In 2020, more than 45 million people attended Travis Scott’s Fortnite tour. This was way before Facebook’s rebranding to Meta. Now, businesses across the globe are hopping onto the metaverse bandwagon. The virtual worlds are steadily changing the dynamics of promotions as brands are already using metaverse marketing techniques to reach their target audience.
From Coca-Cola to Gucci and Balenciaga, the list of brands operating in the metaverse goes on. There are now endless virtual worlds where you can purchase, own, and sell land, and that’s just one of the many applications. The possibilities are simply endless. All this is testament to the fact that the metaverse is the future.
The VR revenues across the globe are expected to cross the $12 billion mark by 2024. Thus, virtual, augmented, and mixed realities are becoming the new ways of reaching out to your target audience. Since many businesses are already using the metaverse to fulfill their marketing needs, it is essential for blockchain brands to stay ahead of the curve.
If your is a crypto, Web 3.0, or blockchain project, it is vital for you to understand some of the best marketing techniques that can help you stay on top of your game. In this article, we will discuss how metaverse marketing differs from digital marketing, its importance, and some of the best marketing techniques. So, let’s get started.
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How Metaverse Marketing Differs From Digital Marketing
Most brands that utilize social media platforms and search engines for online advertising rely more on graphics, videos, and text to attract their target audience. However, the reliance was once more on channels like television, radio, and print media. Just like this transition from traditional to digital means, the metaverse is further evolving the digital marketing landscape.
According to Cathy Hackl, CEO and Chief Metaverse Officer at the Futures Intelligence Group, the Web 2.0 ad-driven marketing models might not work in these virtual worlds. It is safe to say that the metaverse is the future of digital marketing as these virtual worlds allow brands to convey their message in many different and interactive ways.
For example, instead of using passive content like text, videos, images, etc., you can use virtual and 3 dimensional visuals to convey information which will be more engaging for your target audience. Platforms like Roblox and Fortnite are essentially the new social media platforms. Users can interact with others, attend events, invest in these virtual worlds, and much more.
Overall, the metaverse is already changing the definition of social media as well as content, two core pillars of digital marketing. Thus, the future of marketing is in the metaverse which is also why it is vital to understand the importance of marketing techniques in these virtual worlds.
Importance of Metaverse Marketing Techniques
As mentioned above, the metaverse is the future of marketing and many brands are already using it for advertising. Be it centralized or decentralized metaverse, the virtual worlds are steadily becoming the new base of marketing operations. So, for blockchain or Web 3.0 projects, the need to use the metaverse has become all the more critical.
Overall, marketing steps like the creation of promotional, tokenized content, virtual events, rewards, community building in the metaverse, etc. are vital for your project. Doing so will not only help you reach your target audience, but also allow you to build credibility, spread awareness, and boost visibility in the Web 3.0 domain.
Benefits of Metaverse Marketing Strategies
Now that you know the importance of marketing techniques in the metaverse, it is time to take a look at some of the key benefits of those techniques. So, let’s get right into it.
- The metaverse operates in real-time which means you can reach out to your target audience at the right time with the help of B2B SaaS software.
- The virtual worlds are always active which means you can consistently promote your project in the metaverse without worrying too much about its reach.
- By offering value to your target audience via tokenized marketable content, you can easily build trust and attract new users to your project.
- Virtual events like keynotes, AMAs, interviews, concerts, etc. can further boost your visibility in the metaverse.
- Conducting giveaways and airdrops in the metaverse can further strengthen your project’s authenticity and help with community building.
These are some of the main benefits that the metaverse can offer you. To sum it up, marketing in the metaverse can help substantiate your project in the Web 3.0 space.
Top Metaverse Marketing Techniques
Now that the importance and benefits of marketing in the metaverse are clear, let’s take a deeper dive into the marketing steps to better understand how they can help with overall growth.
1. Creating Tokenized Marketable Content
Instead of paying for clicks and ads you should focus on tokenizing your community. Tokenization is essentially the process of building a creator-consumer relationship with the help of crypto tokens. For example, you can create NFTs in your metaverse space and offer them either as giveaways, bounties, or sell them to your target audience.
However, the key aspect here is that your NFTs should reflect your project in a meaningful way while also providing some value to your target audience. In this manner, you can not only attract a huge amount of your target audience, but also create a tokenized community based on trust and credibility.
2. Virtual Events in the Metaverse
Back in 2019, Marshmello held a concert in Fortnite and over 10 million people attended it. This shows us the potential of holding events in the virtual worlds. Conducting keynotes, AMAs, interviews, debates, discussions, etc. in the metaverse will help you spread awareness and boost your project’s visibility at the same time.
Add an influencer or a popular figure to the picture and your reach will increase tenfold. Overall, virtual events are a great way to attract as many people towards your project as possible.
3. Awarding Loyal Users with NFTs/Crypto
There are always those in crypto communities who contribute towards the industry as well as the projects they are loyal towards. So, conducting bounty, exclusive, and holder airdrops for loyal users is a great way to solidify trust in your community. For example, you can offer game items, gift cards, and much more to your loyal users that they can use in the metaverse.
4. Community Building
As mentioned above, tokenization, virtual events, and rewards will boost your project’s presence. However, those practices will also help attract more users to your project. It is, therefore, essential to have the best techniques in place to better cater the needs of your community.
Since all the aforementioned strategies will help you build a strong community, maintaining it in the metaverse should be among your top priorities. This is simply because your community members will essentially be the ones who will help spread the good word about your project.
5. Metaverse SEO
It is unclear how SEO will evolve in the metaverse. Chances are high that Google will adopt an immersive approach when it comes to search engine results. Since the SEO tech is ever changing, nothing is certain as of now. However, embracing the emerging technologies rapidly and adopting three dimensional narratives can make you a world builder as pointed out by Cathy Hackl.
Overall, the idea is to use immersive technologies to provide content in the most engaging ways. This will allow you fulfill user or search intent while conveying your brand’s message.
While many businesses are already leveraging the metaverse for promotions, metaverse marketing is still a relatively new field. Moreover, marketing in the metaverse requires some sort of expertise just like digital marketing. It is, therefore, always better to work with established players in the crypto marketing domain like Blockwiz.
A crypto marketing agency can take care of all your metaverse marketing needs and deliver the best results within a set timeframe. After all, marketing in these virtual worlds is all about offering your target audience an immersive, valuable experience to boost credibility and authenticity. So, now is the time for you to adapt to the best marketing techniques for your project.