If you’re looking for a surefire approach to capture the attention of your target audience for your crypto project, you shouldn’t look any farther than someone who already has their attention.
Although, the crypto space and its intricacies are not everyone’s cup of tea. Some might pass it off as too technical and some naysayers would never care to not show any interest in what your brand is bringing to the table. To address this issue, you need an influencer for letting the world know about the importance of your crypto project.
Crypto influencer marketing is gaining an immense pace. Approximately 60% of buyers are impacted by social media or blogs before making a purchase, according to marketing experts.
The value of a coin is directly proportional to how well-known the coin is, and influencers serve the function of making a coin more fashionable. Influencers in the cryptocurrency space are being compensated handsomely to promote various crypto brands, and with good reason – more than 90% of customers would make a purchase based on influencer opinion rather than advertisements.
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Tips for a Successful Crypto Influencer Marketing Campaign
The ROI of hiring an influencer has proven to be quite substantial. However, hiring an influencer is just the beginning of the process. Running an optimized campaign is not a run-of-the-mill job by any means. You need to understand the nitty-gritty of how to make your influencer marketing campaign go viral.
In this blog, we’ll cover the significant points that are essential for running a successful crypto influencer marketing campaign. Read on.
Identify who your target audience is
Once you have a clear understanding of your objectives and the type of influencer marketing plan you wish to employ, the next step is to determine who your target audience consists of.
Develop specific specifics about who you want to engage with or who you want to reach through your campaign before you begin looking for influential people. Make an effort to develop a buyer persona that is divided into segments based on both demographic and psychographic characteristics.
As your product is based on the crypto space, then the social media channels you should be paying the most attention to are Twitter, YouTube, and Reddit, among others. In the year 2020 alone, the highest-paid YouTube celebrity earned a whopping US$29.5 million, with the top ten content creators earning earnings in excess of US$10 million.
Fortunately, most social media platforms these days come equipped with sophisticated analytics tools and features. Because of this, influencers should have a good understanding of the audience for their material.
Compare this demographic information to that of your target client to assess whether or not your message will be heard by the people who are most important to your business.
Finding the right influencer is key
Influencer marketing is based on the concept of partnership. It is critical that the influencer you select not only supports your company’s values but also has relevance to your brand’s message and audience. According to a study conducted by a social content marketing platform, 86% of buyers value authenticity in their purchases.
Before you contact any influencer, you should conduct an extensive study and check all of their social media sites and make certain that they do not have a negative reputation online. The authenticity of influencers and marketing initiatives is extremely crucial in today’s world.
One effective method of identifying relevant influencers is to look at those who are already talking about your brand or cryptocurrency. They may already be experts in the field in which you operate, making them an excellent match for your company.
Do you think that it’s a hefty task to find authentic and high-quality influencers for your project? Connect with our experts who can connect you with the most popular & trusted crypto influencers out there. Our experts do in-depth research to check that there are no bot views or fake followers associated with the influencer we’re partnering with, ensuring authenticity and genuineness.
Take stats into account
A crucial point to consider is that you should not make your decision based on the number of followers that the influencers have. It is crucial to remember that a large number of followers does not always imply that they are paying attention. Conduct a cross-check to identify fake followers.
If you had to choose between a crypto podcaster with 30,000 subscribers on YouTube and a viral personality with over 1,20,000 subscribers but no prior knowledge of crypto space, who would you choose? A school of thought holds that the second option is the superior choice, and they may be correct in some instances but it’s always not that simple.
Influencer marketing can be difficult to master. Influencers with a tiny following should not be dismissed by marketers. When selecting an influencer, take into account engagement rates, reach in a target group, and demographics of the audience.
You must consider the above-mentioned tips to ensure success for your crypto influencer marketing campaigns and make them viral.
Individuals place greater faith in other people than they do in brands. Influencer marketing helps you to take advantage of that trust in order to build goodwill toward your crypto brand.
If choosing the right influencers for your crypto brand still baffles you, do not fret about it. Get free advice from our experts at Blockwiz to help you out of trouble. Our team can connect you with the biggest influencers in the crypto world with a proven track record – sans any bot views, followers, or subscribers on their channels.