The distributed ledger technology continues to be among the hottest trends in business, e-commerce, and finance, as well as other domains. Simply put, crypto and blockchain projects have grown beyond imagination in the last couple of years alone. One of the core areas of the blockchain space that have experienced such growth is DeFi.
Decentralized finance or DeFi is a rapidly expanding blockchain-based financial technology with a total locked value of more than $225 billion. It fuels conventional financial products and is essential to the funding of blockchain gaming. It is, therefore, essential for DeFi projects to successfully promote themselves in order to stay ahead of the curve.
Since there is a constant and rapid growth in the number of projects in the DeFi space, the need for DeFi marketing has also grown more than ever. Thus, it only makes sense to work with a DeFi marketing company that has the expertise to increase interest around your project and boost sales, among other things.
Apart from that, marketing agencies help spread awareness, boost credibility, and establish authority in the DeFi domain. In this article, we’ll take a deeper look into DeFi marketing firms, why it is essential to work with them, and how to hire the right one for your project. So, let’s get right into the thick of it.
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What is a DeFi Marketing Agency?
Decentralized finance (DeFi) is a blockchain technology built on peer-to-peer financial services using smart contracts on public blockchains as opposed to being managed by conventional institutions like exchanges or banks. Cryptocurrencies like Bitcoin may be lent or borrowed using DeFi.
In the entire crypto marketing sector, DeFi marketing has now become a crucial component. Here are some more DeFi stats that further substantiate the importance of marketing in this space:
- DeFi protocols have a total market value of more than $75 billion, a 10x increase since May 2020.
- Over 80 million people use blockchain wallets globally.
- The DeFi market is expanding with a growth rate of more than 45% in just one year.
Given this potential for expansion, it is not surprising that many new DeFi businesses are releasing products and services, which has resulted in fierce competition, while making the DeFi sector a multi-billion dollar market. Thus, the need for a marketing firm that can help you compete better and substantiate your stand in the industry is paramount.
A DeFi marketing firm aids in the promotion of your project on popular marketing channels like social media. They develop buyer profiles, pinpoint the top social media platforms where your target market may be active (Twitter is particularly well-liked by cryptocurrency users, where activity and involvement in DeFi are strong), and construct a unique DeFi marketing strategy to draw in both buyers and investors.
Benefits of Hiring a DeFi Marketing Agency
Now that you know what DeFi marketing companies are and why it is essential to work with them, let’s take a look at some key advantages of hiring a marketing agency.
1. Attract Desired Buyers with Niche Specialization
Your marketing efforts might be advanced by working with a marketing firm that is familiar with your market and target audience. Companies that specialize in DeFi advertising know how to reach your target market and have experience effectively promoting DeFi projects.
2. Get Featured in Top Publications
For DeFi projects, being published in renowned media houses is crucial. The majority of marketing companies engage with leading blockchain reporters and offer PR services. In addition to Forbes, Fortune Inc, Entrepreneur, HubSpot, Business Insider, NBC, Fox News, Coindesk, Cointelegraph, Yahoo Finance, Market Watch, Seeking Alpha, and Bloomberg, they can also assist you in securing brand coverage in other top DeFi media outlets.
3. Save Money and Time
A marketing professional makes, on average, $141,490 a year. In comparison to employing a full-time marketing manager for your DeFi project, the majority of marketing organizations offer services at an average cost of $2,000 per month or more.
Furthermore, a DeFi PR agency has expertise dealing with several enterprises in the blockchain space, and a whole team of individuals that specialize in marketing operations. Therefore, from a financial standpoint, using a reputable marketing firm is always preferable to using an in-house team.
4. Work with Experts
If yours is a DeFi project in its early stages, your budget won’t enable you to hire a full-time internal staff of experts in PPC advertising, influencer marketing, SEO, and content marketing. You will be able to collaborate with seasoned subject matter experts that have years of relevant industry experience by hiring a DeFi advertising firm.
