Crypto Influencer Marketing has legit exploded in these years or two. The reasons can be accounted for the crypto penetrating the mainstream and the rise of crypto influencers on many popular digital spaces, primarily social media. Crypto projects have leveraged this latest marketing tool to great effect. This marketing tactic has emerged to be yielding the highest ROI for all the crypto projects, big or small, new or well-established projects in this space.
One can make use of many crypto marketing tools to create an effective creative campaign that includes strategizing to find the perfect crypto influencer for the campaign. With the advent of influencer marketing, there is an influx of numerous influencer tools in the market, making the lives of crypto marketers far easier. These tools help in the influencer search and act as a discovery engine for many key matrices required to create an effective campaign.
As mentioned earlier, the market is almost saturated with options for influencer marketing tools. It’s a tough ask to research these many available tools and zero down on a handful of them for any crypto influencer campaign. We at Blockwiz has always maintained a solid edge over creating an effective growth hacking strategy for our clients using crypto influencer campaign. With first-hand experience over the years with numerous tools, we will guide you with the key points that need to be kept in mind when choosing tools for any crypto influencer marketing campaign.
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What Are Crypto Influencer Marketing Tools?
Crypto Influencer Marketing tools are basically online platforms that the crypto brand leverage to make their influencer campaign more refined and effective with tons of data and analytics at their disposal. It makes it easy for crypto marketers to search for the most suited crypto influencer for their brands. The crypto brands can get a curated list of search results based on the filters used.
These platforms organize the high-demand influencer marketing industry, which remained unorganized for quite a long period of time. All the influencer marketing platforms have dedicated search engines that make the search engine prompt and more personalized. The various tools like platform filter, insights about the campaigns done by the influencers, ROI of the campaign of the respective influencers, their client ratings, etc., empower the marketers with the means they can use to propel their campaign to success.
These tools save a large chunk of the marketing budget of any crypto brand, which would have otherwise gone into standalone research and the audience study needed to create a targeted campaign. The allround tools that help in relationship management, third party analytics, crypto content amplification, campaign management, and so more are ultimately the lifesaver for crypto brands. All in all, these platforms provide the much-needed insights for the crypto brands to make maximum impact with their crypto influencer campaigns.
How To Choose The Perfect Crypto Influencer Tool?
As much as these tools can add value with the world of data and analytics, crypto influencers listed on the platform from all around the globe, for crypto influencer marketing, these platforms can also derail the campaign if the choice of tool is not made correctly. Crypto brand needs to do their due diligence in choosing the perfect crypto influencer marketing tool that can deliver the maximum impact and churn out maximum ROI.
We have listed five key points that every crypto brand should follow when choosing the crypto influencer for their campaign for maximum results. Let us look into all of them one by one.
Ease Of Use
This is the primary area of concern every crypto brand should tackle when choosing their crypto marketing tool for their influencer campaign. The ultimate idea to get a crypto influencer marketing tool is to make our lives easier and focus on the campaign’s success. Influencer tools help with the readily available web crawled data and some exclusive analytics that crypto brands use while strategizing the campaign.
It will defeat the whole idea of opting for an influencer marketing tool if it’s not user-friendly and heavy on complex, unorganized mambo jumbo. The general UI of the platform should be intuitive in the first place.
Look for the tools and platforms that aren’t time-consuming and hampers the rate of planning instead of aiding the planning process. One most common and popular way of testing out the tool is by enrolling in free trials of the software.
It’s an optimal and quick way to get the hang of things on the platform to decide whether to use that tool or look for other alternatives. If there are possibilities for a demonstration of the tool, reach out to them. The core idea is not to get into something that won’t add value to the agenda. Be ultra sure about the tool you will use for your crypto influencer campaign.
Check If The Tool Is Platform Specific
If the crypto brands are looking for influencers from any specific digital space, it is best to opt for platform-specific influencer tools. This will have a more targeted impact on the campaign and lead to meaningful conversion rates and lead generations. Numerous tools are platform-specific and come with a host of features intended to maximize the result on that platform.
For the sake of clarity, let’s assume a DeFi crypto brand plans to create a crypto influencer campaign. The best target audience for the campaign will surely be on Twitter, Reddit, and Discord. Creating an influencer campaign using a marketing tool designed explicitly for the Instagram influencer campaign will lead the crypto brand nowhere. It has become paramount to target the right platform-specific tool that leads you to the targeted audience.
Budget Aspect Of Things
Creating a full-fledged budget for marketing should be the primary goal for the brand considering a crypto influencer campaign. The secondary aspect should be to streamline the budget on the various micro aspects of influencer marketing. One of these aspects should be to plan the budget for an influencer marketing tool.
The market is full of options; the brand needs to be extra prudent in allocating the budget for crypto marketing tools. Here is our stepwise guide to choosing the crypto marketing tool within the permissioned budget.
- Don’t Equate Quality With Price: Look for the optimal alternative by following the above-suggested guidelines. A higher price doesn’t mean a higher value. Get a free trial or a product walk-through, to be extra sure.
- Keep An Eye On Your Purse: As mentioned earlier market is packed with tempting options. Crypto brand needs to ask a sincere question if they need this tool or can they do without them. Sometimes the tool seems to have all the bells and whistles, but it is not required at that point in time.
- Be Sure If You Will Need It: There is no point in tying up the capital to some fancy marketing tool for your crypto brand that you seldom use. Be wise in your investment.
Check Availability Of Data Predictors
There is a very famous line in the lanes of marketing that, “You are only as good as your data.” Crypto brand needs to list out the data it needs for the campaign and see the other data available on these tools to decide if these data can help the influencer marketing campaign in any way. Here is the list of data we at Blockwiz feed on when creating a successful crypto influencer marketing campaign for our clients.
- Geolocation of our target audience
- Age, preferences of the audience
- Number of Followers of the crypto influencers on different forums
- Total watch time, readership time of the crypto influencers
- Engagement rate of the content uploaded by the crypto influencer
- Price indication of the crypto influencer is also a key data point
- Expected ROI
Inspect The Listed Influencers
This is very critical, as you don’t want to end up spending thousands of dollars for better research data and analytics but non-availability of crypto influencers that could optimize the results with the extracted data using the platform. Make sure you filter the influencers from the crypto niche on the platform.
There are quite a number of tools in the market that are, in a way, a one-stop-shop. Crypto brands can select influencers on the platform, inspect the data and insights about them, and initiate the collaboration on the platform itself. This will significantly ease the process.
Influencer marketing tools are undoubtedly one of the most helpful aid when planning and creating a crypto influencer marketing campaign. Brands have been leveraging the data mined from these tools to create a successful and most rewarding crypto influencer campaign. Using tools and personalizing the data search is not an easy task. Still, if you have mastered the craft of digging for the relevant data, the crypto brand could take its influencer campaign to a different height altogether.
Still not quite sure where to begin with? Set up a strategy call now with our in-house marketing strategists, and let’s discuss the vision together so that we together can take it to new heights.