The term NFT has caught everyone’s attention lately. From celebrities like Justin Bieber to Salman Khan, it seems so one is untouched by the NFT craze. NFT have been doing rounds in the news not only because of the celebrities but also for the insane money some NFTs have been fetching. The most valuable NFT so far was sold at a record $91.8 million.
Watchers have been both amused and confused about how NFTs have been behaving lately. However, one thing is certain and that is everyone wants to know more about it. Owing to its irreplaceable nature, NFTs have become an attractive investment option. Their utility, exclusive ownership and a prospective high future value have pulled every section of the society towards them.
We have often seen that not all NFTs can garner the same value or attention. Hence, it is crucial for NFT creators to market them strategically. There are several top NFT marketing platforms that house niche audiences. Marketers can reach out to the project-appropriate influencers and thought leaders on these platforms and create an unavoidable buzz. Such tactics can help drive the value of NFTs and also gain significant traction.
Let us find out some of the popular channels for NFT marketing.
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Top NFT channels for Outstanding Marketing Results
NFT is a niche domain. Hence, marketing NFTs require a focused route that knows how to loop in the target audience. It is not like the conventional social media strategy that will help convert leads. NFT marketing is more about leveraging the power of the community to sell the value of your project.
Here are some powerful NFT channels that are excellent for its marketing:
Discord is one of the top NFT marketing platforms where creators can easily find suitable audiences to market their product. It has several unique features and cross-platform communication option which has attracted tech and innovation driven users to come and explore it for different purposes. Discord communities can be instrumental in deciding the fate of your NFT creation.
There are several dedicated servers on Discord that discuss all about NFTs. Marketers can opt for tactics like Whitelist Invite contests, where if users can get 10 or more new people, they get to enjoy a whitelist for that project. This is a great way to incentivize users and spread awareness among them. Marketers can even utilize tools to authenticate the new users in order to avoid spams or bots.
There are other strategies too like incentivizing users to discuss the project in the server which will boost the engagement rate. You can even create a channel where the latest updates about the NFT space will be shared. This could include tweets by important NFT influencers, news articles, etc. the information of such channels can be project-specific. However, it is ideal to maintain a healthy balance between general NFT issues and the project information.
Another one from the top NFT marketing platforms is Telegram. It has come up as one of the go-to channels for all crypto and NFT related updates. The platform can accommodate large groups of people which makes it an excellent choice for NFT marketers.
Telegram allows advertisements and the use of bots to keep its users updated. The crypto and NFT community here can subscribe to exclusive channels and stay updated with real-time information. Telegram allows the users in the channels to communicate directly with each other and hence, the user engagement within the groups is pretty high here.
NFT projects can also upload short videos supported by short descriptions which will help in catching the attention of the users. There are several groups that are more like news platforms where only the admins can share NFT content. Such channels are also very popular among the NFT crowd as they keep scams in check but also provide valuable information.
Emails continue to be the OG when it comes to communication that involves money. Marketers can opt for relevant templates to promote an upcoming NFT project. They use AI solutions to encourage open rates and also include a personalized touch to push each lead through the funnel.
Email marketing for NFT also helps creators keep the target audience in loop with every new development and announcements. Events like NFT AMAs, airdrops, etc. can be announced through emails and the opening rates can be analyzed to pick out leads.
The success of email marketing strategy for NFT lies in its language and the use of appropriate CTA. The goal should be to excite the reader to click on and find out more about the campaign. Another crucial aspect to ensure while email marketing is to display authenticity. Emails are known to lead to malicious sites so marketers should maintain high standards of security to instill confidence.
Twitter is a major platform for NFT marketing. This platform has all the major voices of the NFT, crypto and blockchain space. No sound NFT marketing strategy can afford to leave out Twitter if it aims for success. NFT influencers are instrumental in getting their followers’ attention for different projects through videos and interactive Q&A sessions.
Hence, marketers can approach the right influencers according to their project and get them to initiate a conversation around it. Twitter is an excellent tool to create buzz and hype up the project. It is also a go-to platform for news channels and print media to pick up important crypto and NFT related information.
Therefore, marketers must plan out their NFT Twitter marketing very wisely. They should pick up the right face for the project and chalk out a long-term visibility boosting plan for their brand.
Instagram is also very popular among the NFT enthusiasts. The short videos called Reels are very popular to market NFTs. These are bite sized video content that are very impactful to tease the inquisitiveness of the viewer just the right way. Influencers can also conduct Instagram Live sessions where they can speak about certain projects they believe in and also invite other leaders to share their opinions.
Instagram NFT influencers can add important links to their Stories and ask their followers to visit the page directly to drive traffic. Marketers can use the platform to create different types of engaging content that can hype up their NFT projects and help add more value to it.
NFT Calendars are a great way to move to the promotion and marketing phase once you have completed the project. Just like a regular calendar, NFT Calendars mark important events like new launches, NFT drops, and other interesting events. These calendars have all the information about the artists, marketplaces and also mention other important happenings across the NFT domain. NFT Calendar, Nifty Drops are two of the most popular calendars that are doing some fantastic work in this field.
Marketers can partner with NFT calendars and submit their project details to reach out to interested parties the right way. Calendars can aid in building the right community for your project even before its completion. This inturn will create hype and boost the value of your work. This way, you can ensure that your creation gets the right value and sells out fast.
NFT selling and buying does not happen on random sites but on specific marketplaces. So picking the right marketplace is crucial to ensure that your creation gets the right value. Markets are the best to decide which NFT marketplace is likely to get the desired response and value for your work.
Always ensure to do a little performance check of the marketplace that you choose. Make sure to analyze their users and their taste so that you can anticipate their response to your creation. There are several popular NFT marketplaces like OpenSea, AtomicHub, etc. that are known to be getting some of the most well-known NFT deals in recent times.
NFT marketing involves consistent efforts. It is not a short term project that can bring results immediately. Some of its core components include identifying the right influencers, appropriate channels including the communication language. At Blockwiz, we provide bespoke NFT marketing services that help you get the right response from the community and boost your brand visibility. Get in touch with our experts today to take this forward.