Gaming communities are excellent ways to meet new people and find work quickly on web3. Gamers are picky; they want ongoing buzz, direct and clear communication, engagement in new realms, and sharing of their experiences.
Web3 and GameFi are a maze through which you need to market your company. Where should you direct your marketing efforts in order to shape the future of gaming in 2022? And how do you deal with novelty and uncertainty?
The major strength and problem of GameFi, which all “web2” marketers confront from the beginning, is that the industry is still a maze.
On the one hand, this is because of, and as a result of, ongoing innovation and trends, which are aided by players’ ever-changing tastes and profit potential. It provides a continuous pump to the industry.
Promoting live commerce and raising revenue through viewer donations has recently been a popular activity among gamers. It swiftly transformed video game streaming into a full-time vocation for many, but GameFi has the potential to reshape the gaming environment in terms of economics totally.
In this blog, we will look at the finest GameFi marketing channels, which may increase the exposure of any GameFi projects that use NFTs, game-based cryptocurrencies, smart contracts, and other technologies.
Table of Contents
What is GameFi?
GameFi is a hybrid of gaming and decentralized money, abbreviated as DeFi. This concept is based on blockchain technology and decentralized financial products. Lending, borrowing, yield farming, token minting tools, algorithmic stable currencies, Nfts, and other similar activities are included.
The assets obtained in the games have no worth outside of the realm of that game. When gamers invest in these assets, they change them into crypto tokens and DeFi goods.
GameFi is a popular method of combining income and gaming, with users participating in various games that award in-game cash and are supported by a marketplace and a token economy regulated by the games community. This GameFi model paved the door for a new method of earning and spending crypto.
Blockchain technology enables participants to purchase, sell, and exchange digital assets with no transaction fees. GameFi is an established and growing blockchain ecosystem because of its unique investment model, which is followed by hundreds of active participants.
Best GameFi Marketing Channels
The first and most important consideration is the sentimental value and monetization prospects connected with the GameFi assets. For example, if any GameFi project intends to sell NFTs under this paradigm, they must approach them as a real NFT offering while also considering why and how long they will retain their worth.
This is necessary so that a GameFi project may identify and target the appropriate marketing platform for their GameFi operations.
GameFi can be marketed through a variety of platforms. You may have prominent influencers sell the pay-to-earn games, run advertising about GameFi on social media sites like Facebook and Instagram, or promote them on crypto ad networks and platforms. You will undoubtedly be successful in marketing GameFi if you use the correct GameFi strategy and tool.
1. Social Media Marketing
When it comes to using social media to sell GameFi products, it is critical to remember that paid advertising will always outnumber organic visibility in the majority of circumstances. This is due to two factors: first, there is a widespread lack of understanding of GameFi among the general audience.
Second, it is critical to recognize that organic presence on social media networks necessitates a consistent supply of good GameFi content that is both engaging and educational, which is obviously unsustainable.
Paid advertising on Instagram, Twitter, and Clubhouse may help a GameFi project initiative achieve traction and awareness much more quickly. Reddit, on the other hand, may still deliver good organic visibility and a high-quality audience.
When it comes to engaging quality prospects, establishing a Discord server is an equally effective strategy to attract serious stakeholders. Clubhouse, too, caters to a youthful, vibrant clientele with a good grasp of crypto and DeFi.
2. GameFi Influencer Marketing
Having a notable influencer or influencers play and talk about GameFi Marketing would undoubtedly increase GameFi’s popularity. Influencers are well-known internet personalities who have hundreds of millions of followers and idols.
Having these influencers share and debate GameFi with their millions of followers would raise the number of participants in GameFi, hence expanding the market and community.
The influencer marketing platform for GameFi is an effective approach to further popularise GameFi. After all, word of mouth is a conventional kind of marketing that will undoubtedly get people talking and looking.
3. Traditional Marketing: GameFi Blogging
This may sound a little out of date, but the reality is that there isn’t a single established blog solely dedicated to GameFi. If a GameFi project team does not want to establish an entire blog dedicated to the GameFi hustle, they may test out guest posting or going with a press release.
The fundamental rationale for proposing this course of action is that it would place important members of any GameFi initiative as thought leaders.
It also offers up prospects for profit as the GameFi blog expands like any other blogging enterprise while giving back to the gaming community. While ranking on Google would be relatively straightforward in this sector, it is crucial to note that all recommended practices must be followed completely.
This involves crypto SEO, the creation of excellent educational material, and the optimization of efforts to fulfill traffic expectations. Simply said, this method allows a GameFi project to develop rapidly and relatively effortlessly in comparison to any other niche, but it will still demand significant work.
4. Hiring a GameFi Marketing Agency
When it comes to marketing in crypto, especially GameFi marketing, it is extremely important that the marketers are trained to carry out the campaigns. That’s where agencies like Blockwiz come into the picture.
Blockwiz is regarded as one of the leading crypto and blockchain marketing firms, offering crypto marketing services customized to the demands of the Web 3.0 industry. They assist businesses with SEO, blogging, setting up and operating Discord servers, public relations, social media, and influencer marketing.
As a result, GameFi projects may make use of full-service agency benefits and create their GameFi idea holistically. With an army of 70+ crypto marketing professionals, Blockwiz remains the industry favorite for crypto & web 3 marketing.
At first glance, GameFi marketing may appear to be exceedingly difficult, but keep in mind that it is not all that different from existing approaches. Building community, managing sponsored and organic coverage and advertisements, providing hot leadership material, and so on are all effective marketing techniques in GameFi.
The same ideas apply to social media, influencer marketing, blogging, and crypto ad networks, with unique allowances for GameFi. These marketing platforms are expected to produce the best results for GameFi’s monetization strategy, as well as create new chances. As gaming becomes a more common job, players will need to use technology as a middleman to maximize financial gains.
This will be an equally useful strategy when it comes to communicating with and even cooperating with the GameFi audience. Having an influencer assist popularise and publicizing the platform helps improve the platform’s interest and community.
Having prominent social media networks like Facebook and Instagram broadcast gamefi advertisements can assist promote the medium to social media users, inviting both casual and business-minded people to participate and explore the earn and pay medium.