The value of non-fungible tokens, or NFTs, is skyrocketing. Throughout 2022, average prices skyrocketed, igniting a frenzy of demand for these easily recognized digital commodities. Buyers are frequently speculators who believe that if they get in early, they will be able to sell for a better price later.
NFTs, on the other hand, is a relatively new idea, and many people are still attempting to grasp the underlying components. To put things in perspective, In 2021, about $41 billion in bitcoin was spent on the NFT markets.
In the NFT atmosphere, marketing is a distinct sort of advertising. The blockchain sector is influenced by a variety of variables, including market volatility, innovation, and community input. All of these characteristics provide a hurdle for a professional NFT marketing agency to overcome in order to create a successful NFT project marketing plan.
NFT projects are in desperate need of effective marketing strategies, and nft marketing firms are coming to take this burden off developers’ shoulders so they can focus on their goods and services.
If you’re working on an NFT project, this blog will help you understand all about NFT marketing and how to choose one for your project.
Table of Contents
What is NFT marketing?
NFT marketing is the act of promoting or advertising your NFTs in the marketplace. It’s akin to selling a separate product when it comes to NFT marketing. Your NFT project needs an NFT marketing plan since you need to launch and advertise your NFT to a new audience on a digital NFT platform where it will be traded.
The core of all marketing, message, applies to NFTs as well. People will not buy if your messaging is incorrect. An NFT marketer’s role is to explain what a company does, who it serves, and how it benefits those individuals.
NFT marketing can be really tricky hence before going for NFT marketing, your project must be answering the following 3 questions.
1. Is your buyer persona familiar with NFTs?
Whether NFTs are the product or not, marketing starts with your buyer persona. Understanding your buyer persona is the first stage since you can’t produce a message that shows them why they care about your items unless you know who they are.
2. What utility is the most compatible with your NFT Project?
You’re aware that your target audience is crypto-savvy and interested in NFTs (some may have purchased NFTs already, or yours might be the first one). Now it’s important to double-check that your offer is on point, which in the case of NFTs means determining which utility best matches your product.
What utility is the most compatible with your product?
Here are a few suggestions:
- Access to a social networking site
- 5-minute FaceTime with your CEO or founder
- Tickets to future live, in-person events
The popularity of NFTs stems from the fact that their utility is limited only by your imagination. Whatever your target audience is interested in may be made into a useful resource. For NFT Marketers, the sky’s the limit.
3. Which copywriting templates are you going to utilize to promote your NFT?
Copywriting templates appear to be a breeze after all this discussion about NFTs, don’t they? While what we market and where we market will constantly change, the manner in which we market will remain constant. The fundamentals of marketing physical things and non-tangibles are the same.
In the NFT world, your favorite copywriting formulae are still your best pals. You can use the PAS (Pain, Agitate, Solve) or AIDA formulas (Attention, Interest, Desire, Action.
How do NFT Marketing Firms help your project?
Because NFT businesses are becoming more popular, there is a greater desire for NFT marketing strategies. So when it comes to investing in an NFT marketing firm, you must be wondering, how do these firms help you with the NFT marketing strategies.
Let’s have a look at how NFT marketing firms help you with the NFT marketing ideas.
1. Listings
The first item that has to be established for broader reach is an NFT listing. To begin, the ideal technique is to create and list an NFT. Taco Bell, for example, has compiled a record of NFTs that sold in under 30 minutes. It’s a crucial component of producing money.
NFT marketing agencies can help you get listed on the right platforms which in turn will help you ramp up your sales.
2. Influencer Marketing
More than anything else, people believe in influencers. It is the most important factor in attracting a large number of visitors as well as the attention of your target demographics. Hire an influencer to do your task.
The NBA, for example, created Top Shot as a marketplace that partnered with NFT influencers, and it got seven transactions each minute. NFT marketing agencies have a huge list of influencers with whom you can create NFT influencer marketing campaigns to achieve sales.
3. Paid Ads
Paid adverts, even in the realm of NFTs, may help you reach a bigger audience and maintain an active online presence. With the help of Facebook, Yahoo, and Google, as well as SEO and a strong online presence, you can increase your NFT projects’ exposure.
