Crypto influencer marketing is the most efficient and cost-effective way to promote one’s crypto brand to the crypto community. We all know crypto is a crowded space and a huge chunk of brand success revolves around how well the crypto brand has played the game of building perception. What better way to build a brand perception than to create a positive word of mouth with the help of crypto influencers?
Unless you want your newly incepted crypto project to be left behind, this is the best time to start exploring your options for crypto influencer marketing for your project. This is the sure-shot tried and tested marketing option for a crypto brand looking to build brand awareness and get your brand’s name out into the crypto world in the best way possible.
Crypto brands need to take advantage of this massive marketing opportunity. No other crypto marketing tactics will offer you media value like influencer marketing. Crypto brands need to approach crypto influencer marketing strategically because to generate earned media equivalence of a substantial degree, one needs to work with the right crypto influencers.
This detailed blog will have a strategic look at crypto influencer marketing and how crypto brands can leverage this to boost their leads.
Table of Contents
What is crypto influencer marketing?
Crypto influencer marketing is a modern crypto marketing strategy where crypto brands promote themselves, their services, ecosystem, events like ICOs, IDOs, staking activities by collaborating with popular figures with a significant amount of affluence in digital spaces like Twitter, Reddit, YouTube. The core idea is to tap into the large active and dynamic crypto community to build brand credibility and generate leads.
One recent successful example of crypto influencer marketing that I remember involved Bitboy Crypto, the largest YouTube Crypto channel. He teamed up with the founders of Stratos Network to do a dedicated YouTube video reviewing the protocol. The collaboration did its magic, and within a week $STOS token was trading at its all-time high, a near 40% jump in a week. The video got nearly 50k views. Everybody won!
It’s just a simple example of the wonders crypto influencer marketing can do for any crypto project. It has a much broader set of applicability in the crypto space. Crypto influencers, unlike mainstream celebrities, can be anyone, be anywhere. What makes them invaluable is the large followings and the strong hold they have on their followers to mold their opinions. They may have 10,000 followers or, in some cases, even lesser.
Yet, they have built a reputation of being a crypto expert as someone who understands the technology. They are the go-to people who provide answers to the community questions. They are the people who create the most engaging and informative crypto posts on their socials. We will dive further into what crypto influencer marketing will bring to the crypto brands via its key benefits in the following sections.
Key Benefits Of Crypto Influencer Marketing
Crypto influencer marketing is the fastest growing online marketing tactic, crushing other crypto marketing tactics like affiliate marketing and paid searches. The fundamental benefits of influencer marketing are so heavy that its popularity among crypto brand marketers will not fade away any time soon. It will continue to grow, so now probably is the best time to learn about it and get ready to incorporate it into one’s crypto marketing strategy. Below are some of the key benefits of crypto influencer marketing.
1. Increase In Leads And Conversions
This is the most critical advantage of crypto influencer marketing. We all know crypto is a speculative industry. Any voice of authority in the crypto community is valued and gains much traction among crypto enthusiasts.
When crypto influencers mention crypto brands, projects, or protocols to their followers, this signals these followers that these projects are quality projects. It leads these people to check out their websites’ socials, read whitepapers, participate in community activities.
2. Attracts Better Quality Audiences
Crypto brands believe that influencer marketing attracts a better quality informed audience to the brands and projects. This belief certainly has substance in it, considering the audiences of crypto influencers tend to be well informed about the technology and are more likely to have their teeth sunk in innovative crypto projects.
Hence the audience built by crypto influencer marketing will more likely understand the brand, the idea, and the problem the crypto brand is trying to solve. This niche audience is what every crypto brand intends to get onboard. These are the audiences that are most likely to take action.
3. It Delivers A Strong ROI
The decision to invest in crypto influencer marketing for your crypto brand promotion can lead you to reap some great benefits. Crypto influencers will most certainly yield an excellent ROI for your crypto brand. The average ROI of any successful crypto influencer campaign starts from anywhere from 650% and can go all the way up to 2000% and can even surpass these figures.
The investment made in influencer marketing is worth the profit the crypto brand makes. The ROI for crypto influencer marketing stands out when compared with the other traditional digital marketing methods. Statistics have it; the ROI of influencer marketing is 11x greater than other digital media.
4. Boosts Brand Recognition
A new crypto project can dramatically shorten the time required for building brand awareness when they partner with an established crypto influencer in the space. A crypto community becomes aware of your brand because crypto influencers put you on the front stage. This ensures the crypto brand gets a more qualified audience and strong traffic. The strong word of mouth that follows after the brand mention by these crypto influencers boosts the awareness about any project like nothing else.
5. Builds Credibility For Crypto Brands
Crypto influencers enjoy the trust of a large audience. These influencers have a certain sway over their opinion building. They are the legit experts in the crypto fields, and their voice carries weight within their audience. When crypto influencers lend their voice and vouch for any crypto brand, this certainly adds credibility to its image.
