The global crypto market cap is well above $980 billion. Numerous projects continue to launch in the market as interest in blockchain technology continues to grow. However, the competition is also getting tougher because of this growing interest. Thus, owners of projects should create a strong crypto marketing strategy that can draw interested parties.
It should go without saying that you must present your idea directly to the appropriate audience in order to generate revenue after making a significant investments in it. Promoting crypto products and services may be challenging since it calls for more strategies than just putting banners and adverts on various websites.
Crypto marketing can help you better describe your project’s use cases and how it might help your target audience. However, if you don’t have any experience with marketing, you could find the industry overwhelming and difficult to get into. Thus, here are some great tips on cryptocurrency marketing that will help you attract new clients for your venture.
From harnessing the power of social media and influencer marketing to PR and airdrop campaigns. In this article, we will take a look at some of the best crypto marketing techniques across different channels that can help you spread awareness not only about your vision, but also about the blockchain industry, in general. So, let’s get started with the basics.
Table of Contents
What is a Crypto Marketing Strategy?
When it comes to marketing, 80% of projects, agencies, and marketing agents focus on the goal of reaching numerous followers on social media platforms and a considerable number of members in their communities across platforms like Reddit, Telegram, and Discord. This goal is completely correct if you want to base your objective on a superficiality.
For example, if you want to have more than 50,000 followers and that your publications barely have 3 likes and no comments. However, if your aim is to provide a real solution to people’s problems, you need to be accurate with your strategy and go beyond making ads and simply paying for other promotional services.
Overall, you must aim beyond the conventional aspects of marketing for your crypto project. For this, you need to have specified, realistic goals that you can achieve through your marketing campaigns.
Be it increasing your follower count or boosting your conversion rate and sales, moving towards predefined objectives is among the best crypto marketing strategies.
Simply put, a marketing strategy outlines the best possible practices that you have to follow for a set period of time in order to achieve certain goals around your crypto project.
Importance of Crypto Marketing Strategies
Effective crypto marketing strategies are vital for building your crypto project awareness in the blockchain arena. Implementing a robust marketing strategy will help you reach your target audience in no time and help you achieve your marketing goals successfully. Enforcing marketing campaigns without a defined objective or goal will not give positive results.
Crypto-marketers try to distinguish their brand from their opponents by fixing a specific subculture of operation. Crypto marketing strategies help you to align your work towards particular goals. Trying to tell the individuals what you think they need to hear may not work in the competitive crypto ground. Hence it is necessary to find a way to publicize your brand with unique branding techniques.
Creating an Effective Cryptocurrency Marketing Strategy
Now that you know what a marketing strategy is and why it is important for your crypto project, it is time to look at some of the essentials of creating a successful strategy.
1. Define Your Crypto Marketing Objectives
Your marketing objectives should match your business objective. If you have an NFT collection, your marketing effort is to maximize the demand for the tokens, which helps increase your sales. The primary marketing objective of crypto projects includes
- Increasing brand awareness
- Improve website traffic
- High-quality lead generation
- Acquiring users
- Achieve the target ROI
You can also set thought leadership as one of your marketing goals to increase brand credibility.
2. Know Your Crypto Marketing Channels
After determining the right marketing objectives and identifying the target audience, you should focus on identifying the exact marketing channels to promote your crypto project. Some of the effective media for promoting your cryptocurrency projects are:
Crypto Social Media Marketing
Social media platforms like Twitter, Instagram, Facebook, LinkedIn etc. are among the best crypto marketing channels for promotions. Social media offers endless possibilities to crypto brands. You can not only create communities around your crypto project on these platforms, but also share all sorts of information with your followers.
You can make announcements related to your crypto project, share updates about the crypto industry, conduct events like AMAs, quizzes, etc. and much more. Apart from that, you can indulge your target audience in meaningful discussions around your project, resolve their queries, and get feedback.
Overall, crypto social media marketing is one of the most lucrative mediums to promote your project. You can easily gather your target audience, grow your crypto community, and in turn, boost the growth of your crypto brand.