Your project will quickly soar to new heights if you have a team of skilled DeFi marketers on board. A full-stack marketing agency, like Blockwiz, might also help you save money because you won’t have to pay for all the marketing resources that such companies have access to.
5. Keep Up with Latest Marketing Trends
Being up to date on the latest marketing trends is essential if you want to succeed as a blockchain business by outpacing your rivals. You can keep current on the most recent DeFi, blockchain, cryptocurrency, or Web 3 marketing trends by working with a leading crypto marketing agency. To adapt to changing consumer behavior, you might be able make swift adjustments to your influencer marketing, social media marketing, PPC, and SEO strategies.
How to Pick the Right DeFi Marketing Agency
If you want to get the most return on investment from your DeFi marketing campaign, choosing one of the top DeFi marketing services providers is essential. The measures you should follow to select one of the best marketing companies for your DeFi project are listed below.
1. Website and Business Analysis
Analyzing the DeFi advertising agency’s website and business is the first thing you should do. To learn more about the many kinds of marketing services they offer, you should thoroughly research their website. They are a great business to contact if they have included specialized DeFi marketing services among their marketing offerings.
They should also have a professional-looking website with appropriate contact details, client testimonials, and case studies. The organization should be eliminated from your list of the best options for marketing firms if any of the aforementioned crucial components are absent.
2. Case Study Review
Reviewing the case studies available on the business website is the next step. You should be able to get a sense of the clients they have worked with, the tactics they have employed, and the outcomes they have attained from the case studies.
Consider such a firm as one of the top candidates for your marketing campaigns if the case study’s objectives, KPIs, and accomplishments line up with your targeted objectives and outcomes.
3. Go Through Their Client Testimonials
Customer references are a great approach to assess the reliability of a marketing agency. If multiple well-known companies in the DeFi industry are among their current clients, it is a strong sign that the agency’s services are top-notch. In order to determine the levels of consumer satisfaction, you should always go through client reviews.
4. Check Out Their Ratings and Customer Reviews
You should research the agency’s reputation on outside websites in addition to client testimonials given on the agency website. Check out Google My Business, Clutch, and GoodFirms to learn more about the digital marketing companies you are considering. What is the company’s rating on these channels?
Anything with a rating of more than 4 stars out of 5 means that the business provides exceptional work and quality digital marketing services. Note the amount of written reviews along with the ratings since a business with 400 4-star evaluations from consumers may be a better pick than an agency with 10 4.5-star reviews from clients.
5. Have a One-on-One Before Finalizing
You may narrow down your choice to the top three after conducting extensive study on the leading DeFi marketing agencies. At this point, you have to go to the website of the digital marketing company and submit a callback request using their contact form.
The easiest approach to discover more about the agency’s marketing packages and price is to have a one-on-one talk with the marketing agency’s reps or account manager. In a chat over the phone or in person, you should ask the following questions:
- What do you specialize in?
- What are some examples of marketing KPIs?
- Does the cost of your services have an impact on their quality?
- Do you employ a marketing staff inside or do you contract out any of the work?
- What has been your greatest accomplishment to date?
- What marketing strategies do you employ to engage customers?
- How should the target channels be divided?
- Do you use many channels for marketing?
- Do you work with DeFi influencers on projects?
- Which DeFi and crypto publications can you help us list our project on?
- Do you carry out airdrops as well?
- How would you quantify success?
An excellent method to stay on top of your conversation while on the phone is to have a list similar to the aforementioned one in order to ask your marketing services provider all the relevant questions.
Top 5 DeFi Marketing Agencies in 2022
Due to the abundance of crypto enterprises in the DeFi sector, it is crucial to have a strong marketing plan to maximize the effectiveness of your promotional efforts. The following list of the top five DeFi marketing firms may assist you in building the clientele you want for your cryptocurrency business:
1. Blockwiz
Blockwiz was established in 2019 and offers full-stack cryptocurrency and DeFi marketing services. They have a staff of over 70 crypto professionals that have contributed to more than 150 profitable crypto ventures.
