Every cryptocurrency community’s gravitational core is Telegram. Its security and encryption characteristics have fueled its appeal, and it is quickly becoming the de-facto mainstream communication tool for a variety of industries.
This includes politics, coding, entertainment, and business. Telegram is clearly gaining traction in the cryptocurrency/blockchain community. It is seen as a professional and trustworthy alternative to WhatsApp for a variety of reasons.
Every reputable blockchain project nowadays is expected to have a Telegram community. Despite the fact that there are a myriad of messaging apps and programs accessible today, many ICO administrators are opting for Telegram as their crypto community’s home base.
Telegram is a relatively new 2013 messaging software that combines WhatsApp and Snapchat functionality with an open UI that allows for a lot of customization. With almost 200 million users globally and nearly 350,000 new users joining up to begin using the free app every day, Telegram is ideal for the crypto community.
Moreover, with almost 55.2 million daily active users, Telegram’s presence in the crypto industry guarantees visibility. Because the majority of crypto aficionados use Telegram, having a community on this platform means being just a click away from getting discovered by an influencer, a venture capital firm, or a group of evangelists.
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Why Telegram?
Telegram allows developers on your team to leverage their open-source code and API to create third-party chat apps with customized features including support for Linux and other operating systems. It also provides the option to integrate other third-party tools into the app. Some of your most technologically aware investors may be interested in using these third-party apps.
Users may feel certain that their personal information will not be accessed or exploited if they join your community because Telegram offers security safeguards that other chat apps lack. Because the bitcoin community as a whole is concerned about security and the privacy of their personal information, Telegram’s security should appeal to them.
Telegram’s blockchain and cryptocurrency chatting groups have made the platform popular in the realm of blockchain and cryptocurrencies. Every one of the top five Telegram (English) groups, according to Combot, is a cryptocurrency-related group.
A List of Telegram’s Features
1. Telegram Groups
Telegram groups contain up to 100,000 members, making it an ideal medium for blockchain initiatives to communicate with their supporters.
2. Telegram Channel
Telegram channels, unlike Telegram groups, are a mechanism for broadcasting public messages to a large number of audiences using Telegram’s unidirectional communication style, which is comparable to broadcasting platforms where users cannot comment or reply to posts.
Telegram allows channels to have an unrestricted number of subscribers, making it the ideal platform for disseminating news, announcements, and project milestones free of arguments, feedback, and off-topic discussions. Members cannot publish, comment, or transmit anything in channels, which keeps the timeline clean and free of clutter.
3. Cross-platform Availability
The availability of a project’s team members/moderators across platforms allows them to pick up where they dropped. Telegram users can also utilize this capability to sync their accounts across many devices at the same time.
4. Pinned messages
These messages are frequently used to emphasize project announcements, updates, and other noteworthy milestones. The pinned message also provides basic information about your project to new community members. This information could contain a short description of your project, community guidelines/rules, a list of official administrators/moderators, and so on.
5. Advanced Moderation Tools
Telegram administrators have a variety of moderation methods at their disposal, including soft, partial, and total bans, as well as time-limited and permanent bans. Moderators have granular control over your community, allowing them to pick specific rights and limitations for easier moderation.
Cloud-Based Messaging: Messages sent and received using cloud-based messaging can be modified and deleted on both the sender’s and receiver’s sides, and messages are stored on synced devices.
Building Your Crypto Telegram Community
Here are some of the essential aspects to keep in mind while building a strong crypto community on Telegram.
1. Work with a Growth Team
Hiring a growth team will provide your project with professionals whose primary purpose is to increase your Telegram channel’s visibility and growth. Expect them to use tried-and-true methods to attract new members, such as email marketing and automating the distribution of your white paper.
This involves answering community members’ never-ending questions. A growth team will cultivate your followers’ attention with efficiency, excitement, and skill, from project basics to the nuances of your technology. With the correct assistance, every conversation becomes a possibility to positively position your business.
When people of the community receive a fast response, they take notice. According to Sprout Social, a brand’s response is the #1 predictor of purchasing behaviors in digital social situations.
2. Airdrops
An airdrop is a method of distributing a small number of free tokens to potential community members’ wallets. This populates your Telegram with people who are interested in learning more about your idea.
People who did not receive a token will be interested in hearing about an airdrop notification. This sparks a discussion between token holders and potential investors, as both are interested in learning more about the new coin. People will join your Telegram channel and discuss your idea further as a result of this organic interaction.
