You have the most exotic collection of NFTs, and you want everyone to know about them. How do you do it? What NFT marketing services would you need? That’s what we will discuss in this article.
Standing out from the crowd and maintaining a unique identity was the keystone element for NFTs. However, that task has become quite challenging in 2022. The demand for NFTs has shot up recently. So has the influx of new NFTs and their trading platforms. Right from digital art to ultra-rare collectibles — competition is intense and everywhere.
That said, you can still tackle the competition effectively. All you need are killer NFT marketing strategies and an expert partner. A great marketing strategy involves tailored NFT marketing services for your needs. That’s where experts at Blockwiz can change the game.
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Marketing Objectives of NFT Brands
For every marketing campaign, you need to have well-defined goals and objectives. Once you have your objectives in mind, it is easier to select the services you need to achieve them. Hence, first, let’s discuss the three primary objectives behind NFT marketing and promotions:
Brand Promotion and Awareness
Promoting the brand and creating awareness is a primary objective of NFT marketing. We have an influx of mainstream conglomerates like Coca-Cola and Disney launching NFT collectibles to promote their brands. In reality, NFTs are reshaping brand marketing, helping companies tackle the challenges they face in the era of digital consumerism. The combination of authenticity, uniqueness, and novelty can help brands build a distinguished identity in the market.
Driving Website Traffic Through Digital Channels
You may have a lit social media, but it would amount to nothing if people don’t reach your website. NFT marketing is a key to generating traffic through digital channels, adding more users to your digital collectibles. Higher traffic directed to your website and community channels will help people discover various NFTs and engage with the team. NFT marketplaces are also growing in terms of web traffic, registering an average monthly growth of 430% in April 2021.
Boosting Your NFT Sales
Increasing sales is the ultimate goal of a marketing campaign, and NFT marketing is no different. From a few million dollars in revenue in 2020, the NFT market skyrocketed last year to transform into a multi-billion-dollar industry. To get a slice of the pie, brands need to market their NFTs extensively across digital and conventional spectrums. For instance, we have brands like Nike and Lamborghini marketing NFTs to boost their merchandise sales.
Top 5 NFT Marketing Services You Will Need
Now that you have the objectives on point, we can now discuss the five NFT marketing services you need to promote your project:
1. Brand and Image Creation Services for NFT Marketing
NFT is a highly sophisticated product, and its popularity outside the enthusiasts’ realm is still in its early days. The top-ranking NFTs are often linked with celebrities – actors, artists, and athletes, all of them ‘brands’ in their own right. To establish yourself in the NFT space, you need to build a brand around them. Every marketing strategy you deploy, every marketing move you make – it all sums up to building your brand.
Branding requires specific skills that help you position your project as premium. Community engagement, content curation, and the messaging you put out – everything helps build your image. Therefore, you need branding experts to help you position your projects as desirable and sophisticated. NFTs can create unique ways to communicate with your brand, creating a distinguished brand experience for the users.
American rock band, The Kings of Leon is a great example of using NFTs for branding. In March 2021, the band launched an entire album – “When You See Yourself” – in the form of an NFT. They also used NFTs to invite bids for golden ticket experiences for their concerts, boosting brand loyalty among their fans. The entire NFT campaign ran for two weeks, giving a “limited-edition” experience to the NFT buyers.
Brand creation for NFT marketing helps you achieve:
- Create Unique Brand Experience for NFT Users
- Enhances Brand Awareness in the Industry
- Solidifies Brand Loyalty among Fans
- Attracts Enthusiasts and New Users to the Brand
2. Social Media Management Services for NFT Marketing
Social media management involves creating and curating high-quality, well-optimized content across all digital platforms. All the content you curate must be engaging and palatable for the general users – a unique skill in itself. Effective social media management is essential for communicating your vision and establishing your brand in the industry. Likewise, social networks can help you enhance engagement with your fans through DMs and more.
In fact, a section of digital marketers believes that NFTs would never have taken off without social media platforms. For instance, Digital art has grown entirely due to platforms like Instagram. Several artists showcase their works on Instagram and then drive NFT sales through marketplaces. Social media has almost replaced physical painting exhibitions, removing barriers like popularity bias and waitlists.
