There was a time, not long ago, when running a crypto marketing campaign required a great deal of guessing. Hard data on consumers and target groups were scarce, A/B testing might cost thousands of dollars in postage for a direct mail campaign, and, worst of all, the performance of a campaign could only be judged retrospectively.
Fortunately, such days are no longer with us. In 2022, crypto marketing campaign management is like piloting a jet on autopilot: though you still need to know what you’re doing, there are advanced technologies and tools in place to keep you on course. These days, the majority of crypto marketers use crypto marketing automation to accomplish their goals.
Powerful technologies that automate and streamline crypto marketing campaign management operations are available to crypto marketing professionals.
The goal of this article is to give a complete overview of crypto marketing campaign management tools and to assist your brand in running a successful crypto marketing campaign, even if it is your first. Let’s get this party started.
Table of Contents
What is Crypto Marketing?
We all know that cryptocurrencies have made huge strides in terms of value and popularity over the last few years, resulting in a slew of crypto-related firms springing up all over the place. We all know that a blockchain firm, regardless of industry, has little chance of surviving if it doesn’t get the word out.
However, when it comes to crypto marketing, we can’t help but observe that it’s becoming increasingly difficult. And there’s a reason behind that.
When it comes to crypto marketing, the blockchain sector is unlike any other, which makes it difficult to manage. Although the fundamental objectives of the crypto marketing plans (creating a website, implementing a marketing plan, getting your message to your clients, and raising your ROI) are fairly easy, the crypto market has a number of unique characteristics.
When you run a cryptocurrency startup, the majority of your potential clients or investors will assume you are a fraud as well due to the volume of scams that happen in cryptocurrency businesses. As a result, reputation management operations, which should be part of your digital marketing plan, are critical in positioning your crypto business as credible and trustworthy.
By using marketing for crypto enterprises, you can demonstrate that your crypto project is robust and reputable, giving your prospects greater confidence in your brand.
Best tools for crypto marketing campaigns
People generally think of Telegram or influencer marketing when they think about crypto marketing campaigns. The tools used in crypto marketing are a key component of crypto marketing that even the greatest crypto marketers overlook.
There are several free, paid, and freemium tools available to assist with crypto marketing campaigns. These tools can not only assist, but also enhance your crypto brand to a higher level. These crypto marketing tools will help you understand how simple it is to create a crypto marketing campaign structure.
The success of your ICO depends on how well your marketing team has marketed it. Consider allocating a significant portion of your resources completely to crypto marketing. As the cryptocurrency industry becomes more competitive, branding and awareness are becoming increasingly vital.
Let’s have a look at our best picks for Crypto Marketing Tools for effective campaign management in 2022.
Email Marketing Tools
As traditional as it may sound, email marketing is one of the much-needed strategies in your crypto marketing strategy. Email is an important aspect of crypto campaign marketing since people who sign up for your email list are either loyal customers or genuinely interested in knowing more about your crypto project.
Whether you handle things in-house or hire a reputable email marketing agency, the way you implement crypto email marketing techniques and advertising campaigns is an important aspect of your entire crypto brand marketing strategy.
Some of the tools you could use for your crypto marketing email campaigns are:
Hubspot is a must-have crypto email marketing tool. It facilitates seamless communication and saves time. You don’t have to waste your time replying to spam or fraudulent leads. Because you have more time to experience the hustle, having HubSpot handle it for you, and helps you transform from an ordinary ICO marketer to an ICO marketing pro.
2. Send X
SendX is a low-cost, easy-to-use email marketing platform with one of the simplest user interfaces in the crypto marketing business. Every service includes unlimited email sends, powerful automation features, and best-in-class email deliverability.
This platform contains over 50 email templates that may be used for a variety of reasons, including Christmas, newsletters, product launches, promotions, eCommerce, online courses, and so on.
Customers may be segmented based on demographics, subscription behavior, and more than 25 additional characteristics using SendX to help you automate your crypto email marketing. You can make revenue while also reaching out to your target clientele at the perfect time with transactional emails.
Artificial intelligence is used by Postr to improve the results of every email you send. This sort of technology enables you to have a deeper understanding of your consumers’ preferences. This is useful to you since it allows you to communicate more effectively with your consumers. After you’ve gained a deeper knowledge of them, you’ll be able to customize them even further.
It also comes with Al-drive algorithms to help you figure out when the optimal moment is to send emails for the greatest results. You may receive one-to-one customized information in addition to the basic options supplied by most crypto email marketing platforms, based on the automated settings that are created for each receiver.
