If you asked someone strolling down the street if they’d heard of the metaverse a year ago, they’d probably say no. Throughout the year 2021, Google’s search statistics reflect a very modest level of interest in the metaverse, until a big and noticeable surge near the end of 2021. Metaverse is now, the talk of the town.
Whether you like it or not, it’s jargon that’s made its way into mainstream life, thanks to Facebook’s rebranding in October of last year. When new technologies appear, we just need to view them as a new arena in the field of marketing in which we apply the already established concepts.
In the field of metaverse influencer marketing or even crypto influencer marketing, an influential person does something on behalf of a business to impact a consumer’s purchase intent or respect. Metaverse influencers might either physically come to an event or showcase your project through social media. They now have the opportunity to interact with customers in a metaverse setting.
So if you are looking for a holy grail for Metaverse Influencer Marketing, this is a perfect guide for you!
Table of Contents
What is Metaverse?
If the modern internet experience as we know it, is two-dimensional—that is, you surf and scroll across it on a screen—then the metaverse is three-dimensional. Through linked headphones or glasses, you’ll be “walking” through it.
It’s uncertain whether there will be a single metaverse or many independent metaverses (or whether there will be any metaverse at all), but one thing appears to be certain: The metaverse is a virtual or augmented reality-based next-generation version of the internet.
Metaverse can be stated as the “successor of the mobile internet.” While the metaverse is still in its infancy stage in many ways, it has suddenly become a major business, with companies like Meta (formerly Facebook), Microsoft, Epic Games, Roblox, and others establishing their own virtual worlds or metaverses.
Virtual reality platforms, gaming, machine learning, blockchain, 3-D graphics, digital currencies, sensors, and (in certain circumstances) VR-enabled headgear are among the technologies used in the metaverse.
Metaverse Influencer Marketing
Digital marketers must keep up with the most recent technological advancements. Understanding the metaverse and its full potential is part of this. What marketers need to realize is that the metaverse isn’t simply a fad; it appears to be here to stay and on its way to becoming the next big thing.
The metaverse is fascinating, but no one is quite sure how to utilize it yet. That’s the beauty of it: it allows consumers and companies to interact in even more creative ways. It may appear daunting, but it’s critical not to overcomplicate things.
Before being sucked into the hype rollercoaster with no means to stop, crypto brands must question themselves: what are they aiming to achieve with the metaverse influencer marketing? Are they attempting to generate a metaverse experience or activation that they will need to publicize through other channels? Or are they leveraging the metaverse influencers to encourage channel activation in their ecosystem? Or perhaps both?
Within the metaverse, influencers may be employed effectively for both. Metaverse influencers who are more comfortable with virtual worlds, such as Decentraland, might be used by crypto brands to co-create a virtual experience, which could then be pushed through the influencer’s more traditional Instagram and YouTube channels. Alternatively, they may have influencers dress up as their avatars in virtual apparel to promote a new crypto project or idea, the crypto brand is introducing in the real world.
If marketers want to engage with a metaverse influencer, whether their activity takes place in the metaverse or on more traditional social media channels, they must realize that the strategic and creative process around the collaboration is just as important as working with a traditional influencer. Just because they’re in the metaverse, doesn’t imply that a lost metaverse influencer marketing strategy will work for every concept.
There is currently no defined metaverse influencer marketing formula. It’s all about trial and error. Don’t overthink it; think about activation vs distribution, and remember that metaverse influencers are still influencers at the end of the day. Brands must be bold, explore new things, and adapt quickly. That is how your metaverse project will have an edge over your competitors.
Best Tools for Metaverse Influencer Marketing
It’s critical for crypto marketing and communications professionals to have a comprehensive strategy for the metaverse influencer marketing. The metaverse isn’t a brand-new tool to add to your crypto marketing arsenal. It is altering the existing influencer marketing tools we use and will very certainly need the development of new influencer marketing strategies or tools — or way of thinking.
Tool to Rind The Right Metaverse Influencer
Buzzsumo helps metaverse companies pinpoint a relevant metaverse influencer for influencer marketing purposes. It comes with what is perhaps the greatest Twitter metaverse influencer research tool on the market. This tool allows users to filter crypto influencers by whether they are bloggers, journalists, corporations, or simply normal individuals, which might be valuable for metaverse firms wanting to find the most relevant metaverse influencers.
There are many other tools like Upfluence, AspireIQ, Post for Rent, etc, that can help your metaverse project to find the relevant metaverse influencers who specialize in marketing the metaverse products. You could also get in touch with Metaverse influencer marketing agencies to kick start your influencer marketing activities combined with their expertise in the domain.
Tool to Increase Inclusion While Reducing Control
Metaverse marketers will have to become used to creating narratives and strategies that support quick, progressive change in response to their client or investor feedback. Instead of a complete structure, metaverse influencer marketing initiatives should resemble scaffolding. As new ideas emerge, businesses may incorporate them into the virtual product experience at the proper time, generating immediate value.
This approach is well-understood by digital game designers. When they create an influencer gaming character, the fundamental framework is established, and the player is presented with customization options that combine to provide an almost endless number of possibilities. This allows the metaverse influencer to design and control a one-of-a-kind depiction of their idea.
We think that in the metaverse influencer marketing, marketers will need to grow comfortable incorporating influencers’ creative ideas and allowing them to drive the narrative. Acquiring proficiency with this new universe will most likely feel like a never-ending and often perplexing quest. With experience, though, it has the potential to become one of the most competitive weapons in the metaverse influencer marketing toolkit.
Tips to follow in Metaverse Influencer Marketing in 2022
First and foremost, before diving headfirst into the metaverse influencer marketing pool, crypto marketers must ask themselves, “What am I attempting to accomplish with the metaverse influencer marketing campaign?”
This is a crucial factor to examine since it will influence your crypto company’s strategy in the next high-tech years.
Are you utilizing the metaverse influencers to build an experience within the metaverse, and then using other platforms to spread the word about it? Or are you leveraging the metaverse influencers to encourage another channel in your ecosystem to participate in your universe? Do you want to go inside-out or outside-in? Is the metaverse a kind of advertising or something that requires promotion?
Metaverse Influencers are an important aspect of every metaverse marketing strategy, regardless of which one you choose. Brands could co-create a virtual event in a setting like Roblox, Decentraland, or The Sandbox with metaverse influencers and enthusiasts, which they can then promote to their metaverse-curated audience.
Brands, on the other side, may invite influencers to flaunt their NFTs or wear their virtual apparel to promote a line in the real world.
The biggest piece of advice we can provide you for getting started with a metaverse influencer marketing plan, whether it’s an influencer campaign, an ambassador program, an affiliate program, or any other type of creator collaboration, is to:
Be genuine, and collaborate closely with your metaverse influencers.
The metaverse, the creator economy, and web3, in general, are growing at a rapid speed, therefore it’s in your best interest to engage with individuals who understand the metaverse space as creators while also gathering as much input as possible to ensure a successful relationship.
Wrapping it up
Finally, in the metaverse, the metaverse influencer marketing strategy may benefit all three groups: crypto companies, metaverse influencers, and metaverse customers. But it must be done correctly. If businesses start throwing their weight on trend after trend, it’s unlikely to pay off in a big way.
They must think about where the greatest and foolproof way to develop a metaverse community is, what places will survive in the long run, and what their consumers want, rather than what they want them to have. Metaverse Influencer Marketing is just one way of putting your project and vision in front of your current and potential investors. And it has to be done in the right way!
