NFTs are the talk in the crypto town right now, They have unlocked tremendous growth and monetization potential for numerous projects and individuals, and there’s no sign of this trend slowing down in the near future, and for a good reason:
- OpenSea NFT marketplace is worth $13.3bn after a new round of investment of $300 M.
- The trading volume of NFTs crossed more than $23 billion last year, which is a 20,000% increase in a single year.
If you are also looking to tap into this humungous potential, you’ll need a killer marketing strategy to go with your killer NFT project idea. So, in this article, we’ll cover six NFT marketing essentials to help you make the winning NFT marketing strategy. Now, let’s discuss the powerful tactics of marketing for your NFT collection.
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Top 6 NFT Marketing Strategies to be Followed in 2022
As the popularity of NFTs grew, more NFT projects started popping up. With so much competition around, the need for an effective NFT marketing also grew. To have an all-encompassing marketing plans that affects the bottom line, you may employ a mix of or all of the following marketing strategies:
If you’re serious about doing NFT marketing, you need first to list your NFTs on various marketplaces. The top 3 marketplaces for NFT listings are:
OpenSea is the most popular NFT marketplace, with 3 billion NFTs traded on the platform and a valuation of $13.3 Billion. It serves as a peer-to-peer (p2p) NFT trading marketplace and enables users to mint, buy and sell NFTs.
Rarible and Opensea are kind of similar. They both serve the same purpose, i.e., an NFT marketplace to enable P2P NFT trading. The UI, however, is massively different in comparison to OpenSea. But just like Opensea, the platform has a wide range of NFTs trading on it. From Steve Job’s job application NFT to live auctions, Rarible has it all!
SuperRare markets itself as an NFT Art Marketplace. Each NFT on their landing page has an immersive display in 3D. Because of this, the platform comes across more as a place dedicated to displaying and designing unique artworks as opposed to other typical NFT marketplaces like OpenSea.
Communication is the key ingredient for anyone in marketing. And to make this communication way stronger, building a community becomes a vital part of your NFT marketing plan.
There could be no other platform better than Twitter, which would help you increase customer outreach and create a community around your brand. You must have heard that keeping a loyal customer is way better and cheaper than acquiring a new customer. Hence, it becomes crucial to maintain a long-term customer relationship in this fast-paced and competitive world, and community creation helps you do just that.
Furthermore, once you feel like you’ve built a strong community around your brand on Twitter, you can try your hands on other platforms like Telegram and Discord, where most of the crypto community resides.
As the NFT space becomes more competitive, traditional Web2.0 marketing efforts will not produce the same ROI. An effective Web3.0 NFT marketing strategy is essential to capture broader audience attention and build trustful relationships.
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More than the brands or the companies who promote their products on social media, today, it’s the social media influencers whose promotions play an impactful role in the eyes of the audience. Influencers help in massive traffic jams at your website and also help in increasing the authenticity of your NFT. The best example of this could be TopShot which receives more than seven transactions per minute, all thanks to the influencers that assisted in the massive outreach of TopShot (established by the NBA).
Crypto Ad Networks
As much as the other three NFT marketing strategies are essential, in the same way, running paid ads is crucial from a marketing point of view.
When you think of paid ads, you think of Google, but unfortunately, Google has restrictions on using its advertisement services for crypto-based projects. The best alternative, in this case, is reaching out to your specific target audience by creating a targeted marketing campaign on popular coin/token tracking websites.
This strategy can achieve anywhere from a considerable to an average ROI with massive impressions. The top NFT and crypto advertising networks are:
Connecting with potential customers is very important for NFT marketing. One can do it by getting involved in various email marketing strategies like – announcements, newsletters, press releases, and infographics. All these methods ensure that your brand is credible and trustworthy among your audience.
Email marketing can be one of the easiest to execute marketing strategies and results in a direct relationship between you and your customers.
Host AMA Sessions on Your NFTs
Conducting regular Ask Me Anything sessions (AMAs) has proven to be an effective and efficient way to spread the word about your project in the crypto industry. Reaching out to the target audience doesn’t get any more direct than conducting an AMA. Because in AMA, you are directly talking to the prospective users of your NFTs and answering their questions.
🎁 Win a 3D Karafuru x HB x atmos NFT and PxN NFT 🎁
🚀 Follow @KarafuruNFT @ projectPXN
🚀 RT & Like
🚀 Tag 5 friends
🚀 Join the AMA!
See you there Fam 👁️ pic.twitter.com/qFdGWpocaA
— Karafuru NFT (@KarafuruNFT) May 15, 2022
As a bonus, if you can, have the AMA organizer ask you relevant questions whose answers revolve around highlighting the USPs of your NFTs/NFT project. In the response, you can showcase what makes you different, build trust, acquire potential loyal users, and build a strong community.
Before Winding Up
The crypto world has often referred to NFTs as the new gold rush, and while they have found a valid use case. However, it is still crucial for individuals and brands alike to keep up with the latest trends in NFT marketing.
If you are struggling to build a community around your project, publicize your collection, or develop an NFT crypto marketing strategy, hire a digital marketing agency. Blockwiz is one of the best choices in the industry. You can connect with Blockwiz experts to market your NFT collection.
The 6 NFT marketing essentials we covered in this article mark the essence of marketing your NFTs or NFT project. These strategies will help you reach out to more potential customers in an engaging way and help you keep them around for longer.