Most marketers feel that videos are an integral part of a successful marketing strategy. More than 80% of marketers say that video marketing has helped them boost their traffic, dwell time, understanding of services or products, leads, sales, brand awareness, and overall ROI. All this clearly shows the potential and importance of video marketing.
This is also why industries like the cryptocurrency, Web3, or blockchain, in general, rely more on video marketing. While the ultimate goal to boost ROI remains the same, the benefits of crypto video marketing go beyond that. From explainer videos to reviews, blockchain video marketing is among the best strategies to scale your project.
Let’s take an example. If you own a NFT marketplace, you would naturally want your target audience to know all there is about your project. This is where you can use videos to introduce your NFT project to the crypto community, explainer videos about your products and services, video snippets about major upcoming events, the latest trends, and updates about your project and the industry, in general.
Videos can essentially help attract a large amount of your target audience to your project and convert them. Overall, you can not only educate your target audience and boost your ROI, but also build a strong community around your project with the help of videos. So, let’s start by understanding how videos can help boost your project’s awareness.
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How Does Crypto Video Marketing Improve Awareness?
More than 65% of consumers prefer to learn about a product or service via videos instead of reading about it. Moreover, over 80% of people feel convinced to buy a service or product after watching a video related to it. All this shows how video marketing plays a critical role in increasing awareness as well as sales.
For example, if you own a NFT trading platform, your first order of business should ideally be to introduce your project to the crypto community. You can do so by posting introduction and explainer videos about your NFT platform, the products and services you are offering, and how your target audience can use it.
Apart from that, you can highlight your project’s USPs by sharing comparison videos in your community. Once you have built a community around your NFT platform, you can share industry insights, updates about upcoming events (NFT sales etc.), and success stories in video format. Overall, you can enhance your project’s visibility, while educating your target audience.
Moreover, your community can further help spread the good word about your project. This is simply because of the fact that people are more likely to share your project videos within their groups. These are some of the reasons why most businesses prefer video marketing to boost awareness about their products or services.
Benefits of Crypto Video Marketing
Now you know why video marketing is vital for your project. So, from project awareness to boosting ROI, let’s take a look at some of the key benefits of crypto video marketing in detail.
1. Project Awareness
As mentioned above, videos play a critical role in educating your target audience about your project. You can create guides, explainers, intros, etc. to tell your target audience all they should know about your project. Also, most people prefer watching videos rather than reading about something.
However, focusing on video marketing should by no means indicate that you are to lose focus on other marketing channels. Instead, you should focus on integrating your crypto videos across different channels.
For example, you can use videos across your website (on service and landing pages, blogs, etc.), in your social media posts, and in your Telegram, Reddit, or Discord communities.
Nevertheless, providing as much information about your crypto project as possible to your target audience should be among the first objectives of your video marketing campaigns. Doing so will further help you build relationships with your target audience, gain their trust, boost traffic, etc.
2. Build Relationships With Your Audience
Videos have the potential to build and strengthen the relationship between you and your audience. For example, if your community members have some doubts about your project, you can share explainer videos of your project in your community.
On the other hand, people usually share their opinions on platforms like YouTube, Twitter, Instagram, etc. in the form of comments. Responding to those comments can help you maintain engagement and boost trust within your community.
3. Gain Trust
As you post videos about your crypto project and the industry, in general, on a regular basis, your community will start believing in your project. Also, responding to comments will further strengthen trust.
Working with crypto YouTube influencers is another great way to showcase the authenticity of your project. Overall, video marketing is not just about making good returns on your investments, it is also about boosting credibility.
4. Higher Ranks on SERPs
Including relevant keywords and tags in your YouTube videos and social media posts will help with SEO (search engine optimization). You can boost your project’s overall online presence by optimizing your videos around specific keywords that will satisfy user or search intent.
Therefore, videos play an important role in improving your projects search engine rankings which will further make it easier for your target audience to reach you.
4. Influence over Buying Decisions
Videos can help convert your target audience into potential buyers. You can include marketing-specific action, like demos, trials, and subscription, pitches in your videos asking your target audience to engage with your project.
However, ensure that you have already established a strong relationship with your target audience before asking them to engage with your project. Overall, focus more on organic content in your videos instead of making them overly promotional.
5. Gain Shares
If you are sharing engaging and meaningful content via videos with your target audience, they are more likely to share your videos further. This will lead to new users getting attracted to your crypto project.
Overall, you cannot not only reach your target audience with videos, but also attract newcomers to your project and the industry, in general.
6. Traffic Boost
As mentioned before, people watching your videos are more likely to engage with your crypto project. So, if you are offering genuine value to your target audience via videos, chances are that they will visit your website, make purchases, avail services, etc. Overall, video marketing is among the best strategies to bring organic traffic to your project.
7. More Backlinks
As people will share your videos across social media and as your videos get popular, they will automatically generate backlinks for your project’s website. For example, if your videos contain meaningful information about crypto trading, chances of them being used in blogs, articles, social media posts, etc. will increase.
8. Results In Great ROI
Last but not the least, more traffic, more backlinks, better search engine rankings, etc. will all lead to a substantial boost in your ROI. This is the endgame for every crypto, blockchain, or Web3 video marketing strategy.
However, a video marketing strategy is not easy to create, let alone execute. This is where you’ll require extensive experience in the marketing domain.
On a Final Note
While video marketing is among the most effective strategies for overall growth, it is not as easy to implement as it seems. There are simply too many aspects to take care of which is also why it is easy to miss out on quite a few especially when you’re handling things internally.
So, in order to execute successful video marketing campaigns, you need to collaborate with established crypto marketing agencies like Blockwiz. Head here to learn more about crypto video marketing and how you can scale your project by teaming up with the best players in the industry.