AdaSwap, a Cardano-based DEX and NFT trading platform, is an excellent example of effective social media management. The NFT trading platform engages with its community on multiple channels, including Twitter, Facebook, and Instagram. On Facebook, for instance, AdaSwap has two active ‘Ask’ buttons – one for requesting assistance and the other for simply chatting. Likewise, AdaSwap uses Instagram to attract and engage with digital artists by promoting its services regularly.
Social media management services for NFT marketing can help you with:
- Effective Brand Communication
- Promoting Digital Collectibles to Potential Buyers
- Attracting Digital Artists to Create NFTs
3. Community Management Service
Community management is a comprehensive activity for NFT Brands. From acquiring new users to retaining them with consistent engagement is what keeps the community growing. Engaging with the community can be time-consuming, demanding dedicated personnel to effectively manage communities for NFT Brands. Moreover, you need to engage with the audience on multiple platforms like Telegram, Discord, and Reddit.
Efficient community management needs expert skills, which a reputed platform like Blockwiz can provide. Devising strategies to reach out to the target audience and building a loyal fanbase is what your NFT marketing needs. Solid community management services can especially be of great importance during new NFT listings and launches.
For instance, there are multiple Discord servers that harbor NFT communities. One such server belongs to OpenSea, a leading NFT marketplace. The OpenSea Discord runs a live new channel featuring updates from its Twitter account. Likewise, the server also allows community members to post queries through the Community-Help channel.
A list of engaging activities brands include are:
- Resolving user queries
- Addressing issues and grievance redressal
- Regular product and promotional updates
- Giveaways, quizzes, AMAs, and more
4. SEO and Content Marketing Services for NFT Promotions
Content is king; we’ve all heard it. However, it involves multiple layers. Right from catchy social media posts to crisp articles – content plays a huge role in NFT marketing and promotion. Emphasizing the importance of copywriting, Vikramaditya Rathore, Social Media Strategist at Blockwiz, said,
“At the heart of every project is content and community built, which lie on the shoulders of our extremely talented copywriters. From understanding brand tonality to user sentiment, this fine art of the written word is tailor-made for each project and its audience. With every post curated, our copywriters invoke a change of thought and harbour in new users for a success worthy growth story for our brands.”
Likewise, you’d also need SEO services to optimize your content for maximum reach. SEO techniques help define the measurable KPIs, define target groups, and make content more consumable for users. This helps generate business, visibility, and conversion for all businesses in the long run. Correct SEO optimization can powerfully impact your performance, showcasing your message to the right audience.
SEO and content marketing services for NFT promotion help you:
- Reach the target audience effectively
- Boost engagement with the audience
- Improve visibility across digital platforms
5. Influencer Management Services for NFT Marketing
Influencer management is a tricky affair, especially for a niche market like NFTs. Finding the right influencers and dodging the fake ones needs some expertise. And once you’ve got through the filtered list, identifying the ones that align with your brand is another task. However, if executed meticulously, Influencer marketing strategies can do wonders for your NFT project.
Once you’ve got the influencers shortlisted, the next step is to get suitable content ready for promotions. Engaging influencers for various activities like AMAs and live auctions is a draining task. Plus, each influencer you engage with could be from a different platform, which requires exclusive planning and execution. These processes can be tedious for NFT creators or platforms, which is why hiring influencers management services is a logical idea.
One such example of an NFT influencer marketing service is Ethernity Chain, a digital art marketplace. The platform has collaborated with NBA legend Shaquille O’Neal to create and share highlights from the basketball giant’s career. The sale of NFTs will allow buyers to have a private video call and a dinner reservation with the megastar.
Influencer management services for NFT marketing help in:
- Boosting the sale of NFTs
- Building brand reputation
- Attract investors and creators
- Building a loyal fanbase
Summing it Up
Choosing the correct NFT marketing services is a tedious task, especially with the market booming at such a tremendous pace. With NFTs snowballing, you need a comprehensive marketing strategy that will allow you to compete with the very best. To achieve the maximum out of your campaign, you need:
- Potent brand building plan
- Great set of influencers
- Loyal community
- Killer social media game
- Impeccable SEO optimization
The marketing experts and NFT nerds at Blockwiz can help you do wonders for your NFT marketing campaign. From preparing winning strategies to engaging with top influencers – Blockwiz can help you cover your requirements at once. Simply book a call with us, and we’ll take care of the rest.
