The covid-19 pandemic left no sector untouched across the world. Almost every industry took a downward dive owing to the restrictions and strict lockdowns. However, cryptocurrency is one industry that surprisingly was very resilient to the challenges thrown by the global pandemic. Advantages like decentralized management, community-powered operations and absence of consolidated power in the hands of a few, pushed the general public to explore this new class of digital assets. Hence, every player is keen to understand how the future of crypto marketing is going to look like.
Issues like inflation, market stagnation, and global economic scenario did not seem to have any effects on crypto. It became a widely discussed topic during the pandemic as crypto assets were viewed with less liquidity restrictions than its conventional counterparts. Innovation and tech-drive investors turned towards crypto projects as a way to dodge political and central banking factors who may resort to strict rules to combat the challenges of the pandemic.
With the world slowly returning to the new normal, the crypto scenario continues to grow from strength to strength. More and more users have joined this space which has created a stiff competition among projects to garner a robust community faster than the other players.
Up until now crypto projects have solely concentrated their marketing efforts to bring attention to a specific assignment only. These efforts were temporary, chasing results for one project only. However, with growing users and crypto projects, crypto brands must focus on rolling out extensive marketing strategies that will not only address present issues but also build an unshakable future for the brand.
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How Does The Future of Crypto Marketing Look Like?
Recent data suggests that the cryptocurrency segment is going to grow with an expected 363.20 million users by 2026. Facebook rebranding itself as Meta is another point in case here. Zuckerberg going for this significant update is a testimony to the immense potential that technology like metaverse and blockchain holds in the future. Virtual communities for shared experiences is no longer something restricted to sci-fi movies only. It is very much a reality and soon individuals like you and us will be a part of it.
The crypto market is maturing at an unprecedented rate. Institutions and states alike are warming to adapting decentralized financial solutions and blockchain technology. It is no longer pushed by retail investors, tech enthusiasts or people who merely aim to get rich in a short time. The global cryptocurrency market cap is at $1.25T. It is certainly not a number that can be ignored.
Given the lucrative position that the crypto market is in at the moment, brands must look for a comprehensive plan that targets both traditional-end users along with native crypto users. To build a sound position, crypto brands should undertake marketing initiatives that aim to add value to the entire ecosystem rather than only focusing on a single project. Such initiatives will bear fruits in the long run.
The market is restricted right now and is looked at by many as a premium one of sorts. However, decentralized financing is beneficial for everyone. And that itself gives the crypto market the edge to reach out to every segment of the society.
Here are some crypto marketing moves designed at building the space and bringing in more users from every demographic division.
Influencer Marketing
Crypto influencer marketing is unlike any other sector. Crypto influencers are thought leaders who have been early investors of this asset. They have been in this space for a long time and their insights and opinions hold value like none. Crypto influencers have a firm grip over their followers. So much so that their one statement tends to affect crypto value in a significant way.
Crypto influencers are the pillars of communication for this community. They are instrumental in building trust and gaining the confidence of their followers. Crypto brands can partner with appropriate influencers and help followers get introduced to different projects. Brands can also roll out interactive initiatives to encourage users to find out more about cryptocurrency and blockchain.
Community Building
One of the biggest USPs of the crypto ecosystem is the power it gives to the community. It is a decentralized space that is run and managed by communities. Brands must realize the potential of community building here and chalk out an effective strategy to nurture a vibrant community for their project.
Such communities can be instrumental in driving the brand reputation and the success of projects in the future. Once the crypto space becomes more visible, users will crave to be a part of the communities. These groups will become deciding factors in the landscape and bring in capitalizing opportunities in a myriad of ways.
Personalization
An all-inclusive crypto marketing plan will have to consider providing personalization to their target audience. As discussed above, the crypto space will see the incoming of traditional-end users along with native crypto users too. A smart marketing strategy will consider multiple yet appropriate channels to reach out to both these groups in a relevant manner and bring them into the community of their project.
Real-time data, advanced AI will be employed to process behavioral insights of users and offer them tailored approaches to encourage their interaction with the crypto space. Of course, an experienced crypto marketing agency that is backed by experienced professionals and the latest technology will be instrumental in providing these solutions to the crypto brands.
Data Driven
We cannot stress enough on the importance of data in curating the right crypto marketing strategy. Whether it is partnering with an influencer or SEO, the future of crypto marketing will be ruled by data. Brands will have to process engagement insights and segregate them into relevant compartments to push the leads through the funnel to witness conversion.
Such steps will help the crypto brands identify factors that work in their favor and those that do not. This data will also be crucial in identifying the audience and aid in project development too.
Mass Advertising
Crypto is going mainstream and its mass advertising tactics are the perfect example for it. 2021 saw celebrities talking about their thoughts on this new kind of asset on popular talk shows. This year, crypto marketing touched a whole level with mass advertising like partnering with the Super Bowl. Popular crypto app, Coin base displayed a QR code on the screen during the Super Bowl. spectators scanned it to find out that they received bitcoins worth $15 without making any purchase. Soon after the app download rate went up by 279%.
Hence, brands must take note of this positive response and approach mass advertising in a smart way. TV ads, radio ads and even print ads that are well within the established guidelines can prove excellent to drive more traffic and also build the space.
Wrapping Up
Framing a solid future-proof crypto marketing strategy is not a cakewalk. It requires expert professionals who understand the evolving nature of this space and also understands the nuances of marketing. At Blockwiz, we offer fool-proof crypto marketing solutions that help build your brand by offering higher visibility and boosting brand awareness. Get in touch with our experts today to get your crypto project the value it deserves.
