Blockchain technology is referred to as “Internet 2.0.” Its goal is to release you from the shackles of centralized databases and software applications by distributing your digital assets among thousands, if not hundreds, of computers owned by people all over the globe and linked via the Internet.
Thousands of technological businesses are striving to profit from the revolutionary transition to blockchain-based applications, and they must communicate their thoughts clearly and unambiguously through content creation.
With blockchain technology’s rise, cryptocurrency businesses have also seen a boom. And that in turn gave rise to a whole new set of blockchain marketing called “Cryptocurrency Marketing” and the content evolved called as “Crypto content” also known as “Blockchain content”.
Due to the novelty of blockchain technology marketing, not many marketing agencies in the business are well versed with blockchain content marketing. Therefore there aren’t many blockchain content marketing agencies for you to choose from.
This article will guide you to understand what blockchain content writing is and which are the top 5 blockchain content writing agencies suitable for your crypto business.
Table of Contents
What is Blockchain Content Writing?
The most common definition of crypto content writing is persuasive and informative writing that provides an audience with useful knowledge about cryptocurrencies.
The primary goal of crypto content creation is to inform people about the crypto industry and making aware of the pros and cons of investing in a certain blockchain firm. New concepts, especially ones as revolutionary as blockchain technology, must be conveyed in plain context.
How do you explain to customers why they should use your software instead of software that isn’t based on blockchain technology as a software developer or a mobile app developer employing blockchain technology?
Hence blockchain content writing becomes a skill that not all content writers can possess. Therefore, it becomes important for your business to hire skilled and professional blockchain writers who can help you put the right content in front of your target audience in the right way.
Difference Between Traditional Content Writing and Blockchain Content Writing
Given the freshness, blockchain marketing is a far more dynamic kind of advertising, with new important trends and approaches emerging as the sector grows in popularity. However, the predictability of traditional content marketing vs blockchain content marketing isn’t the only difference between the two. In reality, these marketing formats divide into two major trends:
1. As a Marketing Medium, Blockchain Content is Still in its Infancy
Because blockchain content is such a novel subject, it is continuously evolving, splitting down new paths, and expanding in new directions. Blockchain content writing has more spontaneity to it as a field since it lacks set-in-stone tactics from years of expertise.
This kind of marketing emphasizes the creation of blockchain community content around a project rather than the sale of the product itself, which is unheard of in regular content writing. Because of the uniqueness of these marketing formats, leading blockchain content writing agencies have been able to build their own paths to success.
2. Blockchain Content Writing Focuses on Building Trust than Running Campaigns
Blockchain content marketing efforts often last far longer than traditional content marketing campaigns since ideas like gaining investors’ trust and developing a community is at their core.
As blockchain marketing businesses strive to increase brand visibility and trust, their efforts will be focused on content marketing with the goal of assisting their communities. A blockchain firm will become recognizable to the community over months – or even years – in exchange for generating educational material than just promotional content.
The field of SEO has always been significant, with the best blockchain content writing agencies focusing on this to help their customers move up the SERP ranks over time. A high place in the Google results gives a kind of digital recognition that is difficult to refute, just as community support helps to create trust.
After a certain amount of confidence has been established, usually, over a period of months, investments will begin to flow in. In contrast to traditional content writing, blockchain content marketing is a long-term strategy.
How do Blockchain Content Writing Agencies Help?
What exactly are NFTs? What is Initial Coin Offerings (ICOs)? What are cryptocurrency coins, wallets, and exchanges? What is the definition of decentralized financing? In a blockchain, what are blocks?
When compared to traditional IT assets, why are blockchains more secure? Why are people making non-fungible coins out of digital art? Why are banks and fintech firms so excited about blockchain technology?
Too many questions and not many people would know how to answer these questions in a way that is understood by the masses. That’s where blockchain content writing agencies come in to picture.
A professional blockchain writing agency helps in the following ways:
1. Know how to persuade your readers
The crypto content writing agency writers will know how to write content that will persuade the readers to invest in your project. One of the best tips on blockchain content writing is avoiding writing the content with jargon. Agencies know that and hence are able to connect with the audience in the right way.
2. Knowing the Niche
Blockchain content writing isn’t just about educating the audience, it is also about building credibility and building trust through content. Blockchain content market agencies very well know their niche and are able to deliver exactly what’s expected of them.
3. Masters of Blockchain Content Writing
Since the professional blockchain content writing agencies are the experts in their field and have worked with numerous clients in the industry, they are masters of writing content for your brands. Be it an SEO-optimized article, a PR article, social media content, Blog article, they know what type of content needs to be written.
Top 5 Blockchain Content Writing Agencies for 2022
Now that we have established the nuances of blockchain content writing, it is time to look at some of the best blockchain content writing agencies that are out there in the market.
Blockchain content writing agencies are extremely beneficial to crypto and blockchain marketing campaigns. They provide relevant content material for offline marketing, social media marketing, display marketing, public relations, and a variety of other marketing campaigns. In the realm of blockchain technology, blockchain content marketing agencies have become one of the most sought-after businesses
Here’s a list of the top 5 blockchain content marketing agencies that can help your brand reach the masses through content.
1. Coinpresso
Coinpresso’s content marketing strategy is built on a click funnel method, which makes excellent use of their established knowledge in search engine optimization and search engine marketing. Despite being one of the newest companies in the industry, their case studies on search engine optimization and content production are among the most interesting.
