In a crypto marketing strategy, developing a community around a blockchain product or service is often considered one big goal to achieve. And while goals can be different for different products, the community in the crypto business is equivalent to branding. Since the technology hasn’t seen mass adoption, the public domain branding is still some miles away. Thus, the community remains the best bet, the ultimate goal to achieve for now.
For the reason stated, Telegram marketing has become a staple for all blockchain businesses looking into crypto marketing. There are other factors that community building overcomes and builds a crypto business. These are mostly doubts and misinformation regarding crypto businesses and blockchain technology, in general. Community makes users feel secure against these factors. This is why Telegram community development and marketing business through it becomes quintessential.
If you are looking to develop your Telegram community or crypto marketing services, Blockwiz is ready for you. We have dedicated resources for crypto marketing and Telegram communities that monitor activities while keeping your customers engaged.
So how do you grow a community on Telegram and also, keep it aligned to your crypto business goals.
Table of Contents
Be a Part of Other Communities
It is important to understand that community is not an island but a bridge between people and yourself. It is a connection that extends beyond one place and time, which means that most of your members will be part of multiple communities. Be there among them, as a representative of your brand and when possible, as the brand itself. Engage people outside your community within other agnostic communities, many will join you in your mission.
Being inside other Telegram communities also helps you understand things better than the limits of your own community. You’ll know more about what engages them, how they interact with each other and businesses, what they need, etc. Being out there will be insightful for sure.
Incentivize Your Community
Incentivizing is among the most effective way of encouraging and attracting people to your business. Promoting offers, discounts, incentives to referrals, and other giveaways throughout the internet can bring a big influx of users to your platform and community. This strategy in combination with a great outreach will grow your Telegram community steadily with time.
More specifically, you can incentivize your community to grow itself in two ways. An outside-in approach where you use external channels to bring people in and an inside-out approach that incentivizes existing members to bring other users to the platform. Keep in mind, targeting it right is important with incentives. You need users for your product not just people to claim rewards, incentivize that while bringing them to the Telegram community in the process.
Engage and Play Around with People
A Telegram community is a living thing in itself, it consists of people and demands time and efforts to stay alive. And Telegram as a platform has amazing abilities that can help automate a lot of activities. This combined with a personal touch can be used to engage people, incite conversations, play games with them, share memes too. The sky is the limit here, all you have to do is give them a reason or two to do something fun on the platform.
The technicality in this regard is to keep a balance between how frequently you indulge them and how unique these activities can be. Also, you need to regulate a lot of user activity to prevent spam and clutter. Automated moderation can be of help here too but the human touch is the only real solution. By the way, Blockwiz can make this realistic and practical for you by providing dedicated moderators and much more.
Share Knowledge, News, and Everything Important
When we said engagement, that isn’t just about activities and games. The community is formed around blockchain technology, a product, and a business. You need to talk about things happening in these spheres, provide expert opinion, and all the necessary information. This is also a major part of your crypto marketing on Telegram. This is what your crypto community expects of you.
Again, the balance of frequency and targeting of information is necessary to avoid over-communication. Go beyond the call to create custom messages with summaries and links to these every now and then. Such activities will ensure your crypto marketing is on point and your business worth associating with.
Invite Influencers and Experts
It goes without saying that influencers and experts are people who can deeply engage your audience through you. They also have the capability to attract and redirect more users from outside to your business. Schedule their activities and market them both inside and outside of your Telegram community. There’s so much that can be done by leveraging influencer marketing for your blockchain business.
Community is where engagement can happen more personally, give your community the chance to engage with experts on that level. Conduct moderated and open sessions with activities and competitions to build up excitement. You can even incentivize with and beyond monetary gains through influencers.
Developing and growing a Telegram community is an unavoidable process in crypto marketing. While you can do the same through non-affiliated and agnostic communities already on Telegram. Building your own is that extra mile you should go for a long-term association and flourishing business.
Blockwiz is a crypto marketing agency that can develop and grow your Telegram community through all these steps and much more. We provide integrated blockchain business marketing services, custom-planned to align with your business goals and growth. Contact us and let’s discuss what you can do more to achieve more!
When you develop a community, you take responsibility towards people you put their trust in you. The community is most likely to flourish if you take up the responsibility and deliver the best through your product. And when you succeed in doing so, your business will grow more than you asked for!