The crypto community has become more receptive to the brand and become interested in participating in it. Credibility is the most critical thing any budding crypto brand gets with crypto influencer marketing. Crypto brand builds over the trust and credibility that they gain by leveraging the power of strategic influencer marketing.
How To Increase Leads?
Crypto influencer marketing is undoubtedly a very lucrative marketing tactic to get your brand out there to the world with the help of influencers. But creating a successive marketing campaign with the influencer that achieves the desired goals and that brings the number of expected leads is tough.
The roadmap to creating an effective influencer marketing campaign is demanding. So here we are at your rescue to give you all the much-needed clarity that will empower your crypto brand and help enlarge your presence within the crypto space.
Identify The Goal
The most critical aspect of planning crypto influencer marketing for any crypto brand is knowing and defining a brand’s ultimate goal with collaboration. This is the most fundamental ask that determines whether the campaign will be successful and bring leads for the crypto brand or fail.
These are the questions that any crypto brand should try to find the answer to if it is contemplating to use crypto influencer marketing. What kind of crypto influencer do they need? What do they want them to do for their crypto brand? Setting a clear and well-optimized goal will assist in zeroing down on to the right crypto influencer. These can be the goals for any crypto brand for their influencer marketing.
- Community Building
- To build brand awareness
- Building crypto brand identity
- To build a loyal community
- Engagements on the ecosystem
- Link building
It becomes much easier to compare and evaluate crypto influencer relationships and give the crypto brands a better idea if the association yields the desired result when it clearly defines their marketing goals.
‘Three R Rule’ Of Crypto Influencer Marketing
The ‘Three R rule’ is the industry practice for driving leads to crypto brands with crypto influencer marketing. Crypto brands need to be spot on with it if they want a successful influencer campaign that brings a high volume of leads.
Relevance- A relevant crypto influencer will do justice with the association as they will influence the relevant audience, which will lead to the audience taking action. The brand needs to make sure if the audience of crypto influencers is the brand’s target audience.
Reach- Reach refers to the number of audiences a brand can reach with the help of a crypto influencer. It must be noted that a small audience can be effective provided that the audience type aligns with your target audience.
Resonance- Resonance is a very critical factor for a crypto influencer campaign to succeed. As said earlier, a large follower count is useless for the brand if it is not the target audience. They will simply not bother to take action as it is irrelevant to them and adds no value to their lives. Thus relevance is the key.
Promote Your Crypto Brand Story
An effective crypto influencer campaign can become even more effective if a good brand story is narrated to the audience through the influencer that inspires an emotional reaction. The story could have anything; it could have the humane principles that the brand has, or it could contain the story of the idea behind the existence of the brand; it can also have the story of the ways the brand is helping the humans and the humanity in the long run.
Crypto influencers are experienced folks knowing the art to make a story believable with their knowledge and creativity. When they present these stories to their audience, it could become a successful campaign.
Ask Influencer To Organize Contest And Giveaways
Everyone loves free stuff. Organizing well-thought-out contests and giveaways can draw a massive audience to new crypto projects. The chances of getting an enormous volume of leads increase manifold when crypto influencers run contests or giveaways on their platforms.
A contest or a giveaway to win the native token of the crypto project will garner the attention of the community. The instructions to enter the contest and the giveaways should be straightforward.
Smart Usage Of Hashtags
One of the most critical aspects about increasing brand discovery by a relevant audience that will raise brand awareness is to use hashtags very smartly. The search for relevant hashtags that suits your crypto brand is a tedious and extensive process. When a brand asks the crypto influencers to use the specific hashtags in the crypto influencer campaign, it has a very well-directed impact on brand awareness.
Honest Reviews By Crypto Influencers
Review and testimonials by crypto influencers with a huge following can be very uplifting to crypto brand image. A good review of the project or the services can further strengthen and support the community-building strategy for a new crypto project. Genuine feedback will definitely help in growing the community.
Crypto brands can leverage the good review to brand advantage as these influencers have the trust of their audiences. So asking the crypto influencers to give a positive review on their social accounts will surely help generate leads.
Reaching a large crypto audience through crypto influencer marketing provides greater opportunities for building backlinks for the crypto website. Links are a very critical factor that google search uses to rank websites. When a crypto brand partners with the influencers for blogs, the brand gets a guaranteed new link back to your site, this will increase the domain authority of the crypto brand.
Crypto influencer marketing has become more and more popular with social media and word-of-mouth marketing. You must have understood by now that crypto influencer marketing will be the most popular crypto marketing method in the future. When partnered with the right crypto influencer for the campaign, this crypto marketing prop returns more than what it costs to brands.
We understand that strategizing a successful crypto influencer campaign can be a daunting task, especially when you have a relatively new brand with lesser connections in the space. It is tough for the newer crypto projects to gain footing and survive in this crowded crypto space.
We understand great crypto influencer marketing strategy is tough; that’s why we are here. We help crypto companies not just survive but thrive. We are a team of 70+ experts who can help your crypto brand create an ideal influencer marketing plan. Contact us now to speak to our strategist.