Decentralized finance, or DeFi, is at the epicenter of the recent cryptocurrency bull run. In addition to the DeFI ecosystem, there is also an effort underway to develop decentralized financial tools that are capable of handling the increasing volume of transactions. As of today, the total value of locked DeFi protocols stand at around $ 39 billion.
Understanding the potential of this futuristic solution, several companies are now developing their own decentralized finance applications. Such applications will make financial tasks like trading, borrowing, insurance, and lending simpler and more transparent. DeFi stands to make such activities flexible for both customers and businesses using its peer-to-peer network and distributed ledger.
So, with the sudden hike in decentralized finance (DeFi) projects, marketers are competing with their competitors to stay ahead in the game and get high-value investors. However, for that the projects need optimum visibility and hence, they need powerful DeFi marketing strategies handled by experienced agencies.
So, let us dive a little deeper into this exciting area and find out a little more about DeFi.
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What is DeFi?
DeFi stands for Decentralized Finance. Now, you may say that all cryptos are decentralized. Well, you are right. However, decentralized finance is not just about crypto. It is a movement that removes the central management authorities of the financial world. They include banks and other regulatory bodies.
Any user who has access to the internet can create a digital wallet and start transacting immediately. They do not have to go through any paperwork to open an account. DeFi facilitates the regular financial activities like buying insurance, trade assets and derivatives,earning interest, etc.
There are several other crucial benefits of DeFi, making it such a promising innovation that is here to stay. Some of them include:
- Peer-to-peer transactions
- Elimination of third parties like banks
- Highly secure and private transactions
- Fast operations, real-time updates
- Flexibility to move assets without paying hefty fees
- Transparent transactions available to view by the parties involved
As you can see by now, this arena comes across as highly technical which uses jargon that may not appeal to the layman. However, DeFi offers such amazing benefits that in a few years, everyone will be under its fold.
Marketing DeFi projects is not an easy task. DeFi brands right now have two important tasks. One, to gain visibility and get investors for their projects and two, to create sufficient awareness to build the DeFi space.
Let us take a look at some of the most effective DeFi marketing strategies that are helping brands scale their objectives.
Best DeFi Marketing Strategies For Assured Impact
DeFi marketing is a multi-layered activity that focuses to penetrate into a highly-targeted group in the market. This group is highly-educated and aware of the DeFi arena. Hence, marketing strategies that do not reach out to them in a relevant way, will be immediately dismissed by them.
As mentioned earlier, DeFi brands are reaching out to all kinds of investors right now. Businesses here need capital to expand their reach. At the same time, there is one section of the audience that is constantly looking out for opportunities to put their money at the right places. A good DeFi marketing strategy should put both these aspects into count and prepare a strategic plan that will target both the groups effectively.
Here are some killer marketing strategies for DeFi projects that you cannot afford to miss.
Influencer marketing remains the absolute core of crypto, NFT and DeFi marketing. Influencers are one of the most important and powerful channels of marketing and communication. They help onboard new users who are looking to experience the opportunity that investing in new technologies brings in.
There are several social media channels present where you will find all sorts of influencers. However, speaking from a DeFi marketing point of view, only few channels are relevant for influencer marketing. They include YouTube, LinkedIn, Twitter, Reddit, Discord, and Instagram.
Now, to roll out an effective DeFi influencer marketing strategy, marketing agencies identify the right channel according to the theme of communication and the target audience. For example, while Twitter, Reddit and Discord are usually the preferred channels for matured crypto audiences, YouTube is great for those who are still in the learning and awareness stage.
YouTube influencers often put up long videos and tutorials backed by in-depth data, that takes the audience into the field in detail. Content on YouTube can be easily shared across multiple channels, making it a favorite among the DeFi influencers. Brands can also achieve a lot through YouTube influencers because they act as the ideal platform for a wide range of interactions like interviews, live videos, advertisements and promotions.
Twitter is a great channel to keep up with the real-time updates in the market. It is also the most popular official channels of communication for brands and influencers. Twitter users also get their fair share of entertainment with DeFi memes, GIFs, etc.
Social Media Marketing
The blockchain-crypto-DeFi-NFT space is heavily community-oriented. Social media marketing is an excellent way to build such communities that helps DeFi projects grow and attract heavy investments. Brands use social media platforms to make major announcements and also to drive up the organic traffic to the website.
