You build a stellar crypto project which is making significant inroads in the blockchain space! Everyone in the developer community is raving about the project and how you have crushed the technological front? But, you are having a hard time getting your little crypto powerhouse out there into the community for the much-needed love and validation that you get for it in the developer community? After all, the community sentiments about your project are the ultimate marker if the project can take the heat out there amidst numerous competitions.
So you took on Discord to build an official Discord Server for your crypto project with the goal to build a community around your project: discord, the home to ace crypto investors and seasoned crypto aficionados. One common trait of all the big crypto names that went on to become a huge success is they have their Discord community management game sorted out. So, You do all the “right things” according to the Discord community management definition but fail to make any significant advancements on this digital medium. A very demoralizing and frustrating situation to be in. Right?
Do not fret! Every crypto Discord Server initially goes through this phase and gradually carves its way up, making slight adjustments in its approach according to its niche. It takes a while to get the hang of the tips and tricks of Discord Community Management, especially considering the constant changes in the Discord meta. At Blockwiz, a dedicated crypto marketing maestro, we have enlisted the most common mistakes every new crypto Discord server makes that become their roadblock in their growth. Here are the top 10 reasons your crypto project is not getting followers.
Table of Contents
1. Lacklustre Branding
Lacklustre branding on Discord Server of your crypto branding is a big turn-off for the viewers that spot your Server on the platform. Most crypto brands do not focus much on brand persona and its impact on the whole world that sees it. Clever branding is probably the most critical thing to growing your discord server. As they say, people eat with their eyes buy what they find looks most appealing. The same is true with the crypto community on Discord. Investing in artworks for creating astonishing banners and logos is the first step in the right direction. For this, you can also approach professionals with experience in the brand creation of your sub-niche.
Your brand is the single most important investment you can make in your business.
Steve Forbes
Editor-in-Chief of business magazine Forbes.
2. Inability To Secure Partnerships
Partnerships on Discord are of different natures based on the goal. It could be collaborations, merges, affiliations, etc., with the specific projects in your niche. There might be quite a few variations in the Discord partnerships for your crypto projects. Still, all are based on the same underlying principle: Your crypto discord server and other servers connect in one way or the other to create a fair exchange of exposure to both projects. Partnerships are great if they are well thought out; they harm your brand image if done incorrectly.
The core principle crypto projects should abide by is that they should be very particular about who they partner with. Projects need to be nit-picky in this regard. They should be mindful of the number of partnerships to avoid selling out. Quality of alliances is the key that gives maximum dividend, not the quantity. It’s always about the value that members see in your crypto Discord Server and not about the member’s count.
3. Unappealing Description Of Crypto Discord Server
If the growth graph of your crypto Discord Server looks stagnant despite doing almost addressing every major pain point. There are high chances you are not doing your description of your Crypto Discord Server wrong. The audience might be finding the server description quite unappealing that consequently fails to grab the attention for a more extended period of time. Your server listings might have server descriptions with very dull information about your Crypto Discord Server. This is counter-intuitive. These are the key aspects that every discord server description should contain:
- The goal of your crypto project
- The kind of members you wish to get onboarded
- The problem that the protocol is solving
- A strong CTA, try creating an impactful hook
4. Longer Period Of Inactivity
The activity on your crypto discord server is the key determinant of the growth rate and the sustained community loyalty for any tribe. You can achieve this for your crypto discord server can build a community with a higher frequency of interactive posts. Always encourage discussions on the server by posting discussion-worthy content. This will help the community members to know each other a little bit better, Consequently increasing the activity in no time. You need to invest time and effort in strategizing strategy for the post and content that catches the interest of your audience and encourages discussion.
5. Absence of Entertaining Bots
The role of bots in the DIscord servers is the marquee feature that almost no leading community management platform has. Your crypto Discord server can’t be the same without these bots, all with unique features that provide value to the server’s members in different ways. You can calibrate these bots to do virtually anything, which will significantly help in the automation. Some of the community favorites bots that can be incorporated into your crypto discord server are Onyx, MEE6 and Dyno. You can always look for other bots on discordbots.org that can make the community stay of these members in your server an enjoyable one.
6. Absence Of Your Server On Discord Directories
This could be another reason your crypto Discord Server growth rate is stagnant. Discoverability is another aspect that is very critical for Discord Servers. There are numerous Discord servers on the platform with no practical way to browse and search them. To address this significant concern, many effective Directory sites sprang up that allow users to list their server on these directories. You can add your crypto Discord Server within the specific niche that will increase the community discoverability.
These server listing portals contain thousands of servers, and the listing is increasing enormously every day. Standing out is the only option here to beat the competition. Be informative, professional, descriptive and succinct at the same time while you describe your crypto Discord Server. Two of the major Discord Server Directories are:
7. Scarcity Of Engaging Events
More and more exposure to your crypto Discord Server in the community is the only thing that can propel the growth rate. Lack of engaging events in your Discord Server is not helping the community building cause. A successful event in your Discord Server can get you results that a well-thought-out marketing strategy in community building will also fail to give. It gives you organic reach along with the word of mouth free marketing.
With the help of Discord bots, you could organize free giveaways, token airdrops, Q&As, AMAs and tons of various other engaging events. Just analyze the time where the discord members are most active; well, that’s your time, off you go!
8. Absence Of Cross-Platform Marketing
Cross-platform marketing of your crypto Discord Server can do wonders for its growth. It is among the most straightforward tactics to establish and grow a relatively new Discord Server. Platforms like YouTube, Twitch, Reddit can be used to promote your Discord Server. The community and high engagement rate of these digital spaces can be very smartly leveraged in your favor. This is a quick way to actively acquire your existing audience on other platforms into your crypto Discord Server. You can also run ads on the platform where CPC is relatively low to get instant followers for your server.
Conclusion
Discord Servers for crypto community management are indispensable for marking an effective community presence. There are no doubt many other digital spaces too that provide an equal amount of exposure, but the Discord Server for the crypto community is like the mecca of crypto fams. It is the place where every crypto news break takes place, starting from a development milestone update to a Mainnet launch date. This is the place where insider news about almost every crypto project breaks.
These are the reasons behind the massive focus on community building by the key crypto projects on Discord. It has yielded results for them in an enormous way. Speaking of results, our Blockwizards has orchestrated many successful Discord community management strategies for our various key crypto partners to kick start their crypto journey on Discord. If you wish a thriving Discord community for your crypto brainchild, Why don’t you drop us a line right now!
