Capital is that part of wealth that is devoted to obtaining further wealth.Alfred Marshall
When it comes to power, one of the most important factors is always money or finance. This has been the cornerstone of centralized systems like governments and other institutions. But with the advent of blockchain technology along with decentralized finance (DeFi), this system has been shaken to the core. It has caught up fast because of the competitive advantage it brought to the table for institutions and individuals alike bringing in DeFi businesses everywhere. Marketing a DeFi platform is among the most competitive arenas in the crypto marketing industry.
DeFi marketing is a complex process due to the fact that it aims to penetrate very distinct aspects of the market. We have to attract investors, both major and micro investors to bring in the capital that can be used for DeFi activities. Then we have the other side of crypto marketing to attract fund-seekers. This creates two opportunities for marketing DeFi services to a wider spectrum of users. However, decentralized finance bridges the gap between these two audiences, so should the DeFi marketing strategy.
When it comes to the integration of various aspects and goals of crypto marketing, Team Blockwiz excels at strategic planning and execution. Our spectrum of services can be customized into the necessary tactic you need to market your crypto product and services. Here’s some tactical learning from our end to help you understand your crypto marketing needs better:
Table of Contents
Youtube Influencer Marketing at the Core
When it comes to the matters of money, Youtube and video content excels. People prefer more information, presented properly, and comprehensively for financial research. This is among the reason behind Youtube influencers’ rise in many segments of financial education. Also, these influencers are trusted by audiences due to their own involvement/investments in the industry. So here’s what you need to do to take advantage of it:
- Youtube Influencers are very effective at promoting platforms through tutorials and analytical reviews, which can be taken advantage of as such.
- Crypto influencer marketing for DeFi services needs a multi-channel approach, starting with Youtube also provides shareable content for every other channel.
- Youtube content can vary in many different formats, from interviews to advertising. A comprehensive presence as a business, financial service provider, investment platform, and brand can be taken care of through one platform.
Two-Sided Marketing Tactic for Targeting
As mentioned above, any DeFi marketing strategy will need a double-ended marketing funnel. One end to attract investors, major and micro. On the other end, we need to attract fund-seekers, business and personal. This calls for a crypto marketing strategy that integrates both ends into a single process while communicating right to the different sets of audiences. Here’s what you need to look into:
- Well-defined user journeys from each end of the funnel will help plan campaigns, select influencers, and create content strategically.
- Differentiate content and design formats for the different forms of message you intend to convey as per the target. This should extend to the information or attractors that are used to market like features, offers, incentives, etc.
- Identify the campaign goals and strategy before execution. You will always be targeting either of these three things: investors, fund-seekers, or branding. Strike the right balance of communication accordingly.
Technical Analysis as Marketing Tools
While the scope of DeFi may be simpler as of now, it has the potential to raise funds for startups/businesses/projects and consequently, provide investment opportunities for everyone in the process. Such activities are backed by many levels of analysis, financial or otherwise. But why wait, start providing these analytical insights into the business world to your users and to the world. And if you aren’t already, open doors for legitimate and safe investment opportunities on your platform. But before you do, here are quick tips to market on the opportunities:
- Create and publish comprehensive financial analyses for various investments, even if the opportunities aren’t available on the platform itself. Use different forms of content for all levels of experts to showcase your analytical abilities.
- If you are providing pool investment services or hosting startups/projects for funding, use the analyses alongside cross-platform marketing tactics to generate credibility for your platform and partners.
- Let influencers do the hard work too, hire influencers that deal in the technical aspects of investments, and let them present these documentations. All these are great ways to generate thought leadership and branding in both of the funnels.
Not The End
Using the right tactics can help formalize your crypto marketing efforts in a more targeted format. However, having a great DeFi marketing strategy is the essential foundation to lay down and build upon. The above information aims at providing targeted information to customize your marketing based on the nature of the business we are dealing with.
Blockwiz is a global crypto marketing agency that can help you grow your business with the most efficient and effective marketing activities. We are the go-to marketing partners for more than 30+ prominent blockchain businesses using our custom packages to strategically market their brands. Contact us and build your brand with industry experts behind you.