The crypto industry is flourishing with new projects. With a market size of over $1 billion, the global cryptocurrency market is projected to reach almost $5 billion by 2030. It is one of the most prominent domains across the globe, and more people are realizing its potential at a rapid pace. On the other hand, there’s the gaming market which is set to reach over $250 billion by 2025. This is one of the main reasons why Blockchain-based gaming projects are becoming the talk of the town. Therefore, it won’t come as a surprise if you also have a blockchain game idea that you wish to execute or a project to promote.
Since many people are into gaming and cryptocurrencies, the domain of Blockchain-based games is a tough one to substantiate your stand. From community management to marketing, every aspect is vital for the success of your blockchain game. Therefore, influencer marketing can help your blockchain-based play to earn project to reach new heights. Influencer marketing has become an industry of its own thanks to platforms such as Twitter, Instagram, YouTube, Twitch, Mixer, etc.
So, if you wish to promote your crypto play to earn brand, influencer marketing is among the best ways to go about it. However, this marketing aspect is no small task and requires a lot of research and a terrific strategy. Since there are many popular gaming influencers, it is vital to choose the one who can adequately promote your crypto gaming project. Also, having an influencer marketing budget is another critical aspect you need to consider while stepping into this game. These and many other factors form an influencer marketing strategy that is essential for your blockchain game brand. Thus, let’s first discuss the role of crypto gaming influencers.
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The Role of Blockchain Game Influencers
PweDiePie, Ninja, and DanTDM are among the top gaming influencers with tens of millions of followers. Similarly, there are the likes of CAGYJAN, Satoshi Aoki, Cryptopunk, and more influencers in the crypto and NFT gaming space. With such a massive following, these influencers have the potential to impact crypto play to earn projects along with cryptocurrency worth. They can offer organic growth, engagement, and opportunities to your crypto gaming community. This is because, with their huge following, your crypto play to earn brand can reach millions of people.
Those who follow these influencers have a strong inclination towards the crypto and gaming industries. Influencers can help boost community interest in your blockchain game brand, further enhancing your overall profile in the industry. Thus, crypto gaming influencers can help your crypto play to earn project grow beyond your wildest dreams. You can improve traffic, awareness, profit, and much more with the help of crypto gaming influencers. Overall, there is no better way to promote your crypto play to earn brand than influencers, as they can easily spread the good word to a large number of your target audience.
Therefore, if you want your crypto gaming project to reach a more significant portion of the crypto gaming community, influencers are your one-stop solution. However, with so many popular crypto gaming influencers, choosing the one that can fulfill your marketing needs can be a tedious task. This is where influencer marketing agencies like Blockwiz can help you make the right decisions. So, now that you know the importance of blockchain game influencers, it is time to take a look at some of the prominent names in the domain.
Top Blockchain Game Influencers
The crypto play to earn space is constantly evolving as more and more people are realizing the potential of the crypto play to earn model. However, there are a lot of crypto gaming influencers with tens if not hundreds of thousands of followers on platforms like YouTube. While these numbers are growing steadily, they are still more than enough to cover your target audience. So, here are some popular influencers that can help boost your crypto or NFT gaming brand.
With 120 thousand YouTube subscribers, On Chain Gaming is a big name in the crypto play to earn domain. The channel has hundreds of videos on crypto, gaming, investments, and much more. It is the perfect place to highlight your crypto gaming brand.
This influencer has over 70 thousand subscribers on YouTube, and the channel focuses on crypto news, analysis, project reviews, tutorials, and much more. So, Game of Bitcoins can prove to be highly beneficial for your influencer marketing needs.
When it comes to metaverse, cryptocurrencies, NFT, and blockchain games, CAGYJAN is another prominent name with over 70 thousand YouTube subscribers. Thus, if you wish to reach your target audience without any hassle, this influencer can make it happen for you.
Crypto Addict is all about airdrops, NFTs, crypto projects, and blockchain games. With a user base of over 30 thousand, this influencer can help you grow your crypto play to earn project reasonably.
Play to earn world is also a steadily growing influencer with over 20 thousand subscribers on YouTube in the constantly growing crypto gaming community. Therefore, it can easily help spread the good word about your crypto or NFT gaming brand to your target audience.
These are some of the notable names in the blockchain game influencer marketing domain. There are many crypto and NFT gaming influencers who can help your brand grow. Thus, it is essential to collaborate with the one who can fulfill your requirements.
Find the Right Crypto & NFT Gaming Influencers
The key to success in the influencer marketing game is to choose an influencer who can live up to its words. Therefore, it is essential to focus on one platform like YouTube and gradually spread out to other platforms. Also, knowing whatever you can about your niche gives you an edge in this domain. This is because you can better plan your influencer marketing campaigns while avoiding common pitfalls.
It doesn’t matter if you team up with micro-influencers or popular ones as long as you are reaching your target audience. However, it is always better to prepare a budget for your influencer marketing campaign so that you can manage each and every aspect without any hassle. Therefore, let’s take a look at an ideal blockchain game influencer marketing strategy for your crypto play to earn project.
Blockchain Game Influencer Marketing Strategy
Videos are among the most effective forms of marketing. This is because they can efficiently engage the audience, convey relevant information effectively, and reach out to a large number of people. Influencers mostly rely on videos to promote brands, projects, products, and services in any sector. So, the very first step is to choose one platform on which you wish to promote your crypto gaming brand. Be it Instagram, YouTube, Twitch, or any other platform, as long as you can reach out to your target audience, it’s good enough for you.
After taking care of those aspects, these standard practices can help you carry out a successful influencer marketing campaign:
- Using authentic advertising tactics to build a positive perception of your brand.
- Keeping an open mind about community-centric social media platforms like Telegram, Discord, Reddit, and Twitter.
- Considering the action potentials of gaming influencers like influencer events, conferences, and meet-ups.
- Sticking to traditional remuneration methods to meet front-end expenditures and avoid paying talent agencies and gaming influencers in cryptocurrencies.
- Preventing a fake campaign perception by giving influencers what they deserve.
It is always a good idea to keep the practices mentioned above in mind while strategizing an influencer marketing campaign. This is because these practices can help you, as well as the influencer, to better promote and grow your brand.
Summing Up
Blockchain game influencers can help take your influencer marketing campaign to the next level. They have the potential to easily reach your target audience, boost traffic and profit, and grow your crypto play to earn brand. However, it is always good to have a helping hand, especially if you are new to the influencer marketing game.
Thus, if you wish to collaborate with genuine influencers with an authentic following, get in touch with experts at Blockwiz. We can connect you with the leading influencers in the crypto and NFT gaming space so that you can take your brand to another level. Also, having the support of a crypto marketing agency like Blockwiz can help plan a superb influencer marketing campaign.
