It’s almost the end of 2021. Cryptocurrency and blockchain technology are the hottest topics in town right now. In this fiercely competitive environment, you must have a comprehensive crypto advertising strategy in place before you can promote crypto ventures.
Factors such as cryptocurrency volatility and a lack of general awareness about cryptocurrency discourage individuals from experimenting with new crypto initiatives. So, how do you make your crypto brand viral and what’s the fix? All you need is a viral crypto advertising campaign and hacks for a successful crypto campaign for your brands or project.
This blog will give you step-by-step instructions and the perfect recipe for a viral crypto advertising campaign in 2021.
Let’s get this started!
Table of Contents
Top Crypto Advertising Methods
We will cover everything from social media, crypto advertising tools, and campaign tracking, to cryptocurrency ad networks, and everything in between. Read on.
Promote Crypto on Social Media
Advertising is thriving on social media platforms. It has the potential to improve your brand exposure by more than 86%. Other advantages of social media marketing include greater revenue, increased traffic, more leads, and the development of dedicated fans, among other things.
To effectively use social media for cryptocurrency advertising, you must first develop your brand on a number of social media sites — for example, Facebook, Twitter, and Instagram. Despite the fact that there are numerous social media platforms. Each one of them has a distinct fan base of its own.
Twitter has become the de facto avenue for receiving cryptocurrency news. YouTube is the most popular platform for viewing video-based material. Reddit is the ideal location to have a debate with other members of the community.
To summarise, in order to win the social media game, you must generate content that is appropriate for the specific social media platform being used.
Marketing with email
Many people would wonder who would open their congested email inboxes to receive my cryptocurrency advertisement emails. Think again, my friend! Email marketing is not dead; in fact, it is one of the most widely used advertising mediums. In 2020, the global e-mail marketing market was valued at $7.5 billion.
The secret to effective email marketing is to avoid being pushy. You must deliver value to your customers while also soft selling your product. Your target audience will only try your product if they believe in you. And in order for them to put their trust in you, you must first create value.
Optimize the Way People Search for You
Search Engine Optimization (SEO) is a term that refers to the process of optimizing a website for search engines. Organic traffic to your website is brought about through content marketing. In order for this to occur, you must improve your website for search engine optimization.
The bottom line is that you must include keywords that your potential audience is searching for, make your content easy to read, provide value to your audience in order to receive shares, and establish authority in order to receive backlinks, among other things.
Keyword research tools such as Ahrefs, SEMRush, and Google Keyword Planner can assist you in finding keywords relevant to your niche.
Podcasts are getting more and more popular than they have ever been. Podcasts are popular in the United States, with 78% population familiar with podcasts. Podcasts, with their large audience base, are becoming an increasingly popular advertising medium.
Three methods are available for attracting listeners to your podcast:
- Create your own podcast and build authority
- Become a sponsor for popular podcasts.
- Give interviews on other podcasts.
Crypto Advertising Networks
Crypto ad networks are advertising platforms that connect cryptocurrency advertisers with publishers, as well as assist in the execution of cryptocurrency-related marketing campaigns. Crypto advertising networks have become popular in recent years, and they can be considered the Google Adsense of the cryptocurrency world.
There are certain advantages of using crypto ad networks. Crypto ad networks are solely responsible for connecting cryptocurrency advertisers and publishers. You will be able to target those who are interested in cryptocurrency. You can choose from a variety of advertising choices, such as banner ads, press releases, pop-ups, and so on. These advertising networks do not demand any more personal information from you.
Best Tools for Crypto Advertising
In order to be successful in crypto advertising, you should use the right tools.
For Email Marketing, Use Hubspot.
Email marketing is still alive and well. Instead, it is one of the most effective marketing methods available. However, in order to get the most out of email marketing, you must employ the best tools available.
Hubspot is one of the most comprehensive email marketing solutions available today. It has a plethora of templates as well as an easy tracking system that allows you to track metrics such as click-through rates (CTRs). Interestingly, it has a customer relationship management (CRM) application that assists you in organizing your communications. You may even schedule follow-up emails to be sent automatically if you subscribe to a subscription plan.
Ahrefs for Search Engine Optimization
Search engine optimization (SEO) is the lifeblood of content marketing. It is recommended that you use Ahrefs as your primary SEO tool if you want to step up your SEO game and drive more visitors to your website.
Ahrefs is a tool that assists you in identifying keywords in your niche and creating content around them. As a result, your content will rank higher in search results, resulting in more traffic to your website.
Canva for Graphics
Canva is an excellent tool for creating high-quality graphics to use in cryptocurrency advertising. Canva enables you to create high-quality illustrations in a matter of minutes. It offers dozens of free designs and resources to help you build a professional-looking image. Most significantly, it operates on a freemium model, with both free and paid versions available.
In a nutshell
Crypto advertising is a smart skill that you must hone for your brand or project. Your crypto advertising efforts can be amplified by a mile by following the methods discussed above.
Before you look somewhere else to scale up your business using crypto marketing, consider connecting with experts at Blockwiz. We offer a unique suite of cryptocurrency marketing services that will elevate your project ‘to the moon’.