Hiring a Web 3 marketing company is a sensible decision for any new cryptocurrency project. While it is feasible to advertise your idea on your own, it may not receive the attention it needs to flourish in the overcrowded market. Instead of wasting time and money on social media, hire an expert blockchain marketing agency to do the work for you.
These companies employ industry specialists and web 3 marketing professionals who can devise creative solutions for your Web 3 project. You’ll be surprised to see the results of the web 3 marketing campaigns when you have employed a marketing agency for your project.
Hiring a Web 3 digital marketing agency will provide your project with the momentum it needs to attract the attention of investors. To put it simply, there are several web 3 projects in the market and the investors have gotten more knowledgeable and selective. Hence it becomes imperative that the web 3 marketing is done the right way.
If your project doesn’t have a clear marketing approach, it might be difficult to persuade customers to buy your tokens or invest in your project. A crypto marketing agency will employ a variety of web 3 marketing strategies to promote your product, such as crypto affiliate marketing, press releases, community participation, etc.
A pro web3 marketing company will be familiar with all facets of your crypto project. It should be noted that understanding your project’s USPs as well as its target audience is regarded as one of the most important KPIs for any agency out there.
It is critical to select the proper agency because it will assist you in improving your fundraising possibilities.
Because there are so many blockchain marketing businesses to choose from, you may be perplexed. To assist you in making the best decision, we’ve outlined the key points to consider before selecting a crypto marketing agency.
Table of Contents
Why Should You Hire a Web3 Marketing Company?
It is important to realize that boosting digital visibility, data protection, analytics, and promoting e-commerce are valuable benefits for firms using blockchain technology. Keeping up with blockchain while creating and maintaining a business, on the other hand, is no simple task.
That’s where a blockchain marketing agency comes into the picture.
To start with, a crypto marketing agency will have a better understanding of the blockchain market than you do. Because the bitcoin market is so volatile, you can reach a large number of individuals all over the world. This is an excellent technique to reach out to potential investors.
A professional web 3 marketing firm will also know how to use these channels to promote your project. The most common channels are Facebook and Google, although there are a lot of extremely effective channels like Reddit, Discord, and Telegram that accept cryptocurrency advertising.
You must employ the most effective marketing strategies available to advertise your web 3 projects on a broader scale. Choosing a blockchain-focused marketing agency is critical for your company. The finest agencies will be able to determine your firm’s requirements and connect them with the appropriate resources.
Blockwiz, for example, is a highly competent web 3 marketing company that streamlines the process of producing press releases, creating web 3 marketing strategies, NFT marketing, Influencer marketing, etc.
Some of the reasons why you should be hiring a marketing agency for your web 3 projects are as follows:
1. Premium Quality Services
Professionals at crypto marketing companies are trained to advertise your web 3 projects. When it comes to blockchain marketing, they know what works and what doesn’t.
A trustworthy crypto marketing agency will have extensive knowledge of financial institutions, blockchain technology, and fintech apps, among other things. This is critical since crypto marketing tactics are based on a thorough grasp of financial fundamentals. As a result, working with an agency with knowledge in this industry helps to focus your marketing initiatives and strategically match them with your overall aims.
If you work alone, you may need to employ a whole new marketing department with expertise in both sectors. Finding talent who possesses both will be costly and time-consuming. With the increased salary and benefits that would be required, it may not be financially viable in the long run.
Instead, when you outsource your work with an agency, you simply have to pay them one flat price without incurring any other fees, such as those associated with recruiting and selection. Your savings may be reinvested in your company to help it develop and expand.
Another advantage is that as part of the services provided, your crypto marketing agency will also manage your marketing finances i.e the marketing budget. This guarantees that you don’t spend more money on marketing than you planned.
3. Save Time
Without the required expertise in crypto marketing, you’ll mostly be learning about the success and failures of a campaign through trials and errors. You could wind up doing this to see how effective and efficient it is. Not only will this be a waste of money, but it will also be a waste of time.
When you collaborate with a blockchain marketing agency, you won’t have to waste time evaluating methods to put into action. Following an initial inspection, they will know what works best for your project to stand out.
4. Know Hows of Regulations & Guidelines
Every day, the crypto industry evolves, especially as more individuals attempt to understand its technicalities. The same may be said about the rules that govern this industry. You won’t be able to keep up with the changes if you don’t have the knowledge, placing your company in danger of non-compliance.
You won’t have to worry about being non-compliant if you employ a crypto marketing agency. They know the processes to follow and what to do and what not to do while marketing cryptocurrencies because they are specialists in the field.
They’ll make sure that all of your plans and web 3 marketing strategies are legal, so you don’t have to worry about delays in your business.
5. Use of Right Tools, KPIs, and Metrics
The use of the right tool improves the effectiveness of marketing initiatives and increases their chances of success. What’s more, these tools make your job easier. As you may be aware, technology undergoes multiple modifications over a period of time. It’s the same with your marketing tools.
Given that you must handle operations in addition to marketing, it will be challenging for you to keep up with all of the new innovations and metrics to monitor. As a result, you may wind up employing outdated technology that is unsuitable for crypto marketing.
Hiring a web marketing firm can help you avoid all of this. Not just using the right tools, the web 3 marketing agencies will also help you monitor the right KPIs and metrics associated with the marketing campaigns. This will help you logically understand the ROI & results of the blockchain marketing campaigns.
How to hire the right Web3 Marketing Company from the lot?
The number of bitcoin marketing companies is rapidly increasing. Hundreds of bitcoin marketing agencies and companies can be found online. However, not all of them have the same amount of knowledge in crypto marketing.
When you evaluate the crypto digital marketing companies, you’ll be able to rapidly eliminate the substandard agencies and identify which companies are worth investigating further.
