There are numerous studies on the effectiveness of crypto influencer marketing. It has become an integral part of crypto marketing today. The year-on-year growth in crypto marketing has only spiked the interests of more and more crypto projects treading this route of marketing. The ROI of crypto influencer marketing for any crypto project is far greater than the traditional marketing troops.
There is no denying that crypto influencer marketing has churned out the results for crypto marketers like none other. It has grown itself to become a billion-dollar industry. The steady growth in crypto influencer marketing has led to a series of innovative ways that crypto influencers market brands. What started with blogs and Twitter has now penetrated into niche audience platforms like Crypto Discord community and Reddit.
It is a thriving space. What was an effective ploy in the past may not remain that effective in the future? That’s the exciting part about crypto influencer marketing! It’s in a constant phase of rediscovery. New and innovative strategies and tools are at the ploy with every project. We at Blockwiz, a leading crypto marketing agency, have our teeth sunk deep into crypto influencer marketing. The team surely knows things or two about it. We are going to make six red hot predictions about crypto influencer marketing in 2022 that could help you strategize your crypto influencer marketing for your crypto brainchild.
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1. Long Term Association With Crypto Influencers
Reliable and Long-term business associations are lucrative business prospects, but this ethos somehow eluded the crypto influencer marketing space up until now. In 2022, we will see crypto brands investing in long-term crypto influencer relationships. Crypto projects will look to build a strong connection with their target community using crypto influencers. This will inherently build trust and reliability for the project within the community over a period of time.
The long-term marketing associations of crypto projects with influencers will help build strong brand loyalty and a decisive recall factor for the project. If you wish to bring a crypto influencer for a long-term association, look into these three points.
- Start by identifying the apt crypto influencers to associate with using discovery tools or through a crypto influencer marketing agency.
- Zero down on the devoted influencers. Look into ways to amplify the voice of existing project patriots.
- Formulate and work upon an employee program with the influencer keen to do authentic brand advocacy
2. More Project Will Leverage Micro-Influencers
More and more crypto projects are expected to leverage the solid reach and the high engagement rates of micro-influencers as they will provide the crypto projects most value for their bucks. These influencers will efficiently help minimize the cost of marketing and cost per action and still boost and assist the project’s growth. The audience base of these micro-influencers is certainly not that big, but they are capable of generating more impact per impression made. This is the critical matrix that will lure crypto projects towards these crypto influencers.
In 2022, We believe that micro-influencer crypto marketing will outgrow traditional crypto influencer marketing. This is purely because of the affordability and the value factor these micro and nano crypto influencers provide. We believe that micro crypto influencers have a more significant role to play in 2022 as their audiences are more active and thus more likely to take action.
3. Increase In Budget For Crypto Influencer Marketing
We at Blockwiz predict that the crypto brands will begin to centralize the spending on crypto influencers which has always been part of the budgets for other growth strategies. More and more crypto projects will grow their expenditure for a long and effective crypto influencer marketing strategy. Crypto brands will increase their budget to leverage and plug their brands into many emerging spaces.
The true potential of crypto influencer marketing was somewhat demonstrated in the year 2021. It is expected to build upon that and truly become the most potent force of crypto marketing. Brands identify this massive marketing opportunity and thus are willing to shed millions for crypto influencer marketing.
4. Mainstreaming Of Metaverse
Among the various other upcoming crypto marketing trends that are set to explode at the scene in 2022, one particular trend that is very exciting is metaverse coming into the mainstream. With the rate at which the tech enabling the metaverse is evolving, we can safely predict that metaverse is here. We expect massive investment pouring in for the metaverse project that will make it mainstream in many ways.
2021 has already seen mega-brands like Nike, Verizon, and Facebook(now meta) strategizing to gain control over the first-mover advantage. Gucci has launched its limited Roblox collection for letting players customize their avatars with Gucci dresses and other wearables. 2022 would be the year where we could see the increased numbers of crypto brands deploying technologies like AR/VR along with the crypto influencers to market these metaverse projects.
5. Dominance Of Short Video Content
Short videos on social media are contagious and addictive. It is for this reason that short videos have established their dominance on almost every social media platform. Non-crypto brands have very effectively used the short format of the video to plug their brands with the help of influencers. Crypto brands haven’t had substantial influencer marketing exposure with the short video content.
2022 is the year expected for the trend to reverse. We will see a wave of crisp 15 to 30-sec crypto content that will give the crypto influencer marketing an exciting spin. These short crypto videos made by the influencers can gain steam by getting recreated by the community under the banner of ‘trends’. These short videos gained popularity as the dominant players like Facebook, Instagram and YouTube launched their video verticals. These verticals have a cross-generational appeal to them which could be effectively leveraged for crypto influencer marketing.
6. Live Stream Of Crypto Influencers To Become Prominent
Live streaming by crypto influencers is all set to become one of the most prominently used crypto influencer marketing tools in 2022. It will be a thing in 2022, particularly for the crypto brands looking for ROI-driven influencer campaigns. New projects are on the lookout for performance-based crypto influencer marketing, and live streaming will give them precisely that.
A crypto influencer covering your crypto project on a live stream and an audience watching it in real-time is the peak of an innovative marketing approach. It gives an organic feel to the entire marketing strategy as live streams enable building better connections between crypto influencers, crypto projects being covered, and the community. This authentic medium also allows for real-time interaction between the audience and the crypto influencer, thus guaranteeing a greater scope of feedback and result-driven interactions.
Crypto Influencer marketing has been among the most formidable crypto marketing prop. 2022 has great things in store for crypto influencer marketing. New tools, driven strategies, advanced technologies, new platforms are all part of the possibilities. To stay ahead of the competitors and have a strategic edge for the latest crypto influencer strategies, Get in touch with our crypto marketing gurus to get a tailored list of crypto influencers based on your brand objective.