An airdrop will also serve to increase the value of your token. The truth is that individuals automatically place a higher value on things they possess than on things they don’t. This is known as the endowment effect in psychology.
3. Referral Programs
People are your strength in a crypto society.
A referral scheme, often known as a bounty, enlists the help of current group members to promote your ICO. This works because individuals are more likely to trust people who look like them than they are to trust a brand. If community members advocate on your behalf, your Telegram will expand and get trust faster.
Coins are a strong incentive for members of the community. The group member receives a reward when new members join through their referral link.
Your referral programme should be advertised on your website or on BitcoinTalk. Protodrop, for example, can help you save time by automating your referral process.
4. Influencers
When you work with an influencer, you gain access to a large, engaged, and devoted audience. If an influencer talks about your ICO, their audience will be curious to learn more.
YouTube influencers are particularly useful because the site serves as a learning center. According to Google’s Think with Google, 86% of people use YouTube to learn new things. There’s no better place to locate a receptive audience than the world’s second-largest website and search engine.
To find out more about influencers and influencer marketing, check out our blog here about how to choose the right influencer for your crypto project.
5. Social Media
With billions of daily active users, social media allows you to reach the broadest audience conceivable. Use your social media accounts to share your narrative, interact with your fans, and direct traffic to your Telegram.
Your brand will become more prominent and well-known the more active you are online. Share valuable information, like news, influencer ReTweets, and original material, to engage your audience. Your material should address your investors’ most pressing concerns and urge them to become members of your community.
People adore photographs and video, so don’t scrimp on the visuals. In fact, postings with photographs on Facebook earn 2.3 times the engagement of posts without images.
Make sure your messaging corresponds to the platform’s behavior patterns.
Holding Onto your Crypto Telegram Community
Your Telegram channel’s growth is a sluggish yet crucial asset. To expand your community, attempt to reach out to as many individuals as you can in the most efficient way possible. When members believe your ICO is approaching, the network effect kicks in, and growth becomes viral.
Member retention is also crucial. You must simultaneously limit member turnover while drawing new followers in order to develop gradually. Once the members have joined your group, you’ll need to keep them there, and there are a variety of ways to do that without the group taking over your life. Some include:
- Offer frequent updates about your currency
- Mix it up, send insightful blogs to keep the general interaction going
- Respond to comments and queries
- Seek feedback
- Weed out unengaging members and trolls
Crypto Telegram Community Growth-Hacking
Crypto Growth Hacking has existed since Satoshi sent hundreds of $BTC to people who responded to ANN postings in the early days of Bitcoin. The naming conventions are different, even though the actions are comparable.
The only metric that matters in the crypto world is user growth because all cryptocurrencies are only as valuable as their degree of acceptance. The entire crypto industry has been focused on growth at any cost since day one. Since 2008, cryptocurrency projects have focused on gaining users by giving away free money. Providing people with free cash via Airdrops or bounties frequently falls short of expectations.
Growth Hacking Success Stories
There have been a few instances where crypto growth hacking has been successful. The most notable of these examples is Bitcoin’s Proof of Work implementation, which was meant to encourage early users to adopt the core technology by offering continual cash gratification.
For “hardcore” IT users, this method worked great, but what about the rest of the population? Large crypto organizations tried more inventive airdrop tactics throughout the last year, resulting in a few additional significant growth hacks.
For example, Ontology ($ONT) decided to airdrop ONT tokens to all NEO holders in two waves, the first of which was instantaneous and the second of which was 6 months later (upon Main-net Launch).
Because of the close relationship between NEO and Binance, this method was not only more creative, but it was also unique to the market.
Growth Hacking Tips and Strategies
Every successful cryptocurrency/blockchain startup needs a vibrant and engaged crypto community. That means you should make growing your crypto community your top focus. Remember that every successful initiative has a strong community behind it.
Here are some strategies and tips that will help you.
1. Growth-hack your Community with Airdrops
Airdrop distribution can help you not only build a vibrant community, but also raise awareness among potential investors. Referral airdrops should be included in the distribution as well. You may increase the reach of your airdrop even further by asking people to invite their friends to participate.
2. Giveaway Marketing (Bounties)
It’s not only about growth hacking a crypto community when you give away crypto bounties. People that participate in bounties can assist you with marketing promotion by performing tasks such as:
- Creating blog or video content
- Participating in forum signature campaigns
- Campaigns on social media
- Detecting problems in your software
Not only this, there’s so much more. You are free to create your own tasks. Be inventive.
