This TPunk #3442 with the joker’s face is one of the rarest NFTs that was sold to Justin Sun, the CEO of Tron, for 120 million TRX. On the Tron blockchain, this was the most costly NFT ever sold. This demonstrates the growing acceptance of NFTs. The average NFT now costs less than $200, making them more affordable.
By 2025, the market for NFT is expected to reach a value of $80 million. In essence, this indicates that several new NFT initiatives will proceed. For project managers and NFT marketers, staying one step ahead of the competition in such a situation becomes a problematic effort.
Therefore, as an NFT creator, how do you cut through the clutter and present your NFT initiative to the appropriate audience? How can you make yourself seem worthwhile and appealing to buyers? The solution is NFT marketing, especially with NFT influencers’ assistance.
According to Blockwiz’s Head of Influencer Relations, Bharat Advani,
“Approximately 25% of millennials actively invest in NFT projects, with the number set to grow in the future. And we know that Millennials often turn to influencers for info on new projects, trending collections, best NFTs, and other details. Hence, leveraging NFT influencers will allow you to reach their audience and expand the exposure and visibility of your NFT project.”
Collaborating with the appropriate influencers for your business is the quickest and most efficient way to put your project in the spotlight.
Table of Contents
What is an NFT Influencer?
An NFT influencer is someone with significant actual or perceived experience dealing with NFTs, and many people look to them for advice as well as direction. Typically, influencers have a sizable fan base on the social media channel of their choosing.
A social media influencer can have a tangible impact on how your target audience views your collection. Reaching out to influential people in the NFT industry to promote your artwork is the best way to attract the interest of your target market.
The following are the main ways that an NFT influencer will benefit you and your project:
- Inform the audience about the importance of your project.
- Enhancing the legitimacy of your artistic output.
- Spreading via social media the collection’s virality.
- Getting the NFT community’s attention quickly.
- Increasing the website’s organic traffic and sales.
How to Find NFT Influencers to Promote Your Project:
Influencers from NFT are active across all social media networks. These individuals may be Instagram, YouTube, or Twitter influencers. Finding the appropriate influencer is a difficult task. Finding an influencer in your field with expertise in advertising NFTs is essential because they will be present on the best platform to reach your target audience. Here are a few things to think about when looking for the ideal influencer:
Search Your Niche
Find an influencer in your niche by searching based on the project category. Two methods exist for doing this. You must first choose a broad NFT collector who can impact the entire NFT community, and then you must choose an influencer in your specific niche.
Search for an influencer in your niche using the project category as your criteria. There are two ways to accomplish this. To impact the entire NFT community, you must first choose a general NFT collector. Then, you must choose an influencer in your particular area.
Set a Budget
Setting a budget is a crucial step. When you’ve decided on your goals, create a budget. Some NFT influencers are extremely expensive. Therefore, you must pick the best option that is within your means.
Check Out Expertise and Reach
Once you’ve narrowed down the influencers within your price range, look at their social media sites and note their number of followers, years of NFT experience, content kind, audience reach, and projects they’ve worked on to determine the final influencer list. The metrics listed below can also be examined.
- The growth rate of subscribers
- Peer evaluation for the NFT category
- Comments, shares, and likes
- Content’s level of quality
Top NFT Influencers
Most engagement occurs on Twitter and YouTube, the two social media channels that are most crypto-friendly. If you want to promote your NFT effort, keep reading since we’ve compiled a list of the best influencers in the NFT space.
Gary Vee, who may not even require an introduction, is an entrepreneur, author, speaker, and Internet personality. Gary Vaynerchuk has emerged as the lead voice on NFTs. Through the VeeFriends project, which consists of over 10,255 drawings with rewards that include his mentorship sessions, Gary has been able to push the boundaries of what an NFT is and can be. He also has more than 50 CryptoPunks NFTs.
Around 3.9 million people subscribe to his YouTube channel, while 3.1 million follow him on Twitter. He asserts that NFTs are the way of the future for both the creator economy and intellectual property rights. He asserts that NFT represents the creator’s future.
He believes that NFT is the creator economy’s future. He used to talk about numerous new releases and assist leading collections in promoting their work on his channel. He produces information for beginners, is skilled in the NFT field, and is active on YouTube. Gary Vaynerchuck constantly informs anybody who will listen about NFTs on his Twitter, YouTube channel, and wherever else in between, aside from creating projects within the MetaVerse.
A well-known Twitter influencer named Kenn Bosak joined the NFT bandwagon. He recently renamed himself to reflect his recent interest in environmental preservation and protection. In 2017, he first joined the community, and since then, he has developed a solid reputation among his followers for not endorsing any product offered to him. On Twitter, he has about 76.1K followers and about 13.8K subscribers on YouTube.
On Rarible, he has a collection of different NFTs. He hosts podcasts and offers advice on how to mint NFTs. Having such a sizable following across each of the major platforms. He is considered one of the most essential NFT influencers.
A YouTube channel called Giancarlo buys tokens was launched in April 2021. However, the YouTuber Giancarlo has attracted many NFT aficionados’ attention because of the high quality of the video and in-depth NFT research. On NFTs, this channel focuses. This NFT influencer has discussed various issues, including how to acquire a tonne more NFTs in 2022, the best free NFTs, and free NFT tools.
In addition to examining the collection, he uses it to update readers on fresh NFT market potential and what needs to be done to choose the best NFTs. The NFT community benefits from the NFT market’s instructional videos. On YouTube, he has more than 108K subscribers and about 7,986 Twitter followers.
Crypto Baristas (our project!) are the caffeine-loving characters brewing their way through the blockchain to open an NFT-funded café location in New York City. On Twitter, they have over 13.2K followers. On 11/2/21, this entertaining and quickly developing initiative was introduced, and it has since attracted a great deal of interest. The Crypto Baristas is a project for all coffee enthusiasts, and sponsors receive caffeinated benefits for life.
Crypto Baristas are currently in Season 1. Once their entire character set is available and sold, future seasons are planned. Future plans for The Crypto Baristas include the creation of additional physical sites, the prospective construction of a roastery and educational facility in New York City, and potential collaboration with a Honduran farm.
OhhShiny is the energetic and talented host of the OhhShiny Show. The OhhShiny show hosts a program on Twitter Spaces and invites the top thinkers in the NFT sector to talk, bringing together the newest and best from the edge of the metaverse.
On Twitter, OhhShiny has 155.8K followers. Every day, he tweets inspirational and enlightening messages and strives to give voice to those in the community most in need of it. OhhShiny’s “Community Office Hours” program, which airs every Friday at 11 am ET, is an excellent illustration of helping others. The Community Office Hours showcase unusual projects and creators in the metaverse who may require guidance on how to advance their endeavors. OhhShiny and his team vocalize these fresh initiatives while carefully guiding them toward their objectives.
One of the best ways to promote your products online is through influencers. Sadly, NFT influencer marketing has encountered some controversies and criticism. Ensure you have thoroughly investigated any NFT influencers you are considering working with. For the sake of both parties, you should be as open as possible about your agreements with them.
Do you need the help of top NFT influencers for your project? Blockwiz focuses on introducing you to reliable and sincere NFT influencers. Think about the opportunities if you could convince these NFT influencers to promote your project. Schedule a call with our NFT marketing team immediately to learn more, then tell everyone about your NFT project.