Influencer marketing has quickly risen to become one of the most powerful strategies at the hands of marketers. The popularity of influencer marketing has also spread like wildfire in the crypto ecosystem. 

As the effectiveness of traditional advertising falls and as more young people turn to the internet for information, brands large and small have resorted to influencers to engage their target audiences, and influencer marketing has become increasingly popular.

When it comes to picking an influencer for a crypto project, there are some important factors that should be considered. Usually, brands choose influencers who have a huge following, who are popular and trending. However, this is not always a wise move. There are many factors that must be considered and there are certain mistakes that should be avoided at all costs while choosing the influencers.

Let’s dive deeper into the mistakes that you should avoid while choosing crypto influencers. Read on.

Avoid a mismatch between your brand and the influencer

It is critical that you thoroughly research the influencer you intend to partner with in order to guarantee that they are aligned with your company – in other words, that you have similar target audiences and have a similar aesthetic, among other things.

Authenticity and a natural fit for your company or brand are important considerations when selecting an influencer for your campaign so that it does not come across as an advertisement.

Don’t miss the analytics

In any situation when you have to hire or collaborate with influencers, make it a point to ask them for a few screenshots of their analytical data. You can thus ensure that the influencer has an engaged audience and an adequate CTR on the bio link rather than thousands of fake followers.

Additionally, don’t forget to check their data via an analytics software such as Socialblade – which is completely free – to see how they’ve grown over the past few months, their followers, subscribers, views, etc.

Never ignore previous campaigns

When it comes to identifying influencers for your campaign, one crucial method is to look at prior campaigns they have participated in,  rather than concentrating exclusively on the number of followers or media coverage they have earned. Never ignore this aspect while choosing an influencer.

It is critical to pay attention to how they promoted products or services for other companies, and to ensure that the content included is consistent with your own. A successful influencer campaign would place equal emphasis on relevancy as well as the popularity of the influencers that are being sought after.

Expertise shouldn’t be disregarded

It is recommended for organizations considering launching an influencer marketing campaign that they look for influencers who are not just adept at social media marketing, but also experts in their respective fields. Expertise in their field is prominent and shouldn’t be disregarded.

Real subject matter experts may not have millions of followers, but they will be more inclined to support fresh ideas that they believe have potential. In addition, endorsements from them carry significantly more weight than endorsements from an Instagram celebrity who will promote almost anything. A true expert’s professional reputation is something to take into consideration.

Don’t hesitate to reach out an agency

You might feel that your brand can pick an influencer by yourself. Don’t make this mistake. It’s always advisable to ask someone else to pick your influencer – basically a marketing agency.

Contacting an agency for crypto influencers ensures that the influencer picked for your project would be reliable, genuine, and trustworthy – one who can scale your project to the moon.

How would you ensure that you get such influencers? A global crypto marketing agency like Blockwiz ensures that the influencer they align with any brand is verified and delivers results.

Connect with the experts at Blockwiz to get your crypto influencer campaign up and running.