Crypto Influencer Marketing
The global influencer market currently stands at around $14 billion. This shows how marketers rely on influencers to promote their brands. Influencer marketing holds a special place in the crypto domain as people are usually looking for projects they can rely on. This is where influencers help crypto brands get more leads.
Crypto influencers have hundreds of thousands, if not millions, of followers. Therefore, it is always a good idea to collaborate with macro or micro-influencers for your crypto project promotions depending on your marketing budget. From explainer videos to interviews and much more, these influencers can promote your brand in many different ways.
Overall, you can gain a lot of leads as influencers’ can easily help attract their followers towards your project.
These are some of the best crypto marketing channels to focus on. There are more mediums like email marketing, video marketing, pay-per-click marketing, etc. that can further help you up your game. However, the end goal here is growth which all the aforementioned channels can easily help you achieve.
Telegram bots and discord servers are the preliminary way to build a strong community presence and increase users in your community footprints. Crypto projects benefit from constant community engagement. Active discussions in Telegram and Discord servers aid in building a vibrant community.
Crypto Content Marketing
When it comes to B2B (business-to-business) marketers, they rely more on blogging and websites. This is simply because more than 80% of buyers conduct their own research before engaging with a brand or making purchases. Thus, blogs and websites are a great way to boost your brand’s visibility while also spreading awareness.
Look at it from the following perspective. While your social media profiles can gather most of your target audience, they still need a medium to learn more about your crypto project. Your website can offer them just that via blogs, case studies, news articles, service pages, whitepaper, and much more content.
Apart from that, a well-designed website which is easy to navigate and presents valuable information to users without much effort is more likely to trigger interaction and engagement. Simply put, your website and the content you post on it can substantially contribute towards massive lead generation.
All your marketing efforts will finally pay off once you start optimizing your website. Crypto SEO is all about ranking well on the first search engine results page for target keywords. If your website shows up higher on the first SERP, you are likely to get more traffic. But ranking higher for every keyword is not an easy task.
The content on your website and social media profiles should satisfy user or search intent. It should contain quality information for your target audience to consume. Engaging media like videos, images, tweets, etc. should be adequately present across your website. Also, your service and landing pages should be well-optimized around the target keywords.
Overall, SEO is among those crypto marketing channels that substantially boost the visibility of your crypto project. To learn more about crypto SEO, check out this blog.
3. Identify Your Target Audience
A study by finder.com revealed that 44.3% of cryptocurrency fanatics are millennials, 17.8% are Gen Z, 28.6% are Gen X, and 8.2% are Baby Boomers. It is difficult to identify the target audience for your crypto projects because this industry is not everyone’s cup of tea.
Identify your patrons based on your crypto initiative. You should always keep your crypto marketing strategies focused on your target audience to attract the right users and achieve maximum results. Here are several things to keep in mind when it comes to target audiences.
Engage with Your Audience
You need to generate that excitement that everyone feels before opening a gift, and in turn, generate the need to be in tune and count the days to receive it. Keep your audience in tune with every event your project approaches and every achievement it generates by sticking to the public roadmap, for example when the launchpad will take place and on what platform.
Support your project on your social media and existing tools like ICO Drops to send updates to your users.
Motivate Your Audience to Recommend Your Project
Referral programs attract users to obtain an economic benefit while they recommend you. But this can be a double-edged sword, as users recommending you only for the economic benefit, or it can lead to users not really being interested in your project and your networks only being filled with numbers instead of interaction.
People follow a project because they are interested in what it says, what they can consume from it that is as unique as an NFT. So avoid getting obsessed with gaining referral companies and more followers, because you could fall into the practice of techniques that will generate numbers, but not quality, and that is what your project needs.
Quality followers that are so interested in your project that they won’t think twice about wearing a shirt with your project’s name on it to recommend it to their friends.
Several projects run by unethical people have been running scams disguised as airdrops. Although this caused airdrops to lose popularity, you should know that this activity can still generate a stir.
