In the next two years, all B2B marketers will need to grasp blockchain marketing strategy (also known as a crypto marketing strategy). If done correctly, blockchain marketing activities will profoundly alter your consumers’ connections with your company.
New, effective marketing initiatives will be added to your marketing mix thanks to blockchain and its accompanying technologies such as smart contracts and NFTs. These marketing strategies will enable you to have direct contact with consumers and prospective investors while also rewarding them financially for desirable behavior.
Blockchain marketing enables you to connect the value and usability of your blockchain project with monetary benefits in the form of tokens.
Without a doubt, blockchain is a strong and dependable technology. It offers up a world of possibilities for innovative marketers who aren’t scared to attempt new things. Blockchain has the potential to change digital marketing if handled correctly.
On the consumer side, the crypto industry has already received a lot of attention. NFTs are unquestionably leading the way in terms of public awareness. However, as more people open wallets, brand-driven NFTs will begin to occupy those wallets.
Coinbase’s wallet app jumped from #186 to #2 in the App Store thanks to a Super Bowl promotion. For its 400 million active members, Reddit is onboarding millions of new wallets by moving its community incentives schemes to crypto.
Despite the unfavorable criticism that the blockchain and crypto sectors have received, both businesses remain unstoppable. For example, by 2022, worldwide spending on blockchain-based solutions is expected to reach $11.7 billion.
New blockchain and cryptocurrency ventures require more than marketing to reach prospective consumers and investors as both industries continue to develop. This requires a comprehensive blockchain and crypto marketing plan for any blockchain project that is looking to deep dive into the market.
This article will act as a comprehensive guide for you to learn about blockchain marketing and what potential strategies can help you stand out from the crowd.
Table of Contents
What is Blockchain Marketing?
The blockchain market has grown very competitive and congested as a result of the entrance of varied blockchain ventures. The new initiatives are having trouble building their brands in the marketplace, attracting clients, and generating revenue.
On the other hand, well-established cryptocurrency companies are having trouble holding onto their market shares. Many new enterprises are stealing their clients. Crypto marketing is therefore the marketing carried out to promote crypto enterprises – to raise their profile, attract clients, boost client happiness, and raise sales and profit levels.
The Need for Right Blockchain Marketing Strategy
Any sector needs marketing for a number of common objectives, including boosting sales, standing out from the market competition, and raising exposure in the market.
Informing your audience of the difference between a scammer and a legitimate blockchain project is another factor that we tend to overlook but is still crucial.
Frauds and scammers in the blockchain realm can easily sway consumers with their deceptive claims and divert them from the genuine crypto projects they’re seeking for. Customers and legitimate crypto services are both harmed by this.
Informing the audience of who is the genuine thing and who is just plain hype is one of the most crucial reasons for devising a foolproof blockchain marketing strategy.
By doing that, you not only protect your target market from the pain and disappointment that come from being connected with a scam project, but you also assist your own brand development by becoming the thought leaders.
Every year, hundreds of cryptocurrencies and blockchain projects are created. The internet is extremely congested, though, and the majority of new ventures get lost in the cacophony.
A strategic blockchain marketing strategy is an absolute necessity for your project to be heard, noticed, and loved among the digital noise.
Top Blockchain Marketing Strategies to Follow in 2022
For blockchain businesses to expand and succeed, cryptocurrency marketing is extremely essential. From being only a finance enterprise, blockchain has grown to help with anything from supply chain management to content creation.
Thousands of blockchain companies are now springing up all over. Launching a normal marketing campaign for a company is one thing, but when it comes to a blockchain marketing strategy, the blockchain marketers must take the competition and a number of other things into account.
We have listed down the top 5 blockchain marketing strategies that you can employ for your project in 2022.
1. Leveraging the Power of Community
In order to interact with your market and build strong relationships, you must establish a communication channel when starting a cryptocurrency enterprise. The simplest method to achieve this is to establish an official Telegram channel or start a subreddit on Reddit.
You may easily set up official Telegram channels where you can broadcast project-related news, host different events, and respond to queries from the community.
You are not required to watch only one channel or subreddit. To manage your members conveniently, you may establish two or three channels. For instance, channel 1 may be used for announcements, channel 2 for conversations, and channel 3 for questions and answers.
Out of all the blockchain marketing ideas, referral programs have the greatest retention and conversion rates in the community. It is as straightforward as the idea that a product would only gain the audience’s confidence if a friend used it.
Companies reward a certain set of loyal customers to encourage this word-of-mouth advertising. Then they commercialize it to obtain additional deals, and the just joined investors are likewise exposed to a variety of fascinating offers.
2. Influencer Marketing
Influencer marketing is a contemporary strategy that is becoming increasingly well-liked in the blockchain marketing industry. Through individuals or organizations with millions of followers on social networking platforms, this strategy may significantly increase the community’s and the brand’s reach.
The success of your marketing strategies is significantly influenced by blockchain influencers. Find influencers that are a good fit for your company. Even for seasoned marketers, selecting the proper influencers may be a difficult challenge.
In such cases, it is always a smart decision to hire crypto influencer marketing agencies like Blockwiz who have been conducting influencer marketing campaigns for many brands in the business.
3. Search Engine Optimisation & Content Marketing
Ensuring that your blockchain project shows up in search engine results when people type in phrases related to your industry is among the finest methods to market it. Search engine optimization, or SEO, is one way to do it. You may improve your website’s chances of showing in search results and attracting visitors by optimizing it for a certain set of keywords.
There are several ways to promote content for blockchain firms and cryptocurrencies. You may write instructive articles about your business, blog about industry news, or even make videos to post on social media. Be careful to create and curate useful, high-quality material in whichever format you decide.
Your objective should be to benefit your audience and win over prospective clients. Blockchain content marketing and search engine optimization should be working in sync so that your brand becomes credible in the market.
4. Social Media Marketing
Social networking is a fantastic additional tool for marketing your blockchain firm. To spread information about your business to a large audience, one can utilize websites like Facebook, Twitter, and Instagram.
Social media may be used to interact with potential clients and pique their interest in your project. A key component of marketing is establishing a connection with your audience, and social media offers a simple means of doing so.
If you pay careful attention to the blockchain market, you’ll notice that a number of different Bitcoin alternatives have emerged over time and have been steadily gaining traction on Twitter. If you’re unfamiliar with this, you should seek the assistance of a professional blockchain social media marketing firm to get you going.
5. Press Release
Press releases are a fantastic tool for spreading the news about your firm. It is crucial in blockchain marketing strategies for start-ups since it helps to establish the legitimacy of your firm and demonstrates your commitment to it.
You may reach a wide audience and spark interest in what you’re doing by issuing a press release via a reliable news source. In case of negative press, you could leverage the power of social listening and address those issues on priority through PR.
This will not only help you clear the air, but also entrust your customers that bad reviews or criticisms are not unaddressed by the brand. Thus, creating a sense of trust and loyalty among them.
Blockchain firms and startups may utilize a variety of blockchain marketing techniques and strategies to connect with their target markets. Finding and successfully implementing the best plan for your business is the key.
Blockchain marketing strategies may be used to sell your firm in a completely new way with a little forethought and imagination. Though tricky, blockchain marketing isn’t hard. It just needs the right set of professionals to create a roadmap for better marketing.
If you are struggling to devise a foolproof blockchain marketing strategy, you may always consider hiring a blockchain marketing firm for your business.