Web3 is the next generation of the internet, where users have more control, privacy, and ownership over their data and digital assets. Web3 applications are built on decentralized protocols and platforms like blockchain, smart contracts, and peer-to-peer networks.
According to a recent report from Emergen Research, the global Web 3.0 market size is expected to reach USD 81.5 Billion in 2030. Awareness about cryptocurrency is also increasing in many countries, indicating the huge potential and demand for Web3 solutions.
However, with so many Web3 projects competing for attention and adoption, how can you stand out and reach your target audience? How can you build trust, credibility, and loyalty among your potential users, investors, and partners?
This is where a Web3 influencer marketing agency comes in. Web3 influencer marketing is a strategy that leverages the power and influence of social media personalities with a large and engaged following in the Web3 space. In this blog post, we will cover the top 8 Web3 influencer marketing agencies that can help businesses in the Web3 space connect with their target audience and grow their brand.
Table of Contents
What Is a Web3 Influencer Agency?
As the name suggests, web3 influencer marketing agency is a company that specializes in influencer marketing for Web3 companies.
- Such an agency can help you find, connect, and collaborate with the best Web3 influencers for your project.
- It can also help you plan, execute, and measure your Web3 influencer marketing campaigns.
- A top Web3 influencer marketing agency can save you time, money, and hassle by taking care of all the aspects of your influencer marketing strategy.
- It can also leverage its expertise, experience, and network to help you achieve the best results from your influencer marketing efforts.
Why Do You Need a Web3 Influencer Agency?
Web3 influencer marketing can be a powerful and effective way to grow your Web3 project. However, it can also be a challenging and complex process requiring much research, planning, execution, and optimization.
Some of the common challenges and difficulties that you may face when doing web3 influencer marketing on your own are:
- Find the right influencers who match your project’s niche, goals, budget, and values.
- Reaching out to the Web3 influencers and getting their attention and interest.
- Negotiating the terms and conditions of the influencer collaboration.
- Managing the communication and coordination with multiple influencers.
- Ensuring the quality and consistency of the web3 influencer content.
- Measuring the impact and ROI of the influencer campaigns.
You can overcome these challenges and difficulties by hiring a top Web3 influencer marketing agency. A web3 influencer agency can help you:
- Access a large pool of vetted and verified Web3 influencers who have proven track records and relevant audiences.
- Benefit from the existing relationships and reputation that the web3 influencer agency has with the web3 influencers.
- Get professional advice and guidance on how to craft your Web3 influencer marketing strategy and goals.
- Delegate contacting, negotiating, managing, and paying the web3 influencers.
- Receive high-quality, engaging web3 influencer content aligning with your project’s brand voice and message.
- Monitor and analyze the performance and outcomes of your Web3 influencer campaigns.
Read About The Top Web3 Marketing Channels
How to Choose a Web3 Influencer Agency?
Choosing a Web3 Influencer Marketing Agency is an important decision to make or break your Web3 influencer marketing success. Therefore, you must be careful and diligent when selecting a Web3 influencer agency for your project.
Here are some steps that you can follow to choose a Web3 influencer agency:
1. Define your goals and shortlist accordingly:
Before you start looking for a Web3 Influencer Marketing Agency, you need a clear idea of what you want to achieve from your Web3 influencer marketing campaigns.
For example, do you want to increase brand awareness, generate more leads, or boost conversions?
Based on your goals, you can shortlist the Web3 influencer agencies that specialize in your desired outcomes and have experience in your industry and niche.
2. Conduct due diligence and research the website:
Once you have a shortlist of Web3 influencer agencies, you need to do background research on them.
You can visit their website and check their portfolio, services, testimonials, and case studies. You can also look for reviews and ratings from their previous clients on third-party platforms.
Don’t forget to check their social media presence and engagement. This will help you understand their credibility, professionalism, and quality of work.
3. Check out their case studies and reviews:
One of the best ways to evaluate a Web3 influencer agency is to look at its past results and achievements.
You can ask them for some case studies and examples of their Web3 influencer marketing campaigns.
Also, ask them for some references and testimonials from their previous clients. This will help you understand how the Web3 Influencer Marketing Agency works, what results they deliver, and how they handle challenges and issues.
