The NFT industry is booming and getting saturated every day. From the tag of art collectible, NFTs have now become a multi-million dollar industry. However, creators and project owners face hindrances in making their collectibles visible to NFT fanatics. In the face of escalating NFT competition, they fail to attract new customers for their artwork. Let’s face it, selling NFTs is not that easy. With so much competition saturating the field, it’s quite hard to organically help your project shine. However, with a little push, your NFT project too can get the much-needed momentum. That push comes in the form of the right NFT Marketing.
Two excellent NFT Marketing examples are Ray-Ban and Gucci’s launch of exclusive NFTs. Besides their big names, what helped them get people invested in their digital art? Well, it was the right NFT marketing strategy to create the buzz needed to grab eyeballs—including social media and influencers. A comprehensive NFT marketing plan can help projects expand their community footprints, boost sales, and gain popularity in the competitive market. So, let us dive deep and discover how you can develop the best NFT marketing strategy in 2022.
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The Need for NFT Marketing Strategies
Projects spend numerous days creating the perfect NFT Collection, but what they miss out on is creating a community. Even if they manage to do that, there is little to no activity to engage the community. It’s no wonder the project fails to sell any NFTs from its collection. That’s where the need for an efficient marketing strategy comes into the picture. However, it’s impossible to develop a marketing plan without a clear objective in mind. Understanding your objectives is the first step to developing an effective marketing strategy. Once you have identified your marketing objective, it becomes easier to build a strategy that helps you achieve your desired goals.
Here are some objectives for NFT projects that can help you build a defined marketing strategy for your brand:
- Attract creators and artists to be a part of your brand
- Boost Sales
- Lead Generation
- Build Brand Experience
- Increase Customer Lifetime Value
- Reach Target Audience
Let us now look at the basics of the best NFT marketing strategy to achieve your marketing objectives.
The Fundamentals of an NFT Marketing Strategy
An ape token of Bored Ape Yacht Club was sold for $2.85 million ( Value of 1080 ETH at the time) in January 2022. The sale happened on the LooksRare NFT platform. Currently, OpenSea is bidding BAYC for a floor price of 1080 ETH. How has the value of an art collection first minted at the cost of 0.08ETH skyrocketed? Without efficient marketing efforts, popularity cannot be increased. However, unique and rare collections still failed to create a renewed interest and vibrant community in the market. Learn deep insights into NFT marketing strategy in 2022 to initiate a sale explosion in the NFT collection.
1. Know Your NFT Project
Develop a base model before starting. Identify your primary competitor and do a SWOT analysis. Marketers must communicate the uniqueness and rarity of their artworks and what benefits the holder can get from owning them. Leverage the NFT market trends to decide your marketing goals. Budget every step of your marketing effort.
Understanding your project can make you set your long-term and short-term goals. Check your NFT rarity ranking based on the traits with any rarity tools. Also, identify the target market. Most members of the community of NFTs are traders and artwork lovers. But specific super rare collections like World of Women NFTs have attracted new women to the project by marketing that women are only 5% of the total NFT market.
2. Drop Your NFT Collection with a Hype
The demand for NFT largely depends on the hype of its launch. Create an eye-catching press release and distribute it with popular crypto and NFT media. A good press release can create buzz and engagement. PR helps make the first impression among the target audience, making your collection instantly discerned and viral.
List your collection of rarity tools to get recognized, establish social media channels and run give away before airdrop. The more excitement you create, the more it will get absorbed into the psyche.
3. Build an Amazing Website
Anyone who decides to purchase an NFT will visit your main website. They will check the project team and offering. Standard websites, which feature the details of your collection, your investors, and a roadmap, help reinforce your project’s legitimacy. It should be colorful and attractive. Make the team members and artwork visible to the public.
4. Develop an Exciting Roadmap
An NFT roadmap is a clear vision of the goals and milestones of the project. It communicates the long-term value of NFT collection. Although investors are concerned about the non-fungibility of artworks, a long-term roadmap will convince them about their future value.
The NFT roadmap allows marketers to project the future benefits holders receive. It projects what the developers or the project team will do with the profit in the future. Hence, project developers and marketers using roadmaps as a strong NFT marketing strategy in 2022.
5. Add Utility to Increase Value
NFT is just artwork, but if the project team provides additional utility and benefits upon purchasing a token, it will attract the buyer. BAYC has started the trend of offering other perks on NFT purchases. Anyone who owns a BAYC ape is a Bored Ape Yacht Club member. They have exclusive access to member-only areas, games, and entertainment events.
