Every week, at least one new non-fungible token (NFT) project debuts on the market. Over the last few years, NFTs have become a new crypto trend. NFTs have expanded quickly, mirroring the brisk expansion of virtual digital assets.
Projects find it challenging to stand out in the crowd when the competition has risen to an all-time high for them. This makes it difficult for the project teams to market their collection to the target audience.
Unpaid marketing strategies like content creation and social media marketing won’t always measure up success. The project team must now pursue paid advertising and promotion to increase website traffic.
The industry believes that paid marketing techniques are time-bound and only generate traffic for a short time and fade out after that. This is a myth; paid advertisements can also generate traffic. If your project is good and your website is convincing enough, people will revisit your website again and again.
However, attracting them for the first time is crucial. Creating some NFT ads and/or pop-up ads and releasing those randomly to the public is no longer an effective way to do paid advertising. It requires a great deal of research, creativity, and execution. You can use experienced NFT paid marketing services to create attractive paid ads. Here are some little know ways to develop and publicize the best NFT ads.
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Secrets of Developing the Best NFT Ads
NFT Marketing is a vast terminology that includes various types of marketing efforts. Paid advertising or NFT advertising is one among them. Rather than just advertising your project, you must make the crowd understand your project’s market value and long-term demand within a concise duration or through animations.
However, ensuring that your advertisement meets the social media and Google marketing guidelines is necessary. These platforms do not allow everyone to create and publish advertisements.
For instance, crypto lending and borrowing companies and different types of wallets require prior permission to run ads. Every platform has its guideline strategy and process, which will be discussed later in this article.
There are three main reasons why you should advertise your project:
- Boost the project awareness to contribute to the rapid growth of the project
- Building and expanding community
- Gaining maximum sales to boost revenue
Achieving the above-said goals through advertisement requires attractive creativity in the most suitable format to reach the target audience at the right time. Now let us look at some of the best practices you need to concentrate on before creating NFT Ads.
- Your Future Vision
You should have a clear idea about the project you will advertise, and it is future. Explaining the future value of the collection to the public through minimum time is critical. Hence concentrate on the most crucial point to describe the future.
Select the fact that best bolster the future. It might be the uniqueness of your collection, the team’s experience, or a track record of previous successful projects. Bring some light to your future roadmap and the benefits you will provide that users will get upon buying your collection.
For instance, Bored Ape Yacht Club (BAYC) always highlights its project based on the perks and benefits that they offer for a holder. Every token holder at BAYC is a community member with exclusive access to BAYC Mutant club and Kennel Club. Moreover, they can participate in yearly events conducted by the team.
In the roadmap of the BAYC, they have mentioned all the ideas and plans they execute in the future. So, choosing the best part can draw advertisement viewers’ attention to the project.
- Hiring NFT paid marketing Agencies.
Many paid advertising agencies to provide NFT ad campaigns on various platforms but hiring an experienced service provider will help you produce quick traffic through paid ads. NFT ad services are mushrooming today, so picking the best ad agency that knows the pulse of the NFT market will matter a lot.
Checking the past successful ad campaign is the most effective way to filter. If the advertising agency has a strong hand in the market with all other services for the clients, you can trust them.
Go through their ad copy, budget, and past campaign results. If they provide banner ads and other advertising services on all the platforms with an affordable budget, verify the client testimonials and performance results.
Brands such as Blockwiz will help you with paid advertisement as well as influencer marketing and follower campaigns. If you are getting all the services at once, place them with an affordable budget.
- Time and Platform
Creating and circulating the best NFT ads is much more effective at the right time and platform. Now, this is situational. The time and place may change based on projects and their growth stage.
NFT projects are closely linked to websites like Twitter and brave to advertise their collection. Focusing on the platform where you can reach your most influential target audience is crucial. Start promoting your project at least a week before the release, or you can also create promotions if you struggle to make market demand.
Top Performing NFT Ad formats
Mainly there are two types of advertising techniques that the project used to promote its NFT collection.
Search ads: The ad will pop up when the user types something related to NFT or buying NFT. Sometimes, your advertisement will pop up even if they are searching for a competitor project.
Display ads: These are shown to the viewers just before starting on a blog, youtube video that is some or other way related to the NFT market.
Banner Ads are NFT advertising in which you focus on banner images compared to rich textual format. You can publish banner Ads, which will redirect traffic from the host website to your website.
Banner ads include attractive images and crisp text that encourage the viewer to visit your project website. New NFT project used to release banner Ads to attract traffic to their website.
HTML 5 Ads
They are the most interactive attention-taking format of paid advertising. In HTML 5 ads, the advertiser incorporates small advertisements or block changing the format to attract visitors through the animation.
As compared to banner ads, HTML 5 ads can provide more information on the project to the viewer. Such ads are used to play on YouTube or Instagram, allowing for short video advertising. It packs more details of the project in minimal duration.
Display ads take a size in between banner ads and HTML 5 ads. These are also a form of banner ads but it places in all the possible places on the publisher’s website. It attracts more viewer attention and conveys more information than a single banner ad. They are placed right before starting a YouTube video or on the banner space of the website.