Coinpresso’s SEO and SEM teams have a combined 35 years of expertise among 7 technicians for both organic and sponsored search, despite the fact that the firm is still in its early stages of development.
Google Search results demonstrate their SEO-enriched authoring prowess, as they frequently appear at the top of Google for a variety of crypto marketing search phrases.
They aren’t simply good at digital marketing; they’ve met or exceeded fundraising objectives for a variety of crypto projects. Thanks to the Coinpresso team’s backing, Bitcoin 2022 drew its largest-ever crowd, as evidenced by a series of high-profile case studies on their website.
Some of their clients include the following:
2. Viral Nation
Viral Nation is the next top crypto content marketing agency on our list. This global digital marketing firm focuses on the generation of content and promotion of blockchain and Web3.0 initiatives. Its services include, among other things, influencer talent management, analytics, and social media strategy development.
The firm assists all of its customers in expanding their internet presence and establishing themselves as specialized leaders.
The Viral Nation team is made up of content marketing, licensing, and public relations experts. Its multi-talented team helped the firm win several honors and attract a diverse portfolio of internationally recognized companies. Disney, Uber, ModCloth, Movado, and Anheuser-Busch are among its clientele.
3. Blockwiz
Blockwiz is a cryptocurrency marketing agency that was founded in 2019. They have over 85+ crypto marketing and blockchain content writing experts that have worked on more than 250 lucrative crypto ventures. They provide data-driven cryptocurrency marketing strategies to assist crypto businesses in getting the right return on investment.
Blockwiz’s content writing team creates polls, quizzes, and questionnaires, among other content types. They maintain interest in the target audience by providing regular reports on certain social media platforms. What’s more, their content writing staff can assist you in creating SEO-friendly email newsletters, website material, blogs, white papers, and e-books to improve your brand’s online presence.
The list of their clientele includes the industry’s thought leaders like the following
4. NinjaPromo
Ninjapromo is a full-fledged Blockchain marketing firm. Ninjapromo propels social media marketing methods forward by implementing disruptive techniques like content creation, effective community management, sponsored social advertising, influencer marketing, and public relations.
When you work with NinjaPromo, you can rest assured that your ICO, DeFi, STO, and NFT will be properly managed.
Through remarkable content development, public relations paid to advertise, and influencer marketing, they have helped more than 18 blockchain firms establish traction in the hyper-competitive blockchain industry. Marketing strategy development, PR and influencers, email marketing, UI/UX, website design, management, video creation, branding, and other ICO marketing services are among their most popular.
They have assisted in the collecting of $150 million in investment. As a result, when you collaborate with NinjaPromo, you can be assured that your ICO, NFT, STO, or DeFi campaign will run smoothly. Bitforex, TechX, Iqoniq, and IronFX are just a few of their noteworthy clientele.
5. Searched
Searched is a private content writing agency located in London. The agency’s mission in London is to bridge the gap between web development, search, and content marketing. Searched is a blockchain and ICO marketing firm founded in 2017 by a group of entrepreneurs.
Brand narrative, SEO, content marketing, public relations, social media community management, and security token offerings are among its key crypto marketing services. Xace, BlockFI, and Clearstake are just a few of the well-known brands with whom they’ve collaborated.
How to Choose the Right Blockchain Content Writing Agency for Your Business
Investing in effective content marketing efforts early on in your blockchain marketing campaign is critical for your business to succeed. You need a competent content writing agency as the content owner of the project to make your life easier. There’s a lot that goes into determining whether or not an agency is reliable, as well as how well it fits your goals and budget.
Here we are listing out how to choose the right content writing agency for your blockchain project.
1. Team & Experts
A blockchain content marketing agency’s staff size frequently influences the scope of tasks it can manage. When you hire a small team for a big project, you might expect the agency to branch out some or all of the services to other agencies.
While it’s fine for blockchain marketing agencies to outsource work to other companies, you should be aware of the specific services your chosen agency provides and the level of experience of the team working on your project. You’ll also learn about the services they could outsource.
2. Past Projects and Clients
Checking the satisfaction levels of a content marketing agency’s previous and present clients is one of the finest ways to judge its skills. It’s never a smart idea to be the agency’s first blockchain project to work with.
If they’re qualified for the position, they should have a track record of successfully completing similar tasks. It’s also not unusual for agencies to make up the facts about previous projects. Therefore, you will have to be vigilant when it comes to choosing the right content marketing agency for your blockchain project.
More importantly, marketing outcomes should not be only based on lengthy case studies and meticulously produced reports. It should include quantifiable data. For example, if you’re measuring social media growth, you’ll need to know how many followers a client’s social media platform gained in a certain amount of time.
3. Pricing and Budget
While you should not compromise quality for a lower price, it is critical that you focus on content marketing strategies that are within your budget. The price structures of different blockchain marketing agencies differ.
Some may be inflated, while others may be incredibly inexpensive, raising concerns about their ability to do the task.
Excellent pricing, on the other hand, does not always imply high quality. So, when hiring a blockchain marketing firm, get price quotations and compare them to other companies in the field to make sure you’re not overpaying.
Wrap Up
With years of innovation and expertise under its belt, traditional content marketing is stiff, lacks innovation, and follows well-defined paths. On the other side, blockchain content marketing is ad hoc, with leading businesses inventing new methods and plans every week.
In contrast to traditional content writing, which focuses on producing leads and sales, blockchain content marketing focuses on building a community and increasing customer trust over time.
Hence choosing the right blockchain content writing agency for your business becomes extremely crucial, as it will help you set the framework for your project and community in the future.
