Gone are the days when starting a cryptocurrency business meant facing almost no competition. The demand for cryptocurrencies has skyrocketed in recent years, and crypto firms are springing up all over the place.
You definitely know how competitive the NFT and crypto sector is if your company is in it! Every day, about 1000 NFTs are sold, which isn’t a huge figure given that NFT sales range from $10 to $20 million each week. How can you get your NFTs or crypto projects to be one of the thousands sold, or engage the 29% of males in the United States that want to buy NFTs or invest in cryptocurrencies?
And if we’re talking about crypto marketing, it’s just going to get more competitive. Ethereum receives approximately 1 million transactions each day, and by March of last year, there was over 600 million new crypto malware in circulation.
Because of the fierce competition, crypto marketing strategy has become one of the most crucial parts of a crypto project’s success. A crypto marketing company specializes in generating visitors, establishing a trustworthy brand image, and promoting a cryptocurrency project.
This blog will assist you in identifying the finest crypto marketing companies in 2022. You’ll learn what sets these firms apart and how they can help you take your crypto project to new heights.
Table of Contents
Services Offered By Crypto Marketing Companies
Before we look into the best crypto marketing companies in the business, let’s have a look at the varied services offered by these companies.
1. Public Relations
For crypto marketing strategies, public relations (PR) is critical. Before buying crypto or NFTs, customers need to know that your company and offers are legitimate. Many consumers are unfamiliar with the blockchain and crypto spaces, therefore they must feel at ease before engaging with your company.
NFT and crypto marketing companies often offer a variety of services under PR services. Media relations plans, public image assistance, and shock events are all included in these services. You can be rest assured that your brand’s reputation will be spotless and that customers will engage with your crypto project because of these PR services.
2. Content Production
For any crypto company to create and build its NFTs, digital content production is required. This involves the creation of content and videos, both of which will aid your crypto marketing strategies. What kind of digital content development and advertising you’ll require depends on how you want your NFT project to look and what you want it to accomplish.
Crypto marketing firms, due to their in-depth knowledge and experience can help you decide on what type of content should be produced for your project.
3. Growth Strategies
Growth strategies are also known as growth hacking, like any other company or marketing strategy, is a must. Growth hacking is employing crypto marketing strategies such as influencer marketing to raise brand recognition and boost traffic to your website.
Social media contests, airdrops, giveaways, events, and tweaking your website for growth hacking may be recommended by the NFT and crypto marketing agency.
It’s usually a good idea to initially talk to the agency about how they can help you expand your brand to see if they have the resources you require. Small organizations, on the other hand, may require more intense growth hacking methods than major companies seeking to increase client loyalty.
How to select the right crypto marketing company
If you google “crypto marketing agencies” or “blockchain marketing companies”, you will be bombarded with a never-ending list of agencies that claim to be the right fit for your project.
So how do you select the right company from the bunch of “best crypto marketing agencies”.
1. PR Services
For NFT and crypto firms, public relations is critical, and any blockchain marketing agency must provide enough PR support. You may gain social evidence and establish credibility for your company with the help of PR assistance.
2. Past Clientele
Examine testimonials and case studies before selecting an NFT and crypto marketing agency. Determine whether previous clients thought the agency to be helpful, effective, and efficient. Instead of relying on testimonials on the agency’s website, look at review sites.
3. Client Diversification
Make sure the crypto marketing agency has experience working with brands comparable to yours. If you’re a major corporation, you’re not likely to choose a firm that has experience with small enterprises.
4. Unique Services
Finding a crypto marketing company that provides more than the basic minimum services is usually advantageous. Choose one that can give more crypto marketing services to help your business grow than the ordinary agency.
Before you commit to a crypto marketing agency, talk to them about the cost of their services and see whether you can afford it. Consider the ongoing expenses and if you can afford them in the long run.
The last thing you want to happen as a result of hiring an NFT and crypto marketing service is to go bankrupt.
6. Time in Business
There is a lot of red tape surrounding NFTs and cryptos. The crypto marketing strategy that the agency plans must gain the trust of millions of people, as only 23% of millennials trade NFTs.
The agency should be aware of this and have a thorough understanding of market share, trends, target audiences, and so on.
7. Business Development
We spoke about how to pick a PR firm that offers enough services. For business development and growth hacking, the same goes unspoken.
These services may also be necessary for small businesses that want to grow swiftly.
8. Team Members
Work with a blockchain marketing firm that has a staff of crypto marketing professionals.
Talk to the agency about it, and inquire about the credentials and experience of the project managers.
Because of the widespread skepticism around cryptocurrency, profiting from it is more difficult than with most other businesses. An amazing cryptocurrency marketing firm, on the other hand, would be able to show big outcomes in terms of how much money they’ve made for their clients through crypto marketing.
Top 7 Crypto Marketing Companies in 2022
Developing a crypto project marketing plan might be overwhelming if you have little or no experience with NFTs or crypto marketing. By choosing one of the finest NFT and crypto marketing companies in the market, you may save time and effort.
CryptoVirally has risen from humble beginnings to become a leader in the cryptocurrency marketing industry. They created a full-service suite of crypto marketing services and solutions by combining a decade of expertise in promotions and advertising with a growing understanding of cryptocurrency.
CryptoVirally provides customizable services, allowing your project to acquire strategies that are tailored to your budget and plan. Press releases, NFT promotions, content management, crypto AMA sessions, and viral marketing are among their most popular services.
They enable crypto project owners to market their projects through high-quality content on top-trending websites in the crypto community as part of their entire brand development plan. They also assist your crypto project with social media and influencer marketing campaigns so that you may connect with investors, traders, and fans all across the world.