4. Match your budget:
The fifth step is to compare the prices and packages of the Web3 influencer agencies you have contacted and see which matches your budget and expectations.
You should look for a Web3 Influencer Marketing Agency that offers a fair and transparent pricing model that suits your needs and goals. Also, make sure the agency you choose offers a flexible and customizable service that can adapt to your changing requirements and preferences.
5. Make a decision:
The final step is to decide and choose the Web3 influencer agency you think is the best fit for your Web3 influencer marketing campaign.
Consider all the factors that we have mentioned above and weigh the pros and cons of each option. Also, trust your intuition and go with the Web3 influencer agency you feel comfortable and confident with.
Read all about the Top Web3 Digital Marketing Agencies in 2023
The Top 8 Web3 Influencer Agencies
Blockwiz was founded in 2019 by Dev Sharma, who led the world’s largest cryptocurrency organizations, OKEx and Paxful. Blockwiz’s mission is to bring trust to the crypto community by providing full transparency, data-driven DeFi marketing services, and cutting-edge marketing expertise.
What makes Blockwiz so special?
- Blockwiz has delivered concrete DeFi marketing results for some of the top crypto brands and is thus counted among the best DeFi marketing agencies.
- In 2022, Blockwiz launched its in-house Web3 creative studio, the first for any DeFi marketing agency, which means it’s the first agency to have full control over the content and design it creates for its clients.
What does Blockwiz specialize in?
- Blockwiz offers world-class, full-stack DeFi marketing services, including social media marketing, community management, SEO, influencer marketing, PR, and analytics.
- We connect you with top-tier crypto influencers on YouTube, Twitter, and Telegram. Your project will reach millions of crypto enthusiasts and investors, generating valuable views and impressions that fuel your success.
- We help craft compelling campaigns on Twitter, Instagram, LinkedIn, and Facebook, while its expert audits and copywriting take your impressions and following to new heights.
- Our PR experts craft compelling narratives and secure sponsored articles on renowned media outlets such as Forbes, CoinDesk, Cointelegraph, and more.
- We empower you with intuitive KPI dashboards and detailed reports that track every move of your campaigns.
Blockwiz has a global team of 70+ strategists, marketers, designers, and crypto experts who work closely with each client to understand their goals and tailor their campaigns accordingly.
Core Services Offered
- Social media marketing
- Search engine optimization
- PPC marketing (Pay-Per-Click)
- PR & sponsored articles
- Crypto consulting services
- Influencer campaigns
You can contact us here.
You can directly contact Blockwiz to inquire about their pricing and get a quote tailored to your needs.
Lunar Strategy is a Web3 growth agency that helps blockchain and crypto projects scale their user base and revenue. Lunar Strategy was founded in 2020 by Alex Masmej, a serial entrepreneur and Web3 pioneer who created Rocket NFTs, MetaFactory, TryRoll, and more.
What does Lunar Strategy specialize in?
- Lunar Strategy offers end-to-end Web3 growth services, including strategy development, product launch planning, user acquisition campaigns, retention optimization, referral programs, and more.
- They help you craft a unique value proposition and positioning for your project that resonates with your ideal customers.
- This top crypto influencer agency designs and executes creative campaigns that drive awareness, engagement, and conversion across multiple channels such as Twitter, Discord, Reddit, Medium, YouTube, and more.
- Lunar Strategy connects you with relevant Web3 influencers who can endorse your project and generate organic word-of-mouth.
- They also analyze your data and provide actionable insights on optimizing your funnel and improving your ROI.
- Mad Metaverse
You can contact them here.
You can contact them directly to learn more about Lunar Strategy’s pricing and receive a quote tailored to your influencer marketing needs.
#3 Single Grain
Single Grain is a crypto marketing agency that helps blockchain and crypto projects grow their brand, traffic, and revenue. Single Grain was founded in 2009 by Eric Siu, a digital marketing expert and host of the popular Marketing School podcast.
What does Single Grain specialize in?
- Single Grain offers a full range of crypto marketing services, including SEO, PPC, content marketing, social media marketing, email marketing, influencer marketing, PR, and more.
- They help you build a strong brand identity and authority for your project, setting you apart from the competition and attracting your ideal customers.