Now it has become a trending NFT marketing strategy in 2022. Most of the new NFT projects are coming forward with additional benefits and perks for investing in their artwork. Recently launched Yubo Randos NFT collection of Yubo social media live streaming app also planned to provide other benefits to Yubo Rando’s owners.
6. Select the Right Marketplace
The growing NFT phenomenon gives rise to multiple NFT markets. Listing in a legitimate marketplace is essential to prove the authenticity of your project. If you want to avoid major NFT scams, you should list your collection on a popular NFT platform with a verified seller identity. Some legitimate platforms that can generate high sales are listed below.
- Nifty Gateway
Furthermore, total traded volume, liquidity, number of active users, top sales history, and premium collections listed are other criteria for selecting NFT marketplaces. On the financial and operation side, check out the transaction charges, supporting wallets, and ease of use before listing your NFTs on marketplaces.
7. Create Your Presence in NFT Calendar
NFT calendar is a platform that notifies every airdrop in different NFT marketplaces. Ensure all your airdrops are listed with NFT calendars to reach potential collectors and communities. A form will be available with the NFT calendar, which you can fill out and submit. Do not make any mistakes or confusion on the following factors while filling.
- Title of your art collection
- Information about artists
- Date and time of release
- Listed market platforms
8. Host AMA Sessions
Ask Me Anything is one of the most effective marketing techniques that the NFT project team can follow. Besides spreading the characteristics of your project, it allows for building a direct relationship with the customer.
A FAQ tab on your website will answer the basic questions about your project, but AMA can help you clarify any doubts about your digital collectibles. Growing the community through direct relationships is vital. These are some of the essential aspects of an NFT marketing plan. Now that you know the basics, it is time to look at the top strategies.
Best NFT Marketing Strategies to Follow in 2022
The most fundamental aspect of marketing your NFTs is the unique selling proposition (USPs) or your brand differentiator. Talking about your differentiators is a fantastic approach to start. So with that in mind, we now get into the best strategies for your NFT project.
1. Social Media Marketing
Social media is the backbone of the NFT marketing strategy in 2022. You can leverage maximum advantage from social media for NFT marketing. Ensure your social media presence before launching your project. You can create an official brand account on all social media platforms and encourage followers through posts and videos.
Predominant social media platforms have tremendous potential to market your collection. It helps directly connect with NFT artists, collectors, followers, and marketers. Do not forget to update and engage with your social media handles. Add proper social media strategy to your NFT marketing plan and execute the same to build a follower base.
Twitter is the most professional and reliable social media platform to market your NFT. Most NFT projects use Twitter to announce their updates and initiate discussion through comments. So posting on Twitter with a powerful hashtag helps to quickly reach the NFT community.
Twitter also has numerous NFT collectors with a vast fan-follower base. Networking with them can also help to get public attention for your artwork. Listed below are some of the famous NFT collector accounts on Twitter.
- Starry Night
- Museum of Crypto Art
Facebook and Instagram are also predominant social media platforms where NFT fanatics, artists, and collectors build their communities.
2. Influencer Marketing
Influencer marketing is a trending NFT marketing strategy in 2022. It broke the boundaries of traditional marketing practices. NFT marketer connects with top NFT influencers in the arena. Moreover, if any celebrity or influencer owns artwork in your collection, it is the best way to promote your work.
The fastest-growing influencer marketing can help you get endorsements for your project and show your collections to their large social media followers. Influencers provide quality content and host excellent marketing shows on YouTube. You must find a top influencer who can effectively proJECT your collection from their large follower base. Here are some of the most famous NFT influencers you can approach
- Crypto Baristas
3. Giveaways and Competitions
You can conduct giveaways to familiarize your artwork with the public. Specific NFT projects announce giveaways on their social media channels which ask the participants to like, share and follow their project to participate in giveaways.
You can conduct different contests to project followers and digital artists worldwide. For instance, every month, the World of Women NFT team selects seven amazing digital artists globally, and one outstanding artwork will be minted as an NFT. These minted artworks will be airdropped to existing WoW token holders.
Through the competition, they support artists, encouraging artists to join their project community. Moreover, every month they give perks to existing WoW holders. A random winner is picked every month from the pool of WoW holders. Such excellent promotional techniques help projects to capture sudden public attention.