Here are the 5 most crucial points to consider when choosing a crypto and blockchain marketing company for your Web 3 project promotion to help you narrow it down.
Your web 3 project does not need all the marketing campaign that exists in the digital marketing world. Hence, you need to make sure to check out the services provided by the crypto marketing agencies.
Some agencies specialize in press articles and press releases, while some marketing agencies will specialize in influencer marketing campaigns, and others might be well versed in entire marketing strategies. Depending on which stage of the business you are in you would want to go with services that would be offering you the best ROI.
The list of services can be viewed online through the marketing agencies’ website, or if you have some time to invest, you might want to get on a call to discuss & enquire about the services they have to offer.
Crypto marketing is fairly new and not many people have “years” of experience when it comes to Web 3 marketing. Therefore, it becomes important to go with an agency that has proven expertise in what it claims to offer – “Web 3 marketing”
You may get a sense of their crypto marketing skills by reading their case studies. Look for case studies in the crypto and blockchain marketing field in particular. Read on to learn more about the marketing campaign’s dilemma and the techniques they utilized to fix it.
3. Clientele and Reputation
The list of clients that a web 3 marketing agency has handled speaks volumes about the quality of the services being offered by the said marketing agency.
Take a look at the company’s client portfolio to determine if they’ve effectively promoted blockchain firms in the past, not simply the amount of years they’ve been in business. Look for an agency that has experience working with cryptocurrency startups.
Having a client list that includes blockchain and web 3 enterprises is a positive sign that the agency is right for your web 3 marketing strategy.
Top crypto marketing companies will have a good track record in the web 3 marketing industry. You may look up the company’s market reputation on review sites like Google and Clutch or even their own websites.
You may also look for client reviews and feedback on the company’s Facebook page.
4. PR About the Company
One of the most important components of a cryptocurrency business’s marketing strategy for attracting new clients is media coverage, and a top crypto marketing agency should have many press and media placements on top-tier platforms.
Getting the marketing company included in crypto media magazines helps them meet new business partners, grow the consumer base, and gain the necessary brand exposure.
Simply put, a solid web 3 marketing agency will know just the right way to create positive PR for their business.
5. Willingness to Communicate
Communication should be a strong feature for any web 3 marketing firm.
The easiest approach to assess an agency’s communication is to schedule a conversation with them and see if they are listening to you or simply talking about their company and accomplishments.
A smart web 3 marketing agency will listen to your challenges and needs, ask questions to learn more about your target market, and create a personalized marketing strategy based on your budget.
Things to Watch Out for While Selecting the Right Marketing Agency
If it’s your first time selecting or even looking for a web 3 marketing agency, you would need to be cautious about the same. With tons of marketing agencies claiming to be the best in business, it might be overwhelming for choosing the right one.
We have created a list of “red flags” you need to keep in mind when you opt for hiring a crypto marketing agency for your business.
1. Lack of Clarity
It’s critical to learn about the marketing specializations of any marketing firm. An agency that outsources services, for example, should not be a reason for concern. This demonstrates that the agency is mature and aware of its own strengths and flaws.
You don’t want the agency to pretend they have everything under control even if they don’t have any experience with blockchain communications. Acknowledging a flaw allows them to outsource business with the necessary expertise.
Always inquire about in-house and outsourced services from the web 3 marketing firm. If they reveal this information, they are trustworthy and will not pull the wool over your eyes in the future.
Web 3 marketing agencies do, after all, need to make money to stay afloat. However, treating consumers as paychecks rather than offering them value is unpleasant. As a result, before hiring an advertising business, make sure that they’re not just interested in your money but are focused on providing you with quality services.
The simplest approach to determine whether or not an organization is worth investing in is to check if they are forthcoming with information. A legitimate web 3 promotion agency will think about your project’s aims, team, and everything else. They will improve your confidence and the worth of your brand by utilizing their knowledge.
However, a non-legitimate digital marketing agency will push for overselling of their services. Sometimes trying to pitch campaigns that won’t even be required for the stage of marketing funnel your business is in.
3. Zero Customization
The majority of web 3 marketing companies have built-in price plans that outline the services they will provide. However, because every web 3 project is unique, there is no such thing as a one-size-fits-all marketing strategy. If the web 3 digital marketing agency is selling you the same package as every other firm without understanding your individual goals, this is a red sign.
Always seek an agency that is prepared to provide you with customized web 3 marketing services based on your company’s requirements. Find a bitcoin marketing agency that asks you questions about your company and tailors a marketing package to your needs and budget.
4. Misalignment of Campaign Goals & Objectives
A professional web 3 marketing agency will assist you in reorganizing your thoughts and pointing you in the right direction. You’ll also learn new creative marketing methods to help you improve your web 3 marketing strategies. Before you submit the first cheque, see whether the marketing firm will provide you with a web 3 marketing plan or if they are merely promising what they can’t fulfill.
An inbound blockchain marketing approach necessitates preliminary research, which you won’t be able to do until you sign the contract. A respectable firm, on the other hand, should assist you in identifying new possibilities, setting new targets, and developing a work plan to meet your marketing objectives.
If a marketing company fails to align its marketing objectives with your company’s goals and objectives, there is a high chance that you would be running result-less marketing campaigns for your project.
Investing in effective web 3 marketing companies early on in your blockchain marketing campaign is critical for your project’s success. You need a competent blockchain marketing company as the owner of a project to make your life easier.
There’s a lot that goes into determining whether or not a marketing agency is reliable, as well as how well it fits your goals and budget. We’ve looked at some of the most important factors to consider when choosing an advertising and marketing agency for your web 3 startup.