The Technique of creating compelling Ads
Advertisements come with much creativity that attracts the audience to visit the project website and become potential project customers. There are some best practices for creating compelling ad copies. Here are those unrevealed
Writing text on banner ads
You have only a little precious time to display your banner ads to the public. So here, the aim is to convey top things about the project in a minimal space and time.
- Do not use sophisticated terms the viewer cannot understand in a single go.
- Try to put as many words on the ad as possible that best describe your project.
- Pick the top three messages in a crisp word and highlight them in the banner.
- Imagine yourself in the viewer’s place and read them before finalizing.
- Maximum text here doesn’t mean you have to fill the banner with text, but you should ensure the attractiveness, color, and background.
- You can include attractive images of your collection also in the banner.
Numbers play a significant role in attracting the attention of the ad viewer. It is a part of customer psychology. Highlight the numbers that best attract your project. It can be the number of collections, number of tokens in celebrity hands, number of sales happening, or market demand. Numbers help to understand the data effectively in less time instead reading text. If you have some attractive statics, never fail to include those in the body of the ad copy.
The heading is as important as writing the body of the content. Try to maintain a single main title on the banner. Multiple titles will confuse the ad viewer if you create banner ads for more than one platform, right different headings based on the target customer in the platform.
Separate catchy heading can attract various categories of people to your project. For example, some people look at your collection’s long-term value, but other types attract the perks and benefit that you offer to the token holder.
Sizing and Positioning
In some cases, your ad copy fails to grab the audience’s attention, even if you write a compelling copy with all the factors mentioned earlier. It is because of the placement and formatting. You have to design it in such a way that every content on the image is visible in a single look.
Platform to create NFT Ads
You can create NFT ads and run those across all social media platforms. However, you should have a thorough understanding of each platform’s guidelines and best practices to avoid any trouble promoting your project.
If you are violating the rules and regulations of any platform, it will be a reason for lacking the credibility of the brand. Before hiring and starting NFT ads, learn every platform’s best practices and guidelines. Let us look at each platform and how you can crack the best of each platform through NFT ads.
Twitter is the best social media platform to advertise your collection because Twitter has a large number of NFT communities and collectors. It is a platform where you can target the most influential people, and NFT enthusiasts come to your ads.
Projects promote bounty, ad campaigns, and influencer campaigns on Twitter. Nonetheless, Twitter has its brand guidelines and regulation for running advertisements. Advertisements from the crypto space like ICO, IDO are not allowed on Twitter. Similarly, direct NFT advertisement is restricted on Twitter. If you need to run any advertisements related to NFT on Twitter, you must take prior permission from the platform.
Before contacting Twitter with the advertising requirement, you have to ensure that your work meets the advertising guidelines in that particular country. You can also run follower-targeted campaigns for Twitter to promote your project profile.
Facebook and Instagram have the same advertisement guidelines since they belong to the same parent company called Meta. Without previous consent, projects such as cryptocurrency trading platforms, software, and related services that permit monetization, reselling, swapping, or staking cryptocurrencies are not allowed to run advertisements.
Crypto and NFT-related brands that need to advertise on Snapchat need to disclose all their terms and conditions and related materials to the public before submitting advertising permission on Snapchat.
Certain projects like lending platforms and wallets require prior permission to produce content on Snapchat. Yet, Snapchat is one of the top platforms where most NFT and crypto projects run their advertisements.
YouTube also follows the same guidelines that most other social media platforms follow. Projects such as crypto lending and borrowing platforms, wallet, and crypto financial businesses cannot directly advertise on Google.
Top NFT collections and, gaming project platforms, metaverse brands are used for advertising on youtube. YouTube shows its ads before starting a video or in between a video. The advantage of Youtubecompared to other platforms is, that YouTube can easily attract the target audience.
Your ads on YouTube will show prior to or in between relevant videos only. It can be an NFT influencers video or an NFT reviews video about marketplaces. However, the person who watches the video belongs to NFT Community. So, it is not a random audience but a target audience.
A word before winding up
Even though online marketing techniques and tactics to enhance website traffic are active in NFT , paid advertisements are a no-brainer to bring more traffic to the website. The trend of paid ads never fades because it is a tactic to attract mass customers.
However, advertisements on different platforms such as Twitter, Facebook, Instagram, Snapchat, Tiktok, and brave follow different guidelines. In the broader sense, the crypto rules and regulations also apply to NFTs.
All the NFT projects that run advertisements will undergo a stringent registration process to ensure that the advertisements are not giving any misleading information that leads to financial losses for the viewers.
No advertisement can display messages that ask viewers to purchase, sell or invest in the project. Instead, they are only allowed to show the project and its features. Still, it also needs to follow the particular countries’ local guidelines to run its advertisement.
Are you struggling with the complications? All you have to do is search for the best-paid marketing agency to get started. Once you have communicated your ad requirements and goals, they will take care of the creative and legal side of running ads.
Marketing trendsetters like Blockwiz can customize advertisements based on your budget and platform. All you need to do is to connect with Blockwiz experts and convey your requirements. Blockwiz has customized plans that suit brands at every stage. Start your advertisement journey with Blockwiz today.