community will start expanding exponentially. Now, the aforementioned strategy does not only help you achieve your main goal of attracting new users, but it might also lead to boosting your sales. This is how content marketing has the potential to be highly beneficial for your crypto project in virtually every aspect.
Steps to Create a Content Marketing Strategy
Now you know why it is essential to have a content marketing plan and what are its advantages. So, let’s take a look at how you can create a successful content marketing plan of action for your project.
1. Determine Goals
Before you develop a content marketing plan, it is vital to figure out why you want to produce content and what is the aim of developing the plan. Knowing your objectives beforehand makes it easy to determine what is best for your plan. So, be it boosting sales or spreading awareness within your community, your first order of business should be to determine your objectives.
2. Define Buyer Persona
Once you have your goals in place, you can start with some market research to define the target audience for your content. This is particularly beneficial for those who are new to content or marketing, in general. Your buyer persona includes the types of audience you want to target, their demographics, etc.
Once you have identified your target audience, you can define the type of content you should be producing and sharing with them. For example, if your target audience is more into videos, there is no point in providing them with long or short-form content. Blogs will only work well with those who like reading about something before engaging with it.
Thus, identifying buyer personas plays a critical role in developing a powerful content marketing plan.
3. Run Content Audits
Content audits can further make it easier for you to decide which path you want to take. Most projects focus more on blogs in their early stages. However, if you want to explore other content formats, a content audit can help you assess which format is performing the lowest or highest.
For example, if you are not getting meaningful results out of the videos you are producing, you know it is time to focus on a different content format like social media posts or blogs. This is why it is essential to run content audits on a regular basis and especially while developing and executing a content marketing plan.
4. Pick a Content Management System
A CMS or content management system plays a vital role in creating, managing, and tracking your content in a sustainable manner. Popular content management systems like HubSpot and WordPress can help you with planning, producing, publishing, and measuring your results easily and efficiently.
It is, therefore, a good idea to invest in a CMS if you want to execute your content marketing plan successfully.
5. Determine the Type of Content to Create
Once you have your objectives, buyer personas, CMS, and data from content audits, you can figure out the type of content you want to create. Also, you can tap into different formats across different marketing plans. However, this is only beneficial if you are a seasoned player in the content marketing landscape.
Newcomers should pick and focus on just one from a variety of content formats for their very first venture. From audio and video content like podcasts to written content like blog posts and ebooks. You can focus on the type of content you want to produce based on the data you gathered from the aforementioned steps.
6. Brainstorm Ideas
If you have a content marketing team, you know how to come up with ideas for content projects. However, those who are new to the game can use tools like Feedly, BuzzSumo, etc. to get ideas related to different content formats. Such tools can make research a lot easier for you.
7. Publish and Manage the Content
A content marketing strategy goes well beyond the type of content you create. It also covers how you organize your content. You can use editorial calendars to stay on track for publishing content like blog posts on your website. A social media calendar can help you post, promote, and manage content on other platforms or sites.
Overall, a content marketing is not just about sharing your content with the rest of the world. It is also about managing the content so that you can keep on developing new and better strategies to up your game.
A content marketing plan is what drives your crypto project towards success. It plays a significant role in building your project’s image in the industry and sustaining it for good. However, creating and executing a content marketing plan is not as easy as it may seem. It requires years of experience in the marketing field.
A crypto marketing agency like Blockwiz can help you develop and execute a powerful marketing plan. Since the overall growth of your crypto project depends on the type of content you share with your target audience, there is no scope for compromising on the quality. So, now is the time for you to work with the best crypto content marketers to up your game.