Crypto Influencer Marketing has become the crux of Crypto project marketing. It has become one of the most potent marketing tools to market new or well-established projects in the space. In 2021, Crypto Influencer Marketing peaked, giving the newly incepted projects much needed initial thrust. It is expected to grow in its effect in the year 2022 as more and more projects are shedding millions for Crypto influencer marketing. Here the budget allocated by the projects is a direct function of the popularity and the effectiveness of influencer marketing.
How often do you folks remember getting to know about an insane crypto project from one of the Crypto influencers that you happened to stumble upon their YouTube live or their tweet on Twitter? Many a time, right?
I have discovered many hidden gems like Fantom, Terra, BAT, and many more much earlier when they were just micro-cap projects. These were the projects actively discussed by some of my favorite crypto influencers on the Telegram channel and YouTube videos. I dug deeper into those projects end up liking the use cases and the problem they were trying to solve. This further bolstered my confidence about the project and took an investment position (Not an Investment Advice Offcourse! DYOR!) into these projects. Today all of these projects are among the top 20 Crypto projects by market capitalization.
Imagine being not exposed to these Crypto Influencers or a scenario where crypto influencers are absent in this whole setup. A pretty dull space with a prolonged rate of information flow! Right? These Influencers act as an interesting point of convergence both for the end-users as well as the institutions and the projects. These Crypto influencers are the primary knowledge and information source for their audience and a great and effective marketing troop for the projects.
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Types Of Crypto Influencers
We all know by now that Crypto Influencer Marketing is the new hot sauce for crypto marketing. We all are aware of Crypto influencer marketing and the targeted impact it has on crypto projects, So let’s decipher the types of Crypto Influencers and what each one has to offer for your Crypto projects.
Small Crypto Influencers
Small Crypto Influencers, popularly referred to as Micro-Influencers, are high engagement and low audience size on the relevant platforms they operate on. They create relevant crypto content for their audience on a day-to-day basis. These shared contents can be posts, blogs, images, videos of crypto-based projects, a new NFT project, or some latest news. The small size of these influencers’ followers allows for greater engagement rates with the community.
This makes up for an exciting prospect for the new projects. The projects that are looking to build deeper bonds with their community. These small influencers can absolutely bolster the project’s community engagement, which would have been otherwise very difficult with celebrities.
You can ask these influencers to write a detailed review of the project or the token or any recently concluded activity in the project ecosystem. This can be done on various mediums like Reddit, Twitter, Facebook, or Instagram. Crypto-based projects get maximum eyeballs on Twitter and Reddit, So make sure to target the influencers of these platforms specifically.
You can ask these influencers to organize AMA discussing your project or engage with the audience by replying to the community’s queries on the relevant posts. This will educate the community in a much deeper way and build trust for the team and the project.
Crypto Bloggers And Portals
Crypto projects rely heavily on these bloggers and popular Crypto Portals to provide much-needed recommendations to their readers. Blogging happens to be the most efficient and stable way to do this. The millions of readers they interact with their written piece is truly a massive influencer marketing opportunity.
You can get your project or the ecosystem’s services covered within a sponsored blog or ask them to mention strategically or place your project or mention your services within your blog in an organic way. There are several ways to play with the ways the brands can be mentioned in a blog. Another way and now in frequent use is to write a guest post for their blog or the portal. It also accumulates a lot of visibility for your project.
Let us look into the key benefits of why a crypto brand should focus on getting covered by Crypto bloggers
- Influencers have a powerful backlink, making it a powerful force for SEO
- Influencer Blog posts provide value to the readers by educating them with the written piece about your project
- Blog posts have a longer life span compared to social media posts.
- The influencer’s portal blogs drive legit organic traffic to your crypto project.
- The blog analytics like conversions, website visits, ROI, and many other variables can be very efficiently tracked.
Social Media Crypto Influencers
Social media Influencers have played a massive role in helping the crypto community grow. Be it influencers from Instagram, Reddit, Twitter, or Facebook, the crypto community is thriving like never before, and these Crypto influencers have a huge role to play in it. These influencers make up for the perfect choice to market a crypto brand with their posts, videos, or any other relevant form of content that suits your brand identity.
Social media Influencers have the ability to create an instant buzz for your brand among their loyal fanbase increasing your brand presence and boosting the brand awareness overnight. Identification of the most suitable influencer on social media that can help your brand grow is the most critical aspect here.