- Single Grain creates and distributes high-quality content that educates, entertains, and engages your audience across multiple platforms, such as blogs, podcasts, newsletters, videos, and more.
- The top crypto influencer agency also drives targeted traffic to your website and landing pages using data-driven SEO and PPC strategies that optimize your keywords, ads, and conversions.
- They leverage the power of social media and influencer marketing to generate buzz and awareness for your project among relevant communities and influencers.
- Single Grain secures media coverage and press mentions for your project on top-tier crypto and mainstream publications such as CoinDesk, Cointelegraph, Forbes, TechCrunch, and more.
You can contact them at email@example.com.
You can contact them directly to learn more about Single Grain’s pricing and receive a quote tailored to your Web3 influencer marketing needs.
Also read: The Best Web3 Paid Ad Agencies in 2023
#4: Crowd Create
Crowd Create is a crypto growth agency that helps blockchain and crypto projects raise funds, grow their community, and scale their business. Crowd Create was founded in 2014 by Ivan Kan, a serial entrepreneur and investor who has raised over $100 million for various projects.
What does Crowd Create specialize in?
- Crowd Create offers a comprehensive suite of crypto growth services, including fundraising, community building, influencer marketing, PR, SEO, content marketing, social media marketing, and more.
- The agency helps you craft a compelling pitch deck and white paper that showcase your project’s vision, value proposition, roadmap, team, tokenomics, and more.
- They connect you with accredited investors, VCs, angel investors, family offices, hedge funds, and other potential backers who can fund your project and support your growth.
- Crowd Create builds and manages your community on Discord, Telegram, Twitter, Reddit, Medium, and other platforms. They engage your community with regular updates, AMA sessions, contests, giveaways, and more.
- They also collaborate with influential crypto content creators who can promote your project to their followers on YouTube, Twitter, Instagram, TikTok, Clubhouse, and more.
- The agency secures media coverage and press mentions for your project on top-tier crypto and mainstream publications such as CoinDesk, Cointelegraph, Forbes, TechCrunch, and more.
- Kyber network
You can contact them here.
Please contact them directly to inquire about Crowd Create’s pricing tailored to your Web3 influencer marketing needs.
#5: Guerrilla Buzz
Guerrilla Buzz is a Web3 influencer agency specializing in creating viral buzz for blockchain and crypto projects. It was founded in 2017 by Asaf Levy, a former journalist and PR expert in the crypto space since 2014.
What Does Guerrilla Buzz Specialize In?
- Guerrilla Buzz offers end-to-end Web3 influencer marketing services, from strategy to execution.
- They can access over 10,000 crypto influencers across YouTube, Twitter, Telegram, Instagram, TikTok, Reddit, and other platforms.
- They can help you find and collaborate with the best influencers for your project based on your goals, budget, and niche.
- They can create engaging content for your influencers, such as videos, podcasts, articles, tweets, memes, and more.
- They can manage and monitor your influencer campaigns and provide you with detailed reports and analytics.
You can contact them here.
To inquire about GuerrillaBuzz’s pricing tailored to your Web3 influencer marketing needs, please contact them directly.
Lemonade is a full-service Web3 marketing agency that excels at building brands on and off the blockchain by forming authentic connections between the brand and its audience. Their Web3 marketing agency services are optimized to build authentic relationships, drive brand growth, and meet the bottom-line goals that matter most.
What Does Lemonade Specialize In?
- Lemonade offers clients an in-depth, fully integrated team with a deep understanding of blockchain technologies and Web3 subjects.
- The agency excels in identifying trends and opportunities within a client’s community. They curate these insights effectively through social media planning, trend analysis, channel growth, and community management.
- Lemonade focuses on crafting compelling stories that resonate with a client’s customers. They achieve this through brand identity development, content creation, and active engagement with client feedback.
- The agency leverages influencer endorsements, develops marketing funnels, manages media strategies, and employs paid social advertisements to amplify a brand’s presence and impact.
- Axie Infinity
- Coin Telegraph
You can contact them here.
To inquire about Lemonade’s pricing tailored to your Web3 influencer marketing needs, please contact them directly.