4. Content Marketing
Content marketing is an effective method to make your NFT visible to the public. Promoting educational content about NFTs that includes art creation, NFT minting, NFT sale, scams, selecting an NFT, and how to value an NFT artwork will help build credibility. Furthermore, you can make video content on NFTs.
For instance, you can see a learn tab if you explore the Boss Beauties NFT collection. If you tap the button, it will take you to a learning page dedicated to NFT. Any visitor who is not much aware of NFT can learn about them. Giving detailed informational answers on community-based platforms like Reddit and Quora is another method of projecting your NFT collections through content.
5. Hire an NFT Marketing Agency
Contrary to typical belief, hiring a marketing agency is more cost-effective than experimenting with different NFT marketing plans. Paid promotions show your presence or drive some website traffic.
When you hire an agency, they will ensure success in all the perspectives for your project. They will develop the best NFT marketing strategy in 2022 to expand your presence, boost the community, increase demand for tokens, ensure ROI and keep uplifting your project till you need it.
Popular marketing agencies like Blockwiz can help you with an end-to-end NFT marketing plan for your NFT initiative. So, get in touch with the NFT marketing experts to boost your project’s success in the competitive NFT space.
These are some of the most effective marketing strategies that you can utilize for your NFT project. However, several additional tactics can help you reach your target audience apart from the abovementioned strategies. So, let’s take a look at the same.
Bonus NFT Marketing Techniques
Now that you know the core marketing tactics to promote your NFT project let’s look at some additional strategies that can further help you up your game.
1. Search Engine Optimization (SEO)
You need to know the proper keywords for your search engine optimization strategy to get the right results for digital marketing. These keywords will help your target audience rapidly find your NFT project in the NFT market space.
However, Crypto Search Engine Optimization (SEO) involves more than just keywords; it also encompasses a variety of approaches, strategies, and techniques for improving a project’s ranking on SERPs. On-site SEO, off-site SEO, content marketing, link building, guest blogging, local SEO, and other SEO tactics are among the most popular SEO strategies used by well-established brands.
NFT projects that use SEO will rank higher in search engine results pages and improve their reputation over time. Therefore investing in the right SEO services will help your project not only to achieve short-term goals but also quickly achieve long-term goals.
2. Press Release
Press releases can assist you in attracting investors, generating interest, and building public relations for your company. The press releases could be directed at journalists, bloggers, and influencers. Press releases can be used to generate leads for your business.
Digital artists and graphic designers can boost their credibility by constantly issuing press releases on numerous media outlets and websites. They can utilize this platform to promote the benefits and benefits of purchasing their NFT. This is one of the most tried-and-true marketing methods, and there’s a reason why people keep coming back to it.
3. Community Marketing
The crypto community is one of the most enticing aspects of a successful NFT collection. Certain NFTs act as a community pass or membership, granting holders exclusive access to an online social club or premium amenities like limited edition drops, among other things. These initiatives benefit from network effects, which require extensive appeal and knowledge.
Creating a community for your brand is a considerable undertaking. To maintain a long-term relationship with your audience, businesses should engage with their customers and stakeholders about their brands. On that basis, a company should strive for a healthy and steady crypto environment. A brand gains consumer trust in this manner.
On the other hand, crypto social media is a great way to communicate, build, and grow a crypto community. Social media is critical for connecting with your target audience in the digital age. You should use social media to educate your customers about NFTs in as many ways as possible.
However, keep them informed about current industry trends and converse with them about your offerings. You may also opt for community building and management services like Blockwiz, which will help you take off your burden of community management and instead help you concentrate on your business efficiently.
The Key Takeaway
In today’s world, marketing is critical. Advertising and marketing can assist you in establishing trust in the digital world. You can create your base of loyal customers, as well as increase your sales, with confidence.
Through honest and transparent procedures, a successful NFT marketing approach allows you to build credibility and reach a large audience. While providing you with a defined path to pursue and a simple way of conveying your value to others, a marketing strategy helps establish brand loyalty and long-term customers.
NFT marketing is a difficult task, and enlisting the assistance of an NFT marketing agency is essential. Blockwiz offers a variety of NFT marketing services. We can provide you with A-Z solutions for everything related to NFTs marketing solutions. Our team of marketing experts, content creators, and crypto wizards can work together to meet all your unique marketing needs. So, get in touch with us now.