When you have a killer crypto project, the next step that follows is to find the right way to market that project. That’s where the thought of building in-house marketing vs hiring the right crypto marketing agency comes into the picture.
Now, both could be the right options for your crypto project, however, hiring a crypto marketing agency could help you save time and money as compared to setting up an entire team of professionals.
Finding the right crypto marketing agency can also be a daunting task, and this article is going to help you with exactly that.
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Need for Crypto Marketing Agency
The rules of the game in the cryptocurrency industry, as well as on the Internet in general, are always changing. There is no one-size-fits-all formula and hence it’s difficult for crypto marketers to stay constantly updated with the market scenario. Digital platforms like Google and Facebook have a volatile set of guidelines when it comes to crypto marketing.
For example, In 2018, both the mega-platforms banned cryptocurrency advertising on their channels, thus leaving the crypto marketers to branch out to other platforms like Telegram and Discord. There are other aspects as well that make it prudent to opt for a crypto marketing agency, like:
- A growing number of social media platforms, including megabrands like Telegram, Discord, Reddit, and Twitter are engaging in ICOs which is making it increasingly difficult to attract investors to your crypto project.
- The number of tokens traded on exchanges is expected to exceed 1,000 in the near future. Without a crypto marketing agency, the introduction of a new one would go unnoticed.
Crypto marketing is very different from the traditional product marketing scenario, given the highly volatile nature of the cryptocurrency market. Therefore, your crypto project will need a set of highly qualified marketing professionals to headstart marketing for your crypto tokens or crypto project.
Crypto marketing agencies assist crypto projects and brands in attracting investors. Crypto SEO, crypto social media marketing, influencer marketing, press releases, email marketing, and affiliate marketing are among the services they provide.
A crypto agency’s backbone is the correct balance of technical and marketing competence.
Crypto marketing agencies provide smart and aggressive marketing campaigns with clear communication, as well as the usage of crypto influencers to assist promote your project and getting it the attention it deserves.
Read more about in-house marketing vs crypto marketing agency.
How to find the right crypto marketing agency
Over 10,000 cryptocurrencies are currently competing for customers’ attention on the market. In 2020, the worldwide market for cryptocurrencies was $1.49 billion, and by 2030, it is expected to reach $4.94 billion. So, in order to bring your crypto project in front of buyers and investors, you’ll need a solid marketing approach i.e the right crypto marketing agency.
Here’s how you find the right crypto marketing agency for your crypto project.
Scan their portfolio of clients
Checking the satisfaction levels of a crypto marketing agency’s previous and present clients is one of the finest ways to judge its skills and expertise. It’s never a smart idea to be the crypto marketing agency’s first blockchain project to work with.
If they’re qualified for the position, they should have a track record of successfully completing crypto marketing for various different crypto projects. It’s also not unusual for agencies to make up the facts about previous projects. Fabrication of details might be present.
As a result, it’s a good idea to contact the agency’s previous clients (if available) to see whether they’d suggest the said crypto marketing agencies for future projects.
More importantly, marketing outcomes should not be only based on lengthy speeches and meticulously produced reports. It should have quantifiable data. For example, if you’re measuring the social media growth of a crypto project, you’ll need to know how many followers a client’s social media platform gained in a certain amount of time.
Focus on Team dynamics
A crypto marketing agency’s staff size frequently influences the scope of tasks it can manage. When you hire a small team for a big project, you might expect the agency to branch out some or all of the services, given the bandwidth of their team.
While it’s fine for blockchain marketing agencies to outsource marketing work to other companies, you should be aware of the specific services your chosen crypto marketing agency provides and the level of experience of the team working on your project. You should also learn about the services they could outsource.
To understand the dynamics of the people you are working with, you might also want to look them up on LinkedIn or professional networking sites to get an idea about the background of team members and how qualified they are for handling your crypto marketing.
You may get a sense of their marketing competence by reading their case studies. Read on to learn more about the marketing campaign’s issues and the techniques they utilized to fix them.
Pricing & Budgets
This should come as a no-brainer since entire crypto marketing efforts depend upon how much are you willing to invest in the marketing strategies. Always check for the pricing of the services offered by the crypto marketing agencies.
Their website should give you a fair idea about the crypto marketing prices and fees. In case their prices are based on the customization of services, then you may reach out to them and get notified of the budget that could incur during your collaboration with them.
Services Offered
When looking for the right crypto marketing agency for your project, it is crucial to take a look at what services are being offered by the agency. This can help you choose varied services based on what stage of the marketing funnel your project is in.
If it’s brand awareness, you might want to go for social media marketing or influencer marketing. If it’s for community building and management, you might want to choose crypto community management services, etc.
You may also want to take a look at crypto influencers that the agency has collaborated with before. This adds to the credibility of the crypto marketing agency, as established crypto influencers only work with credible and authentic crypto marketing agencies.
Things to look out for while selecting the right crypto marketing agency
Now you know how to find the right crypto marketing agencies for your crypto project, you should also be aware of a few red flags to watch out for before signing the contract with the agency.
Lack of Communication
Communication should be a strong feature for any crypto marketing agency. The easiest approach to assess a crypto marketing agency’s communication is to schedule a conversation with them and see if they are listening to you or simply talking about their company and accomplishments.
A smart crypto marketing firm will listen to your challenges and needs, ask questions to learn more about your target market, and create a personalized marketing strategy based on your budget.
If the agency does not engage in active contact from the beginning of the project, it is a sure-shot red flag indicator that they will not listen to your concerns during the marketing campaign.
For the success of your crypto project, proactive communication is essential, and your agency should provide it.
Full Pompous No Show
Any crypto marketing agency that claims to be able to guarantee the success of a marketing effort is making promises they can’t keep.
Rather, crypto marketing agencies should outline the technique they intend to employ to promote your crypto project. In cryptocurrency marketing, thorough research is essential, and an agency should be up to date on the newest developments in the field.
Rather than merely spitting pompous claims and hollow promises, the right crypto marketing agency should present statistics when developing a plan and establish correct KPIs and project schedules. You may be confident that the agency is wasting your time without precise data and useful forecasts.
Stringent Services
The majority of crypto marketing companies have built-in price plans that outline the services they will provide. However, because every crypto marketing firm is unique, there is no such thing as a one-size-fits-all marketing strategy. If the agency is selling you the same package as every other firm without understanding your individual goals, this is a major red flag.
Always seek a crypto marketing agency that is prepared to provide you with customized services based on your company’s requirements. Find the right crypto marketing agency that asks you questions about your company and tailors a crypto marketing package to your needs and budget.
What’s Next?
There are hundreds of crypto marketing firms out there in the market, and most of them appear to be legitimate. You should, however, choose the one that best fits your company’s goals and budget.
The right crypto marketing agency will focus on the following elements:
- Excellent branding
- Organic traffic that converts well
- Website design that is user-friendly
- Creating a crypto community
- Media Relations and Influencer Marketing
- Advertising efforts that are focused on achieving a certain goal
As a result, you should be collaborating with a top crypto marketing agency that has a team of professionals in many aspects of digital marketing, including sponsored advertisements, SEO, content marketing, influencer marketing, social media marketing, video marketing, and press release marketing, and so on.