As this distribution is free, it captures people’s attention, thus increasing your reach and even generating cash for your project. Remember that if you rely on crypto world tools like AirdropsAlert. You can pump and have healthy user traction.
4. Build Strong Crypto Marketing Campaigns
Every marketing campaign starts with planning. From defining campaign goals to executing tasks to achieve those goals, everything falls under marketing campaign creation. For example, if your goal is to increase follower count across social media platforms, tasks like giveaways, airdrops, podcasts, etc. can help you achieve that goal within a set time frame.
Overall, the idea is to develop a plan and follow it throughout your campaign’s lifecycle. So, let’s take a look at some of the activities that can help you achieve your marketing campaign goals.
The primary secret behind a giveaway is to build a community. Brainstorm some good giveaway ideas to retain and boost community participation. Announce your giveaway on all your social channels. Try to offer a free token ( if possible to afford) or any gadgets with a brand symbol printed on them upon joining your circle.
Podcasts provide a possibility to simultaneously teach crypto concepts and services to a massive number of spectators. Podcasts are easy to produce with minimum equipment. It is a straightforward way to incredibly showcase your brand.
Symposiums and conferences permit crypto and blockchain developers to connect with like-minded people worldwide. Crypto giants like Ethereum conduct major Ethereum events across the world. If you are not capable enough to drive a tech-savvy meet-up for top-tier blockchain developers, you can run it for students and customers.
Digital Video Broadcasting
Marketers can create a video broadcasting show for your brand. For in-house video broadcasting, ensure the quality of graphics. The video should be crisp, clear, and straightforward. Abstain from being excessively vast or ambiguous tapes. Video broadcasting can progressively build more significant home associations with your brand.
5. Measure Performance
Analyzing the performance of your crypto marketing strategies will help you to understand what your audience likes and what they don’t like. Online software like google analytics updates your performance metrics such as views on your blog, customer engagement, and website traffic.
Marketers can make quick decisions using quantitative metrics. Further, you can use centralized marketing tools like SEMRush and Hubspot Marketing Hub to track your performance across different channels. After executing it, you can check the following metrics to see how your marketing performed.
- Conversions: Percentage of conversion rate into sales ROI: Return on investment for SEO efforts
- Site traffic: The number of visitors to your site
- Shares: Number of Social shares for your content
- Session time: Average time spent on your site
- RRV: Number of returning visitors to your site
These are some of the aspects of a cryptocurrency marketing strategy that you should keep in mind while planning your campaigns.
Benefits of a Crypto Marketing Strategy
Your marketing strategy is responsible for spreading the good word about your crypto project to a large number of people. However, this is not the only benefit of having a strategy in place. Here are several other reasons why it can be advantageous for your crypto project.
- A crypto Marketing strategy allows you to present your project to your target audience as effectively as possible.
- You can generate tons of leads by properly utilizing marketing channels as part of your cryptocurrency marketing strategy.
- Several activities or tasks that you plan to execute can even help boost your crypto project’s visibility.
- You can easily educate your target audience about your project as well as the industry while executing your crypto marketing plan.
- It can even help you build a healthy community around your crypto project.
Overall, there are endless benefits of having a strong strategy in place. This is simply because of the fact that it can not only help your crypto project to grow, but can also help you create a stronger, more transparent community in the industry.
While the aspects mentioned above may seem simple, crypto marketers face a hindrance in running them. The main challenge is retaining the effectiveness and continuity in your strategies. Most importantly, you cannot make the change within a month. It is consistent exertion that leads to success.
You also have to constantly track your performance and work on your strategies even from scratch at times. This is where you can hire a crypto marketing company like Blockwiz to grow your project and spread its voice across the globe. With Blockwiz, you can plan and execute successful campaigns, while also learning all there is to know about crypto marketing.
Nevertheless, it is still important to set up your goals, identify your market position, create a cost-effective and impactful marketing strategy by picking up the best ideas, and pinpoint your growth chart by enforcing the above crypto marketing tips.