4. Discord and Telegram Management
Better marketing is ensured with Telegram and Discord. To increase your reach, you may start your posts, develop a community, participate in events, share memes, and so on. With extended support, you may potentially start a dialogue. Furthermore, it is a realistic choice for organizations looking to enter the NFT market.
5. Email Marketing
You may keep in touch with potential buyers, customers, sponsors, and your target audience via email marketing on a regular basis. Sending relevant users newsletters, NFT project announcements, press releases, and other material build trust and credibility for your company.
Now you need to figure out who your target audience is and start sending them special material via email.
6. Press Releases
Regularly submitting press releases on various media platforms and websites may help digital artists and graphic designers build reputations. They may utilize this platform to spread the word about the advantages and benefits of acquiring your NFT. This is one of the most used NFT marketing methods, and there’s a reason why people keep going back to it.
7. SEO and Content Marketing
NFT Marketing SEO and content marketing services help you promote your NFT work and rank high in search engines like Google and Bing. This will benefit your NFT project from free traffic from their target demographic.
On-page and off-page optimization can both be aided by hiring an NFT marketing firm.
8. Social Media Marketing
In 2022, there are over one million NFTs, and the number is expanding by the day. On networks like Cointelegraph, Facebook, Discord, Reddit, Instagram, LinkedIn, and Twitter, NFT news and press releases are often trending.
You may hire NFT Marketing specialists to distribute news about your business to boost your internet traction. They also develop customized social media marketing strategies only for the purpose of increasing your sales.
Top 5 NFT Marketing firms in 2022
Now that we know how NFT marketing firms can help you market your NFT projects, let’s have a look at the best global players in the NFT marketing industry.
1. Blockwiz
Blockwiz, which was founded in 2019, is currently one of the leading Crypto & NFT marketing firms. They employ around 85 NFT marketing team members that have worked on more than 150 lucrative crypto projects. They provide data-driven bitcoin marketing packages to assist cryptocurrency businesses in maximizing their value and working more effectively.
With their NFT influencer marketing solution, Blockwiz’s award-winning community moderating team makes it simple to manage your blockchain networks on Telegram and Discord. Their video production department can aid in the creation of high-quality video marketing material to increase social media engagement.
Different content kinds, such as surveys, quizzes, and incentives, are created by Blockwiz’s social media marketing team. They maintain interest in their target audience by providing regular reports on certain social media platforms. Blockwiz also specializes in providing NFT growth marketing strategies for their clients.
As part of their NFT marketing services, their content writing staff assists in the development of page-turning emails and websites that are optimized for search engines and geared to communicate your brand’s message and attract more consumers.
Here’s what their clients have to say about them.
2. Crypto PR
Another important NFT marketer is CryptoPR. They operate by combining traditional and modern marketing strategies. You may get your notion compellingly documented for your NFT market using their press release services. Then, when it comes to promoting NFT ideas, CryptoPR adopts a methodical approach.
To drive visitors, their platform uses search engine optimization, media outreach, and advertising. CryptoPR can provide a good marketing plan for your NFT, with strategies to connect with and schedule interviews with digital influencers and other major traffic sources.
Even if you’re new to the business, CryptoPR discusses how they plan to drive traffic to your NFT collections, so you won’t get lost in the process. The agency also specifically targets your demography to increase your reach.
3. Ninja Promo
NinjaPromo is a B2B NFT marketing service provider that provides exceptional NFT marketing services to its clients. This NFT marketing firm stands out for its efficiency, which is aided by a wide range of services. Content and social media management, production and influencer marketing, and social advertising are just a few of the options available.
NinjaPromo also develops videos for NFT collections, which is a notable service. This provider’s robust engagement features are an excellent illustration of how it provides some of the top NFT marketing solutions.
NinjaPromo uses creative techniques to drive all parts of social media marketing practices. Furthermore, as previously said, NinjaPromo believes in taking a holistic approach to NFT social media marketing. There’s no need to be concerned about any information that your NFT campaign may divulge because it will be kept safe and secure on the NinjaPromo platform.