However, sharing how-to and top-5 content is not enough to drive social media engagement and build a vibrant DeFi community. Brands must partner with experienced marketing agencies that will plan out an effective DeFi marketing strategy that will have timed topics of discussions and engagement.
For example, a good social media marketing plan should be a mix of clever memes, educational posts, tips and tricks and also attractive activity announcements like giveaways, and airdrops. These activities are far more effective to boost up your social media engagement and add new names to your user base.
DeFi marketing agencies often have dedicated channel-wise teams that monitor the target audience and the prevailing sentiment in the ecosystem. They release their social media posts at the right time about relevant topics in order to garner maximum attention and drive traffic to the primary website.
DeFi SEO and Content Marketing
Quality content and a sound SEO plan is vital to ensure visibility on the internet. We know, with the fierce competition going on, even this space is becoming saturated very quickly. 57% of SEO experts believe that content creation and content marketing is the number one way to boost search engine marketing.
SEO and content go hand-in-hand. Many brands think that it is a one-time activity. However, SEO and content optimization is an on-going process that continues to bear fruits even in the long run. A good SEO strategy will not only make sure that your brand name pops up at the first rank of search engine results but also help build your website authority.
On-page and off-page SEO activity help bring in credible and high-quality links that boost your website position. This number tells Google where to list your brand website while suggesting results for queries. DeFi brands can avail a lot of benefits with content marketing and SEO.
Everyone who wants to find out more about a certain DeFi project will obviously look it up on the internet. So, when your brand name comes up at the top, the user will definitely go to your website. This helps you increase organic traffic, build a quality base of potential investors, and add to brand reputation.
We all know the power of getting published in reputed media sites. It gets you respect, recognition and maximum visibility. DeFi PR are great tools to spread the word out without getting the tag of ‘sponsored content’.
Such initiatives are best left to professional and reputed marketing agencies who have relationships with the top publishing partners. Such agencies identify the purpose of the communication and the target audience and find out the best sites for publishing for maximum impact.
For instance, when you choose Blockwiz for your DeFi marketing requirements, you get to feature your content on names like AMB Crypto, The Coin telegraph, bitcoin.com, coindesk and many more. We ensure that every platform features uniquely written content as press releases for your brand.
As we know, these publishing sites are viewed as authentic voices of the crypto world. Hence, getting your brand up here helps in reputation management and position yourself as an authoritative name in the industry.
The power of community is immense in the DeFi and blockchain domain. Platforms like Telegram, Discord, Bitcoin talk are excellent to drive engagement for the benefit and publicity of your brand. These platforms are the hotbed of DeFi and crypto enthusiasts. Hence, you get a ready lot of potential investors. All you have to do is spread the USP of your project and start building your community.
DeFi communities are essential to keep up the spirits of the project. These communities help in creating the ideal buzz of the project and also drives up its value. However, at times not every member of the community is an asset. Some might be detrimental to the group by diverting the attention to unnecessary issues.
So, brands must see to it that these groups are moderated and monitored actively. This is again something that requires the involvement of a crypto marketing agency.
DeFi Marketing- Some Add-on Tips
There are some unique characteristics of the DeFi market that can help you chalk out the most appropriate plan for marketing. Letus take a look at them briefly.
As we have already discussed above, DeFi marketing needs to target two kinds of audiences- investors and fund-seekers. Hence, a foolproof strategy will have to target both these groups according to their respective user journeys. The design formats for each group have to be created according to the relevance of their position in the sales funnel.
DeFi marketing is also used for branding. So brands cannot take a one-size-fits-all approach. So, partnering with an experienced marketing agency becomes an absolute must here for targeted planning.
The DeFi domain is also one of the most speculative ones at the moment. One of the best tools to use to build user trust here is data. Marketing plans that display data along with their claims are usually the most effective. For this, you can gather industry predictions and recent user interaction data that can aid your marketing plans.
It may not be easy to collect recent insights. Marketing agencies can be a great help here as well.
The right DeFi marketing strategy can be a deciding factor for your brand. So, it is always wise to partner with the right crypto marketing agency to ensure every crucial moment is capitalized in the right way. At Blockwiz, we provide bespoke DeFi marketing services that help you bring out the best of your brand in the most effective way.
So, what are you waiting for? Get in touch with us now and let our experts show you why we are the best name in the field of crypto and DeFi marketing.