You need to inspect the influencer’s type of content and analyze whether it suits your brand motto. You need to understand the target audience. If these aspects appear too much for you, You can always take the services of a dedicated crypto marketing agency that can help you choose the right crypto influencer based on the tailored sets of needs.
KOLs or Key Opinion Leaders are most influential in the Crypto space and can change the market movement with their activities, whether online or offline. These crypto KOLs play a critical role in any project’s marketing efforts and plans. A mention for these individuals or their official social media handles can easily propel the brand presence of any crypto brand to orbit.
These crypto KOLs are the trusted and very reliable voices in the industry. Depending upon what they say, their opinions can send a ripple across the crypto market, impacting projects in a significant way. Let us munch on some of the fresh and crisp facts about KOLs.
- Research establishes that 92% of consumers believe in KOLs over paid advertising.
- 61% of brands look for KOLs for their marketing campaign.
- A sound KOL marketing strategy can increase your crypto brand awareness faster than traditional marketing.
- A brand gets a massive boost in its image when these crypto KOLs endorses any crypto brand or just make a positive mention.
Since these numbers establish that a solid KOL marketing agency can propel your brand awareness and help to leapfrog your competitors, imagine getting these crypto KOLs to talk about your project and the services you offer? An insane brand marketing potential at hand isnt it? Well, this is what we precisely do at Blockwiz. Book a meeting with us right now and get your favoirite crypto KOL onboarded to talk about your crypto brainchild infront of the whole world.
Where Is Crypto Influencer Marketing Headed In 2022?
As we enter 2022, We want a crystal clear picture of what this year holds for the crypto community and crypto influencer marketing. The Crypto community, without any doubt, is on the upward rally with a definite DeFi and metaverse boom around the corners. The market has started hitting up, with the community growing every second. The new and innovative projects are getting conceptualized and seed-funded to explode on the big stage.
With these bullish sentiments, crypto influencer marketing is expected to become the primary troop for every new project for their marketing needs. They will be a huge catalytic factor that will shape this new budding ecosystem. Let us look into some of the critical pointers where crypto influencer marketing is headed this year.
Brands Expected To Increase Their Budget For Crypto Influencer Marketing
With the growing distrust of consumers in the media, they no longer believe in what they say. Consumers are on the lookout for authenticity; this is where solid crypto influencer marketing can help the brand and its community grow. More so, these influencers are viewed by their followers as trustworthy crypto experts. They are capable of driving powerful, positive crypto brand associations.
It is expected that every crypto project will like to tap into this massive marketing opportunity. Branda and projects are more likely to lighten their purses even more in 2022, given that the size of crypto influencer marketing will grow. Projects will leverage their influence to expand their reach and generate leads.
Micro Crypto Influencers Will Rise
Micro Crypto influencers are expected to play a more meaty role in influencer marketing for crypto brands than big KOLs and mega influencers. The year 2022 will see the rise in relevance of these small influencers on every platform, particularly on Twitter, Reddit, and YouTube.
These micro-influencers might have a fewer audience but can easily outdo the more prominent influencers in terms of engagement. Moreover, since the community is small, the influencers can interact with their audience and educate them about the brand to build trust in the audience for the project. Small and budding crypto projects prefer collaborating with micro-influencers as they excuse reliability, authenticity, and credibility, which the audience highly values.
Cross Channel Crypto Marketing Will Rise
Statistics say that in 2014, each individual had approximately 4.8 social media accounts, which grew to 8.4 accounts per person in 2020. Crypto brands are expected to embrace a cross-channel approach to maximize visibility and engagement to the broader set of audiences. They will leverage the power of crypto influencer marketing to reach audiences cross-platform with different sensibilities and tastes of content.
These crypto brands will look to create tailored content with the influencers for each social media platform. Brands will prioritize collaborating with crypto influencers specializing in each medium and generate buzz for the brand within these digital spaces.
On A Closing Note
In 2021, Crypto influencer marketing became a formidable marketing troop for every blockchain-based project in the crypto space. Companies leveraged the affluence of these crypto influencers to their brand advantage. The long-term partnerships with the crypto influencers undoubtedly propelled every crypto brand towards massive recognition.
2022 will be no different in terms of crypto influencer marketing. This space will have a more substantial role to play this year. The Crypto market and the brand that comes up daily thrives on word-of-mouth marketing. It is a significant troop to introduce the brand and the ecosystem to crypto enthusiasts. Crypto brands will continue to identify their influencers best suited for them and device a solid crypto influencer marketing strategy.