Here’s what NinjaPromo’s customers have to say about their services:
4. Coinbound
Coinbound is an NFT marketing firm with offices in both New York and Los Angeles. To mention a few, they’ve recently teamed with OKEx, ShapeShift, and eToro. It’s difficult to disagree with a firm that delivers such excellent customer service and transforms its efforts into profits for both the company and the clientele. It’s no surprise, then, that their NFT project marketing strategies usually turn a profit.
Your NFT project will thrive if you have solid marketing tools in place, an effective NFT marketing strategy that produces results, and influencer programs in the proper hands.
Their clients have all things positive to say about Coinbound’s NFT marketing services.
5. ICODA
ICODA is an NFT marketing agency with a solid reputation in the market. It assists blockchain-based businesses in reaching their full potential by ensuring that high-quality content shows a thorough grasp of blockchain technology and that a high-return-on-investment marketing strategy is created.
ICODA has been a huge assistance in getting new NFT projects off the ground. They’ve been able to supply typical liquidity on bitcoin exchanges by leveraging AI-powered research and personal research. They also employ a variety of NFT marketing strategies to increase the number of trading transactions and produce additional liquidity for their investors.
Some client testimonials are as follows:
How to choose the right NFT marketing firm for your project
If you wish to charge a premium for your NFT, you’ll need a marketing campaign run by a professional firm. But how can you pick the most effective marketing? Consider the following factors:
1. Work Experience
The experience of an NFT marketing agency reveals how well it has done in the past. Some providers focus on a single type of advertising or industry. NFT marketers that are familiar with the NFT business will know how to promote your company.
You may read online reviews and feedback from prior clients to have a better understanding of the agency’s experience. That’s not all, though.
Every business, and every NFT marketing firm, is distinct. Niche specialization is an important factor to consider when looking for a marketing partner for your NFT firm. When making a decision, the agency’s experience in the NFT business is important. Their background enables them to comprehend both your and your consumers’ requirements. It enables you to communicate without having to repeat yourself.
It should stress your NFT content material, as well as industry knowledge and tried-and-true techniques. Your marketing material will be authentic, interesting, instructive, and relevant thanks to the NFT agency.
2. Community Experience
By responding to community inquiries through an NFT group, you may increase brand trust. Building a community is a complex process that needs the help of an NFT marketing firm. A marketer of this sort may help you select the right audience, build a vision, and extend your group in a variety of ways.
3. Credibility And Professionalism
You should choose a skilled NFT marketing agency. Choose one that can offer you the most dependable service for every dollar you spend launching your NFT to the market.
The trustworthiness, honesty, and image of the NFT marketing agency should also be examined. Their prior performance accounts for the majority of their credibility. You may learn about a client by looking at their past and the company’s data.
Hiring an NFT marketing firm is a commitment to a long-term relationship. Your company and the agency will collaborate to help you expand your business and brand. Can you foresee collaborating with the agency’s personnel?
Is there a clear and open line of communication? Before you commit, get to know the agency’s founders and other personnel. If something doesn’t seem right, trust your instincts and move on.
4. Marketing Team
The days of ranking organizations and corporations only on the basis of their number of marketing specialists or the size of their buildings are long gone. A larger team does not automatically guarantee that work will be performed more quickly or to a better degree of quality.
Examine the NFT marketing agency’s skill, style, and quality rather than its size. Do they have effective communication so that specialists can collaborate effectively? Do they seem to understand and care about your goals?
Sometimes the people you speak with aren’t up to the mark. So, double-check who you’ll be working with. Large NFT marketing firms may also delegate your tasks to junior or less experienced employees. That is something you do not want to happen.
Wrap Up
NFT marketing isn’t rocket science, but it is tricky. When you first get into the game, you should learn the rules of the blockchain ecosystem. You’ll need a robust NFT marketing plan with objectives, channels, and community to drive sales and buzz for your NFT project. Keep in mind that success necessitates regular monitoring and tweaking of your marketing strategy.
If you think you can handle it on your own, that’s great — go for it.
Otherwise, for greater results, use an NFT marketing firm. However, be certain to conduct a thorough study and select the greatest option.