3. Marketing done by actual professionals
When it comes to growth hacking your crypto community, a well-executed marketing strategy can be a game-changer. Professionals should handle content, social media, videos, PPC, and airdrop distribution. There are many ICO marketing services on the market nowadays that can assist you with this.
4. SEO to the rescue
People won’t be able to discover you if you aren’t visible on search engines. It’s as simple as that. As a result, it’s critical to ensure that Google can see your project’s website and social media platforms.
5. Increase Media coverage – Do PR!
Press releases, media kits, and pieces in prestigious publications can all help you gain greater visibility and expand your audience. If you need assistance, PRalert’s PR services are a good place to start.
6. Raise funds
From clandestine ICOs to regulated and safe means of fundraising like STOs and IEOs, crypto fundraising has gone a long way. That means you have no restrictions on how much money you can raise for your project. Simply inform your existing network that you’ve started a fundraiser, and word-of-mouth will do the rest, assisting you with growth.
7. Influencer marketing
The most critical trap to avoid is engaging with the incorrect influencer. But how can you figure out who best represents your brand? Do they have a strong interest in cryptocurrency? If not, can they build interest in cryptocurrency by talking about it with their audience? What does a skilled influencer look like and how do they work? Will they be able to assist you in maintaining the integrity of your brand?
When seeking for an influencer to help you with your project, keep these questions in mind. And a crypto influencer agency can assist in smoothing out these kinks!
Why Your Crypto Project is not Setting off on Telegram
In Spite of Telegram’s incredible features and functions that make it the best platform to grow your crypto project and gain a community of thousands, it can still be a challenge. Here are several reasons why your crypto project is not gaining followers on Telegram.
1. You haven’t Conducted Referral Programs
After the first flurry of new community members dies down, asking people to refer others may not be enough of an incentive. It may be necessary to give away a modest number of free coins to start a referral programme that rewards referrals who join the community, but it will be well worth it in your community management process as your community expands.
2. You haven’t used Paid Advertising
Pay-per-click (PPC) ads on social media are quite inexpensive and can significantly increase your reach. Many of these tools also let you choose your target demographic so you don’t waste your limited cash on ads that aren’t relevant to cryptocurrency enthusiasts.
Unfortunately, some of the most popular social media platforms (Facebook, Twitter, Instagram) do not allow advertisements for ICOs or particular coins, but ICO entrepreneurs have found success on smaller platforms like Snapchat and Reddit. The adverts are also permitted on LinkedIn.
3. You Offer Information that is not Useful for Your Community
Some group members may not find information about your ICO fascinating enough to stay active, so if you come across a good article on cryptocurrencies or other material you think your group members could find intriguing, you can quickly share it with the group using Telegram. Another method to keep Telegram users engaged in the group and get them to interact with comments and other feedback is to link to blog posts or other content you’ve created.
4. You don’t Respond to Comments and Questions
Telegram is a great place to post comments and questions, and if ICO community administrators are attentive, more people will stay involved since they know it’s a good method to receive answers when they need them. The continual group interaction that makes the Telegram community a valuable place to be also includes comments and queries.
5. You don’t Seek Important Feedback
Continuous feedback can help your sales team improve their pitches and generate new ideas that you may not have considered before. Members of the community are invested in the success of your coin, thus they are eager to contribute their knowledge and suggestions. Listening to community members and implementing their greatest suggestions should be a big part of an ICO manager’s job.
6. You don’t Respond to Customer Concerns
Investors and buyers will perceive Telegram as a direct way to convey problems and issues that they want addressed by someone on the ICO team. Responding to these concerns as soon as they arise can help your team prevent worse problems down the road, as well as keep investors who would otherwise leave if their worries aren’t addressed to their satisfaction.
7. You don’t Weed Out Trolls
Trolls, who join these relatively open groups like Telegram with no intention of investing in your currency or even contributing positively to the conversation, but instead wish to disrupt it, are a terrible reality. One of the most important responsibilities of an ICO community manager is to identify and remove these trolls from the community so that they do not detract from the group’s value or lead others to quit.
The Key Takeaway
Educating yourself about a particular platform that you’re seeking to grow your community on is the first step. Learn all the goods and the bads of Telegram before you leverage its features. Alternatively you can connect with Blockwiz experts and learn how to use Telegram to grow your crypto brand.
Even though Telegram is said to be the most easy and workable platform out there for your crypto brand, you need to learn the right tips and tricks to ensure you’re getting the growth equivalent to the effort you’re putting in.