EAK Digital is a leading Global Blockchain PR Agency that works with Blockchain start-ups to help them gain mass media coverage across mainstream and crypto publications. Erhan Korhaliller founded the company in 2016, with its headquarters in London and branches in Los Angeles, Tokyo, and elsewhere.
What Does EAK Digital Agency Specialize In?
- EAK works with Blockchain start-ups to help them gain mass media coverage across mainstream and crypto publications.
- The top crypto influencer agency offers Blockchain PR, Technology PR, Branding and design, Influencer/KOL Engagement, and Virtual Events Services.
- EAK offers a full-scale branding and design service to suit whatever project you are launching.
- The agency offers a unique opportunity to create a tailored virtual experience in collaboration with their event production department.
- They can also help manage and optimize influencer campaigns and provide comprehensive reports and insights.
You can contact them here.
Please contact them directly to inquire about EAK’s pricing tailored to your Web3 influencer marketing needs.
See how Blockwiz can help market your Web3 influencer marketing strategy.
Mavrck is a Web3 influencer agency that empowers blockchain and crypto projects to build influencer communities. It was founded in 2014 by Lyle Stevens, Sean Naegeli, and Chris Wolfel, three entrepreneurs who saw the power of influencer marketing in the digital age.
What Does Mavrck Specialize In?
- Mavrck presents a platform for building your Web3 influencer community.
- The agency’s network enables the discovery of influencers based on profiles, interests, skills, and ratings.
- Use Mavrck’s templates or design custom campaigns for your influencers.
- Reward influencers with tokens, discounts, products, or other benefits.
- Employ Mavrck’s dashboard and analytics tools to oversee and assess your influencer community and campaigns.
You can contact them here.
To inquire about Mavrck’s pricing tailored to your Web3 influencer marketing needs, please contact them directly.
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Ready to Hire a Web3 Influencer Agency?
You want to grow your Web3 project and reach the right audience. But how do you find a top crypto influencer agency that can help you achieve your goals?
We have researched you and compared the 8 top Web3 influencer agencies and their services. However, the best Web3 agency for you will be the one that can tailor a marketing strategy to your specific needs and vision.
You should choose Blockwiz, the top Web3 influencer agency with a proven track record, expert team, and cutting-edge technology. We offer custom-made marketing solutions to help you build your brand, attract investors, and engage your target audience. Whether you need content marketing, social media marketing, influencer marketing, or any other DeFi marketing service, we have you covered.
Frequently Asked Questions:
1. What is Web3 influencer marketing?
Web3 influencer marketing is a form of marketing that involves collaborating with influential people in the blockchain and crypto space to promote your project to their followers. Web3 influencers have a strong online presence and influence in the crypto space. They can help you increase your brand awareness, generate leads, drive conversions, and build trust among your target market.
2. Why is Web3 influencer marketing important?
Web3 influencer marketing is important because it can help you reach a large, engaged audience interested in blockchain and crypto. Web3 influencers can provide authentic and credible endorsements for your project, as they are trusted and respected by their followers. Web3 influencer marketing can also help you boost your SEO, social media, and PR efforts, as influencers can generate valuable content, backlinks, and exposure for your project.
3. How to find the best Web3 influencers for your project?
Finding the best Web3 influencers for your project depends on your goals, budget, and niche. You must define your target audience, desired outcomes, and key performance indicators. You must also research and analyze different influencers based on their relevance, reach, engagement, authority, and reputation. The best way to find Web3 influencers for your project would be through an influencer marketing agency.
4. How to work with Web3 influencers effectively?
Working with Web3 influencers effectively requires a clear and mutually beneficial collaboration. You must communicate your expectations, deliverables, timeline, and budget with your influencers. You also need to monitor and measure the performance of your influencer campaigns and provide them with incentives and recognition. A Web3 influencer agency can greatly assist in taking care of your blockchain influencer marketing.
5. How do you measure the success of your Web3 influencer marketing campaigns?
Measuring the success of your Web3 influencer marketing campaigns depends on your goals and metrics. You need to track and analyze various data points that reflect your objectives, such as impressions, views, clicks, conversions, leads, sales, revenue, ROI, or sentiment. You can use various tools and platforms to help you collect and visualize your data, such as Google Analytics, Facebook Pixel, Bitly, or SocialBlade.