Some of their top clients are: Bitrue Exchange, Bithumb Global, Bityard, Unicrypt, Shrimpy, CoinStats
Blockwiz is a full-service blockchain marketing company that covers everything from public relations to sponsored articles to cryptocurrency content creation. The firm specializes in crypto influencer marketing, having completed over 550 projects on platforms including Facebook, Instagram, YouTube, Twitter, and Telegram.
The influencer marketing expertise of Blockwiz includes services such as identifying the correct key opinion leaders to ensure global reach and recommending the top crypto influencers based on authenticity and prior performance.
The agency has created relationships with over 300 crypto influencers across all major social media platforms, giving you the opportunity to select the most relevant and cost-effective influencers.
Some of their major clients are following
Blockwiz has helped multiple crypto projects generate 100 million YouTube views and 10 million Twitter and Telegram followers as a result of previous campaigns, assisting customers in spreading their messaging across relevant worldwide networks. At the Crypto People’s Choice Awards, the agency earned the Best Crypto Advertising award.
3. Viral Nation
Viral Nation is the next top crypto marketing agency on our list. This global digital marketing firm focuses on the generation of content and promotion of blockchain and Web3.0 initiatives. Its services include, among other things, influencer talent management, analytics, and social media strategy development.
Unlike other marketing firms, Viral Nation focuses on supporting artists who have the potential to become influencers. As a result, while advertising a project, it takes a more personalized approach. Regardless, the firm assists all of its customers in expanding their internet presence and establishing themselves as specialized leaders.
The Viral Nation team is made up of marketing, licensing, and public relations experts. Its multi-talented team helped the firm win several honors and attract a diverse portfolio of internationally recognized companies. Disney, Uber, ModCloth, Movado, and Anheuser-Busch are among its clientele.
The organization has recently expanded its service offering to include crypto project promotion tools. It hopes to allow companies and creators to create profitable and long-lasting blockchain ventures in this way.
Influencer marketing is one of the most effective methods to attract attention to your cryptocurrency project, and no other cryptocurrency marketing firm does it better than Coinbound.
Coinbound specializes in helping crypto companies go viral, thanks to their extensive network of influencers across all major platforms including Instagram, Youtube, and TikTok.
After entrusting their Twitter account to Coinbound, several of their clients noticed a 400 percent increase in followers. Coinbound stands out because of its strong social media virality.
Coinbound facilitates the activation of influencers for marketing campaigns on popular social media platforms including TikTok, Twitter, YouTube, and Instagram. They also assist you in connecting with a highly engaged podcast audience by introducing your project to the relevant influencers.
Coinbound has also received a number of awards for its work, including being named one of SoftwareWorld’s top-rated ICO Marketing Agencies and being named the Top Digital Marketing Company by goodfirms.co.
NeoReach is a market-leading crypto marketing company that promotes projects through an enormous network of influencers with a worldwide reach. In addition, regardless of the project, the organization uses bottomless data pools to provide the finest campaigns for online advertisements. So far, household names like Airbnb, Walmart, and Amazon have joined the agency’s portfolio.
NeoReach’s narrative approach to promotional content is one feature that sets it distinct from other marketing firms. Even though they provide comparable services, this method allows each business to develop its own distinct and true image.
The agency’s multi-tool suite helps its clients raise awareness for blockchain initiatives, promote NFT collections, and create high-quality content. Furthermore, expert-guided rebranding campaigns help existing initiatives in retargeting audiences and reinventing themselves.
NeoReach leverages its extensive network of partners and influencers to increase the trustworthiness of a project on Facebook, Instagram, TikTok, and other social media platforms. Clients may choose from a variety of personalized services at a range of pricing, based on their budgets and objectives.
Finally, the agency’s marketing campaigns go live in less than a week, allowing initiatives to get off the ground as soon as feasible.
CryptoPR, based in London, has only been in business for a little over two years, but in that time it has handled prominent crypto projects like Lucky Block and expanded to employ well over a hundred people.
Lucky Block, a blockchain-based gaming platform, became the fastest to reach a market capitalization of $1 billion when CryptoPR took over its marketing. CryptoPR has a long list of clients, including eToro, Crypto.com, and Binance.
The firm assists you in launching successful influencer and shilling campaigns across key crypto platforms including TikTok, Twitter, Instagram, YouTube, and Telegram to generate quick brand exposure and credibility for your product.
You may pick from a variety of influencer collaborations with CryptoPR, ranging from one-time shoutouts to long-term influencer relationships. Both of these alternatives are quite effective, allowing your project to be included in campaigns with over 2 million followers.
7. Ninja Promo
NinjaPromo is a London-based full-stack crypto marketing company with experience in social media marketing and community management.
Outstanding content creation, sponsored social advertising, influencer marketing, public relations, media relations, and much more are all key competencies of Ninja Promo.
Anyone who works with NinjaPromo may be certain that their cryptocurrency campaign will be well-managed and safe. While also providing video creation services (promotional and instructional material), UX/UI design, web development, branding, and other services, the firm helped raise approximately $1.5 billion during investment funding.
Ninja Promo’s clientele consists of the following
It might be tough to choose an NFT and crypto marketing agency, so take your time and thoroughly consider your possibilities. Several of the organizations on this list also provide free consultations. This is a great method to see how the agency can assist you without having to pay anything.
The crypto industry is rapidly growing, and more and more crypto startups are struggling to gain awareness. They require specialized marketing firms to help them publicize their cryptocurrency projects.
While many companies have attempted digital marketing in the crypto and blockchain industries, just a handful have been successful in delivering crypto marketing services. Any firm that needs professional marketing assistance should evaluate the companies featured in this article based on their demands and budget.