Crypto marketers find new ways to explore the business to reach their target audience. As direct customer relationships are a great deal in crypto, marketers prefer social media as their most compelling marketing platform. A prevalent choice is Instagram. Crypto projects are implementing various Instagram marketing strategies to enhance brand awareness.
According to the number of active users, Instagram is the fourth most popular social media network. Since its inception, Instagram has grown at an accelerating pace. Currently, more than 200 million business accounts are active on Instagram.
There is no surprise that 90% of total active users follow at least one business account. Daily active Instagram users discover one or more new products or services on the platform. The statistics forced marketers to put additional marketing efforts on Instagram.
However, like every other marketing exertion, crypto marketers encounter a few challenges to stay ahead of the Instagram competition. These include a lack of visibility for the crypto project account, fewer followers, and a lower user engagement rate.
Let’s explore the best crypto marketing strategies to resolve these issues and improve brand visibility.
Table of Contents
Instagram Marketing: Why it Matters?
Have you ever thought about why Instagram is an essential social media platform for crypto marketers? Instagram has more than one billion active users. Every day, the platform is replenished with millions of new posts.
Statistics from the BACKLINKO show that 500 million people around the globe access their Instagram accounts every day. Moreover, people spend an average of 29 minutes on Instagram accounts daily.
The increased engagement has made Instagram the best pick for crypto marketers. Instagram facilitates customer engagement, an easy and quick way to address customers. It helps your brands to keep loyal and strong relationships with patrons.
Top 5 Crypto Instagram Marketing Strategies
As cryptocurrency and blockchain became mainstream, crypto marketers also began to post regularly on Instagram with their business accounts. Moreover, Instagram is a cost-effective way to get maximum results for your marketing plans if approached in the correct path.
The below Instagram marketing strategies will help crypto projects to get better results.
Set Your Instagram Brand Objective
When you plan crypto marketing, make sure you align the marketing goal with your Instagram goals. Identify the appropriate KPIs for Instagram – Followers, engagement rate, impressions, website clicks, and more.
In the next step, define your target Instagram users. Conduct a competitor analysis. Know how your competitors perform on Instagram and the category of users visiting and following your rival.
Every step you take on Instagram should be directed toward your target audience. Do not forget to set an Instagram budget that includes paid promotions.
Now, let us set a goal on the following factors.
A clear marketing vision – How to market your product on Instagram ( Video/ Reels/ short content/ imagery)
Consistency: Be active on your account, and work on consistent efforts to develop new short-term Insta goals.
Follower Interaction: Give instant replies to questions, do not neglect any actions of your followers. Like and share if they are supporting your initiatives.
Build your community: Work to build an Instagram community that will participate in all your activities.
Showcase your culture and value: Decide on how to showcase the company’s culture and values to followers.
Create a Tantalizing Instagram Brand Account
The Instagram profile is the initial impression for the viewers to hit the follow button. The first step of Instagram marketing is creating a captivating Instagram profile for your crypto brand. Ensure your account status is public and the brand name is clearly visible.
An Instagram account gives less space for a bio, but an impressive bio can generate traffic to your website. Description in the bio should represent your business. It should precisely communicate what your crypto project is all about.
You can outline your brand slogan also. Add your brand logo as your display picture. Also, create a brand theme and stick to the same. Cling your Instagram profile link on all social media platforms and the main website.
Build a Strong Instagram Content Strategy
Your crypto marketing strategies determine what content you should post and how frequently you post. Instagram allows video, imagery, and illustrations to reach your target audience. Instagram objectives will help you build an effective content strategy to design relevant posts, reels, engagement campaigns, and stories.
Establishing the right mix of these three and deciding on the posting frequency is the primary intent of the Instagram content strategy. You can develop the following types of content for your brand.
- Customer tales
- Short videos of your products
- Expert team introduction
- Educational clips
- User-generated content
- Behind the scene videos
Once your content strategy is finalized, develop a unique brand hashtag for your brand. Ensure you use this hashtag in every post and Instagram campaign.
Drive an Instagram Marketing Campaign
Instagram campaigns are attention-seeking that can explode your followers within a short time. By leveraging the advantages of a campaign, you can drive additional user traffic.
Though your marketing strategies include goals and a content calendar, the campaign is an extra effort for a sudden boost that needs to be planned effectively.
Decide the campaign: You can conduct a contest or giveaway and ask the users to like, follow and share your brand for participating. A hashtag campaign will also help for a better reach. Ensure a call to action in all types of campaigns.
Fix your budget: A campaign requires the brand to reserve some budget according to its nature. It doesn’t matter the campaign type, but your need to fix a campaign budget.
Set a timeline: A campaign should be time-specific. Ensure you mention the closing time in the campaign announcement.
Accentuating the Brand Through Marketing Tactics
Every action you perform on Instagram is a promotion for your brand. Adding some additional boosting tactics on Instagram can help you to highlight it. The best way is to have a brand voice and make a strong relationship with followers.
Reply: Try to reply to your follower’s messages and comments immediately. Create a brand persona by replying to messages.
Re-sharing: If customers share their experience with the brand, re-share it in your story.
Respond: Promote user engagement by liking and commenting on their post which mentions your brand.
Measure Your Instagram Performance
Metrics are manuals of performance. Brand should measure Instagram campaign success quantitatively to know where you stand after each campaign. Check out these standard metrics to analyze your Instagram performance.
Views on stories/reels: Analyse the number of views for your reel and stories.
User engagement rate: Check out the user engagement rates on each post and compare them with previous post engagements to know the progress. Also, note down the user actions on your story and reels.
Click rate: Find out the number of click rates on the website link in the biography.
Follower rate: Check out your follower count in regular time intervals. Do not forget to note it down after every campaign.
Before Winding Up
Suppose you struggle to get followers or fail to implement Instagram marketing strategies for crypto projects. Hire a popular marketing agency like Blockwiz to make your task easy. Connect with Blockwiz experts to develop effective Instagram marketing strategies for your crypto project.
Do not miss any task once you have established a proper content strategy for your crypto project. Posting content out of the Instagram calendar under pressure is a common mistake marketer make. Follow the exact steps for execution and measure the results of your performance.