Anyone who creates a Postr account gets an infinite number of email templates, up to 200 subscribers, and an unlimited number of emails.
Crypto Contest Management Tools
Crypto contests are the most effective approach to building organic brand recognition. It’s also simple to do if you use the correct contest software. Crypto contest management tools aid in the planning, organization, launch, analysis, and conclusion of a contest on social media platforms such as Facebook and Instagram.
You’ll be amazed by the outcomes if you’ve never run a crypto contest on your brand page before. Here are some of the tools you could use for crypto contest management on your social media platforms.
Gleam has a variety of tools, including software that allows you to create giveaway competitions. Its user-friendly design is one of the reasons for its appeal. Gleam is a great tool for managing and running giveaways.
The free version includes some of the following major features:
- With a drag-and-drop builder, personalize your crypto contest design.
- The winner will be displayed on the widget.
- Giveaway widgets that are mobile responsive
- Automatically verifies social media profiles
- Monitors and identifies fraud automatically.
- Create a personalized landing page for your giveaway and post it on your website or Facebook.
Vyper is your best choice if you need a comprehensive collection of capabilities to conduct a phenomenal crypto contest as a part of the crypto marketing campaign. You may use this tool in two ways: as a reward program and as a viral contest.
A loyalty cycle is created by the reward program, which awards points for referrals and purchases on your website. This feature is one of the features that distinguishes Vyper from other contest software on the market.
The viral contest category provides crypto brands with all of the necessary tools to build fervent giveaways via viral referrals.
Another famous free crypto contest marketing tool that allows you to create free online contests is Woorise. Its free plans include intriguing features like a 1-click random winner, pre-made layouts, data export through CSV files, thorough analytics, fraud detection, and more.
Social Media Marketing Tools
It’s incredibly unintelligent to not have a crypto social media marketing plan in 2022. You must improve your crypto marketing plan for better performance in terms of growth and lead creation. To keep up with the flow of crypto marketing, a business requires a plan to play in the highly competitive online world.
However, if you haven’t yet devised a crypto marketing campaign strategy, you’ll need to elevate your crypto social media marketing game using the best crypto social media marketing tools available, which are all part of the wider crypto marketing tool landscape.
Some of the top crypto social media marketing tools are:
Hootsuite enables crypto businesses to follow their customers and have a better understanding of their emotions and engagement with their crypto brand. It’s critical to dispel any preconceived beliefs that your customers and followers may have about your crypto brand. Hootsuite does a good job of cramming a lot of features into a simple, easy-to-understand user interface.
While exceeding specified quotas might be costly, it’s still worthwhile to hunt for small crypto brands and their crypto marketers.
2. Social Pilot
SocialPilot helps your marketing team manage your social media accounts, plan updates, increase interaction, and analyze your data. Socialpilot also allows you to publish in masse to various crypto social media networks. If you have no past expertise with bulk scheduling, the template for bulk scheduling may appear to be a challenge.
SocialPilot provides extensive analytics on a variety of platforms. The main drawbacks are the lack of social listening and the inability to mass submit video content.
3. Sprout Social
Sprout Social is a social media management tool that assists your crypto marketing team in resolving social media issues and strengthening relationships with your crypto brand’s audience. It gives the ability to manage and control social postings across different platforms, networks, and crypto marketing campaigns from a single place.
It’s a great way to use crypto social media data and analytics insights to help crypto brands make strategic crypto marketing campaign decisions. Even while Sprout Social is an all-in-one automation solution, it might be pricey if your crypto marketing team is on a shoestring budget!
There have been a lot of conflicting dilemmas concerning the usage of crypto marketing campaign tools — it’s dull, uninteresting, impersonal, and so on. However, data tells us differently, crypto marketers know that automation will work for crypto marketing.
The top crypto marketing tools allow you to gain deeper insights into your crypto marketing campaigns, identify their strengths and weaknesses, and improve your crypto brand’s workflow without breaking a sweat!
There is no such thing as one best “crypto marketing campaign management tool“. Crypto marketing campaign management, relies on a variety of specialized, purpose-built tools for different aspects of the marketing strategy. Successful crypto marketing managers choose the optimal tool mix for each project, which might vary.
You may save a lot of time and money by hiring a professional crypto marketing agency to help your crypto project with a killer crypto marketing campaign strategy. Otherwise, you risk squandering your resources by attempting to figure out which crypto marketing strategies are most beneficial while testing several other marketing activities.