To get the most out of your DeFi marketing budget, we provide data-driven marketing solutions. Your DeFi communities on Discord and Telegram may be easily managed by our award-winning community moderation staff.
We offer the following services when it comes to DeFi marketing:
- DeFi social media marketing
- DeFi influencer marketing
- DeFi SEO
- DeFi content writing
- DeFi Telegram and Discord community growth
- DeFi PR and sponsored articles
- DeFi video marketing
Apart from that, some of our prominent clients include:
- KuCoin
- bitsCrunch
- Bybit
2. BDC Consulting
The DeFi marketing firm known as BDC, or “Business Development Center,” is an industry leader that provides professional marketing services for every type of FinTech enterprises. They have received over $70 million in investments over the past five years and have helped a number of startups grow into successful businesses.
BDC Consulting a group of knowledgeable social media marketers can work with top influencers to expand your clientele. They also focus on boosting audience engagement and loyalty to construct channels, profile target audiences, and create local communities.
To engage and keep hold of current clients, they make use of multi-channel marketing, alliance development, and strategy launches. Here are some of their top clients:
- Okex
- Blockchain.com
- Exchange
3. Defiboost
Leading full-service marketing and PR firm, Defiboost specializes in building crypto and decentralized financial companies. They provide a thorough marketing plan that is tailored to the demands of your business and takes into consideration the DeFi market’s broader features. Over $200 million has been raised by clients of Defiboost boost.
They have a highly competent PR team that use cutting-edge media relations strategies to secure genuine coverage from the biggest crypto media outlets in the DeFi sector. Defiboost provides individual outreach campaigns. They also keep in touch with other project investors and inform them of your brand, enabling you to simultaneously contact more than 100K investors.
They worked with the following projects:
- Unimex
- TrustSwap
- UniDex
4. Infinite Block Tech
A specialized bitcoin marketing company is Infinite Block Tech. They provide creative suggestions for developing sophisticated blockchain concepts and aid in turning them into workable business solutions.
They have a group of skilled blockchain analysts and developers who assist company owners and entrepreneurs with the implementation and promotion of innovative blockchain technologies. Infinite Block Tech can help you design a website that showcases your DeFi services.
The skilled web developers at the organization specialize in developing captivating landing pages to instruct, nurture, and convert clients at various stages of the buyer journey. Apart from that, they can assist your project obtain a listing among the top token listing platforms, which will improve the quantity of leads.
Here are some of their clients:
- Dash
- Shell
- DasCoin
5. PToken
Your one-stop shop for all DeFi and blockchain marketing requirements is PToken. The firm places a strong emphasis on fundraising opportunities so you may present your idea to the proper investors in addition to growing brand recognition and product exposure.
PToken supports initiatives for cutting-edge technology, giving customers like you the tools you need to succeed. Their marketing offerings also include influencer marketing, community management, and social media marketing. These create your online presence and demonstrate your authority while managing a significant project like DeFi.
Most importantly, PToken provides assistance that is specifically tailored to the requirements and goals of your project. With fundraising initiatives, scale up your marketing efforts and establish your brand among influential members of the cryptocurrency community.
With PToken’s seed fundraising function, you can get the most recent information on DeFi investments. Their clientele includes:
- Upbots
- Credefi
- GBC.ai
Key Takeaways
The finest DeFi marketing companies will first fully comprehend your campaign objectives, choose relevant KPIs, and then recommend a customized marketing strategy to sell your DeFi goods. You should carefully research the case studies and testimonials from previous clients before choosing any crypto marketing services provider.
You may then determine whether they are the ideal firm for your DeFi project by evaluating their strengths and limitations. Still confused, get in touch with eminent DeFi marketing experts at Blockwiz to advance your project. Providing marketing experience for all types of FinTech enterprises, Blockwiz is a leading DeFi marketing company.
